17 Designs
17 Designs is a founder-led creative studio in Tillsonburg, Ontario offering art, graphic design, and custom web development services — including PHP/MySQL e-commerce and WordPress sites — primarily to manufacturers, corporations, and small businesses in Southwestern Ontario and the Greater Toronto Area.
- Company typePrivate
- Founded1998
- HeadquartersTillsonburg, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 17 Designs does
17 Designs is a private, founder-led creative studio founded in 1998 and based in Tillsonburg, Ontario, operating with a team of 1–10 people across three integrated service lines: (1) Art and Creative Services including murals, public art installations, corporate art, illustrations, and a Stella Jurgen Fashion brand; (2) Graphic Design Services spanning logo design, corporate identity, brochures, catalogues, packaging, posters, and marketing collateral; and (3) Web Design and Development Services covering custom PHP/MySQL applications, WordPress websites, e-commerce portals, and mobile-friendly responsive design. The technical stack is conventional — PHP 7/8, MySQL, HTML5/CSS3, jQuery, WordPress, Twitter Bootstrap — with notable bespoke capabilities in complex manufacturer websites featuring encrypted back-end content management, product databases scaling to 8,400+ SKUs (Adaptall), quotation carts, and integration with third-party services (Stripe payments, UPS Shipping API, Shopify, Google Maps, Google Analytics, Google Search Console, reCAPTCHA).
The business is primarily project-based with one-time fees for design, art, and web build engagements, supplemented by a smaller stream of recurring website maintenance and SEO services. Customer segments are weighted toward manufacturing (plumbing, valves, fluid power, CNC industrial), mid-market corporations, and local/regional small businesses, with additional work for non-profits, education, and food service. Geographic focus is Southwestern Ontario and the Greater Toronto Area, with documented reach to North American distribution channels (e.g., OS&B products in Home Depot). Marketing is largely organic — a portfolio- and case-study-driven website, SEO, community art installations, and word-of-mouth — with no formal channel partner network, no external investors, and no disclosed revenue or funding.
17 Designs firmographics
Firmographics- Name
- 17 Designs
- Legal name
- 17 Designs
- Website
- https://17designs.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 17 Designs is a founder-led creative studio in Tillsonburg, Ontario offering art, graphic design, and custom web development services — including PHP/MySQL e-commerce and WordPress sites — primarily to manufacturers, corporations, and small businesses in Southwestern Ontario and the Greater Toronto Area.
- Ownership category
- akta.pro rank
17 Designs industry classification
Industry- Product category
- Creative & Web Design Services
- NAICS
- Graphic Design Services (541430), Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where 17 Designs is headquartered
LocationHeadquarters
- HQ city
- Tillsonburg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
17 Designs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Development Services: Custom website development including WordPress, PHP, HTML5/CSS3, e-commerce solutions, and mobile-friendly design. Project-based pricing with variations based on complexity.
- Graphic Design Services: Logo design, corporate identity, marketing collateral, brochures, catalogs, packaging design, signage. Typically project-based engagements.
- Art Services: Mural painting, corporate art, public art installations. Can include community fundraising elements.
- Website Maintenance: Ongoing website support, updates, hosting management, and SEO maintenance services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
17 Designs product offering
Product offeringCore offering
17 Designs is an integrated Art, Graphic Design, and Web Development studio delivering custom creative and technical services to corporations, manufacturers, and small businesses. Core offerings include custom PHP/MySQL web development, WordPress websites, responsive/adaptive mobile-friendly design, e-commerce portals, branding and logo design, marketing collateral, and hand-painted murals and public art installations. The studio operates primarily in Southwestern Ontario and the Greater Toronto Area, providing end-to-end project-based design and development services.
Product overview
17 Designs is an Art | Graphic Design | Web Development studio that operates as a single integrated offering rather than a platform-plus-modules architecture. Their service portfolio comprises three interconnected practice areas: (1) Art and Creative Services including corporate art, public murals, illustrations, and the Stella Jurgen Fashion brand; (2) Graphic Design Services encompassing brochures, catalogues, corporate ID, logo design, package design, photography, POP displays, and marketing collateral; and (3) Web Design and Development Services including PHP 8 development, WordPress websites, mobile-friendly responsive design, e-commerce solutions, and custom manufacturer websites. These services are offered as integrated solutions where clients typically engage multiple services (e.g., logo design paired with WordPress website development). The company also builds proprietary client-specific products including e-commerce portals with UPS Shipping API and Stripe integration, searchable Google Maps with vendor/retailer locators, and encrypted back-end content management systems for manufacturers managing large product databases.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design and Development Services
Quantifiable outcome
- Completed 310 sq. ft. mural project in 288 hours (August 2024 - January 2025)
- +3 more outcomes
Companies that use 17 Designs
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
17 Designs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
17 Designs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Town of Tillsonburgminor17 Designs artist Stella Jurgen donated $1,975 to the Town of Tillsonburg in December 2024 from mural project proceeds. The mural project at Tillsonburg Regional Airport renovated the lounge area with painted murals, with proceeds supporting future airport projects.
