Hudson Honda

What Hudson Honda does

Hudson Honda is a privately held, single-rooftop franchised automobile dealership founded in 1996 and headquartered in West New York, NJ. It retails the full Honda new-vehicle lineup — Civic, Accord, HR-V, CR-V, Pilot, Passport, Odyssey, Ridgeline, the Prologue all-electric SUV, and the returning Prelude coupe, alongside hybrid variants such as the Accord Hybrid and CR-V Hybrid — plus a used inventory spanning multiple brands and Honda Certified Pre-Owned vehicles. The dealership also operates a factory-trained service department offering routine maintenance, diagnostics, brake and tire work, EV/hybrid care, and the Honda Express Service quick-turnaround program, supported by a parts department stocked with genuine Honda OEM components and accessories.

The business derives revenue across four streams: new- and used-vehicle sales (one-time transactions, MSRPs ranging roughly $26,889–$51,459), finance and leasing (transaction fees and F&I product sales), service and maintenance (transaction-based labor with tiered discounts and 72-month service financing), and parts/accessories sales. Sales channels combine a single physical showroom in West New York with comprehensive e-commerce capabilities — online inventory browsing, credit pre-qualification, trade-in appraisal, vehicle reservation, test-drive scheduling, and online parts ordering — supplemented by service-specials email marketing.

The company serves individual consumers in northern New Jersey — West New York, North Bergen, Union City, Jersey City, Weehawken, Paramus, and Tenafly — with no enterprise, fleet, or B2B customer segment identified. Management team, ownership, and financial disclosures are not in the public record; the company is private, has 101–250 employees, and shows no recorded funding, M&A, or restructuring events.

Name

Hudson Honda

Legal name

Hudson Honda

Website

https://hudsonhonda.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Hudson Honda is a privately held, single-rooftop franchised Honda dealership in West New York, NJ, serving individual consumers in northern New Jersey with new and certified pre-owned Honda vehicles, used vehicles, factory-trained service, genuine OEM parts, and finance and leasing services.

Ownership category

akta.pro rank

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Revenue generated from the sale of new Honda vehicles, certified pre-owned Honda vehicles, and used vehicles from various manufacturers. Sales include both cash purchases and leased vehicles.
2. Service and Maintenance: Revenue from vehicle service department including oil changes, brake repair, tire service, battery replacement, wheel alignment, diagnostics, and routine maintenance. Also includes special services like Honda Express Service for busy commuters.
3. Parts Sales: Revenue from selling genuine Honda OEM parts and accessories for vehicle maintenance and repairs.
4. Financing Services: Revenue generated through financing arrangements, leases, and extended service contracts facilitated by the dealership's finance department.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hudson Honda is a franchised Honda dealership in West New York, NJ that sells new Honda vehicles, used and certified pre-owned vehicles from various manufacturers, and genuine Honda OEM parts and accessories. It operates an in-house service department staffed by factory-trained technicians offering maintenance, repairs, diagnostics, and express service, and a finance department that arranges auto loans, leases, and trade-in appraisals through multiple lenders.

