Gummy

What Gummy does

Gummy is a Brazilian content marketing agency founded in 2017 and headquartered in Florianópolis, with a secondary office in São Paulo. The company provides end-to-end content services to enterprise and mid-market brands, including social media management, TikTok strategy and creator activation, SEO-driven content marketing, paid media (Google, Meta, TikTok Ads), omnichannel digital strategy, and UGC creator activation. Its service portfolio is structured around a proprietary four-phase methodology called Método WOW (Strategy, Tactical, Operationalization, Analytics) and a client satisfaction measurement instrument called FelicIndex, with named product modules including Be Content!, WAY2Go!, Go Social!, TikTokBang!, and Be Content: Inbound!. Gummy operates a curated network of 1,000+ UGC creators and holds official TikTok Creative Exchange (TTCX) partner status, enabling scalable production of platform-native short-form video for clients. The client base spans financial services, insurance, retail, automotive, agriculture, electronics, education, and healthcare, with marquee logos including PagBank, Too Seguros (BTG Pactual), Oakley (Essilor Luxxotica), Drogaria Catarinense, and World Veterinária.

The business model is professional services revenue earned through retainer engagements and project-based work, with custom quote-based pricing and no publicly disclosed rates. Go-to-market is sales-led and B2B, relying on the company website, blog content marketing, case studies demonstrating documented client outcomes, an email newsletter, and direct consultation. Founded by Yuri Vellinho (CEO) and Beatriz Almeida, with co-founder and partner Guilherme Abilhôa providing early angel capital, the company grew 300%+ in 2020, invested in a dedicated headquarters, and rebranded in 2021-2023 while expanding its methodology and quality systems. The company maintains a LATAM-facing website (gummymarketing.com) in addition to its Brazil site, suggesting intent to address Spanish-speaking Latin American markets, though current operations remain Brazil-focused.

Name

Gummy

Legal name

Gummy

Website

https://gummy.digital

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Gummy is a Brazilian content marketing agency that provides end-to-end content, social media, TikTok, UGC creator activation, and paid media services to enterprise and mid-market brands across Latin America, structured around a proprietary methodology called Método WOW.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Content Marketing Services: Full-service content agency offering strategy, content creation, social media management, and paid media services on a retainer or project basis. Revenue generated through ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gummy is a content marketing agency (agência de conteúdo) that plans, produces and distributes digital content for enterprise and mid-market brands. Its core deliverable is end-to-end content production and performance across social media (Instagram, Facebook, Pinterest, X, Snapchat), TikTok, SEO-driven content marketing (blogs, e-books, landing pages), paid media (Google Ads, Meta Ads, TikTok Ads) and UGC creator activation, delivered as retainer or project-based engagements structured by the proprietary Método WOW framework.

Product overview

Gummy is a content marketing agency (agência de conteúdo) headquartered in Brazil with offices in Floripa (Florianópolis) and São Paulo, founded in 2017. The company positions itself as a data-driven, human-centric content agency serving major Brazilian and Latin American brands. Its portfolio is structured around a modular methodology called Método WOW (WOW Method), which spans four phases: Strategy, Tactical, Operationalization, and Analytics. The core service offering is organized into named strategic products — Be Content! (SEO-focused inbound), WAY2Go! (omnichannel), GO SOCIAL! (social media), TikTokBang! (TikTok), and Be Content: Inbound! (full-funnel inbound) — supplemented by execution services across social media management, TikTok management, paid media (Google Ads, Meta Ads, TikTok Ads), UGC & influencer activation (1,000+ creator network), and content production (blogposts, email, e-books, landing pages, video). A proprietary client satisfaction instrument called FelicIndex monitors three dimensions (Quality, Results, Relationship) throughout each project.

