Ventla

What Ventla does

Ventla International AB, founded in 2011 in Stockholm, Sweden, is a privately held software company that provides an all-in-one event registration and engagement platform for corporate events, conferences, trade shows, and enterprise meetings. The platform is composed of five integrated modules — Communication (targeted email campaigns and push notifications), Event Website (no-code modular page builder), Registration (conditional forms, capacity controls, and automatic segmentation), Event App (personalized iOS/Android mobile and web experience with agendas, networking, and push updates), and Polls & Surveys (live polling, Q&A, voting, and post-event surveys with Excel export) — that share configuration and data across modules so that an event team can manage registration through post-event reporting from a single system.

Underlying technology is a SaaS application stack with native mobile apps on iOS and Android, a browser-based app, and an event website builder; no public API or SDK is offered, so integration is limited to the platform's own modules. Competitive positioning rests on integration of five formerly siloed event workflows into one product, hours-not-weeks no-code setup that requires no technical background, and white-label capabilities that let event agencies rebrand the app and website under their own or their clients' identities.

Ventla operates a sales-led go-to-market with demo-based qualification, targeting two main segments: in-house corporate event teams (running leadership offsites, kickoffs, annual conferences, and product launches from 50 to 1,000+ attendees) and event agencies that package Ventla into their production services for clients. Revenue is generated through a subscription-based credit model in which customers purchase an annual volume of participant credits drawn down across the events they run, with pricing customized and quoted based on expected event volume. Customers span insurance (Svedea), automotive (Audi via People Partner), communications (AMEC), manufacturing (Nobia), food and beverage (Orkla), and financial services (LF Fastighetsförmedling via LIWLIG); agency partners include People Partner, LIWLIG Sweden, and Perfect Event.

Name

Ventla

Legal name

Ventla International AB

Website

https://ventla.io

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ventla International AB provides an all-in-one event registration and engagement SaaS platform combining communication, website, registration, mobile app, and polling modules, sold on an annual subscription credit model to corporate event teams and white-label event agencies across Europe.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

akta.pro secondary industries

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)

Keywords

• Event management software
• Event registration platform
• Event mobile app
• Corporate event technology
• White-label event app

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription with Credit Model: Ventla operates on a subscription-based model with a credit system. Customers purchase a volume of participant credits that are used across events throughout the year. Pricing is quote-based and determined during demos based on expected event volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ventla sells a single integrated event management SaaS platform that combines branded event registration, targeted participant communication, a personalized mobile and web event app, no-code event websites, and live polling and surveys for corporate events and conferences. Customers subscribe annually for a volume of participant credits they consume across events during the year, and event agencies white-label the platform as part of their own production services to corporate clients.

Product overview

Ventla is an all-in-one event registration and app platform consisting of five integrated modules: Communication (targeted email campaigns and push notifications), Event Website (no-code page builder), Registration (custom forms and attendee management with capacity controls and segmentation), Event App (personalized mobile/web experience with agenda, networking, and real-time updates), and Polls & Surveys (live polling, Q&A, and post-event feedback collection with Excel export). The platform serves both in-house teams and event agencies, supports white-labeling for partners, and scales from small kickoffs to 4,000-person summits using a subscription-based credit model.

Differentiator

Problem solved

Functional benefit

Products and services

• Registration Event registration and attendee management module featuring branded event pages, conditional registration forms with dynamic questions, automatic confirmations, attendee capacity limits, automatic participant segmentation based on responses, and real-time RSVP tracking showing registered, clicked-but-not-confirmed, and follow-up-needed attendees. Used by corporate event teams and agencies managing conferences, kickoffs and summits.
• Event Website No-code modular page builder for creating professional event websites that share content and configuration with the Ventla event app. Fully customizable with the organizer's brand, colors and visual identity, and designed for no-code administration without technical background.
• Communication Targeted email campaign and push notification module enabling branded, personalized communication with event participants before, during, and after events. Includes real-time updates and is fully customizable with organizer brand colors and visual identity.
• Event App Personalized mobile event app available on iOS, Android and as a web-based browser version, delivering individual attendee agendas, practical information, in-app chat and networking, real-time push notifications and content tailored to each attendee. The app can be white-labeled for agency partners and is designed to scale from 50-person kickoffs to 4,000-person summits.
• Polls & Surveys Engagement module providing live polls during sessions, Q&A functionality, audience voting with results displayed live on screens or within the event app, and post-event surveys distributed through the app. Results can be exported to Excel for analysis and reporting.

Quantifiable outcome

• 99.4% participant app download and usage rate
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• People PartnercoreChannel Partner/ Reseller/ DistributorEvent agency that uses Ventla to run corporate events for clients including Audi Sweden's annual dealer conference. Packages the Ventla platform into their event production services.
• LIWLIG SwedencoreChannel Partner/ Reseller/ DistributorEvent agency partner that runs corporate events using Ventla, including LF Fastighetsförmedling's anniversary aboard M/S Birka Gotland. Full event logistics managed through the Ventla platform.
• Perfect EventminorChannel Partner/ Reseller/ DistributorEvent agency partner that used Ventla for Orkla Foods kickoff event with 99.4% participant app usage rate.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Cvent is the largest enterprise event management platform offering registration, venue sourcing, and event marketing at scale. It competes with Ventla primarily in mid-market and enterprise corporate accounts running large multi-track conferences.
• Eventbrite: Eventbrite is a large public-facing event registration and ticketing platform. Comparable registration/ticketing functionality but more consumer/SMB-oriented vs Ventla's B2B enterprise focus.
• Hopin: Hopin (now RingCentral Events) is a broader event technology platform spanning virtual, hybrid, and in-person events with registration and engagement tooling. Comparable platform scope though focused on hybrid/virtual use cases.

Direct peers

• Bizzabo: Bizzabo is an all-in-one event experience OS combining registration, engagement apps, and analytics for in-person, hybrid, and virtual events. Closest direct competitor to Ventla in the integrated mid-market corporate event platform category.
• Swapcard: Swapcard offers event registration, matchmaking/networking, and engagement apps for trade shows and B2B events. Comparable mid-market focus with similar all-in-one platform approach.
• Whova: Whova provides event registration, mobile event apps, and engagement tools widely adopted by corporate conferences and associations. Comparable feature set to Ventla (registration, app, networking, live polls) with similar mid-market positioning.
• EventMobi: EventMobi builds event apps and registration platforms for corporate meetings, conferences, and trade shows. Direct competitor in event app + registration bundling with white-label/agency capabilities.
• SpotMe: SpotMe is an enterprise event app platform serving corporate events with registration, engagement, and live tools. Direct competitor for large corporate meetings and conferences, particularly in the B2B/enterprise segment.
• Brella: Brella provides event apps and registration platforms with a strong focus on virtual, hybrid, and in-person conferences. Direct competitor in the integrated registration + engagement app category.

Emerging players

• Hubilo: Hubilo offers event platforms combining registration, engagement, and marketing tools for B2B events. Comparable mid-market positioning with some feature overlap in event apps and audience engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInse.linkedin.com/company/ventla-events
• Instagraminstagram.com/ventlaevents
• Facebookfacebook.com/VentlaEvents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventla