What Activity Connection does

Activity Connection.com LLC is a privately held, family-owned company founded in 2003 and operating as Activity Connection. It provides a subscription-based content platform serving activity professionals who plan and execute life enrichment programming in senior living communities. The core offering is a library of more than 500 fresh, original activity programs per month across 40+ categories, accompanied by supporting tools including a web-based Calendar Builder with rollover functionality, a free online Bingo Caller, a bulk Print Services offering, a digital Marketplace (bingo cards, puzzles, trivia, digital downloads), an AC Talks educational blog, an Activity Professional Forum, and pre-approved NCCAP/APNCC continuing education courses. Distribution occurs through a dual motion: a self-serve, product-led website funnel (with a free Discovery Pass trial and monthly/quarterly/semi-annual/annual subscriptions priced from $23.95 to $199.95 per year) plus a corporate/group sales track targeting senior living organizations with 25 or more communities on annual invoicing.

The platform is built around a web-based architecture delivering digital content, planning tools, and integrated print fulfillment rather than as a native mobile app. The company claims to serve approximately 20,000 senior living communities in the U.S. and internationally, reaching an estimated 1.5 million lives per month, and operates with 11–50 employees out of a PMB mailing address in Beaverton, Oregon, while being legally governed under Washington State law. Customer segments span Independent Living, Assisted Living, Memory Care, Skilled Nursing, Adult Day, and Home Care, with primary buyers being individual activity professionals (Life Enrichment Directors, Activity Directors, Program Coordinators). Revenue is generated predominantly through recurring subscription memberships, supplemented by one-time marketplace sales, continuing education course purchases, and print services transaction fees. The company is bootstrapped with no disclosed institutional funding, and recent strategic activity—most notably a January 2026 partnership with Zinnia TV to integrate dementia-informed video streaming—points toward measured product-surface expansion within a mature, content-led operating model.

Name

Activity Connection

Legal name

Activity Connection.com LLC

Website

https://activityconnection.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Activity Connection is a bootstrapped, family-owned subscription platform that delivers 500+ monthly activity programs and planning tools to roughly 20,000 senior living communities, serving activity professionals across independent living, assisted living, memory care, and skilled nursing settings in the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Senior Living Activity Programming

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)

Keywords

• Senior activity programming
• Life enrichment resources
• Continuing education courses
• Activity professional tools
• Senior living content

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Memberships: Recurring subscription revenue from individual and group memberships providing access to the activity programming library. Memberships are available at monthly ($23.95), quarterly ($65.50), semi-annual ($119.95), and annual ($199.95) billing cycles. Group/corporate accounts are offered to organizations with 25+ communities at discounted rates with annual invoicing.
2. Marketplace Products: One-time sales of digital downloads (bingo cards, puzzles, trivia), physical products (printed bingo cards, crafts supplies), and continuing education courses. Digital downloads include items like Father's Day Bingo Cards ($17 printable, $22 printed) and various CE courses ranging from $11.95 to $31.95.
3. Continuing Education: Pre-approved continuing education courses for activity professionals seeking NCCAP and APNCC certification maintenance. Courses are priced individually and provide education credits.
4. Print Services: Bulk printing service for senior living communities requiring physical materials. Customers upload print-ready documents and pay for printing and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Activity Connection sells a subscription-based content platform that delivers over 500 fresh activity programs each month across 40+ categories to senior living communities. Memberships include access to a Calendar Builder tool, an online Bingo Caller, Print Services, and a Marketplace of digital downloads and pre-approved continuing education courses (NCCAP/APNCC). Group/corporate subscriptions are offered for organizations with 25 or more communities, alongside a free Discovery Pass trial.

Product overview

Activity Connection offers a unified content subscription platform for life enrichment programming in senior living communities, combining a core membership with integrated tools. The core platform provides over 500 fresh activity programs monthly across 40+ categories, complemented by Calendar Builder for calendar design, Bingo Caller for game facilitation, and Print Services for bulk printing. The Marketplace extends the offering with bingo cards, puzzles, continuing education courses, and digital downloads, while AC Freebees provides free resources. Discovery Pass serves as a free tier for trial purposes, and the platform recently partnered with Zinnia TV to integrate dementia-informed video content. The company serves approximately 20,000 communities across care settings including Independent Living, Assisted Living, Memory Care, Skilled Nursing, Adult Day, and Home Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Activity Connection Core Membership Recurring subscription providing access to the full library of monthly activity programming, planning tools, and integrated workflow for activity professionals in senior living communities. Available in monthly ($23.95), quarterly ($65.50), semi-annual ($119.95), and annual ($199.95) cycles, plus discounted corporate group plans for organizations with 25+ communities.
• Calendar Builder
• Print Services
• Bingo Caller
• Marketplace
• AC Freebees
• Continuing Education (CEU Courses)
• Discovery Pass

Quantifiable outcome

• 1.5 million lives touched every month through activity programming
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Zinnia TVcoreStrategic or Co-development Partner · 30 January 2026Strategic partnership to integrate Activity Connection's customizable activity programming with Zinnia TV's research-backed dementia-informed digital streaming videos. The collaboration aims to ease planning and staffing pressures on life enrichment professionals while delivering consistent, emotionally supportive care experiences across senior living communities.
• All Home Care MattersminorGTM or Marketing PartnerPartner in senior care providing resources to enrich the aging journey. Listed as a trusted partner on Activity Connection's Our Partners page.
• APNCC (Accredited Professional Nurses for Continuing Education)coreStrategic or Co-development PartnerAPNCC pre-approves Activity Connection's continuing education courses for certification maintenance. Strategic partnership supporting professional development for activity professionals.
• Lance A. Slatton, The Senior Care InfluencerminorGTM or Marketing PartnerSenior care influencer partner supporting Activity Connection's mission to improve lives of older adults.
• Lenguaje GlobalminorGTM or Marketing PartnerLanguage services partner supporting Activity Connection's international reach and accessibility.
• Longbourne EditorialminorGTM or Marketing PartnerEditorial and content partner supporting Activity Connection's educational materials and resources.
• Spiro100minorGTM or Marketing PartnerWellness-focused partner promoting engagement and well-being in senior living through the 'Turn On Wellness' initiative.
• NAAP (National Association of Activity Professionals)coreStrategic or Co-development PartnerNational professional association for activity professionals. Partnership supports the professional community Activity Connection serves.
• Wiser Now, Inc.minorGTM or Marketing PartnerEducational resources partner focused on nature, nurture, and fun in senior care settings.
• NCCAP (National Council for Certified Professional Gerontologists)coreStrategic or Co-development PartnerNCCAP pre-approves Activity Connection's continuing education courses for certification maintenance. Primary certification body for activity professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eversound: Eversound provides group listening/engagement technology for senior living activity programming, including hearing and wellness content. Comparable as a complementary engagement tool sold into the same activity professional buyer.
• It's Never 2 Late (iN2L): iN2L offers touchscreen-based engagement content and programming for senior living communities, including dementia and life enrichment use cases. Comparable to Activity Connection as a content/engagement layer for activity professionals.
• Linked Senior: Linked Senior provides digital engagement programming (including dementia-informed content) for senior living communities. It is a listed partner of Activity Connection and competes for the same activity programming budget.
• LifeLoop: LifeLoop is a senior living engagement and communication platform serving activity professionals with content, calendars, and family communication tools. It is a direct peer and listed partner of Activity Connection, targeting the same activity director buyer.
• SimpleC: SimpleC delivers therapeutic engagement content and apps focused on dementia and memory care in senior living. Comparable to Activity Connection's memory care programming stream and dementia-themed content.
• Zinnia TV: Zinnia TV provides dementia-informed digital streaming content for senior living. Comparable through its senior engagement content and a listed strategic partner of Activity Connection for integrated programming.

Broad incumbents

• Sentrics (formerly Caremerge): Sentrics offers an integrated suite of safety, engagement, and analytics software for senior living. Comparable as a broader platform competitor that could bundle activity programming alongside clinical and family engagement tools.
• OnShift (now part of ShiftKey): OnShift provides workforce and engagement software for senior living. Comparable as a vendor touching activity staffing and scheduling, often bundled with broader life enrichment capability.
• Senior Living Foresight: Senior Living Foresight provides training, resources, and publications for activity professionals and life enrichment leaders. Comparable as a content and professional development resource serving the same buyer persona.

Emerging players

• Activity Director Today: Activity Director Today provides activity programming ideas and resources for senior living activity professionals. Closely comparable in content offering to Activity Connection's core library and free resource stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ActivityConnection
• LinkedInlinkedin.com/company/activity-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activity Connection