ICT
ICT AG is a German full-service media technology integrator that designs, installs, and operates LED visualization, virtual production, and simulation systems for enterprise clients across trade fairs, retail showrooms, museums, broadcast, and automotive simulation.
- Company typePrivate
- Founded1988
- HeadquartersKohlberg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ICT does
ICT AG, founded in 1988 and headquartered in Kohlberg near Stuttgart, is a privately held German full-service media technology integrator serving enterprise clients across trade fairs, retail showrooms, visitor centers, broadcast/film production, simulation environments, and corporate events. The company's core technology centers on high-resolution LED visualization systems, including proprietary Cold LED technology that reduces energy consumption and eliminates surface heat, advanced smearing-reduction algorithms, 360° LED caves with refresh rates up to 240Hz, transparent and curved LED panels, kinetic/mechanically movable LED constructions, and real-time virtual production volumes under the HALOSTAGE brand. ICT AG combines this hardware with software control systems, mechanical engineering, and content management to deliver end-to-end live-communication solutions.
The business model is project-based and multi-stream: revenue derives from custom system integration and installation (the dominant stream), ongoing managed operations and 24/7 maintenance (anchored by long-term contracts such as BMW Welt and BMW Museum), short-term equipment rental via the miete.ict.de platform, and venue operations at the company-owned Grand Media Stage in Metzingen and Hybrid Studio Berlin. Pricing is custom and not publicly disclosed, reflecting the bespoke engineering content of each engagement. Go-to-market is exclusively direct enterprise field sales through five regional German offices (Kohlberg, Berlin, Munich, Cologne, Frankfurt), supplemented by participation in major industry trade fairs and a recurring customer event (ICT & Friends). Customer concentration sits in premium automotive (BMW, Audi, Porsche, Mercedes-Benz), German manufacturing (Bosch, Siemens, Schüco, Buderus, Hansgrohe), retail/brand-experience (s.Oliver, NIVEA, Liebeskind, Al Futtaim), and broadcasting (ARD/SRF/ORF, HSE). The company operates in eight countries across EMEA and Asia Pacific primarily via project delivery rather than permanent entities, and holds ISO 9001, 14001, and 45001 certifications.
ICT firmographics
Firmographics- Name
- ICT
- Legal name
- ICT AG
- Website
- https://ict.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ICT AG is a German full-service media technology integrator that designs, installs, and operates LED visualization, virtual production, and simulation systems for enterprise clients across trade fairs, retail showrooms, museums, broadcast, and automotive simulation.
- Ownership category
- akta.pro rank
ICT industry classification
Industry- Product category
- Media Technology Systems Integration
- NAICS
- Audio and Video Equipment Manufacturing (3343), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)
Keywords
Where ICT is headquartered
LocationHeadquarters
- HQ city
- Kohlberg
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
ICT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- System Integration and Installation: Custom design, engineering, and installation of media technology solutions including LED walls, display systems, audio equipment, and control systems. Projects range from trade fair booths to permanent museum installations and corporate studios. Revenue recognized on project basis with significant custom engineering content.
- Equipment Rental: Rental of media technology equipment including LED displays, camera cranes, audio systems, and control equipment through the miete.ict.de rental park. Provides short-term equipment access for events and productions without capital expenditure.
- Operations and Maintenance Services: Ongoing media technology operations including 24/7 monitoring, preventive maintenance, installations, and refurbishments. Provided for permanent installations like BMW Welt and BMW Museum with dedicated on-site teams.
- Venue Operations: Operation of company-owned event venues including the Grand Media Stage at Motorworld Metzingen, a 1,600 m² multipurpose event space with integrated media technology. Revenue from venue bookings for conferences, brand events, and shows.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ICT product offering
Product offeringCore offering
ICT AG is a solutions provider and full-service partner in live communications, delivering custom media technology for trade fairs, retail stores, events, TV & film, brand worlds, and studios. Its offering spans LED walls and displays, studio integration, Cold LED simulation environments, HALOSTAGE virtual production, event technology, and trade show/retail installations, complemented by an equipment rental park and ongoing system integration and maintenance services.
Product overview
ICT AG is a solutions provider and full-service partner in live communications, offering media technology for trade fairs, retail stores, events, TV & Film, brand environments, and studios. The company has been in operation for 35 years and operates its own rental equipment park. Their core offerings center around LED walls and displays, custom studio integration solutions, simulation systems with Cold LED technology, virtual production capabilities via HALOSTAGE, event technology services, and trade show/retail solutions. The portfolio includes both hardware (LED walls, camera cranes, displays) and software solutions (SmartPoints digital visitor engagement system). ICT also provides system integration and maintenance services including 24/7 on-site support. The company serves automotive, retail, hospitality, and media broadcasting industries, with notable projects for BMW, Porsche, Audi, Haier, and major German television productions.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Integration Solutions Custom studio solutions including LED walls, control systems, and audio installations for television, broadcast, corporate, and live-commerce studios. Designed for TV networks, broadcasters, and corporate clients requiring integrated studio environments.
- Simulation Solutions (Cold LED) Cold LED visualization systems for simulators, film/TV studios, and test environments, including 360° immersive setups with motion tracking and integrated kinetic elements. Target users are automotive OEMs, tier-1 suppliers, and industrial firms requiring realistic simulation environments for development, training, and testing.
- HALOSTAGE Virtual Production Real-time virtual production setups using LED volumes, live camera tracking, and real-time rendering for broadcast, film, and event productions, operated at the HALOSTAGE stage in Babelsberg Studio 10. Designed for TV networks, film productions, advertising shoots, and event producers that need flexible virtual environments.
- Event Technology Solutions Complete media technology equipment and services for corporate events, including LED walls, audio, video, camera cranes, and live-streaming capabilities. Designed for corporate clients running internal events, hybrid conferences, award shows, product launches, and galas.
- Trade Show & Retail Media Technology Solutions Media technology installations for trade fair booths, exhibition stands, and retail stores, including LED installations, interactive displays, projection mapping, kinetic elements, and customer journey optimization. Designed for enterprises exhibiting at trade fairs (ISH, IAA, BAU, IFA, MWC, Euroshop, Interpack, InnoTrans) and brand retail environments.
- ICT Equipment Rental (miete.ict.de) Rental of media technology equipment including LED walls, camera cranes, CurvedLED modules, Muxwave transparent LED screens, audio systems, and displays via the miete.ict.de online rental platform. Provides short-term equipment access for events and productions for mid-market agencies, event producers, and corporate event teams.
- System Integration and Operations & Maintenance Services Ongoing system integration, 24/7 on-site operations support, preventive maintenance, and modernization services for installed media technology infrastructure across permanent attractions, brand centers, museums, and enterprise sites. Provided under long-term contracts with dedicated on-site teams.
- Grand Media Stage at Motorworld Metzingen (Venue Operations) Operation of a 1,600 m² multipurpose event venue at Motorworld Metzingen, featuring nearly 100 m² of movable LED wall and capacity for 1,250 seated / 2,300 standing guests. Available for conferences, brand events, product launches, and shows.
- Hybrid Studio Berlin (Venue Operations) Operation of a 425 m² studio in Berlin Tempelhof (former malt factory of the Schultheiss brewery) equipped for product launches, press conferences, panel discussions, and music events, with capacity for up to 25 crew and 600 audience.
Quantifiable outcome
- 360-day per year operations maintained for BMW Welt and BMW Museum with 230+ m² LED walls, 230 displays, and 3,300 devices
- +2 more outcomes
Companies that use ICT
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
ICT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ICT partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, key and minor.
- Holtmann+coreStrategic partnership for hybrid event solutions. Collaborated on the HYBRID MEETUP 2021 event, combining ICT's media technology with Holtmann+'s event expertise to deliver hybrid live communication solutions connecting physical and virtual audiences.
- BoschmajorOngoing collaboration on trade fair projects including Bosch Thermotechnology streaming events and participation in hybrid live communication discussions. Bosch serves as reference customer for event technology implementations.
- MetronkeyPartner for BMW Future Forum project, providing coordinated system integration services for the BMW Welt exhibition space. Collaboration on project planning and execution.
- Wenger.OnekeyCreative agency partner for Haier Europe IFA 2023 project. ICT supported Wenger.One from concept through execution for the complete exhibition stand design and AV technology implementation.
- Atelier Seitz and DECODEkeyCreative and technical partnership for Zeppelin BAUMA trade fair presence. Collaboration on interactive exhibit design including gesture control systems and multifunctional media installations.
- Atelier TürkekeyPartnership on trade fair projects including Multivac Anuga FoodTec and Interpack 2023 exhibitions. Joint development of innovative trade fair stand concepts.
- visionateminorLED integration partner for McFit World of Cyberobics project. ICT acted as LED integrator on behalf of visionate for the Berlin fitness studio installation.
- RauschenbergercoreEvent expertise partnership for Grand Media Stage at Motorworld Metzingen. Combined ICT's media technology capabilities with Rauschenberger's event production expertise for venue opening and ongoing operations.
- SiemensmajorGeneral contractor coordination for Werner von Siemens Award 2020, delivered as online hybrid event streamed to 385,000 Siemens employees worldwide with live voting integration.
- HALOSTAGE (Virtual Production)coreVirtual production stage operation in Babelsberg Studio 10 within fx Center. ICT showcases virtual production capabilities through this facility, combining live camera tracking with LED volumes for broadcast, film, and event production.
- HSE (Home Shopping Europe)majorLED studio integration partner for live commerce TV studios. Updated two HSE studios with 180° curved LED walls for digital background recording, enabling flexible set changes and feed management for live shopping broadcasts.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ICT competitors and assessment
Company assessmentBroad incumbents
- Production Resource Group (PRG): Global event technology and production services provider with significant LED inventory and broadcast capabilities. Larger and broader than ICT, with overlapping capabilities in event technology, LED integration, and broadcast/studio services.
- NEP Group: Global broadcast services and live event production company providing outside broadcast, studio production, and AV technology at global scale. Overlaps with ICT's TV production integrations (e.g., SCHLAGERBOOOM) and broadcast studio integration capabilities, with materially larger international footprint.
- Riedel Communications: German manufacturer and integrator of broadcast, event, and intercom communications equipment including MediorNet and Bolero. Adjacent to ICT's broadcast and event technology focus, with broader product portfolio spanning communications infrastructure.
- MCI Group: Global events and experiential marketing agency operating hybrid events, congresses, and brand experiences worldwide. Comparable to ICT at the intersection of event technology and corporate brand experiences, though at broader-scope and larger-event scale.
Direct peers
- Faber Audiovisuals: DACH-based AV integrator providing event technology, conference systems, and permanent installations. Comparable to ICT on integrated event and studio technology offerings for enterprise and public-sector clients.
- Pixomondo: Global virtual production and VFX house operating LED volume stages for film and episodic content. Comparable to ICT's HALOSTAGE virtual production offering, with similar Babelsberg/Berlin presence and broadcast/studio integration capabilities.
- Gahrens + Battermann: German AV system integrator and equipment rental company headquartered near Cologne, offering media technology for events, conferences, and permanent installations across DACH. Overlaps directly with ICT's LED integration, event technology, and managed-services offerings for enterprise clients.
- LANG AG: German LED display rental and event technology specialist with a large rental park serving trade fairs, concerts, and corporate events in Europe. Closely comparable to ICT on LED-based event technology and equipment-rental revenue stream.
- Neumann&Müller Veranstaltungstechnik: German event technology and AV services provider serving corporate events, trade fairs, and broadcasts since 1981. Comparable to ICT on enterprise event technology, full-service delivery model, and DACH-focused customer base.
Emerging players
- Disguise: UK-based technology platform powering extended-reality and virtual production stages including the hardware-software stack used in LED-volume workflows. Comparable to ICT as an enabling layer for the same virtual production use cases (HALOSTAGE) and an ecosystem participant in immersive LED installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ICT social profiles
Digital presenceICT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICT leadership team
Management profileNumber of profiles
Profiles9 records
ICT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICT
What does ICT do?
ICT AG is a solutions provider and full-service partner in live communications, delivering custom media technology for trade fairs, retail stores, events, TV & film, brand worlds, and studios. Its offering spans LED walls and displays, studio integration, Cold LED simulation environments, HALOSTAGE virtual production, event technology, and trade show/retail installations, complemented by an equipment rental park and ongoing system integration and maintenance services.
Is ICT a public or private company?
ICT is a private company. It is classified as unknown and is currently operating.
When was ICT founded?
ICT was founded in 1988. It employs 51 to 100 people.
Where is ICT based?
ICT is headquartered in Kohlberg, Germany, in the Europe region.
How does ICT make money?
Four revenue lines are on record. System Integration and Installation is the primary driver. The others are equipment Rental, operations and Maintenance Services and venue Operations.
Who are ICT's main competitors?
Broad incumbents on record are Production Resource Group (PRG), NEP Group, Riedel Communications and MCI Group. Direct peers are Faber Audiovisuals, Pixomondo, Gahrens + Battermann, LANG AG and Neumann&Müller Veranstaltungstechnik. Disguise is listed as an emerging player.
Does ICT have an API?
No public API is recorded for ICT.
What industry is ICT in?
ICT's product category is Media Technology Systems Integration. Its primary akta.pro industry code is MPAHANAJ, Interoperability & Integration Tooling (APIs, connectors, standards support). Its NAICS code is 3343 and its SIC code is 3663.