Sharpe Group
Sharpe Group, founded in 1972 in Memphis, TN, is a private consulting and content firm serving U.S. charities and nonprofits with planned giving training, consulting, print and digital donor communications, donor data services, and hosted planned giving microsites and seminars.
- Company typePrivate
- Founded1972
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sharpe Group does
Sharpe Group is a privately held Memphis-based firm founded in 1972 that delivers training, consulting, and donor communication support to charities and nonprofits throughout the United States. The company operates exclusively in the planned giving segment of the nonprofit fundraising market, helping organizations raise large gifts from donors through educational materials, consulting engagements, and donor database services. With 11–50 employees and a single headquarters at 5901 Shelby Oaks Dr., Suite 100 in Memphis, TN, Sharpe Group functions as both a content publisher and a consulting practice for the U.S. planned giving niche, serving development officers, gift planners, and donor advisors at charities of varying sizes.
The product portfolio spans print publications, digital tools, data services, and training programs. The publications arm includes print-on-demand brochures, booklets, and pocket guides — personalized with client colors, logos, and contact information — covering planned giving vehicles such as wills, bequests, gift annuities, retirement plans, charitable trusts, and gifts of securities, real estate, and life insurance. Notable technical components include QR codes embedded in print booklets that link to technical advisory microsites updated with real-time tax code information, a Stock Gift Calculator included with publication orders, and digital flipbook conversion that emails donor-ready digital versions of print materials. Adjacent offerings comprise Sharpe Data (donor database appends covering age, wealth, gender, marital status, and demographics), customizable planned giving microsites, planned giving program assessments, custom team training, and seminars/webinars.
Sharpe Group monetizes through a hybrid model: one-time print publication sales, professional services fees for training and consulting, and recurring subscription revenue for Sharpe Data appends and hosted planned giving microsites. Distribution runs through a self-serve e-commerce platform for publications and a direct consultative sales motion for training and consulting engagements. Content marketing channels — Sharpe Blog, Sharpe Insights monthly newsletter, Sharpe Insights Podcast, Gift Detectives video series, Sharpe Playbook, and an active social media presence — serve as the primary demand-generation engine, and the firm publishes the annual Sharpe Index Report to track planned giving market trends.
Sharpe Group firmographics
Firmographics- Name
- Sharpe Group
- Legal name
- Sharpe Group
- Website
- https://sharpenet.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sharpe Group, founded in 1972 in Memphis, TN, is a private consulting and content firm serving U.S. charities and nonprofits with planned giving training, consulting, print and digital donor communications, donor data services, and hosted planned giving microsites and seminars.
- Ownership category
- akta.pro rank
Sharpe Group industry classification
Industry- Product category
- Nonprofit Planned Giving Consulting Services
- NAICS
- Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
- akta.pro secondary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where Sharpe Group is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sharpe Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print-on-Demand Publications: Sharpe Group generates revenue from selling printed brochures, booklets, and pocket guides on planned giving topics through their online platform. These are personalized with customer logos, colors, and contact information.
- Training and Consulting Services: The company provides training seminars, webinars, custom team training, and consulting services to help nonprofits build their planned giving programs.
- Data Services: Sharpe Data services provide donor database updates including age, wealth, gender, marital status, and other demographic appends.
- Planned Giving Websites: Microsite services providing planned giving information to nonprofit donors, offered as demos and ongoing website hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Print-on-Demand Brochures - tiered by quantity |
| Unit Pricing | Pay-as-you-go | Pocket Guides - 10-panel printed publications |
| Unit Pricing | Pay-as-you-go | Booklets - in-depth gift planning publications |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sharpe Group product offering
Product offeringCore offering
Sharpe Group provides training, consulting, print and digital communications, donor data services, and planned giving microsites to U.S. charities and nonprofits. Its offerings include personalized print-on-demand publications (brochures, booklets, pocket guides), the Sharpe Data donor prospect append service, planned giving website hosting, educational seminars and webinars, custom team training, and program assessments. The portfolio is designed to help nonprofit organizations build, execute, and grow their planned giving programs.
Product overview
Sharpe Group is a nonprofit consulting and communications company that offers a comprehensive suite of services designed to help charities and nonprofits raise large gifts. The portfolio consists of print and digital publications (Sharpe Insights Newsletter, Print-On-Demand Brochures, Booklets, and Pocket Guides), data services (Sharpe Data for donor prospect identification), training programs (seminars, webinars, and custom team training), digital tools (Planned Giving Websites), and educational content (Sharpe Playbook, Podcast, Gift Detectives video series). The offerings work together to provide organizations with donor education materials, prospect research tools, professional development, and marketing communications support for planned giving programs.