- Canadian Harvard Aircraft AssociationminorThe Canadian Harvard Aircraft Association sponsored wall space in the Tillsonburg Airport mural project. CHAA is a registered charitable organization dedicated to showcasing Harvard aircraft and honoring WWII veterans.
- SkyWay CafeminorSkyWay Cafe at Tillsonburg Regional Airport sponsored dedicated mural space featuring hand-painted signs and Tillsonburg runway artwork.
- Tillsonburg Flying SchoolminorOne of the first sponsors featured on the airport mural wall depicting two painted airplanes flying over Lake Erie coast.
- BlueStar Air ServicesminorOne of the first sponsors featured on the airport mural wall.
- Wings and Wheels Event ParticipantsminorAirport community members and Wings and Wheels event participants sponsored office wall space in the mural project.
- Abrigo Centreminor17 Designs created marketing collateral including poster, registration forms, sponsor certificate, and event program for Abrigo Centre's Lisboa Encantada fundraising gala. 17 Designs served as Media Sponsor of the event which raised $62,000.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
17 Designs competitors and assessment
Company assessmentDirect peers
- Lounge Lizard: A US-based digital creative agency offering web design, web development, branding, and graphic design services to mid-market and enterprise clients. Comparable in service mix (web + graphic design) and target market (B2B clients needing integrated digital presence), though larger in scale.
- Coalition Technologies: A US-based web design and SEO agency serving e-commerce and mid-market clients with custom WordPress and Shopify development. Comparable in target market (manufacturers and SMBs needing e-commerce) and core technology stack (WordPress, custom development).
- SmartSites: A US digital agency offering web design, web development, and digital marketing for SMB and mid-market clients. Comparable in service portfolio and customer segment, though operating at larger scale and with broader geographic reach.
- Huemor: A US web design and development agency specializing in B2B websites, e-commerce, and custom WordPress development. Comparable in target market (B2B manufacturers and SMBs) and core offering (custom web development with e-commerce capabilities).
- WebiMax: A US-based digital agency offering web design, web development, SEO, and digital marketing services for mid-market and enterprise clients. Comparable in integrated web design and digital marketing service portfolio and target market of growth-oriented businesses.
Broad incumbents
- WebFX: A large US digital marketing agency offering web design, SEO, and e-commerce development for mid-market and enterprise clients. Overlap with 17 Designs' web design and SEO service offerings, though WebFX operates at significantly larger scale with proprietary technology platforms.
- Blue Fountain Media: A US-based digital agency offering web design, branding, and digital strategy for mid-market and enterprise clients. Overlap with 17 Designs' web design and corporate branding offerings, though serving a larger and more enterprise-oriented client base.
Emerging players
- Codal: A digital design and engineering agency offering web development, UX design, and e-commerce solutions with presence in the US and Canada. Comparable in offering custom web development for B2B and e-commerce clients, including manufacturers.
Regional players
- Tilt Metrics: A Toronto-based digital marketing and web design agency serving SMB and mid-market clients in the Greater Toronto Area. Directly comparable to 17 Designs' GTA-focused service delivery and target customer base (regional SMBs needing websites, SEO, and graphic design).
- Arcane: A Canadian digital agency with offices in Toronto and Montreal offering web design, branding, and creative services. Comparable in regional Canadian focus and full-service creative + web offering, though operating at significantly larger scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
17 Designs social profiles
Digital presence17 Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
17 Designs leadership team
Management profileNumber of profiles
Profiles1 record
17 Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
17 Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 17 Designs
What does 17 Designs do?
17 Designs is an integrated Art, Graphic Design, and Web Development studio delivering custom creative and technical services to corporations, manufacturers, and small businesses. Core offerings include custom PHP/MySQL web development, WordPress websites, responsive/adaptive mobile-friendly design, e-commerce portals, branding and logo design, marketing collateral, and hand-painted murals and public art installations. The studio operates primarily in Southwestern Ontario and the Greater Toronto Area, providing end-to-end project-based design and development services.
Is 17 Designs a public or private company?
17 Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 17 Designs founded?
17 Designs was founded in 1998. It employs 1 to 10 people.
Where is 17 Designs based?
17 Designs is headquartered in Tillsonburg, Canada, in the North America region.
How does 17 Designs make money?
Four revenue lines are on record. Web Development Services are the primary driver. The others are graphic Design Services, art Services and website Maintenance.
Who are 17 Designs's main competitors?
Direct peers on record are Lounge Lizard, Coalition Technologies, SmartSites, Huemor and WebiMax. Broad incumbents are WebFX and Blue Fountain Media. Codal is listed as an emerging player. Regional players are Tilt Metrics and Arcane.
Does 17 Designs have an API?
No public API is recorded for 17 Designs.
What industry is 17 Designs in?
17 Designs's product category is Creative & Web Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 541430 and its SIC code is 7330.