Armatus Dealer Uplift

What Armatus Dealer Uplift does

Armatus Dealer Uplift is a privately held Maryland-based services and software firm that helps automotive dealerships maximize retail warranty reimbursement from manufacturers. Its core offering is a turn-key warranty parts mark-up and labor rate submission service in which Armatus retrieves data from the dealer's Dealer Management System, optimizes the submission, files it with the manufacturer under the relevant state statute, and handles rebuttal and dispute resolution. The company is paid on a fully contingent, performance-based fee — dealers owe nothing unless the submission is approved — which aligns incentives and removes upfront risk.

The underlying technology is a proprietary software platform that integrates with 11+ major DMS providers (CDK Global, Reynolds/ReyRey, Tekion, Dealertrack, PBS, Dominion, Quorum, DealerBuilt, Autosoft, AutoMate by DealerSocket, Adam Systems) for automated data retrieval, repair-order audit, and submission processing. Beyond the core warranty service, the company sells two adjacent products: S.W.A.T. (Statutory Warranty Analysis Tool), a customer-pay pricing what-if and optimization tool, and FOPC (Fixed Ops Performance Center), a real-time analytics and coaching platform for fixed-operations management. Reported performance metrics include an 81.29% average mark-up achieved, $87,420 average annual parts gross profit increase per dealer, and 22,000+ approved submissions across 7,800+ dealers in all 50 U.S. states.

The go-to-market is enterprise field sales direct to dealership executives (CFO, COO, Fixed Ops Directors), reinforced by endorsements from 28 State Automobile Dealer Associations — more than any competitor — which function as a trusted referral channel. Leadership is led by Managing Member Joe Jankowski (20+ years as CFO/COO/CEO of a large Maryland automotive group; personally consulted on 17 retail warranty statutes) and COO Jordan Jankowski, who manages a 52-person team producing thousands of submissions per year. The company is privately held with no disclosed institutional funding.

Name

Armatus Dealer Uplift

Legal name

Armatus Dealer Uplift, LLC

Website

https://dealeruplift.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Armatus Dealer Uplift is a Maryland-based automotive services firm that helps U.S. new-car dealerships maximize retail warranty reimbursement via turn-key, contingent-fee submissions, supported by proprietary software integrated with major DMS providers and 28 state dealer-association endorsements.

Ownership category

akta.pro rank

Product category

Automotive Warranty Reimbursement Services

akta.pro primary industry

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

akta.pro secondary industries

Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Retail warranty reimbursement
• Automotive dealer services
• Warranty parts markup optimization
• Fixed operations management
• Statutory warranty analysis

Headquarters

HQ city

Cockeysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Retail Warranty Reimbursement Services: Fully contingent fee model where dealers pay nothing upfront and only pay Armatus when submissions are approved. This aligns incentives and reduces dealer risk. Services include warranty parts mark-up optimization and warranty labor rate increases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Armatus Dealer Uplift provides a turn-key Retail Warranty Reimbursement service for automotive dealerships, handling the full warranty parts mark-up and labor rate increase submission process from data retrieval and optimization through manufacturer submission, approval review, and dispute resolution. The offering is complemented by the S.W.A.T. (Statutory Warranty Analysis Tool) for customer-pay pricing analysis and what-if scenario modeling, and the Fixed Ops Performance Center (FOPC) software suite for service department performance management. The firm operates on a fully contingent fee basis with no upfront cost to dealers.

Product overview

Armatus Dealer Uplift offers a unified portfolio of three integrated products for automotive dealerships: the core Retail Warranty Reimbursement service handles warranty parts and labor rate submission optimization; S.W.A.T. (Statutory Warranty Analysis Tool) provides customer-pay pricing analysis and what-if scenario capabilities to support future submissions; and the Fixed Ops Performance Center (FOPC) delivers comprehensive fixed operations management with coaching and analytics. These products work together to maximize dealership profitability through the warranty reimbursement process and ongoing service department optimization.

