New Nexus
New Nexus Group is a Bentonville, Arkansas-based CPG retail brokerage firm that helps emerging and established consumer packaged goods brands secure and manage shelf placement at Walmart, Sam's Club, and Amazon through account management, category management, eCommerce, and consulting services.
- Company typePrivate
- Founded2016
- HeadquartersBentonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Nexus does
New Nexus Group is a Bentonville/Rogers, Arkansas-based strategic retail brokerage firm founded in 2016 that helps consumer packaged goods brands secure and maintain placement at major US retailers, principally Walmart, Sam's Club, and Amazon. The company serves both emerging brands seeking first shelf entry and established CPG companies needing category, eCommerce, and supply-chain optimization, and it positions itself as a "brand steward" operating as an extension of the client's team. Its leadership is composed of former Walmart buyers and merchandise managers (e.g., Nic Keneipp, formerly Planning Director for Walmart's Home Division) and alumni of Dr Pepper Snapple, Unilever, Ghirardelli, Coca-Cola Enterprises, Kraft, Mondelez, and Newell Brands; the firm's physical proximity to Walmart's Bentonville headquarters is treated as a core competitive asset.
The company offers a portfolio of human-delivered services rather than a software platform: account management, strategic planning, eCommerce management (including Walmart.com and Amazon marketplace optimization), category management, retail in-store support, omni-channel retail, analytics, supply chain oversight, logistics, and PE/VC due diligence and exit strategy consulting for CPG M&A. Its technology posture is described as relationship management and retail intelligence rather than proprietary technology, with no SDK, API, or mobile app disclosed. Revenue is generated through brokerage commissions on retailer placements and professional-services consulting fees; pricing is not publicly disclosed and is described as quote-based.
New Nexus Group is organized as New Nexus Group, LLC, an Arkansas-domiciled private company with 11–50 employees, no disclosed outside funding, and no parent company. It distributes through direct-to-retailer engagement (no intermediaries), markets through LinkedIn, blog content, industry events, PR, and email, and holds CCPA and GDPR privacy compliance frameworks on file. The firm has formal partnerships with Naturally Network (natural/organic vertical access), Retail Arsenal (retail technology), and informal co-marketing relationships with Vendormint and AdFury.ai.
New Nexus firmographics
Firmographics- Name
- New Nexus
- Legal name
- New Nexus Group, LLC
- Website
- https://newnexusgroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Nexus Group is a Bentonville, Arkansas-based CPG retail brokerage firm that helps emerging and established consumer packaged goods brands secure and manage shelf placement at Walmart, Sam's Club, and Amazon through account management, category management, eCommerce, and consulting services.
- Ownership category
- akta.pro rank
Where New Nexus is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Nexus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brokerage Services: New Nexus Group generates revenue through brokerage commissions for connecting CPG brands with major retailers. The company provides account management, strategic planning, e-commerce management, and category management services as an extension of the client's team.
- Consulting Services: The company offers consulting services including PE & VC due diligence, exit strategy consulting, and broad retail experience guidance to support brands at various life stages, including acquisitions and divestitures across the CPG landscape.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
New Nexus product offering
Product offeringCore offering
New Nexus Group is a strategic retail agency and CPG brokerage firm that helps emerging and established consumer packaged goods brands secure and maintain placement at major retailers including Walmart, Sam's Club, and Amazon. The firm provides account management, strategic planning, eCommerce management, category management, retail in-store support, consulting, analytics, and PE/VC due diligence services, functioning as an extension of the client's team rather than a software platform.
Product overview
New Nexus Group operates as a full-service CPG brokerage firm offering a comprehensive suite of retail partnership services. The company provides Account Management, Strategic Planning, eCommerce Management, Category Management, Retail In-Store Support, Omni Channel Retail, Consulting Services, Analytics, Supply Chain Oversight, Logistics, and PE & VC Due Diligence and Exit Strategy Consulting. Based in Bentonville, Arkansas, the company focuses on helping brands succeed at Walmart, Sam's Club, and Amazon through relationship-building, strategic guidance, and operational support. The portfolio is delivered as integrated service offerings rather than a modular software platform, with the core value proposition centered on human expertise and brokerage relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Account Management Comprehensive account management services helping CPG brands navigate retailer relationships and grow their presence at key retail accounts including Walmart, Sam's Club, and Amazon.
- Strategic Planning Long-term strategic planning services to develop sustainable growth strategies for emerging and established consumer packaged goods brands.
- eCommerce Management End-to-end eCommerce management covering marketplace operations, product listings, content optimization, and digital strategy for Walmart.com and other platforms.
- Category Management Category management services to optimize product placement, assortment strategy, and shelf performance within retail environments.
- Retail In-Store Support On-the-ground retail support services including store execution, merchandising, and relationship management with retail buyers.
- Omni Channel Retail Integrated retail strategy connecting online and in-store channels to deliver seamless consumer shopping experiences across multiple retail platforms.
- Consulting Services Advisory services supporting brand strategy, acquisitions, divestitures, and overall business development across the CPG landscape.
- Analytics Data analytics and insights services leveraging retail data to inform decision-making and optimize brand performance.
- Supply Chain Oversight Supply chain management and oversight to ensure efficient product flow from manufacturers to retail shelves.
