Fanpage Karma
Fanpage Karma (uphill GmbH, Berlin) is a cloud-based social media management SaaS platform serving ~1.5M users across 180 countries, offering Analytics, Engage, Publish, Discovery, Monitoring, and Influencer modules to agencies, enterprises, and SMEs via a freemium go-to-market.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fanpage Karma does
Fanpage Karma, operated by Berlin-based uphill GmbH, is a cloud-based social media management SaaS platform serving approximately 1.5 million users across 180 countries. The product is organized into six core modules — Analytics (benchmarking and AI-powered content/sentiment analysis), Engage (unified community management inbox with AI-composed replies), Publish (editorial scheduling and content calendar), Discovery (trend research), Monitoring (brand mention tracking), and Find Influencers (influencer discovery) — alongside a TeamBoard dashboard-sharing add-on and several free standalone tools. Underlying architecture relies on Google Cloud and Microsoft Cloud infrastructure, Meta/Google/LinkedIn APIs for social platform integration, OpenAI APIs for AI capabilities, and integrations with Canva, Google Drive, Slack, and Zoom.
The platform is offered through a product-led growth motion via self-serve web signup, with multi-language support in English, German, and Spanish. Primary customer segments are agencies, enterprises, and SMEs; secondary segments include franchises, public sector, media, and education. Notable enterprise logos referenced include Mercedes-Benz, Google, Amazon, American Express, Mastercard, Spotify, Lufthansa, Samsung, Allianz, Tommy Hilfiger, H&M, Calvin Klein, Red Bull, Jägermeister, FC Bayern München, RTL, ProSieben, Bild, UNICEF, Hello Fresh, and DDB. Revenue is generated through subscription-based paid plans that unlock advanced Analytics and Enterprise features atop a now-free Publish tier, with payment processing via micropayment GmbH. The company is privately held, bootstrapped (no external funding rounds disclosed), GDPR-compliant, and led by Managing Directors Stephan Eyl and Nicolas Graf von Kanitz.
Fanpage Karma firmographics
Firmographics- Name
- Fanpage Karma
- Legal name
- uphill GmbH
- Website
- https://fanpagekarma.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fanpage Karma (uphill GmbH, Berlin) is a cloud-based social media management SaaS platform serving ~1.5M users across 180 countries, offering Analytics, Engage, Publish, Discovery, Monitoring, and Influencer modules to agencies, enterprises, and SMEs via a freemium go-to-market.
- Ownership category
- akta.pro rank
Where Fanpage Karma is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Fanpage Karma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription (Paid Plans): Subscription-based revenue from paid accounts with enhanced features beyond the free tier, including company information, payment processing, and employee authorization management
- Free Tier (Publish): Free publishing tool with unlimited profiles, unlimited users, 100 posts per profile per month, 1 year data storage, and integration with Canva and Google Drive. Revenue generated through conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Publishing Tier |
| Subscription | Monthly | Paid Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fanpage Karma product offering
Product offeringCore offering
Fanpage Karma is a cloud-based SaaS platform for social media management that enables users to analyze, publish, engage with audiences, monitor brand mentions, discover trends, and find influencers across major networks including Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok, Threads, Bluesky, and Google Business. The platform combines AI-powered content and sentiment analysis with editorial scheduling, a unified community inbox, and benchmarking tools. A free publishing tier is offered alongside paid subscription plans with advanced analytics and enterprise features.
Product overview
Fanpage Karma is a unified social media management platform built around six interconnected modules: Analytics (performance analysis and benchmarking), Engage (unified inbox for community management), Publish (editorial scheduling with free tier), Discovery (market research and trends), Monitoring (brand mention tracking), and Find Influencers (influencer discovery). The platform is designed for agencies, enterprises, SMEs, franchises, public sector, media, and educational institutions, serving 1.5 million users across 180 countries. Additional offerings include TeamBoard for dashboard sharing, the Good Luck Fairy for promotion management, and a suite of free standalone tools (Performance Score, Bar Chart Race, Instagram Hashtags, Annual Report, Social Media Index). The company (uphill GmbH, Berlin) has made Publish completely free as of October 2024, with paid plans unlocking advanced Analytics and Enterprise features.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1.5M users in 180 countries trust the platform
Companies that use Fanpage Karma
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles3 records
Fanpage Karma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
Fanpage Karma partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google CloudcoreGoogle Cloud provides cloud storage and infrastructure services for the Fanpage Karma platform. Data Processing Agreement in place. EU Data Privacy Framework compliance.
