What KARMA jack does

KARMA jack is a digital marketing agency founded in 2017 and headquartered in Ferndale, Michigan, with additional offices in Detroit and Flint. The firm provides a full-stack marketing service offering spanning paid media (Google Ads, Meta, Programmatic, and ChatGPT advertising), search engine optimization, web design, creative production (brand, design, video), email and SMS marketing, social media management, and consulting. Its stated core methodology is "SEOx" (Search Everything Optimization), a proprietary framework the company uses to position its SEO practice around cross-platform and AI-era search surfaces. The firm has 11–50 employees and is led by founder Joel Sellentine, an Oakland University alumnus.

Name

KARMA jack

Legal name

KARMA jack

Website

https://karmajack.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

KARMA jack is a Michigan-based digital marketing agency serving franchise, multi-location, HVAC, healthcare, manufacturing, nonprofit, and travel clients with SEO, paid media, creative, web design, and AI/GPT consulting services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Direct Mail Advertising (54186)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Search engine optimization
• Web design services
• Creative advertising
• AI marketing solutions

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: KARMA jack generates revenue through providing comprehensive digital marketing services including advertising management, SEO, website design, creative services, AI solutions, and consulting. As a full-service agency, they likely operate on project-based fees, retainer arrangements, or percentage-of-ad-spend models typical for marketing agencies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

KARMA jack is a digital marketing agency that delivers SEO, paid advertising, website design, creative services, AI solutions, and consulting to growth-focused businesses. The agency applies its proprietary SEOx (Search Everything Optimization) methodology across client engagements to integrate search, content, advertising, and design under one strategy.

Product overview

KARMA jack is a full-service digital marketing agency offering a unified suite of services built around its proprietary SEOx (Search Everything Optimization) framework. The core offering combines advertising, creative, AI solutions, website design, SEO, and consulting services. SEOx serves as the overarching strategy that connects all channels—web search, social search, AI search, voice search, local search, e-commerce search, and visual search—into one cohesive system. Supporting services include Google Ad Grants management for non-profits, email and SMS marketing via Klaviyo, and social media management across major platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)
• Advertising
• Website Design
• Creative Services
• AI Solutions

Quantifiable outcome

• 1000% Year-over-Year Social Engagement Growth
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status maintained for 3 consecutive years. As a Premier Partner, KARMA jack has demonstrated expertise in Google Ads management with high spend capabilities and performance standards. This partnership enables them to access Google's resources, training, and support for serving clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Partner badge displayed on website, indicating certified partnership for Facebook and Instagram advertising services. Enables advanced advertising capabilities and platform support.
• Oakland UniversitycoreStrategic or Co-development PartnerTitle sponsor of the KARMA jack Golden Grizzlies Festival of Races at Oakland University (2026). Deep partnership involving marketing support, event branding, and community engagement with university's Cross Country and Track & Field programs. The event draws over 1,200 participants and 4,000 campus visitors annually.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HigherVisibility: HigherVisibility is a digital marketing agency specializing in SEO, paid search, and social media with proprietary optimization frameworks. Its methodology-driven SEO positioning is directly analogous to KARMA jack's SEOx approach.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, web design, and content marketing to mid-market and enterprise clients. It is one of the closest direct comparisons to KARMA jack in service mix, scale, and customer segments.
• SmartSites: SmartSites is a Google Premier Partner digital marketing agency offering website design, SEO, PPC, and social media services. Its Premier Partner status and SMB-to-mid-market focus make it a directly comparable peer.
• Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, and email marketing with proprietary methodologies. Its service breadth and SMB-to-enterprise client mix closely parallel KARMA jack's positioning.
• Directive: Directive is a B2B-focused digital marketing agency specializing in SEO, paid media, and content for SaaS and tech companies. While more B2B-weighted, its premium positioning and proprietary service methodologies are comparable to KARMA jack's enterprise tier.
• Straight North: Straight North is a full-service digital marketing agency offering SEO, PPC, web design, and display advertising for B2B and B2C clients. Its mid-market service mix and outcome-based reporting mirror KARMA jack's approach.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC, SEO, and lifecycle marketing with a strong emphasis on paid media optimization. Its Google Premier Partner status and paid-media expertise overlap directly with KARMA jack's core capabilities.
• Coalition Technologies: Coalition Technologies is an SEO and web design agency with strong e-commerce and multi-location brand capabilities. Its emphasis on measurable SEO outcomes aligns closely with KARMA jack's SEOx-led positioning.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, social media, web design, and content marketing to businesses of all sizes. Its multi-vertical approach and agency-of-record model are highly comparable to KARMA jack.

Broad incumbents

• Tinuiti: Tinuiti is a large, established performance marketing agency offering paid media, SEO, social, and Amazon advertising across a broad client portfolio. It represents the broad incumbent peer — substantially larger than KARMA jack but operating in the same core service categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KarmaJackNow
• LinkedInlinkedin.com/company/karma-jack
• Instagraminstagram.com/karmajacknow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KARMA jack