- Logistics Logistics coordination and management to support retail distribution and fulfillment operations.
- PE & VC Due Diligence and Exit Strategy Consulting Advisory services for private equity and venture capital firms conducting due diligence on CPG brands, as well as exit strategy planning.
Quantifiable outcome
- Highest level of account management and expanded distribution for Adams Extract and Spice
- +1 more outcomes
Companies that use New Nexus
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
New Nexus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Nexus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Naturally NetworkcoreLong-term strategic partnership between New Nexus Group and Naturally Network to support natural and organic CPG brands in accessing mass market retail channels. The partnership leverages New Nexus Group's Walmart expertise and Naturally Network's natural products ecosystem to help smaller natural brands navigate the world's largest retailer.
- VendormintminorCo-organized an executive roundtable on AI's transformational impact in retail, bringing together retail technology leaders from northwest Arkansas. The event positioned both companies as thought leaders in retail innovation and AI adoption.
- AdFury.aiminorCo-organized an executive roundtable on AI's transformational impact in retail alongside Vendormint. AdFury.ai contributed AI expertise on customer acquisition approaches and marketing optimization.
- Retail ArsenalminorPartner organization featured in New Nexus Group's partner showcase. Retail Arsenal provides retail technology solutions that complement New Nexus Group's brokerage services.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
New Nexus competitors and assessment
Company assessmentDirect peers
- C.A. Fortune: Chicago-based CPG sales, marketing, and brokerage agency with strong natural/organic brand practice. Highly comparable to New Nexus Group's positioning with emerging CPG brands and mass-channel expansion strategy, though operating at greater scale and broader retailer footprint.
- Acosta Sales & Marketing: One of the largest CPG sales and marketing agencies in North America, providing retail broker services, category management, and in-store execution for major brands across retailers including Walmart. Directly comparable to New Nexus Group's brokerage model but at significantly larger scale and broader retailer coverage.
- Advantage Solutions: Public retail services company offering sales, marketing, and merchandising solutions to CPG brands across grocery, club, and e-commerce channels. Closest scaled peer to New Nexus Group given overlapping service lines in brokerage, category management, and retail technology enablement.
- Impact Group: Retail merchandising and brand activation agency offering in-store execution, category management, and brokerage services for CPG clients. Comparable in service scope to New Nexus Group's Retail In-Store Support and Category Management offerings.
- Daymon Worldwide: Retail branding and broker services firm specializing in private label and emerging CPG brands. Overlaps with New Nexus Group's emerging-brand focus and category management capabilities, particularly in club and mass channels.
- BLS & Associates: Arkansas-based CPG retail broker also located in Northwest Arkansas and focused on mass-market retailer relationships. Highly comparable business model and customer base to New Nexus Group, competing for the same emerging and mid-sized CPG brands seeking Walmart placement.
Emerging players
- Nuqleous: Retail data and analytics platform for CPG brands; Cheryl Yarbrough served as VP of Business Development there before New Nexus Group. Adjacent tech-enabled peer serving the same emerging CPG customer base with retail intelligence rather than full brokerage services.
- Walsh Group / The Nowak Group: Retail strategy and consulting firm serving CPG brands navigating mass-market retailer requirements. Closely comparable to New Nexus Group's consulting practice, particularly PE/VC due diligence and exit strategy engagements.
- RangeMe (by Supplier.io): B2B product discovery platform connecting CPG brands with retail buyers including Walmart. Emerges as a self-serve alternative to traditional brokers like New Nexus Group, particularly for emerging brands seeking initial retailer discovery.
Broad incumbents
- KeHE Distributors: Large-scale CPG specialty distributor with strong natural/organic channel expertise. Provides complementary infrastructure rather than direct brokerage services, but overlaps with New Nexus Group's Naturally Network partnership and natural brand customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Nexus social profiles
Digital presenceNew Nexus compliance and trust
Trust signalCompliance2 records
New Nexus financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Nexus leadership team
Management profileNumber of profiles
Profiles6 records
New Nexus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Nexus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Nexus
What does New Nexus do?
New Nexus Group is a strategic retail agency and CPG brokerage firm that helps emerging and established consumer packaged goods brands secure and maintain placement at major retailers including Walmart, Sam's Club, and Amazon. The firm provides account management, strategic planning, eCommerce management, category management, retail in-store support, consulting, analytics, and PE/VC due diligence services, functioning as an extension of the client's team rather than a software platform.
Is New Nexus a public or private company?
New Nexus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Nexus founded?
New Nexus was founded in 2016. It employs 11 to 50 people.
Where is New Nexus based?
New Nexus is headquartered in Bentonville, United States, in the North America region.
How does New Nexus make money?
Two revenue lines are on record. Brokerage Services are the primary driver. The others are consulting Services.
Who are New Nexus's main competitors?
Direct peers on record are C.A. Fortune, Acosta Sales & Marketing, Advantage Solutions, Impact Group, Daymon Worldwide and BLS & Associates. Emerging players are Nuqleous, Walsh Group / The Nowak Group and RangeMe (by Supplier.io). KeHE Distributors is listed as a broad incumbent.
Does New Nexus have an API?
No public API is recorded for New Nexus.