MRI

What MRI does

Mineral Resources International, Inc. (MRI), founded in 1969 by Hartley and Gaye Anderson as Marine Minerals, Inc., is a family-owned manufacturer and supplier of mineral and trace-element dietary supplements. The company's core technology is a proprietary ionic extraction process that harvests minerals from Utah's Great Salt Lake in monatomic form, yielding products such as ConcenTrace (79 of 84 primordial elements in ionic form), Magnesion (a supersaturated liquid magnesium, ~10x more concentrated than competing liquid magnesium products), elete Electrolyte Add-In (clinically shown to boost hydration by 73%), and CitriLyte. Manufacturing, R&D, and corporate operations are consolidated at a single facility at 2720 Wadman Drive, Ogden, Utah.

MRI monetizes through three primary revenue streams: (1) direct-to-consumer sales via two owned Shopify storefronts (shop.elete.com and andersonhealthsolutions.com) at suggested retail pricing with no volume discounts; (2) a domestic wholesale program supplying authorized resellers, bike shops, and health-food stores, plus a private/white-label offering under the SolarSea sub-brand for bulk ingredient and contract-manufacturing customers in the supplement, food, and beverage sectors; and (3) exclusive-distributor arrangements in 19+ international markets including Canada, the UK, China, Japan, South Korea, the Netherlands, and several EU and APAC countries. The customer base spans health-conscious consumers, amateur and professional athletes, healthcare providers, and international distributors, with case-study relationships including the U.S. military, university researchers, and world-record-holding athletes.

The product portfolio is structured under four sub-brands — elete Electrolytes (hydration and performance), Anderson Health Solutions (mineral-based nutrition including ConcenTrace, Magnesion, and other Anderson-labeled SKUs), SolarSea (bulk and private-label ingredient supply), and Ionique (advanced mineral supplementation). The company holds FDA GMP (1969), NNFA GMP (1995), Halal (1994), Kosher Star (1997), and NSF HACCP (2025) certifications, which collectively support export, religious-dietary, and institutional-foodservice channels. MRI has remained family-owned and self-funded across three generations, with no institutional investors, no M&A history, and no external capital raises disclosed.

Name

MRI

Legal name

Mineral Resources International, Inc.

Website

https://mineralresourcesint.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

MRI (Mineral Resources International) is a family-owned, Ogden, Utah-based manufacturer founded in 1969 that produces ionic mineral and electrolyte dietary supplements sourced from Utah's Great Salt Lake, selling through DTC e-commerce, U.S. wholesale, private label, and exclusive international distributors in 19+ countries.

Ownership category

akta.pro rank

Product category

Mineral Supplements

NAICS

Ground or Treated Mineral and Earth Manufacturing (327992), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB)

akta.pro secondary industry

Magnesite & Magnesium Minerals (IMAEAFAL)

Keywords

• Ionic mineral supplements
• Trace mineral complex
• Electrolyte hydration products
• Liquid magnesium supplements
• Private label minerals

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Direct-to-consumer sales of mineral supplement products including ConcenTrace, Magnesion, elete Electrolytes, and CitriLyte through owned e-commerce storefronts (shop.elete.com, andersonhealthsolutions.com) and phone orders.
2. Wholesale Distribution: B2B wholesale program where authorized wholesalers purchase products to retail. Products available for wholesale include Anderson Sea M.D., Anderson Trace Mineral Complex, Anderson Selenium, Anderson Magnesium, Anderson FortiSalt/Mineral Sea Salts, Anderson Colloidal Silver, Anderson Fiber Blend, elete Electrolyte Add-In, and elete CitriLyte Add-In.
3. Private Label / White Label: Private label and white label programs for bulk product and manufacturing, allowing other companies to brand MRI's mineral products under their own labels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

MRI manufactures and distributes premium mineral and trace mineral dietary supplements harvested from Utah's Great Salt Lake. The company offers ionic mineral products including trace mineral complexes (ConcenTrace), liquid magnesium (Magnesion), electrolyte add-ins (elete, CitriLyte), mineral sea salts (FortiSalt), colloidal silver, and fiber blends. Products are sold through owned e-commerce stores, U.S. wholesale partners, exclusive international distributors across 19+ countries, and private/white label manufacturing services for bulk mineral ingredients.

Product overview

MRI operates as a family-owned nutritional manufacturing and marketing company that produces premium mineral supplements sourced from Utah's Great Salt Lake since 1969. The company offers a portfolio of products under multiple sub-brands: elete Electrolytes (for hydration and performance), Anderson Health Solutions (for mineral-based nutrition), SolarSea (for bulk/private label customers), and Ionique (for advanced mineral supplements). Core individual products include ConcenTrace (trace mineral complex with 79 elements), Magnesion (liquid magnesium), elete Electrolyte Add-In (clinically proven to boost hydration by 73%), and CitriLyte (flavored electrolyte with added zinc). Products are sold directly to consumers in the U.S. and Canada via e-commerce, through international distributors, and through a wholesale program for retailers.

Differentiator

Problem solved

Functional benefit

Brands

• elete Electrolytes: Trusted leader in delivering high-quality, natural electrolyte solutions that enhance hydration and performance with a commitment to purity and effectiveness.
• Anderson Health Solutions
• SolarSea
• Ionique

Products and services

• Anderson's ConcenTrace
• Magnesion
• elete Electrolyte Add-In Electrolyte add-in product containing a natural balance of magnesium, potassium, and sodium for hydration. Clinically proven to boost the hydrating power of water by 73% in a University of Montana firefighter study. Contains no sugar, sweeteners, carbohydrates, colors, added flavor, or preservatives. Turns any drink into a sports drink.
• CitriLyte Electrolyte add-in nearly identical to elete but with subtle lemon flavor and added zinc to support the immune system. Designed for consumers who prefer flavored water with their mineral supplementation.
• Anderson Sea M.D.
• Anderson Trace Mineral Complex Trace mineral complex supplement available through the MRI wholesale program for authorized resellers and retailers.
• Anderson Selenium Selenium dietary supplement available through the MRI wholesale program for authorized resellers and retailers.
• Anderson Magnesium Magnesium dietary supplement available through the MRI wholesale program for authorized resellers and retailers.
• Anderson FortiSalt / Mineral Sea Salts Mineral sea salt product available through the MRI wholesale program. Winner of the iTQi Superior Taste Award with a three-star rating in both 2011 and 2015.
• Anderson Colloidal Silver Colloidal silver product available through the MRI wholesale program for authorized resellers and retailers.
• Anderson Fiber Blend Fiber blend dietary supplement available through the MRI wholesale program for authorized resellers and retailers.
• SolarSea Bulk Mineral Ingredients Premium branded mineral ingredients crafted by nature and backed by science, designed for supplement, food, and beverage manufacturers. Supports global consumer health needs through private label and bulk ingredient supply.

Quantifiable outcome

• 73% more effective hydration compared to pure water
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Extension: Large direct-to-consumer supplement brand offering magnesium, trace minerals, and electrolyte formulations targeting health-conscious consumers — the same primary persona MRI serves.
• Thorne: Large-scale premium supplement brand offering magnesium, electrolyte, and trace mineral products. Competes with MRI in the practitioner/health-conscious consumer channel but with far broader product breadth.
• Pure Encapsulations: Premium practitioner-channel supplement manufacturer with mineral and electrolyte SKUs. Overlaps with MRI's healthcare-provider/customer segment but operates at significantly larger scale.
• Designs for Health: Practitioner-grade supplement company with overlapping mineral, magnesium, and electrolyte product lines. Shares MRI's healthcare-provider customer segment.
• Standard Process: Whole-food supplement manufacturer serving chiropractors and integrative health practitioners, with comparable mineral and trace element offerings to MRI's Anderson Health Solutions line.

Direct peers

• Trace Minerals Research: Direct competitor producing liquid ionic trace mineral supplements harvested from the Great Salt Lake. Closest product analog to MRI's ConcenTrace, competing in the same channel and category.
• Eidon Mineral Supplements: Specialty liquid mineral supplement manufacturer with a comparable ionic/colloidal mineral focus and similar DTC + practitioner distribution model to MRI.
• Quinton (Laboratoires Quinton): Producer of seawater-derived mineral and electrolyte products for hydration and supplementation. Mirrors MRI's oceanic-source positioning and ionic mineral technology.
• Sovereign Silver (Natural Immunogenics): Manufacturer of colloidal silver and mineral hydration products. Comparable as a small, premium-positioned, ionic/colloidal supplement company using similar GMP-quality positioning.

Emerging players

• Jigsaw Health: DTC-focused magnesium and electrolyte supplement brand. Competes in the same ionic-magnesium and electrolyte hydration niches MRI serves but emphasizes subscription-based e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mineralresource
• Facebookfacebook.com/mineral.resources

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRI