Night Market

What Night Market does

Night Market is presented in firmographics as an eCommerce data intelligence and consulting company founded in 2020 and based in Los Angeles with 11–50 employees. However, the substantive source material scraped for the company describes Horizon Commerce, the commerce and digital experience arm of Horizon Media Holdings (described in source material as the largest privately held agency in the world). This conflict is noted; the analytical outputs below are grounded in the substantive product, customer, and partnership data provided.

Based on that data, the company operates as a B2B commerce and digital experience agency, delivering five service lines — Digital Transformation, Commerce Media, Digital Experience, Channel Management, and Performance Creative — to enterprise consumer brands. Its proprietary technology layer is NEON, an AI-driven growth framework and platform that orchestrates media and digital experiences across the path to purchase and connects marketing and commerce data sets. The company emphasizes integration from media exposure through post-click experience, and partners deeply with retailers and marketplaces including Amazon, Walmart, Kroger, and Instacart to manage channel operations.

The revenue model is professional services, with retainer-based and project-based engagements; pricing is not publicly disclosed. The go-to-market is consultative enterprise sales via a direct contact motion. Named enterprise clients span retail, apparel, CPG, healthcare, food, and automotive — including Revlon, Aeropostale, UnitedHealth Group, SharkNinja, Brooks Brothers, Eddie Bauer, Impossible Foods, JCPenney, Lucky Brand, A1 Garage Doors, Nautica, and Boar's Head. The company is privately held and operates as a wholly owned subsidiary of Horizon Media Holdings, with no external institutional investors disclosed.

Name

Night Market

Legal name

Horizon Commerce

Website

https://night-market.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Night Market (data references Horizon Commerce) is a B2B commerce and digital experience agency serving enterprise consumer brands, powered by its proprietary AI-driven NEON platform, delivering digital transformation, commerce media, digital experience, channel management, and performance creative services.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Services Revenue: Horizon Commerce generates revenue through professional agency services including digital transformation consulting, commerce media strategy/planning/buying, digital experience services, channel management, and performance creative services. Revenue is generated through retainer-based and project-based engagements with brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Night Market is an eCommerce data intelligence and consulting company that delivers commerce and digital experience services to enterprise brands. The firm provides digital transformation consulting, commerce media strategy, planning and buying, digital experience design, channel management across retailers and marketplaces, and performance creative — all orchestrated through its proprietary AI-driven platform NEON to optimize the entire path to purchase.

Product overview

Horizon Commerce is a commerce and digital experience agency operating as a subsidiary of Horizon Media Holdings. The company offers a platform-plus-services architecture centered on its proprietary AI-driven platform, NEON, which powers decision-making across all service offerings. Services include Digital Transformation, Commerce Media, Digital Experience, Channel Management, and Performance Creative—all designed to orchestrate media and digital experiences to optimize the path to purchase for omnichannel growth.

Differentiator

Problem solved

Functional benefit

Brands

• NEON: Proprietary AI-driven growth platform and technology used to power commerce and digital experience services, enabling faster, smarter decisions and driving revenue growth.

Products and services

• NEON
• Digital Transformation
• Commerce Media
• Digital Experience
• Channel Management
• Performance Creative

Quantifiable outcome

• Brands achieve measurable impact and sustainable business growth

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• AdobecoreTechnology or IntegrationTechnology partnership for creative and experience management solutions. Adobe is listed as a best-in-class AI & mar-tech alliance partner providing platform integrations.
• Amazon AWScoreTechnology or IntegrationCloud infrastructure partnership providing scalable computing and data capabilities. Listed as a best-in-class AI & mar-tech alliance partner.
• Google CloudcoreTechnology or IntegrationCloud infrastructure and AI/ML technology partnership. Listed as a best-in-class AI & mar-tech alliance partner.
• KrogerminorChannel Partner/ Reseller/ DistributorRetail partnership for commerce media access to Kroger's retail media network.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor retail partnership for channel management services on Walmart's marketplace and commerce platforms. Listed as a best-in-class alliance partner.

Scale indicators1 record

Direct peers

• Brainlabs: Brainlabs is a digital media agency with strong paid media, programmatic, and commerce media buying capabilities. It is directly comparable on media planning/buying, performance creative, and data-driven decisioning for enterprise brands.
• Wpromote: Wpromote is a digital marketing agency with deep commerce media, SEO, and performance creative capabilities serving mid-market and enterprise brands. It is directly comparable on service mix (commerce media, channel management, performance creative) and target customer profile.
• Dept: Dept is a global digital agency with end-to-end capabilities across commerce, marketing, and engineering. It is directly comparable on digital transformation, digital experience, and commerce/media services for enterprise clients.
• Keenfolks: Keenfolks is an independent commerce, digital, and AI agency focused on retail media, digital experience, and performance creative for enterprise CPG and retail brands. It is a direct peer in commerce media and channel management services.
• PMG: PMG is an independent commerce and media agency that combines retail media network buying, performance creative, and proprietary analytics. It directly competes with Horizon Commerce on commerce media and digital experience for enterprise brands, including retailers and CPG.
• Flywheel (Omnicom): Flywheel is Omnicom Group's commerce media and digital experience agency operating across Amazon, Walmart, and other marketplaces. It is directly comparable in commerce media, channel management, and performance creative for enterprise brands.
• Hero Digital: Hero Digital is a digital experience and commerce agency that delivers strategy, creative, and platform implementations for enterprise brands. It is directly comparable on digital transformation, digital experience, and commerce strategy offerings.
• Tinuiti: Tinuiti is a large independent commerce media agency offering Amazon, Walmart, and omnichannel retail media buying, performance creative, and analytics. It directly competes with Horizon Commerce in commerce media, channel management, and performance creative for enterprise CPG/retail brands.

Broad incumbents

• Publicis Commerce (Publicis Groupe): Publicis Commerce is the dedicated commerce arm of Publicis Groupe, bundling Sapient, Epsilon, and other capabilities into commerce media, digital experience, and channel management for global enterprise brands. It competes as a broader incumbent with greater scale.
• GroupM Nexus: GroupM Nexus is WPP's commerce and retail media practice operating as part of the world's largest media investment group. It is a broader incumbent with overlapping commerce media, digital experience, and performance capabilities aimed at enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/night-mkt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night Market