Product overview

Hudson Honda operates as a traditional automotive dealership offering a comprehensive vehicle sales and service experience. The product portfolio centers on new Honda vehicles spanning sedans (Civic, Accord), subcompact to midsize SUVs (HR-V, CR-V, Pilot, Passport), minivans (Odyssey), and pickups (Ridgeline), with hybrid and electric variants including the Accord Hybrid, CR-V Hybrid, and Prologue EV. Beyond vehicle sales, the dealership provides used and certified pre-owned inventory, a full service department with factory-trained technicians and express maintenance options, genuine Honda parts and accessories, and finance/lease services with online application tools. The offering is a unified dealership experience rather than a platform-plus-modules software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Full line of new Honda automobiles sold at the West New York, NJ dealership, including sedans (Civic, Accord), SUVs (HR-V, CR-V, Pilot, Passport), minivans (Odyssey), trucks (Ridgeline), and hybrid/electric variants such as the Accord Hybrid, CR-V Hybrid, and Prologue EV.
• Used & Certified Pre-Owned Vehicles Pre-owned Honda models and other popular brands, plus Honda Certified Pre-Owned vehicles with verified quality standards, available through the dealership's online inventory and in-person showroom.
• Honda Service Department Factory-trained technicians providing maintenance, repairs, diagnostics, and inspections for Honda vehicles, including oil changes, brake repair, tire service, battery replacement, wheel alignment, and EV/hybrid care.
• Honda Express Service Quick-turnaround maintenance service covering oil changes, battery testing, wiper replacement, bulb replacement, filter replacement, and tire rotation, designed for busy commuters using a pit-crew approach with flexible drop-off times and real-time updates.
• Genuine Honda Parts & Accessories OEM replacement parts, performance parts, and authentic Honda accessories for vehicle maintenance and customization, orderable in-store and through Honda's DreamShop online parts portal.
• Finance & Leasing Services Auto loan financing, leasing options, secure online credit applications, soft-pull pre-qualification tools, pre-qualify-then-shop workflows, and trade-in appraisal services offered through the dealership's finance department working with multiple lenders.
• 2026 Honda Civic Sedan New Honda Civic Sedan for the 2026 model year, with a starting manufacturer-suggested retail price of $26,889 per the dealership's listed pricing.
• 2026 Honda Accord Sedan New Honda Accord Sedan for the 2026 model year, starting at $30,589, with standard and hybrid powertrain options and trims including Sport, EX-L, Sport-L, and Touring.
• 2027 Honda HR-V New subcompact SUV Honda HR-V for the 2027 model year, starting at $30,549, available in LX, Sport, and EX-L trims with the Magic Seat cargo system and optional all-wheel drive.
• 2026 Honda CR-V New compact SUV Honda CR-V for the 2026 model year, starting at $34,869, available in standard and hybrid variants with seating for five.
• 2026 Honda CR-V Hybrid New compact hybrid SUV Honda CR-V Hybrid for the 2026 model year, starting at $39,579.
• 2026 Honda Pilot New three-row midsize SUV Honda Pilot for the 2026 model year, starting at $49,744, seating up to eight passengers with available all-wheel drive.
• 2026 Honda Passport New mid-size SUV Honda Passport for the 2026 model year, starting at $51,459, emphasizing off-road capability with TrailSport trims, V6 engine, and up to 100.7 cubic feet of cargo space.
• 2026 Honda Prologue (EV) New all-electric SUV Honda Prologue for the 2026 model year, starting at $36,244, representing Honda's entry into the EV market with advanced technology features.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. franchised auto dealer group; broad incumbent that operates multiple Honda and competing-brand stores nationwide, providing scale benchmarks for franchise economics, F&I attach, and service throughput.
• Penske Automotive Group: Public global dealer group with a diversified OEM portfolio; relevant comparable for premium retail execution, F&I profitability, and dealership-level operating metrics.
• Sonic Automotive: Public U.S. franchised dealer group with significant Honda and import-brand exposure; useful peer for franchise point economics and EchoPark used-car strategy adjacency.
• Lithia Motors: Largest U.S. dealer group by revenue; operates stores across most major OEMs including Honda. Useful comparable for store-level margins, omnichannel integration, and acquisition-driven growth.

Direct peers

• Hamilton Honda: Established Honda dealership in NJ with full sales, service, and parts operations competing with Hudson Honda for regional Honda buyers.
• Planet Honda: Honda franchised dealer in Union, NJ providing a directly comparable mix of new Honda sales, certified pre-owned, financing, and manufacturer-certified service.
• Metro Honda: Honda dealership serving the Jersey City / Montclair NJ corridor, directly overlapping Hudson Honda's territory on both new vehicle sales and service work.
• Garden State Honda: Honda franchise dealer in Northern NJ offering the same new, used, certified pre-owned, service, parts, and F&I product mix as Hudson Honda.
• DCH Honda of Paramus: Another Honda franchised dealership in Paramus, NJ, directly competing with Hudson Honda for the same North Jersey buyer pool across new, used, and service offerings.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with a no-haggle, omnichannel model that competes for the same used-vehicle and F&I dollars that Hudson Honda's used department depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hudson_Honda
• Facebookfacebook.com/HudsonHonda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson Honda