Differentiator

Problem solved

Functional benefit

Products and services

• TikTok Management End-to-end TikTok service covering strategy, creator and talent selection from a vetted network, UGC video production, editorial calendar planning and ongoing performance analytics for brands targeting TikTok audiences.
• Social Media Management Data-driven social media management including trend analysis (via Semrush and Stilingue), social listening, editorial calendar creation, content production, SAC 2.0 and community management for brands on Instagram, Facebook, Pinterest, X, Snapchat and similar platforms.
• Paid Media Paid media campaign execution across Google Ads, Meta Ads (Instagram/Facebook), and TikTok Ads including media planning, campaign configuration, real-time optimization, performance dashboards and UGC integration for ad creative.
• UGC & Influencer Activation Activation of a network of 1,000+ UGC creators and micro/nano-influencers for authentic, platform-native content production, including creator scouting and selection, co-created briefing, smartphone-captured content production, approval workflows and rights management.
• Content Marketing Full-scale content marketing service covering SEO-optimized blog posts, email marketing, e-books, downloadable materials, landing pages, video production (2D animation and live capture) and monthly reporting with insights for brands.
• Estratégia (Strategy Deliverables) Portfolio of named strategy deliverables for brands: Be Content!, WAY2Go!, Go Social!, TikTokBang! and Be Content: Inbound! — covering SEO content strategy, omnichannel digital strategy, social media strategy, TikTok strategy and inbound marketing strategy respectively.

Quantifiable outcome

• 1500% engagement growth for World Veterinária TikTok in 3 months
• +4 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RUNNINGDIGITALcoreGTM or Marketing PartnerMedia partner for TikTok Ads execution. RUNNINGDIGITAL handles paid media buying while Gummy provides content strategy and creation for client TikTok campaigns. Strong partnership demonstrated in Drogaria Catarinense and World Veterinária cases.
• TikTok Creative Exchange (TTCX)coreStrategic or Co-development PartnerOfficial TikTok partner program for creative exchange. Gummy was among the first agency partners in Brazil during the beta phase. Program enables access to UGC creator network and TikTok resources for optimized campaign execution.
• Beware CollectiveminorStrategic or Co-development PartnerVideo production partner for the Patinhas do Destino campaign, providing production services for branded entertainment content.
• Exact SalesminorStrategic or Co-development PartnerClient and partner that provided office space during early growth phase. Company moved to second headquarters in Exact Sales facility in 2018-2019.
• Cão sem donominorOthersNGO partner for the Patinhas do Destino campaign, specializing in care for abandoned animals and responsible adoption. Received 1+ ton of medications from World Veterinária during campaign.
• Clube dos Vira-latasminorOthersNGO partner for the Patinhas do Destino campaign, recognized for excellence in animal care and responsible adoption promotion. Experienced 200% adoption increase during campaign period.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Africa: One of Brazil's largest creative/advertising agencies, serving many of the same enterprise brands (financial services, retail, consumer) and competing for the same omnichannel content and social retainers.
• DPZ&T: Major Brazilian creative agency with deep roots in strategy, branding, and integrated campaigns for large Brazilian brands — comparable on enterprise client access and integrated content production.

Broad incumbents

• VML: Global WPP-owned network agency with deep capabilities in brand experience, content, social, commerce, and influencer marketing — competes for the same enterprise digital content budgets.
• Dentsu Creative: Global creative/network agency with content, social, and TikTok activation capabilities — competes with Gummy for multinational brand mandates in Brazil and LATAM.
• Huge: Digital agency combining strategy, experience design, content, and marketing for enterprise clients — comparable on integrated content and digital transformation mandates.
• R/GA: Global digital agency offering strategy, content production, social, and experience design for large enterprises — overlaps with Gummy's omnichannel content and digital strategy offerings.

Direct peers

• Rock Content: Brazil-originated content marketing company offering SEO-driven content production, blog services, and content strategy to enterprise clients — directly comparable in origin geography and core content-marketing offering.
• MediaMonks: Global content and production agency combining creative, content, paid media, and platform expertise — comparable to Gummy's TikTok, UGC, and paid media stack at scale.
• We Are Social: Global, social-media-first creative agency that builds content strategy, social management, influencer/UGC programs, and paid social for major brands — the same service envelope Gummy offers at a Brazilian/LATAM focus.

Others

• Captiv8: Influencer and UGC marketing platform enabling brands to discover creators and run content campaigns — adjacent/ecosystem to Gummy's 1,000+ UGC creator activation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqcG9CGhDw04KwQq43Pj02A
• Instagraminstagram.com/gummyconteudo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gummy