Dehusk
Dehusk is a Philippines-based plant-based milk company producing fortified coconut milk drinks as dairy alternatives, targeting lactose-intolerant consumers and HORECA customers via DTC e-commerce and retail partnerships across the Philippines.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dehusk does
Dehusk is a Philippines-based plant-based beverage company founded in 2021 and headquartered in Pasig, with operating presence in Makati. The company produces and sells fortified coconut milk drinks positioned as dairy alternatives, marketed as the first locally produced and fortified coconut milk drink in the Philippines. The product targets lactose-intolerant consumers (the company cites that over 80% of Asians are lactose intolerant) and addresses the country's 99% reliance on imported dairy. Products are FDA-approved, 100% lactose-free and cholesterol-free, and fortified with Calcium, Riboflavin (Vitamin B2), Vitamin B12, and Iodine.
The product portfolio spans two lines — Dehusk Coconut Milk (Original) and Dehusk Barista Coconut Milk — offered in 1L and 200mL formats in single, 3-pack, 6-pack, and 12-pack configurations, priced from ₱179 to ₱2,189 PHP. The Barista variant is formulated with higher protein and fat content for café-grade frothing and latte art. Underlying operations run on a Shopify-powered e-commerce storefront for direct-to-consumer sales, with nationwide delivery across the Philippines (Luzon 1-2 days, Visayas 2-3 days, Mindanao 4-6 days). Manufacturing appears to be outsourced; the company emphasizes local coconut sourcing to support Filipino farmers.
Dehusk's go-to-market combines DTC e-commerce with B2B and retail partnerships, including HORECA (Hotels, Restaurants, Cafes) outreach via dedicated contacts, retail partnerships with Pinkberry and Mbakery, and physical retail placement at The Marketplace Cebu. A branded integration with Pickup Coffee positions Dehusk as an upgrade option on a national coffee chain's menu. The company has 1-10 employees, is privately held, participated in the Founders Launchpad program (recorded 2024-07-23, with no disclosed funding amount), and has not announced revenue figures, institutional investors, or additional funding rounds.
Dehusk firmographics
Firmographics- Name
- Dehusk
- Legal name
- Dehusk
- Website
- https://dehusk.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dehusk is a Philippines-based plant-based milk company producing fortified coconut milk drinks as dairy alternatives, targeting lactose-intolerant consumers and HORECA customers via DTC e-commerce and retail partnerships across the Philippines.
- Ownership category
- akta.pro rank
Dehusk industry classification
Industry- Product category
- Plant-based milk
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Beverages (2080), Dairy Products (2020)
- akta.pro primary industry
- Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)
- akta.pro secondary industry
- Plant-Based Milk Alternatives (Soy, Almond, Oat, Coconut, Rice, Pea) (AFAFAEAF)
Keywords
Where Dehusk is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Dehusk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer Coconut Milk Sales: Dehusk generates revenue through selling their fortified coconut milk products directly to consumers via their Shopify e-commerce website. Products are sold in various pack sizes (1L, 200mL) in Original and Barista variants, with pricing ranging from ₱179 to ₱2,189 PHP per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1L Single Unit - Original variant |
| Unit Pricing | Pay-as-you-go | 3-Pack 1L - Original variant |
| Unit Pricing | Pay-as-you-go | 6-Pack 1L - Original variant |
| Unit Pricing | Pay-as-you-go | 6-Pack 200mL - Original variant |
| Unit Pricing | Pay-as-you-go | 3-Pack 1L - Barista variant |
| Unit Pricing | Pay-as-you-go | 6-Pack 1L - Barista variant |
| Unit Pricing | Pay-as-you-go | 6-Pack 200mL - Barista variant |
| Unit Pricing | Pay-as-you-go | 12-Pack 1L - Barista variant |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Dehusk product offering
Product offeringCore offering
Dehusk produces and sells fortified coconut milk beverages as plant-based alternatives to dairy milk. Its product range spans an Original variant for everyday consumption and a Barista variant formulated for coffee and specialty beverages, both fortified with Calcium, Riboflavin, Vitamin B12, and Iodine. Products are sold directly to consumers via a Shopify e-commerce site with nationwide Philippines delivery, and to HORECA and retail partners through wholesale channels.
Product overview
Dehusk is a Philippine-based plant-based milk company offering fortified coconut milk drinks as alternatives to dairy. The product portfolio consists of two main lines: (1) Dehusk Coconut Milk Original variants available in 1L, 3x1L, 6x1L, and 6x200mL formats, and (2) Dehusk Barista Coconut Milk variants optimized for café use with enhanced frothing capabilities, available in 3x1L, 6x1L, 12x1L, and 6x200mL formats. All products are FDA-approved, 100% lactose-free and cholesterol-free, fortified with Calcium, Riboflavin (Vitamin B2), Vitamin B12, and Iodine, and are marketed as vegan and halal-friendly.
