SportAdmin

What SportAdmin does

SportAdmin is a Swedish software vendor founded in 2005 and headquartered in Malmö, Sweden. The company operates an integrated platform for sports associations that includes a website component, leader-facing applications, and member-facing applications, supported by an associated tech support offering. The platform is positioned as an automated system for associations, implying a SaaS-style delivery model aimed at the organizational layer of amateur and association-based sports in Sweden, with the company operating as a private for-profit entity on a headcount band of 11–50 employees.

The product surface spans three user constituencies — the association itself (website), its leaders or administrators (leader apps), and its members (member apps) — consistent with a vertical SaaS architecture for clubs, leagues, and federations. No proprietary technology details, APIs, integrations, or AI/ML components are disclosed in the source material, and the only named executive is founder and CFO Rikard Persson. The firm's own website (sportadmin.se) returned only a loading/verification page during data capture, so beyond the firmographics the product detail is limited.

Revenue mechanics are not disclosed. The firmographic profile (11–50 employees, single disclosed office in Malmö, 20-year operating history as a private for-profit) is consistent with a small Nordic vertical-SaaS company, but customer count, pricing tiers, ARR, geographic footprint, and ownership structure are all unavailable from the input data. The combined package — a long-lived, narrow-vertical, association-focused platform with bundled tech support — suggests a retention-oriented SMB business model rather than a venture-scale growth profile.

Name

SportAdmin

Website

https://sportadmin.se

Company type

Private

Founded year

2005

Headcount range

11–50 employees

Short description

SportAdmin is a Malmö-based Swedish vertical-SaaS company founded in 2005 that provides sports associations with an integrated website, leader apps, member apps, and tech support.

Ownership category

akta.pro rank

Product category

Sports Association Management Software

NAICS

Spectator Sports (71121)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Sports association software
• Club management software
• Member management platform
• Sports administration tools
• Association website builder

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

SportAdmin is an automated system for sports associations that provides an easy-to-use website, leader and member mobile applications, and tech support. The platform is designed to help associations manage their digital presence, leadership activities, and member engagement through a single integrated software offering.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• PlayHQ: Australian sports management platform providing participant registration, competition management, and club websites. Comparable vertical SaaS for sports associations in a different geography.
• Heja: Swedish-based sports club communication and management app that lets clubs coordinate schedules, events, and members via mobile. Direct competitor in the Swedish sports association market with overlapping value proposition.
• TeamSnap: Leading North American team and club management platform offering registration, scheduling, communication, and payment tools. Closely comparable vertical SaaS product and subscription business model.
• LeagueApps: Sports league and club management platform offering registration, websites, payments, and communication tools for youth and adult organizations in North America. Directly comparable SaaS offering.
• SportMember: Scandinavian-based club management platform providing membership administration, scheduling, and communication tools. Direct Nordic competitor with overlapping customer profile.
• Playmetrics: Youth sports club management platform offering registration, communication, and team management tooling primarily for clubs in the US market. Comparable vertical SaaS for sports associations.

Broad incumbents

• SportsEngine: Comprehensive sports technology platform within NBC Sports Next providing registration, websites, streaming, and tournament management. Larger incumbent with overlapping capabilities but a much broader product portfolio.
• Stack Sports: Large sports technology platform offering a suite of products including registration, websites, payment processing, and event management for sports organizations across multiple geographies.
• Blue Sombrero: Sports club and league management platform serving amateur soccer organizations in the US with registration, websites, and communication tools. Broader incumbent offering overlapping functionality.

Emerging players

• ClubSpark: UK-based sports club management platform serving grassroots clubs with membership management, court booking, and member engagement tools. Comparable niche SaaS for amateur sports organizations.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/SportAdmin
• Facebookfacebook.com/sportadmin
• LinkedInlinkedin.com/company/sportadmin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportAdmin