Lance Camper

What Lance Camper does

Lance Camper Mfg. Corp. is a US-based manufacturer of ultra-light truck campers, travel trailers, and related recreational vehicles founded in 1965 by Jack Cole in Southern California and now headquartered at a 141,000-square-foot, 22-acre manufacturing campus in Lancaster, California. The company sells across three brands — Lance (premium flagship), Squire (value-oriented), and Evolve (modern, eco-focused) — and operates exclusively through an authorized dealer network in the United States and Canada. Its core technology stack centers on 3D CAD (SolidWorks) design, CNC precision cutting with zero tolerance allowance, Azdel composite panels replacing traditional wood, Euro-Ply cabinetry, and the proprietary LanceLock interlocking aluminum extrusion system. Products are designed for four-season use and feature integrated components from tier-1 suppliers including Lippert, Patrick Industries, Dometic, Truma, Go Power!, and Torklift International.

Lance generates revenue through one-time wholesale and dealer-channel sales of RVs configured via its online Build & Shop tool, with dealer-quoted pricing that varies by model and option (the 2026 Lance 850 starts at $45,000). Customers span four personas — adventure enthusiasts, families, value-conscious buyers (Squire), and lightweight/solo travelers — reached through content marketing, RV shows, factory tours, social media, the Letters From Lance blog, and the Lance Owners of America owner community. The company transitioned to private ownership in 2025 under new President and CEO Bill Rex (founder of Rexhall Motorhomes), with Gary Conley continuing as Director of Sales and Marketing after more than 40 years at Lance. Recent 2026 launches include the award-winning Lance 1191 (RV Pro Best New Model) and Evolve 1965 (RV Business Must-See RV), indicating renewed product investment under the new ownership structure.

Name

Lance Camper

Legal name

Lance Camper Mfg. Corp.

Website

https://lancecamper.com

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Lance Camper Mfg. Corp. is a Lancaster, California-based manufacturer founded in 1965 that designs and builds ultra-light truck campers, travel trailers, and toy haulers under the Lance, Squire, and Evolve brands, distributed exclusively through an authorized dealer network in the United States and Canada.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Manufacturing

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck Trailers (3715)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Truck campers
• Travel trailers
• Recreational vehicles
• Ultra-light trailers
• RV manufacturing

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. RV Sales (Truck Campers, Travel Trailers): One-time sale of truck campers (Lance, Squire brands) and travel trailers (Lance, Evolve, Squire brands). Products sold through authorized dealer network with pricing varying by model, features, and options. The company builds custom RVs per customer specification through online build tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Lance Camper manufactures ultra-light travel trailers, truck campers, and toy haulers sold under the Lance, Squire, and Evolve brands. Products are built using precision CNC manufacturing with aluminum framing, Azdel composite panels, and proprietary LanceLock interlocking extrusions. Sales occur through an authorized dealer network across the United States and Canada, with customers able to customize units online and finalize purchases through dealers.

Product overview

Lance Camper manufactures a diverse portfolio of recreational vehicles under multiple brands. The core offerings include Lance Truck Campers (America's favorite truck campers) and Lance Travel Trailers (ultra-lightweight towables), while the sub-brand Squire offers value-oriented truck campers and travel trailers. A newer sub-brand, Evolve, provides premium travel trailers with modern design and technology. All products share common construction principles: aluminum-framed structures with Azdel composite panels, precision CNC manufacturing, and four-season comfort packages. The company operates from Lancaster, California and has been building RVs since 1965.

Differentiator

Problem solved

Functional benefit

Brands

• Squire: Value-forward lightweight truck camper line built by Lance Mfg Co., offering rugged performance at an affordable price point.
• Evolve

Products and services

• Lance Truck Campers America's favorite truck campers featuring aluminum-framed construction with dual Azdel composite walls and precision CNC manufacturing. Available in various sizes from compact non-slide models to spacious double-slide units with dry bath configurations. Targeted at outdoor enthusiasts and families.
• Lance Travel Trailers Ultra-lightweight travel trailers built with high quality and innovative design. Features composite frame acrylic windows, CNC-cut porthole entry doors, and four-season capability with ultra-quiet efficient utilities. Designed for solo travelers, couples, and families seeking easy-to-tow RVs.
• Squire Truck Campers Value-forward lightweight line of truck campers built using the same advanced materials and construction techniques as Lance's premium lineup. Offers rugged performance at an unbeatable price and weight, featuring MOLLE panel cabinetry and residential-size queen beds. Targeted at budget-conscious buyers.
• Evolve Trailers Premium travel trailers built for tough trails with comfortable camping design. Modern, family-ready with smart technology and four-season capability. Features modern design and eco-friendly features for contemporary adventurers.
• Truck Support Equipment Support equipment for truck campers including receiver hitch extensions, front and rear turnbuckles, upgraded shocks (air bags/air springs), and sway bars to improve stability and handling.
• Lance 1191 Truck Camper Redesigned classic floor plan truck camper recognized as RV Pro's Best New Model of 2026. Lightest weight camper in its class with available non-slide or slide-out configurations, reclining theater seating, and face-to-face dinette.
• Evolve 1965 Travel Trailer All-new travel trailer in the Evolve brand recognized as RV Business magazine's 2026 Must-See RV. Combines modern design, smart technology, and eco-friendly features for sustainable style.
• Lance 850 Truck Camper Truck camper designed for families of up to five people. Features aluminum framing, laminated fiberglass panels with Azdel insulation, one-piece fiberglass wet bath, four-season capability. 2026 model year pricing starts at $45,000.

Quantifiable outcome

• Many Lance products still in service decades after purchase, reducing landfill impact
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered core.

• LippertcoreStrategic or Co-development PartnerA leading global manufacturer and supplier of highly engineered products for the RV, marine, and automotive industries. Lippert drives innovation across chassis engineering, slide-out systems, leveling, awnings, furniture, and dozens of other critical RV components trusted by manufacturers worldwide.
• Patrick IndustriescoreStrategic or Co-development PartnerWith over six decades of experience, Patrick Industries offers the most comprehensive selection of interior and exterior RV component solutions in America. From flooring and wall panels to hardware and high-performance laminated materials.
• DometiccoreTechnology or IntegrationA global leader in mobile living, Dometic engineers comfort solutions purpose-built for the RV lifestyle. Their portfolio covers climate control, air conditioning, awnings, refrigeration, ventilation, and cooking.
• ASA ElectronicscoreTechnology or IntegrationA trusted supplier of premium mobile electronics for the RV industry. ASA's family of brands including Voyager safety systems, Jensen entertainment, iN-Command control technology, and Advent Air climate systems deliver connectivity, safety, and enjoyment.
• Carefree of ColoradocoreTechnology or IntegrationSince 1971, Carefree of Colorado has set the standard for innovative RV awnings and shade solutions. Their complete lineup of manual and powered awnings, slide toppers, and accessories is engineered for durability.
• TrumacoreTechnology or IntegrationBacked by over 70 years of German engineering excellence, Truma is a world leader in RV climate comfort. Their premium heating, air conditioning, and instant hot water systems are designed for year-round camping.
• Norco Industries (BAL RV Products Group)coreTechnology or IntegrationCommitted to quality in every product they make, Norco Industries manufactures essential RV structural components including slideouts, trailer frames, chassis components, roof bows, leveling and stabilizing jacks, tongue jacks, and wheel chocks.
• Torklift InternationalcoreTechnology or IntegrationA global leader in truck camper equipment since 1976, Torklift International designs and manufactures frame-mounted tie-downs, trailer hitches, steps and handrails, suspension systems, cargo trays, and security products backed by their Legendary Lifetime Warranty.
• Go Power!coreTechnology or IntegrationOne of North America's most recognized names in mobile solar, Go Power! provides high-quality solar panels, inverters, charge controllers, and lithium batteries purpose-built for RVs for clean, renewable energy solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Winnebago Industries: Public, scaled RV manufacturer with broad portfolio across motorhomes, travel trailers (via Grand Design), and outdoor products. Comparable as a towable RV competitor but operates at materially greater scale and breadth than Lance.
• Forest River (Berkshire Hathaway): Berkshire Hathaway-owned RV manufacturer producing motorhomes, travel trailers, truck campers, and pontoons. Comparable as a broad incumbent competing in nearly every RV category Lance serves, with deeper distribution and pricing power.
• Thor Industries: World's largest RV manufacturer with numerous subsidiaries (Airstream, Jayco, Keystone, etc.). Comparable as a parent of multiple RV brands competing across Lance's price and product spectrum, but with vastly greater scale and dealer leverage.

Direct peers

• Grand Design RV: Travel trailer and fifth-wheel manufacturer (owned by Winnebago Industries) focused on quality construction and dealer relationships. Highly comparable in product category, dealer-led GTM, and engineering-forward positioning.
• Palomino (Forest River brand): Forest River's truck camper and travel trailer brand covering entry through mid-tier price points. Directly comparable given overlapping truck camper product category and dealer-driven distribution model.
• Four Wheel Campers: Family-owned manufacturer of lightweight, pop-up and hard-side truck campers emphasizing aluminum-framed construction and off-road capability. Closest direct peer given product category (truck campers) and lightweight/rugged positioning.
• Airstream: Iconic travel trailer manufacturer (owned by Thor Industries) producing premium towable RVs. Directly comparable as a premium-positioned, brand-led travel trailer maker with a strong enthusiast community and dealer network.
• nuCamp: Manufacturer of lightweight teardrop and travel trailers (TAG, T@G, T@B, Cirrus) emphasizing composite/aluminum construction and four-season usability. Directly comparable on lightweight build philosophy and quality-focused niche.
• Coachmen RV: Forest River subsidiary producing travel trailers, fifth-wheels, and motorhomes with broad price-point coverage. Comparable as a multi-brand towable manufacturer leveraging a parent company's scale and dealer network.

Emerging players

• Happier Camper: Niche manufacturer of lightweight, modular travel trailers using composite construction. Comparable on lightweight composite build philosophy and modern design language targeting a similar adventure-traveler customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/lancecamper
• Facebookfacebook.com/LanceCamper
• Xx.com/lancecampers
• LinkedInlinkedin.com/company/lancecamper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lance Camper