Differentiator
Problem solved
Functional benefit
Products and services
- Dehusk Coconut Milk Original Fortified coconut milk drink positioned as a plant-based alternative to dairy, targeting lactose-intolerant and health-conscious consumers in the Philippines. Available in 1L and 200mL formats in single units, 3-pack, and 6-pack configurations, with FDA approval and fortification with Calcium, Riboflavin, Vitamin B12, and Iodine.
- Dehusk Barista Coconut Milk Specialty coconut milk formulated for cafe and barista use with increased protein and fat content for smoother froth, better texture, and cleaner latte art. Targeted at HORECA partners (hotels, restaurants, cafes) and home baristas making lattes, matcha, tsokolate, and other specialty drinks. Available in 1L (3-pack, 6-pack, 12-pack) and 200mL (6-pack) formats.
Quantifiable outcome
- Over 80% of Asians are lactose intolerant, creating a large addressable market
- +2 more outcomes
Companies that use Dehusk
Customer profileSegments3 records
Ideal customer profiles3 records
Dehusk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dehusk partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PinkberrycorePinkberry, a frozen yogurt brand, partners with Dehusk for their coconut milk products, featuring Dehusk's logo on their partner page.
- MbakerycoreMbakery is listed as a partner, indicating a commercial relationship for distributing Dehusk coconut milk products.
- Pickup CoffeeminorPickup Coffee has integrated Dehusk as an upgrade option for their coffee drinks, with Dehusk branding featured on their promotional materials.
- ShopifycoreShopify provides the e-commerce platform powering Dehusk's online store at dehusk.com, enabling product sales and payment processing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Dehusk competitors and assessment
Company assessmentDirect peers
- Plenish: Britvic-owned plant-based milk brand with a barista range; matches Dehusk's premium DTC-plus-cafe distribution model.
- Oatly: Global oat milk leader with deep barista/HORECA presence; Dehusk competes in the same plant-based milk category targeting coffee shops and lactose-intolerant consumers.
- Minor Figures: Barista-formulated plant-based milk with a HORECA-led GTM; closest direct comparison to Dehusk's Barista Coconut Milk SKU and cafe partnerships strategy.
- Alpro: Danone-owned plant-based milk portfolio covering soy, oat, almond, and coconut; competes with Dehusk across retail shelves in Southeast Asia.
- Califia Farms: Premium plant-based milk and barista blends sold through retail and foodservice; mirrors Dehusk's premium fortified positioning and multi-channel distribution approach.
- Coconut Collaborative: UK-based coconut-led plant-based dairy brand; directly comparable to Dehusk's coconut-milk-led portfolio and lactose-free consumer positioning.
- Mighty: Pea-based plant milk with strong foodservice and barista presence; comparable barista-led GTM and premium retail pricing strategy.
- Ripple Foods: US-based plant-based milk brand emphasizing protein and nutrition; mirrors Dehusk's fortified, nutrition-led differentiation strategy.
Emerging players
- Goodmylk: India-based plant-based milk startup targeting lactose-intolerant consumers in South Asia; closest emerging-market peer to Dehusk's geographic and demographic thesis.
- NotCo: AI-driven plant-based food company expanding across Latin America, North America, and Asia; competes in the same alt-dairy category with adjacent technology-driven positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dehusk social profiles
Digital presenceDehusk compliance and trust
Trust signalCompliance1 record
Dehusk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dehusk leadership team
Management profileNumber of profiles
Dehusk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dehusk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dehusk
What does Dehusk do?
Dehusk produces and sells fortified coconut milk beverages as plant-based alternatives to dairy milk. Its product range spans an Original variant for everyday consumption and a Barista variant formulated for coffee and specialty beverages, both fortified with Calcium, Riboflavin, Vitamin B12, and Iodine. Products are sold directly to consumers via a Shopify e-commerce site with nationwide Philippines delivery, and to HORECA and retail partners through wholesale channels.
Is Dehusk a public or private company?
Dehusk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dehusk founded?
Dehusk was founded in 2021. It employs 1 to 10 people.
Where is Dehusk based?
Dehusk is headquartered in Singapore, Singapore, in the Asia region.
How does Dehusk make money?
One revenue line is on record: direct-to-Consumer Coconut Milk Sales.
Who are Dehusk's main competitors?
Direct peers on record are Plenish, Oatly, Minor Figures, Alpro, Califia Farms, Coconut Collaborative, Mighty and Ripple Foods. Emerging players are Goodmylk and NotCo.
Does Dehusk have an API?
No public API is recorded for Dehusk.
What industry is Dehusk in?
Dehusk's product category is Plant-based milk. Its primary akta.pro industry code is AFAHAJAA, Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends), with a secondary code of AFAFAEAF, Plant-Based Milk Alternatives (Soy, Almond, Oat, Coconut, Rice, Pea). Its NAICS code is 3115 and its SIC code is 2080.