What Innovia Consulting does

Innovia Consulting is a privately held US professional services firm headquartered in Onalaska, Wisconsin, that has operated as a Microsoft Partner since 1984 and has specialized in Microsoft Dynamics NAV since 1999. The firm implements, upgrades, customizes, and supports Microsoft Dynamics 365 Business Central (SaaS and On-Premise) and legacy Microsoft Dynamics NAV versions, complemented by Microsoft Power Platform, Azure, Microsoft 365, and Customer Voice services. Its solutions stack is built on Microsoft technology with native integrations to a curated ISV ecosystem — Lanham Associates (warehouse, EDI, demand planning), Insight Works (mobile warehouse, shipping), TrueCommerce (EDI), Jet Global (reporting), ClickLearn (training), Delinea/Fastpath (security), Avalara (tax), and To-Increase (food manufacturing) — extending the core ERP platform for manufacturing and distribution customers.

The company's revenue mechanics combine professional services (implementations, upgrades, re-implementations, customizations, and training workshops) with subscription-style recurring revenue from ongoing support, including a 24/7/365 North American-based support squad and dedicated account management. GTM is sales-led direct enterprise and mid-market engagement supported by free consultations, webinars, a podcast, an annual customer conference, and a referral program leveraging the Microsoft Partner Network. Pricing is quote-based with multi-year contracts; no public pricing is disclosed.

Innovia serves food manufacturing, food distribution, discrete manufacturing, job shops/made-to-order manufacturing, wholesale distribution, and — following February 2026 acquisitions of 365Vertical and 365 Cannabis — regulated verticals including cannabis and agriculture. Named customers include Cook Medical, LBX (Link-Belt Excavators), Stonewall Kitchen, Caplugs, Peter Cremer North America, Saris Cycling Group, Single Source, OMT-Veyhl, Gourmet Boutique, Maletis Beverage, LorAnn Oils, Lundberg Family Farms, Anderson Manufacturing, Safewaze, and others, with relationships spanning multiple years and multiple NAV version upgrades. The firm ranks consistently among the top 100 Microsoft Dynamics BC/NAV VARs in the US and has earned five Microsoft Customer Excellence Awards.

Name

Innovia Consulting

Legal name

Innovia Consulting

Website

https://innovia.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Innovia Consulting is a Microsoft Partner VAR that implements, upgrades, customizes, and supports Microsoft Dynamics 365 Business Central and Dynamics NAV for mid-market and enterprise manufacturing, food, and distribution customers across North America.

Ownership category

akta.pro rank

Product category

ERP Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• ERP consulting services
• Microsoft Dynamics NAV implementation
• Business Central consulting
• Manufacturing ERP solutions
• ERP upgrade and support

Headquarters

HQ city

Onalaska

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Implementation Services: Professional services revenue from implementing, upgrading, and customizing Microsoft Dynamics NAV and Business Central systems. Services include NAV upgrades, re-implementation, Business Central SaaS/On-Premise implementations, and process optimization.
2. Training Workshops: Revenue from training workshops for Business Central and NAV users. Offerings include on-demand and scheduled training sessions.
3. Support Services: Ongoing support contracts including 24/7/365 North American-based support squad, ticket-based support, and dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Innovia Consulting provides consulting, implementation, upgrade, customization, and ongoing support services for Microsoft Dynamics 365 Business Central and Microsoft Dynamics NAV (Navision) ERP systems. The firm serves mid-market and enterprise manufacturers and distributors across food, discrete manufacturing, and regulated industries, with deployment options including SaaS, On-Premise, and Azure cloud hosting. Their offering is supplemented by 24/7 North American-based support, training workshops, and a curated ecosystem of third-party ISV add-on solutions.

