Propalt
- Company typePrivate
- Founded2021
- HeadquartersShipley, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Propalt firmographics
Firmographics- Name
- Propalt
- Legal name
- Propalt Ltd
- Website
- https://propalt.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Propalt industry classification
Industry- Product category
- Real Estate / Property Intelligence Software
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Land & Development Site Brokerage (BPAJABAG), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
Keywords
Where Propalt is headquartered
LocationHeadquarters
- HQ city
- Shipley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Propalt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscriptions: Tiered subscription plans for platform access with varying postcode coverage (3-10 postcodes depending on tier). Recurring monthly/annual revenue model.
- API Usage: Usage-based API pricing with tiered plans from 5,000 to 750,000+ monthly API calls. Revenue scales with customer usage.
- Direct Mail Services: Letter generation and sending services at 54p per letter, with additional letters at 85p. Transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Local - 3 postcodes coverage |
| Subscription | Monthly | Town - 5 postcodes coverage |
| Subscription | Monthly | Region - 10 postcodes coverage |
| Subscription | Monthly | Enterprise - Custom coverage |
| Usage-based | Monthly | Developer API - 5,000 calls |
| Usage-based | Monthly | Startup API - 25,000 calls |
| Usage-based | Monthly | Agency API - 100,000 calls |
| Usage-based | Monthly | Platform API - 300,000 calls |
| Usage-based | Monthly | Growth API - 750,000 calls |
| Usage-based | Monthly | Enterprise API - 2M+ calls |
| Unit Pricing | Pay-as-you-go | Letter - per letter pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Propalt product offering
Product offeringCore offering
Propalt is a UK property intelligence and marketing automation platform for estate agents. It aggregates UK land, sales, and lettings data into a unified database and provides landlord discovery, automated direct mail campaigns, valuation reports, and a RESTful property data API with 30+ endpoints. Its products help agents identify hidden landlord portfolios, run targeted marketing, and access property intelligence via an embeddable API.
Product overview
Propalt is a unified property intelligence and marketing automation platform for UK estate agents. The core platform consists of Location Analysis, Audience Builder, 20:20 Campaign, My Prospects, Success Centre, Seller Lead Magnet, Buyer Lead Magnet, and Property Reports modules. These products work together to provide sales and landlord intelligence: Location Analysis powers property research, Audience Builder and 20:20 Campaign automate targeted direct mail marketing, My Prospects identifies landlord portfolios and contact details, Success Centre tracks campaign ROI, and the Lead Magnets capture seller and buyer leads from agency websites. Property Reports creates branded valuation documents. The Propalt API provides programmatic access to underlying property and landlord data for external platform integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Location Analysis Property intelligence tool providing drill-down into property insights by area. Enables mapping of every property (private, landlord, government-owned, HMO), instant valuations, and filtering by over 100 criteria layers to pinpoint target instructions.
- Audience Builder Automated direct mail campaign tool enabling set-and-forget letter campaigns with precision targeting using 100+ filters for sales, lettings, landlords, planning, and leases.
- 20:20 Campaign Campaign tool showcasing success stories to win local listings. AI-powered predictions identify properties most likely to instruct, with customizable letter templates for Just Sold, For Sale, or Just Let scenarios.
- My Prospects Landlord prospecting tool that finds landlords in CRM, matches them to every property they own, and reveals verified contact details including emails, phone numbers, and LinkedIn profiles.
- Success Centre ROI tracking dashboard providing real-time insights to track, prove, and reinvest in direct mail ROI with complete transparency on every letter sent.
- Seller Lead Magnet Website widget tool attracting sellers with instant smart valuations and nearby property insights. Fully brandable with agency colors and logo to grow website traffic.
- Buyer Lead Magnet Website tool empowering buyers with realistic budget insights and showcasing off-market properties that match their criteria to turn buyer curiosity into instructions.
- Property Reports Professionally designed, data-backed seller reports for valuations showcasing local knowledge with auto-filled property details, planning data, and comparables. Includes AI Summary Assistance for market overviews.
- Propalt API RESTful UK Property Data API with 30+ endpoints across 9 categories providing property ownership and landlord data, market analytics, AVM valuations, and property intelligence for estate agents, PropTech platforms, property investors, and AI teams.
