RX MUSIC

Name

RX MUSIC

Legal name

PCM Technologies Inc.

Website

https://rxmusic.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Background Music Services

NAICS

Music Publishers (512230), Music Publishers (51223)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industry

Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)

Keywords

• Background music services
• Commercial music curation
• Music licensing solutions
• In-store audio systems
• Business music streaming

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Custom Music Programming Subscription: RX Music provides a subscription-based service combining custom music curation, licensing, hardware (MUSICbox), music management tools, 24/7 tech support, music certification and censoring, and on-hold messaging. The subscription model includes ongoing playlist updates, day-parting, and dedicated music consultant services.
2. Music Licensing: The company holds agreements with major and independent record labels, providing fully licensed music for commercial background use. Music licensing fees are covered as part of the subscription service, with the catalog described as containing millions of tracks.
3. A/V Design & Integration Services: Professional audio video design and integration services including sound system design, installation, maintenance, and digital signage implementation, provided as an additional service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

RX MUSIC (legal entity: PCM Technologies Inc.) curates and licenses custom background music for commercial businesses such as hotels, restaurants, retail stores, and spas. The company delivers its music programming through a proprietary MUSICbox hardware player and accompanying software tools, providing subscription-based music curation and rights-cleared audio for in-venue use.

Product overview

RX Music is a multifaceted background music service combining creativity, industry expertise, and proprietary technology. The core offering consists of Custom Music Programming and Music Licensing services, supported by a suite of proprietary tools including the MUSICbox and VIDEObox hardware devices, MOBILEapp for iOS/Android mobile control, myRXM web portal, VOTEapp for client feedback, and webCONTROL for venue staff management. Additional services include On-Hold & Overhead Messaging, A/V Design & Integration, 24/7 Technical Support, and Music Certification & Censoring. The company operates as an on-demand music service (not streaming) with content stored locally on customer hardware for uninterrupted playback. Editorial content includes RXCOMMENDS music reviews and the Beneath the Rhythm podcast. Notable features include day-part scheduling, special event programming, and the mySHOW visual integration system.

Differentiator

Problem solved

Functional benefit

Brands

• MUSICbox: Proprietary hardware device that stores music locally for uninterrupted playback regardless of internet connection strength
• VIDEObox
• MOBILEapp
• myRXM
• VOTEapp
• RXCOMMENDS
• Beneath the Rhythm

Products and services

• Custom Music Curation Service
• Commercial Music Licensing
• MUSICbox Hardware Player

Quantifiable outcome

• Music plays uninterrupted 100% of the time, regardless of internet connection, through local storage on MUSICbox hardware
• +3 more outcomes

Named customers54 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soundtrack Your Brand (Spotify): Spotify-owned B2B background music streaming service targeting retail, hospitality, and restaurant chains. Directly competes with RX Music's curation and licensing offering but delivers via cloud streaming rather than proprietary on-premise hardware.
• Cloud Cover Music: Licensed background music streaming service for businesses of all sizes. Directly competes with RX Music on curated playlists and commercial licensing but uses a cloud-only model without proprietary hardware.
• PlayNetwork: B2B music and media provider delivering curated playlists, licensed streaming, and video to global brands including retail, hospitality, and fitness. Closely comparable offering to RX Music's custom curation and licensing model.
• Rockbot: Music and engagement platform for businesses allowing staff and guests to influence music selection via mobile apps. Competes with RX Music's VOTEapp-style customization and targets similar restaurant and hospitality verticals.

Broad incumbents

• Mood Media: Largest global in-store media company offering background music, digital signage, scent marketing, and AV integration to enterprise clients. Competes with RX Music across hospitality, retail, and restaurant verticals with a much broader portfolio and geographic footprint.

Emerging players

• TouchTunes: In-location music and entertainment platform primarily serving bars and restaurants with jukebox and background music offerings. Partial overlap with RX Music's restaurant and bar segments, focused on patron-driven rather than curated programming.
• Qsic: AI-driven in-store audio platform for retail and QSR brands delivering data-informed music programming. Emerging competitor to RX Music that emphasizes analytics-driven curation over hand-crafted playlists.

Others

• Jamendo Licensing: Independent music licensing platform providing royalty-free music for commercial use in businesses, films, and venues. Adjacent competitor in the commercial music licensing space that RX Music also operates in.
• Lava Media Services: Canadian background music provider offering licensed music and AV solutions to commercial clients. Adjacent regional competitor with overlapping customer segments in hospitality and retail.

Regional players

• StorePlay (by Stingray): Stingray Digital's in-store music service providing curated commercial music for retail and hospitality primarily across Canada and Europe. Comparable offering to RX Music's curation model with regional overlap in RX Music's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rxmusic
• YouTubeyoutube.com/channel/UCCMA1hAxJqqqw3gRMFShIsg/videos
• Facebookfacebook.com/RXMusic
• LinkedInlinkedin.com/company/rxmusic
• Instagraminstagram.com/rxmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RX MUSIC