Differentiator

Problem solved

Functional benefit

Brands

• S.W.A.T. (Statutory Warranty Analysis Tool): Customer-Pay Pricing Analysis and Improvement tool that provides real-time insights into current pricing strategies, helping identify strengths and pinpoint opportunities for improvement. Allows dealers to simulate 'What if' scenarios for adjusting under-market repairs or testing door rate impact.
• FOPC (Fixed Ops Performance Center)

Products and services

• Retail Warranty Reimbursement Core turn-key service that manages the entire retail warranty reimbursement submission process for automotive dealerships, including warranty parts mark-up optimization and labor rate increase filings, approval review, and rebuttal/dispute resolution with manufacturers.
• S.W.A.T. (Statutory Warranty Analysis Tool)
• Fixed Ops Performance Center (FOPC)

Quantifiable outcome

• Average parts mark-up of 81.29% achieved for clients (vs 40% typical manufacturer rate)
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Delaware Automobile and Truck Dealers' Association (DATDA)coreGTM or Marketing Partner · 24 November 2025DATDA endorsed Armatus Dealer Uplift to provide Retail Warranty Reimbursement services to its member dealerships. This is the 27th state endorsement for Armatus, following a history of collaboration focused on improving warranty rate processes and legislation.
• QuorumcoreTechnology or IntegrationCertified partner with Quorum DMS - integration for data retrieval and RO audit capabilities
• ReyRey (RCI)coreTechnology or IntegrationCertified partner with ReyRey/RCI ERA POWER for integration with Reynolds dealer management systems
• TekioncoreTechnology or IntegrationCertified partner with Tekion DMS platform for integration and data access
• Adam Systems (PBS)coreTechnology or IntegrationCertified partner with Adam Systems (PBS) dealer management system
• AutoMate by DealerSocketcoreTechnology or IntegrationCertified partner with AutoMate by DealerSocket DMS
• AutosoftcoreTechnology or IntegrationCertified partner with Autosoft dealer management system
• CDK GlobalcoreTechnology or IntegrationCDK Approved Partner - integration with CDK dealer management system
• DealerBuiltcoreTechnology or IntegrationCertified partner with DealerBuilt DMS
• Dealertrack DMScoreTechnology or IntegrationCertified partner with Dealertrack DMS (OpenTrack)
• Dominion DMScoreTechnology or IntegrationCertified partner with Dominion DMS
• PBS SystemscoreTechnology or IntegrationCertified partner with PBS dealer management systems
• 28 State Automobile Dealer AssociationscoreGTM or Marketing PartnerEndorsed by 28 State Automobile Dealer Associations including: Nebraska, Nevada, New Hampshire, New Jersey, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Virginia, Wisconsin, Alabama, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Idaho, Indiana, Iowa, Louisiana, Maryland, Mississippi, Montana. More endorsements than any competitor.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Autosoft: US dealer management system provider serving franchised new-car dealers. Comparable because Autosoft is an Armatus integration partner and controls the dealer data pipeline that underpins warranty reimbursement workflows.
• CDK Global: Major US dealer management system provider with broad dealer-data access and analytics capabilities. Comparable because CDK sits in the same dealer technology ecosystem and could expand into warranty analytics and reimbursement optimization adjacent to Armatus's core offering.
• Tekion: Cloud-native dealer management system competing with CDK and Reynolds for enterprise dealer groups. Comparable because Tekion is a DMS integration partner of Armatus and could expand its own fixed-ops analytics and warranty tooling into Armatus's niche.
• Cox Automotive (Dealertrack / DealerSocket): Parent of Dealertrack DMS, DealerSocket, and other dealer-services brands. Comparable as the largest US dealer technology and services platform, integrating DMS data, F&I, and fixed-ops tooling that overlaps with the workflow Armatus monetizes.
• DealerBuilt: Independent US DMS provider focused on franchised dealer groups. Comparable because DealerBuilt is a certified Armatus integration partner and could develop competing warranty analytics or bundle its own reimbursement services.
• PBS Systems: Dealer management system provider with significant presence across US franchised dealer groups. Comparable because PBS is a certified Armatus partner and could expand fixed-ops analytics into the warranty reimbursement space Armatus occupies.
• Reynolds & Reynolds: Established US dealer management system provider with deep penetration across franchised dealers. Comparable because Reynolds controls the dealer data layer Armatus integrates with and could bundle competing warranty analytics into its DMS offering.
• Dominion Enterprises (Dominion DMS): Long-standing dealer management system provider in the US market. Comparable because Dominion's DMS holds dealer fixed-ops data that Armatus consumes, and Dominion could surface warranty reimbursement features natively to compete.

Others

• Asbury Automotive Group: Major US franchised dealer group with a meaningful Clicklane/technology footprint. Comparable as a representative large dealer group whose internal fixed-ops tooling investments make it both a potential customer and a potential competitor to outsourced warranty reimbursement services.
• Lithia Motors / Driveway: One of the largest US franchised dealer groups with growing technology and fixed-ops investments. Comparable as a large-scale Armatus customer profile; large dealer groups are the buyers most likely to either embrace Armatus at scale or build internal warranty reimbursement capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armatus Dealer Uplift