Companies that use Propalt
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Propalt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Propalt partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Propalt competitors and assessment
Company assessmentDirect peers
- Spectre (formerly Addressable): Spectre provides UK homeowner and landlord prospecting data, including identifying properties most likely to sell or let and the contact details of owners. It is a direct competitor to Propalt's My Prospects and 20:20 Campaign, serving the same UK estate and lettings agent customer base with a similar data-driven prospecting workflow.
- REAX Software: REAX is a UK property intelligence platform that aggregates sales, lettings, and market trend data for estate agents, lenders, and PropTech platforms. It competes head-on with Propalt's Location Analysis, Property Reports, and API offerings for UK residential property data and valuation insights.
- TwentyCI: TwentyCI provides UK property market intelligence, household movement data, and buyer/seller propensity scoring to estate agents, lenders, and home movers. It is comparable to Propalt in serving UK residential real estate decision-making with proprietary analytics, and overlaps in market insight and AVM-style products.
- Searchland: Searchland is a UK land and property data platform that helps developers, agents, and investors identify sites, ownership, and planning data. It overlaps with Propalt's Location Analysis and landlord/ownership data, particularly for land and development site intelligence.
- Homeflow: Homeflow provides websites, CRM, and lead-generation tools for UK estate and letting agents, including buyer/seller lead magnets and marketing automation. It overlaps with Propalt's Seller/Buyer Lead Magnets and Audience Builder for the same UK agency segment.
- Street Group: Street Group (Street.co.uk) offers an end-to-end CRM, sales/lettings workflow, and property data platform for UK estate agents. It competes with Propalt at the workflow layer and increasingly at the property intelligence layer for mid-market UK agencies.
- BriefYourMarket: BriefYourMarket is a UK marketing automation and email platform built for estate agents, letting agents, and property professionals. It is comparable to Propalt's Audience Builder and 20:20 Campaign automated marketing features, with overlapping direct-mail and email campaign capabilities.
- Dataloft: Dataloft provides UK residential property market intelligence, new homes sales analytics, and bespoke data insights for housebuilders, agents, and lenders. It is comparable to Propalt's market intelligence and Property Reports offerings for the UK residential property ecosystem.
Broad incumbents
- Rightmove (PropTech/data services): Rightmove is the UK's largest property portal and increasingly offers data, insights, and tools for agents and developers, including market trends and AVMs. While it operates as a portal, its data and adjacent services overlap with Propalt's property intelligence and valuation features at a much larger scale.
Regional players
- PayProp: PayProp is a property management and payments platform primarily serving letting agents in South Africa, the UK, and other markets. It is comparable to Propalt as a SaaS platform for property professionals, with overlapping client base in UK lettings agencies though focused on rent collection and reconciliation rather than prospecting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Propalt social profiles
Digital presencePropalt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propalt leadership team
Management profileNumber of profiles
Profiles2 records
Propalt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propalt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propalt
What does Propalt do?
Propalt is a UK property intelligence and marketing automation platform for estate agents. It aggregates UK land, sales, and lettings data into a unified database and provides landlord discovery, automated direct mail campaigns, valuation reports, and a RESTful property data API with 30+ endpoints. Its products help agents identify hidden landlord portfolios, run targeted marketing, and access property intelligence via an embeddable API.
Is Propalt a public or private company?
Propalt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propalt founded?
Propalt was founded in 2021. It employs 11 to 50 people.
Where is Propalt based?
Propalt is headquartered in Shipley, United Kingdom, in the Europe region.
How does Propalt make money?
Three revenue lines are on record. Platform Subscriptions are the primary driver. The others are API Usage and direct Mail Services.
Who are Propalt's main competitors?
Direct peers on record are Spectre (formerly Addressable), REAX Software, TwentyCI, Searchland, Homeflow, Street Group, BriefYourMarket and Dataloft. Rightmove (PropTech/data services) is listed as a broad incumbent. PayProp is listed as a regional player.
Does Propalt have an API?
Yes. Propalt offers a RESTful UK Property Data API with 30+ endpoints across 9 categories including property ownership and landlord data, sales and lettings market trends, high-value opportunities and prospects, and CRM/platform enrichment with property intelligence. Available as OpenAPI-documented endpoints and via MCP Server for AI integrations. Supports Bearer token authentication. Developer documentation is at docs.propalt.co.uk.
What industry is Propalt in?
Propalt's product category is Real Estate / Property Intelligence Software. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.