Reel Analytics

Name

Reel Analytics

Legal name

Recruiting Analytics LLC

Website

https://reel-analytics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports analytics software
• AI video analysis
• Football player evaluation
• Athlete performance metrics
• Computer vision tracking

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. College Team Subscriptions: Annual subscription plans for college football programs providing IGA analysis for 100-300+ players. Higher tiers include faster Transfer Portal turnaround times.
2. Individual Athlete Evaluations: Individual Max Speed analysis sold at $24.99 per evaluation for athletes seeking verified speed data for recruiting purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Reel Analytics operates an AI-powered sports analytics platform that processes football game film through proprietary computer vision to deliver verified in-game athleticism metrics, including Max Speed (mph by position), the IN-GAME ATHLETICISM™ (IGA) Score, the Production Score (PROD Score), and the composite RA Score for player evaluation and next-level projection. The platform is sold both to individual high school athletes as pay-as-you-go evaluations and to college football programs and NFL scouts/agents as tiered subscriptions covering rosters of 100 to unlimited players.

Product overview

Reel Analytics is a sports technology and data company that analyzes video to measure in-game athleticism. The platform consists of a unified system combining proprietary AI-powered video tracking technology with athlete evaluation products. At its core, the platform processes highlight film through computer vision to extract position-specific athletic metrics (Max Speed, IGA Score), which feed into ML-based scoring models (RA Score, PROD Score) for player evaluation and projection. The product portfolio includes athlete-facing services (verified Max Speed, IGA Scores, shareable assets, leaderboards), team/coach solutions (IGA Starter, Growth, Pro, Unlimited plans with varying player capacities), and scouting tools (UnderRecruited Prospects, Reel Freak List). The technology was trained on data from over 20,000 NCAA and NFL players and is trusted by NFL scouts, NFL agents, and major college football programs including the University of Georgia, University of Michigan, and Texas Christian University.

Differentiator

Problem solved

Functional benefit

Products and services

• Verified Max Speed Analysis (Individual Athlete Evaluation)

Quantifiable outcome

• 75.5% projection accuracy - 3X higher than college football average and more than 2X vs. NFL average
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sportlogiq: Sportlogiq uses computer vision to generate player tracking and tactical analytics for hockey and other sports. Its AI-on-video approach and focus on objective athlete evaluation overlap with Reel Analytics' core thesis.
• KinaTrax: KinaTrax delivers markerless motion capture for biomechanics and player tracking in baseball and other sports. Reel Analytics uses a similar markerless video approach but is football-focused and emphasizes athleticism metrics over biomechanics.
• Nacsport: Nacsport provides sports video analysis software used by professional and amateur teams, similar to Hudl. Reel Analytics competes for the same team analyst workflow by layering AI-extracted athleticism metrics on top of standard video analysis.

Direct peers

• Hudl: Hudl is the dominant sports video analysis platform serving high school, college, and professional teams. Reel Analytics competes directly by offering AI-derived in-game metrics layered on top of game film, the same raw input Hudl specializes in.
• Second Spectrum: Second Spectrum provides AI-driven sports tracking and analytics for professional leagues (NBA, MLS). It is comparable to Reel Analytics in applying computer vision to derive objective, position-specific performance metrics.
• PlaySight (now part of CoachMe Plus / STX acquired tech): PlaySight offers AI-powered video and tracking for sports training and analysis. Its computer-vision pipeline for athlete tracking overlaps with Reel Analytics' approach of extracting data from game video.
• Pro Football Focus (PFF): PFF grades and analyzes NFL and college football players from film using proprietary methods. Reel Analytics overlaps with PFF in football-specific player evaluation, though Reel emphasizes in-game athleticism extraction rather than play-by-play grading.

Broad incumbents

• Catapult Sports: Catapult is an established sports performance analytics provider using wearable GPS/inertial tracking for athlete load and movement. Reel Analytics competes in adjacent territory by delivering similar performance signals from video rather than hardware.
• Zebra Technologies (Sports/Stats Perform): Through its acquisition of STATS and SportVU assets, Zebra provides professional tracking and performance data for leagues including the NFL. It is a broad incumbent in computer-vision-based sports data, competing with Reel Analytics in generating athlete metrics from video.
• Statsig for Sports / Stats Perform Pressbox: Stats Perform distributes sports data, including official NFL tracking feeds, to media, betting, and team customers. Reel Analytics overlaps in extracting speed and athleticism data from video in football and would compete for team analytics budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RAanalytics
• YouTubeyoutube.com/@recruitinganalytics9108/featured
• LinkedInlinkedin.com/company/recruiting-analytics-llc
• Instagraminstagram.com/reel_analytics
• TikToktiktok.com/@reelanalytics?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Analytics