Product overview

Innovia Consulting is a Microsoft-centric consulting firm offering a unified portfolio of ERP implementation, customization, and support services centered on Microsoft Dynamics 365 Business Central and Microsoft Dynamics NAV. Their core offering consists of consulting services for Business Central (both SaaS and On-Premise) and NAV (across versions 5.0 through 2018), supported by a 24/7 North American support squad. The portfolio extends through Power Platform services (Power BI, Power Apps, Power Automate), Azure cloud solutions, Microsoft 365 services, and Customer Voice surveys. Innovia also resells and implements a curated ecosystem of third-party add-ons including Lanham Associates (warehouse management, EDI, supply chain planning), Insight Works (warehouse and shipping solutions), TrueCommerce (EDI), Jet Reports (reporting/analytics), and ClickLearn (training), which integrate directly with Business Central and NAV. The company provides training workshops, release wave guidance, and a customer portal for subscription management. In February 2026, Innovia expanded into regulated industries through the acquisition of 365Vertical and 365 Cannabis, adding specialized capabilities for cannabis, agriculture, and manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics NAV Consulting Comprehensive consulting services for Microsoft Dynamics NAV (Navision), including implementations, upgrades, re-implementations, and ongoing support for legacy NAV versions, targeted at organizations running on or migrating from NAV.
• Microsoft Dynamics 365 Business Central Consulting Cloud-based ERP consulting for Microsoft Dynamics 365 Business Central, offered in both SaaS and On-Premise deployment models, covering implementations, upgrades, customizations, and extensions for mid-market and enterprise clients.
• Business Central Implementations End-to-end implementation services for Microsoft Dynamics 365 Business Central deployments, covering discovery, configuration, data migration, and go-live support.
• NAV Upgrades Specialized upgrade services that migrate clients from legacy Microsoft Dynamics NAV versions to newer NAV versions or to Microsoft Dynamics 365 Business Central.
• NAV Re-Implementation Re-implementation service for organizations whose NAV environments have become overly customized or misaligned with current business processes, providing a clean re-deployment.
• Business Central Training Workshops Instructor-led and on-demand training workshops for Business Central and NAV users covering various modules, release waves, and best practices.
• BC / NAV Tune-Up Performance optimization and system health assessment service for existing Microsoft Dynamics 365 Business Central and NAV environments, designed to identify bottlenecks and recommend improvements.
• 24/7/365 Support Squad North American-based dedicated support team providing 24/7/365 round-the-clock assistance, ticket-based support, and dedicated account management for Business Central and NAV systems.
• Microsoft Power Platform Services Consulting services for the Microsoft Power Platform suite, including Power Apps, Power Automate, and Power BI implementations that extend Business Central and NAV functionality.
• Microsoft 365 Services Deployment and support services for Microsoft 365 business plans, Microsoft Teams, and Teams Calling Plan, integrated with Dynamics 365 Business Central environments.
• Azure Cloud Solutions Azure cloud infrastructure deployment and migration services, including dedicated server hosting for NAV and Business Central environments.
• Third-Party App Partner Implementation Implementation and integration services for a curated portfolio of certified ISV add-on solutions (Lanham Associates, Insight Works, TrueCommerce, Jet Global, To-Increase, ClickLearn, Avalara, Delinea) that extend Business Central and NAV functionality.
• Customer Portal Self-service web portal for customers to manage subscriptions, access training resources, submit support tickets, and access ISV add-on solutions.
• Customer Voice Surveys Implementation of Microsoft Customer Voice (formerly Forms Pro) for feedback collection and customer satisfaction surveys, integrated with Business Central.

Quantifiable outcome

• Companies have grown from $8 million to $12 million without adding staff after NAV implementation (Anderson Manufacturing)
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Insight WorkscoreTechnology or IntegrationInsight Works is a key ISV partner providing warehouse management, shipping, and manufacturing add-on solutions for Microsoft Dynamics NAV and Business Central. Innovia implements Insight Works solutions including Mobile Warehouse Management, Warehouse Insight, and Shipping solutions.
• Lanham AssociatescoreTechnology or IntegrationLanham Associates provides supply chain planning and execution solutions built inside Microsoft Dynamics 365 Business Central. Products include ACE Warehousing, Demand Planning, Lanham EDI, E-Ship/E-Receive, Inbound Container, and Outbound Warehouse Request.
• Jet Global (Insight Software)coreTechnology or IntegrationJet Global provides reporting and business intelligence solutions for NAV and Business Central, enabling real-time reporting and analytics dashboards.
• TrueCommercecoreTechnology or IntegrationTrueCommerce provides EDI (Electronic Data Interchange) solutions enabling seamless integration between Business Central/NAV and trading partners.
• To-Increase Food SolutioncoreTechnology or IntegrationTo-Increase provides industry-specific solutions for food manufacturing, including the Food Solution add-on for NAV and Business Central.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sikich: Mid-market professional services firm with a dedicated Microsoft Dynamics 365 Business Central/NAV practice offering implementation, customization, and support to manufacturers and distributors — directly competing for the same mid-market BC/NAV engagements.
• Rand Group: Microsoft Dynamics Gold Partner specializing in Dynamics 365 Business Central and NAV implementations for manufacturing, distribution, and professional services — a near-pure overlap with Innovia's core offerings.
• Boyer & Associates: Microsoft Dynamics NAV/BC partner focused on ERP implementations for manufacturers, distributors, and retailers with mid-market North American customers — same product, same customer profile as Innovia.
• JourneyTEAM: Microsoft Gold Partner delivering Dynamics 365 Business Central, Power Platform, and Microsoft 365 services — competes head-to-head on BC implementation, upgrades, and managed support.
• Western Computer: Microsoft Dynamics partner specialized in BC/NAV for manufacturing and distribution, with strong ISV partnerships (including Lanham) — directly comparable services and target verticals.
• The Resource Group: Long-standing Microsoft Dynamics NAV/BC partner serving mid-market manufacturers and distributors across the western US — directly comparable customer base, product focus, and ISV ecosystem.
• Tigunia: Microsoft Dynamics 365 BC/NAV consultancy focused on cloud migrations, customizations, and integrations for SMB and mid-market — same product specialization and delivery model.
• AlphaBOLD: Microsoft Dynamics 365 Gold Partner delivering Business Central implementations, Power Platform, and managed services — comparable scope and customer profile.

Broad incumbents

• Crowe LLP: Top-10 US accounting and consulting firm with a Microsoft Dynamics 365 practice offering BC implementation and managed services — larger, broader portfolio competitor that overlaps on enterprise Dynamics deals.
• RSM US: Global mid-market professional services firm with a substantial Microsoft Dynamics 365 Business Central practice serving manufacturers and distributors — a much larger incumbent competing for the same enterprise tier of Innovia's pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/abc-computers-inc-147274045282920
• LinkedInlinkedin.com/company/innovia-consulting
• Xx.com/innoviaconsulti

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovia Consulting