- OpenAIcoreOpenAI API provides AI-based natural language processing for content analysis and generation within the Fanpage Karma tool. Standard Contractual Clauses for data transfers.
- Meta Platforms (Facebook/Instagram)coreFacebook Single Sign-On authentication, Facebook Pages/Instagram API integrations for analytics and publishing. Data Privacy Framework compliance.
- Google (Sign-in, YouTube API)coreGoogle Single Sign-On, YouTube API Services for channel analytics and comment management. Google Privacy Policy applies.
- LinkedIncoreLinkedIn API integration for social media analytics and publishing. Joint controllership for Page Insights. Data Privacy Framework compliance.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fanpage Karma competitors and assessment
Company assessmentBroad incumbents
- HubSpot: CRM and marketing platform including a social media management module. Competes with Fanpage Karma indirectly as part of an all-in-one marketing stack, particularly for SMEs and mid-market customers.
- Sprinklr: Enterprise customer experience platform with social media management, listening, and analytics. Competes with Fanpage Karma at the enterprise end of the market but as part of a much broader CX suite.
- Emplifi (formerly Socialbakers): AI-powered social media management and consumer intelligence platform. Comparable to Fanpage Karma's Analytics, Monitoring, and Discovery capabilities, particularly for enterprise customers.
Direct peers
- Loomly: Social media management platform focused on content publishing, collaboration, and analytics. Closely comparable to Fanpage Karma's Publish and approval workflow features for SMEs and brands.
- Buffer: Product-led growth social media management SaaS offering publishing, analytics, and engagement tools. Fanpage Karma's freemium Publishing tier and multi-network support are directly competitive with Buffer's positioning and pricing model.
- Later: Social media management platform with strong visual content scheduling, influencer tools, and analytics. Overlaps with Fanpage Karma's Publish, Find Influencers, and Analytics modules.
- Agorapulse: Agency-focused social media management platform with publishing, inbox, reporting, and listening tools. Overlaps directly with Fanpage Karma's emphasis on agencies managing unlimited client profiles.
- Sendible: Agency-first social media management platform with publishing, monitoring, and reporting tools. Comparable in target audience, multi-network support, and white-label reporting capabilities to Fanpage Karma.
- Sprout Social: Publicly listed social media management platform with publishing, analytics, engagement, and listening capabilities. Closely comparable to Fanpage Karma's core product surface and target segments of agencies and mid-market/enterprise.
- Hootsuite: Hootsuite is a leading social media management SaaS platform offering publishing, analytics, engagement, and monitoring across all major networks — directly competing with Fanpage Karma's six-module stack for the same agency and enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fanpage Karma social profiles
Digital presenceFanpage Karma compliance and trust
Trust signalCompliance1 record
Fanpage Karma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fanpage Karma leadership team
Management profileNumber of profiles
Profiles2 records
Fanpage Karma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fanpage Karma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fanpage Karma
What does Fanpage Karma do?
Fanpage Karma is a cloud-based SaaS platform for social media management that enables users to analyze, publish, engage with audiences, monitor brand mentions, discover trends, and find influencers across major networks including Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok, Threads, Bluesky, and Google Business. The platform combines AI-powered content and sentiment analysis with editorial scheduling, a unified community inbox, and benchmarking tools. A free publishing tier is offered alongside paid subscription plans with advanced analytics and enterprise features.
Is Fanpage Karma a public or private company?
Fanpage Karma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fanpage Karma founded?
Fanpage Karma was founded in 2012. It employs 1 to 10 people.
Where is Fanpage Karma based?
Fanpage Karma is headquartered in Berlin, Germany, in the Europe region.
How does Fanpage Karma make money?
Two revenue lines are on record. Subscription (Paid Plans) is the primary driver. The others are free Tier (Publish).
Who are Fanpage Karma's main competitors?
Broad incumbents on record are HubSpot, Sprinklr and Emplifi (formerly Socialbakers). Direct peers are Loomly, Buffer, Later, Agorapulse, Sendible, Sprout Social and Hootsuite.
Does Fanpage Karma have an API?
Yes. The Fanpage Karma Tool provides an API that allows customers to access information and data through an Application-Programming-Interface (API). The API enables authorized users to retrieve social media analytics data, access account information (profile IDs, access tokens, page lists), and make data available within the framework of the customer agreement. Access requires authentication via connected social media platforms (Facebook, X/Twitter, Instagram, LinkedIn).