What SAE Group does

SAE Group Pty Ltd is an Australian private solar energy solutions provider founded in 2010, headquartered in Kingscliff, New South Wales, with seven regional offices spanning Queensland, New South Wales, and Western Australia. The company designs, supplies, and installs solar panel systems, battery storage solutions (Tesla Powerwall, BYD, Sonnen, Enphase, and others), solar inverters (SolarEdge, Fronius, SMA, GoodWe, Sungrow, Victron, Selectronic), and EV chargers for residential, commercial, industrial, and government customers. SAE Group operates an in-house installation model with Gold Master Electrician and ISO 9001/45001 certified technicians — explicitly avoiding subcontracted labour — and supports three solar system architectures: grid-tied, off-grid, and hybrid.

The business model is predominantly transaction-based, generating revenue through one-time equipment sales and installation labour across panels, batteries, inverters, and EV chargers, supplemented by recurring maintenance and repair services and managed services for Large-scale Generation Certificate (LGC) incentives. Customer acquisition runs through direct field-sales consultation, inside sales, website enquiry funnels (including an online solar calculator), and a channel partnership with Origin Energy. Customer financing is enabled via Brighte (0% interest plans up to A$45,000), Community First Credit Union (A$5k–A$1M), and ZipPay. Customer mix spans a long tail of residential and SMB installations (20,000+ lifetime) alongside enterprise and government anchors including JJ Richards, Tweed/Byron/Logan Shire Councils, and Surfing Australia. The company holds no disclosed funding, has no parent or institutional investors identified, and operates as a founder/management-controlled private company.

Name

SAE Group

Legal name

SAE Group Pty Ltd

Website

https://saegroup.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

SAE Group is an Australian private solar energy installer founded in 2010, supplying and installing solar panels, battery storage, inverters, and EV chargers for residential, commercial, industrial, and government customers across QLD, NSW, and WA via seven regional offices and an in-house certified installation workforce.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)

Keywords

• Solar panel installation
• Battery storage systems
• Commercial solar solutions
• Residential solar systems
• EV charging infrastructure

Headquarters

HQ city

Tweed Heads

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Sales and Installation: One-time sale and installation of solar panel systems for residential, commercial, and industrial customers. Revenue generated from equipment markup and installation labour.
2. Solar Battery Systems: Sale and installation of battery storage solutions including Tesla Powerwall, BYD, Enphase, and other major battery brands for residential and commercial applications.
3. Solar Inverters: Distribution and installation of solar inverters from brands including SolarEdge, Fronius, SMA, GoodWe, Sungrow, Enphase, Selectronic, and Victron Energy.
4. EV Chargers: Sale and installation of electric vehicle charging solutions integrated with solar systems.
5. Maintenance and Repair Services: Ongoing service maintenance, troubleshooting, and repair services for installed solar systems with warranty support.
6. Large-scale Generation Certificates (LGC): Assistance with LGC incentives for commercial and industrial solar installations, helping businesses navigate certificate creation and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SAE Group sells and professionally installs solar panel systems, battery storage solutions, solar inverters, and EV chargers for residential, commercial, and industrial customers across Australia. The company delivers tailored end-to-end solar solutions including custom system design, installation by in-house certified electricians, grid-tied/off-grid/hybrid configurations, and post-installation maintenance with comprehensive warranty support.

Product overview

SAE Group is a solar energy solutions provider offering a comprehensive portfolio of products and services for residential, commercial, and industrial customers across Australia. The core offering consists of solar panel installation services (supporting multiple panel brands including Maxeon, Sunpower, REC, Seraphim, and Tongwei), solar battery storage systems (featuring Tesla Powerwall, BYD, Enphase, Sonnen, Franklin, and Redback), solar inverters (including SolarEdge, Fronius, SMA, GoodWe, Sungrow, and Victron), and EV chargers. The company provides three distinct solar system types: Grid-Tied (connected to utility grid with net metering), Off-Grid (completely independent with battery storage), and Hybrid (combining grid connection with battery backup). Additional services include solar system maintenance, a solar savings calculator tool, and flexible financing options through Brighte, ZipPay, and Community First Credit Union. SAE Group also offers specialized commercial and industrial solar installations including solar farms and ground-mount arrays.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panel Installation Services Professional design and installation of solar panel systems for residential, commercial, and industrial properties, integrating panels from brands including Sunpower, Seraphim, REC, Maxeon, Tongwei, and Powerwave with full system commissioning.
• Solar Battery Storage Systems Sale and installation of battery storage systems from BYD, Enphase, GoodWe, Pylontech, SolarEdge, Sonnen, Tesla Powerwall, Franklin, and Redback, enabling customers to store excess solar energy for later use and increase self-consumption.
• Solar Inverters Supply and installation of solar inverters from GE Solar, GoodWe, Sungrow, Enphase, SolarEdge, Fronius, SMA, Sofar, Selectronic, and Victron Energy for converting DC solar power to usable AC electricity across residential and commercial systems.
• EV Chargers Sale and installation of electric vehicle charging solutions for residential and commercial properties, integrated with solar systems to enable EV charging from on-site renewable generation.
• Grid-Tied Solar Systems Solar systems connected to the utility grid that allow customers to sell excess power back via net metering, featuring lower upfront costs and access to feed-in tariff incentives.
• Off-Grid Solar Systems Standalone solar power systems operating independently from the utility grid, relying on solar generation and battery storage to provide complete energy independence for remote locations.
• Hybrid Solar Systems Combined grid-tied and off-grid systems with integrated battery storage providing both grid connection and backup power, optimising self-consumption and energy independence.
• Solar System Maintenance and Repair Services Ongoing maintenance, troubleshooting, and repair services for installed solar systems including regular check-ups, performance monitoring, and warranty support for residential, commercial, and industrial customers.
• Commercial Solar Installation Large-scale solar solutions for commercial buildings including on-roof systems, ground-mount arrays, off-grid solutions, and solar farms, with LGC management and eligibility assistance for the $20,000 instant asset write-off.
• Industrial Solar Power Systems Customised large-scale solar solutions for industrial facilities focused on scalability, component durability, and seamless integration for operations with significant energy demands, including multi-site deployments.
• Tesla Powerwall 3 Installation Certified installation of Tesla Powerwall 3 home battery with integrated solar inverter, 13.5 kWh nominal capacity, 10-year warranty, IP67 weatherproof rating, 97.5% round-trip efficiency, and scalability up to 54 kWh via up to 4 units.
• Redback Hybrid Smart System Installation Installation of the Redback all-in-one Australian-designed battery storage system integrating inverter, batteries, and intelligent energy management software to maximise self-consumption savings.

Quantifiable outcome

• Reduces electricity bills by 35% for commercial businesses (e.g., Tandoori Hut)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and strategic.

• Origin EnergycoreChannel Partner/ Reseller/ DistributorPreferred partner relationship enabling referral of energy customers seeking solar solutions.
• Tesla EnergycoreTechnology or IntegrationCertified Tesla Powerwall installer providing installation services for Tesla battery products including Powerwall 3.
• SunpowerstrategicTechnology or IntegrationSolar panel brand partner offering high-efficiency panels with up to 40-year product warranty.
• SungrowstrategicTechnology or IntegrationSolar inverter and battery brand partner providing inverters and energy storage solutions.
• SeraphimstrategicTechnology or IntegrationSolar panel brand partner offering Blade series panels with up to 30-year warranty.
• BYDstrategicTechnology or IntegrationBattery storage partner offering lithium-ion battery solutions for residential and commercial applications.
• EnphasestrategicTechnology or IntegrationMicroinverter and battery storage partner with TUV-certified safety systems.
• SonnenstrategicTechnology or IntegrationGerman battery storage brand partner offering hybrid battery systems with 10-year warranty.
• SolarEdgestrategicTechnology or IntegrationInverter and battery partner providing power optimisers and energy management solutions.
• FroniusstrategicTechnology or IntegrationInverter brand partner offering string inverters for residential and commercial applications.
• SMAstrategicTechnology or IntegrationGerman inverter brand partner providing solutions for various solar system sizes.

Scale indicators11 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Green Life Solar: Mid-sized Australian residential solar, battery and EV charger installer with multi-state presence. Comparable to SAE Group on product breadth, customer segment and reliance on incentives such as STCs and rebates.
• Natural Solar: Australian residential and commercial solar and battery installer with national reach and embedded financing options. Directly comparable to SAE Group on customer mix, EV charger and battery attach strategy, and product portfolio spanning multiple OEM brands.
• Solargain: One of Australia's largest residential and commercial solar installers with multi-state coverage. Directly comparable to SAE Group in product mix (panels, batteries, inverters, EV chargers), customer segments (residential + commercial + government) and GTM motion (consultative in-home sales, embedded financing).
• RACV Solar: Victorian-based solar installer affiliated with RACV, focused on residential solar and battery installations with strong brand trust. Comparable to SAE Group's residential/EV value proposition and use of embedded finance, though more regionally concentrated.
• Sunseeker Solar: Australian-owned multi-state solar installer offering residential, commercial and battery solutions with in-house installation teams. Closely comparable to SAE Group on service breadth, geographic model and brand partnerships (Tesla, Enphase, Sungrow, etc.).

Broad incumbents

• Enphase Energy: Global microinverter and battery manufacturer with a strong Australian installer network. Comparable on the inverter/battery side of SAE Group's offering, and a partner/competitor dynamic — Enphase is both a key supplier and a potential channel disruptor for Australian installers.
• Tesla Energy (Australia): OEM and increasingly direct installer of Powerwall batteries and solar in Australia. Comparable as both a supply partner and a downstream threat — Tesla's growing direct-to-customer channel competes with SAE Group's installed base on the battery side of the business.
• BayWa r.e. Solar Systems: Global renewable energy distributor and EPC with a substantial Australian solar PV distribution and commercial-project arm. Comparable to SAE Group on commercial solar EPC and on the multi-OEM product portfolio (panels, inverters, batteries).

Others

• Selectra: Australian energy comparison and solar lead-generation platform. Comparable as an ecosystem participant that shapes customer acquisition dynamics for installers like SAE Group, but not a direct installer peer.

Emerging players

• 1PointFive (1Komma5°): Australian arm of German climate-tech 1Komma5°, offering residential solar, batteries, heat pumps and EV charging via an integrated 'energy as a service' model. Emerging direct competitor on residential and small-commercial solar in the same Australian geographies as SAE Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/saegroup
• YouTubeyoutube.com/channel/UCSwnm7GDeNp6JCumb5Lyg-Q
• Facebookfacebook.com/saegroup
• LinkedInlinkedin.com/company/sae-group
• Instagraminstagram.com/sae_group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAE Group