Differentiator
Problem solved
Functional benefit
Brands
- Sharpe Insights: A monthly newsletter providing timely planned giving topics and expert guidance to nonprofits.
- Sharpe Insights Podcast
- Sharpe Data
Products and services
- Print-On-Demand Planned Giving Brochures
Companies that use Sharpe Group
Customer profileSegments1 record
Ideal customer profiles1 record
Sharpe Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sharpe Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Sharpe Group competitors and assessment
Company assessmentEmerging players
- Givebutter: Givebutter is a modern, digital-first fundraising and donor engagement platform that competes for the same nonprofit marketing and donor communication dollars that Sharpe Group addresses through its publications and digital services.
- FreeWill: FreeWill is a digital-first planned giving and estate planning platform that enables donors to set up wills and charitable gifts online, competing for the same donor attention and nonprofit workflows that Sharpe Group supports through print and microsites.
Others
- Giving Tuesday: Giving Tuesday is a movement and adjacent nonprofit resource that shapes year-end giving behavior; it overlaps thematically with Sharpe's focus on year-end and planned giving campaigns but is not a direct commercial competitor.
Broad incumbents
- Blackbaud: Blackbaud is the largest incumbent nonprofit software suite, offering CRM, fundraising, marketing, and analytics tools. It is a broad competitor that can absorb planned giving workflows into an integrated platform, potentially disintermediating standalone providers like Sharpe Group.
- Network for Good: Network for Good provides fundraising software, donor management, and coaching services to small and mid-sized nonprofits, competing with Sharpe Group for nonprofit discretionary budget on donor engagement tools.
- Bloomerang: Bloomerang offers donor CRM, fundraising, and engagement software for nonprofits, overlapping with parts of Sharpe's value chain (donor data, communication support) as part of a broader donor management platform.
Direct peers
- DonorSearch: DonorSearch is a prospect research and wealth screening provider that directly competes with Sharpe Group's Sharpe Data service, both helping nonprofits identify and qualify planned giving prospects.
- PG Calc: PG Calc provides planned giving calculation software and supporting marketing materials to nonprofits. It competes with Sharpe Group's charitable gift annuity and planned giving calculator content for the same fundraising professional audience.
- iWave: iWave provides donor prospect research, wealth screening, and planned giving insights to nonprofits, overlapping with Sharpe Data and Sharpe Group's planned giving program assessment offerings.
- Crescendo Interactive: Crescendo Interactive is a direct peer offering planned giving marketing software, illustrations, and donor education materials to nonprofits—overlapping directly with Sharpe Group's publications, gift calculators, and consulting services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sharpe Group social profiles
Digital presenceSharpe Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharpe Group leadership team
Management profileNumber of profiles
Profiles3 records
Sharpe Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharpe Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharpe Group
What does Sharpe Group do?
Sharpe Group provides training, consulting, print and digital communications, donor data services, and planned giving microsites to U.S. charities and nonprofits. Its offerings include personalized print-on-demand publications (brochures, booklets, pocket guides), the Sharpe Data donor prospect append service, planned giving website hosting, educational seminars and webinars, custom team training, and program assessments. The portfolio is designed to help nonprofit organizations build, execute, and grow their planned giving programs.
Is Sharpe Group a public or private company?
Sharpe Group is a private company. It is classified as unknown and is currently operating.
When was Sharpe Group founded?
Sharpe Group was founded in 1972. It employs 11 to 50 people.
Where is Sharpe Group based?
Sharpe Group is headquartered in Memphis, United States, in the North America region.
How does Sharpe Group make money?
Four revenue lines are on record. Print-on-Demand Publications are the primary driver. The others are training and Consulting Services, data Services and planned Giving Websites.
Who are Sharpe Group's main competitors?
Emerging players on record are Givebutter and FreeWill. Giving Tuesday is listed as an others. Broad incumbents are Blackbaud, Network for Good and Bloomerang. Direct peers are DonorSearch, PG Calc, iWave and Crescendo Interactive.
Does Sharpe Group have an API?
No public API is recorded for Sharpe Group.
What industry is Sharpe Group in?
Sharpe Group's product category is Nonprofit Planned Giving Consulting Services. Its primary akta.pro industry code is FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory, with a secondary code of BPACANAD, Sales, Customer Service & Soft Skills Training. Its NAICS code is 541613 and its SIC code is 8742.