What Activity Directors Network does

Activity Directors Network (ADN) is a privately held U.S. education and certification company founded in 2000 and headquartered in Livingston, Texas, focused on training Activity Professionals working in senior living, nursing, and long-term care settings. Its core product is the NAPT100, a 100-hour National Activity Professional Training Course offered in both instructor-guided (10-week Scheduled) and self-paced (6-month OwnPace) formats, which prepares students for APNCC National Board Certification and aligns with CMS F-Tag 680 guidance for Activity Department practice and documentation. ADN extends the pathway with the CAAP course for Activity Assistants, the TiC Trauma-Informed Care specialty certification, live and self-paced CE courses, the Calendar Club monthly subscription (editable calendars, newsletters, forms), The Activity Director's Bible reference guide (2026 edition), and the Activity Store for downloadable resources.

ADN delivers its training through a customized Moodle-based learning management system (ADN Classroom) with mobile app access and Adobe Sign electronic enrollment, supporting 24/7 self-paced study and group enrollment for facilities. The business model is a hybrid of one-time course fees (NAPT100, CAAP, TiC, individual CE courses at roughly USD 99.95), a recurring Calendar Club monthly membership, and digital product sales, with payment plans offered through Klarna and AfterPay and group discounts for 5+ students. Customers are primarily individual Activity Professionals enrolling directly, augmented by enterprise group contracts with senior living operators such as Brookdale, Atria, Sunrise, Genesis, Ensign, Care One, Life Care Centers, and ProMedica. Marketing relies on content (Activity Corner blog, email newsletter, Career Center) and organic SEO across the activitydirector.org domain rather than paid acquisition.

Name

Activity Directors Network

Legal name

Activity Directors Network

Website

https://activitydirector.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Activity Directors Network is a U.S. online education company that trains and certifies Activity Professionals for senior living and long-term care settings via a Moodle-based platform, offering the NAPT100 certification course, specialty credentials, CE, and subscription templates.

Ownership category

akta.pro rank

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Training Courses: One-time fees for certification courses including NAPT100 (Activity Director training) and CAAP (Activity Assistant certification), and TiC Trauma-Informed Care certification
2. Continuing Education Courses: Individual CE course purchases including live and self-paced options for activity professionals to maintain certifications
3. Calendar Club Membership: Monthly subscription membership providing editable calendars, newsletters, forms, and activity planning templates for Activity Departments
4. Activity Store: Digital products including The Activity Director's Bible e-book and printable resources for immediate download

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Activity Directors Network delivers online certification, continuing education, and professional resources for Activity Professionals working in nursing homes, assisted living, and long-term care facilities. The flagship is the NAPT100 100-hour Activity Director training course (Scheduled instructor-led or OwnPace self-paced formats) that prepares students for APNCC National Board Certification, supplemented by the CAAP Assistant course, TiC Trauma-Informed Care certification, live and self-paced CE courses, and subscription-based resource tools such as Calendar Club templates and The Activity Director's Bible reference guide.

Product overview

Activity Directors Network is an education and training company offering a comprehensive suite of certification courses, continuing education, and professional resources for Activity Professionals in senior living and healthcare settings. The core product is the NAPT100 100-hour Activity Director training course, supplemented by specialty certifications (CAAP for Activity Assistants, TiC for Trauma-Informed Care), live and self-paced CE courses, and subscription-based resource tools including Calendar Club templates. Additional offerings include The Activity Director's Bible reference guide, an online store for downloadable resources, and free career guidance materials.

Differentiator

Problem solved

Functional benefit

Brands

• Calendar Club: Monthly membership providing editable activity calendars, newsletters, forms, and activity ideas for Activity Departments
• Activity Corner
• Activity Store
• The Activity Director's Bible
• NAPT100
• CAAP
• TiC Certification

Products and services

• NAPT100 - National Activity Professional Training Course Online Activity Director training program that prepares students for APNCC National Board Certification and equips them for real-world Activity Department leadership in nursing homes, assisted living, and long-term care facilities.
• CAAP - Certified Activity Assistant Professional Course Certification course designed for Activity Assistants, new team members, and practitioners who want to strengthen confidence in resident engagement, department support, and daily activity programming.
• TiC - Trauma-Informed Care Certification Self-paced specialty certification (5 modules / 18 CE hours) that trains Activity Professionals in trauma-informed care principles to strengthen resident support and care awareness.
• Continuing Education (CE) Courses Live and self-paced APNCC-approved continuing education courses spanning Activity Development, Activity Documentation, Skills Development, Staff Training, and Physical Movement & Exercise, used by certified Activity Professionals to meet renewal requirements and grow professional skills.
• Calendar Club Monthly subscription membership that delivers editable activity calendars, newsletters, forms, and weekly activity planning tools to help Activity Departments save time on programming.
• The Activity Director's Bible Practical policies, procedures, forms, and documentation guide for Activity Professionals, sold as an instant-download e-book or a professionally printed copy (2026 edition).
• Activity Store Shopify-based storefront selling downloadable Activity Department resources including calendars, documentation packs, participation tools, and other printable materials.

Quantifiable outcome

• Graduates able to land first job in long-term care within a month of graduating
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• APNCC (Activity Professionals National Certification Council)coreStrategic or Co-development PartnerADN provides APNCC-recognized education and training support for students pursuing Activity Professional National Board Certification. Courses are designed to align with certification exam requirements and CMS F-Tag 680 guidance for Activity Department practice and documentation.
• Atria Senior LivingminorOthersMajor senior living operator whose staff utilize ADN training and certification programs
• Brookdale Senior LivingminorOthersMajor senior living operator whose staff utilize ADN training and certification programs
• Care OneminorOthersSenior living and healthcare provider whose staff utilize ADN training and certification programs
• Genesis HealthcareminorOthersHealthcare provider operating skilled nursing and senior living facilities utilizing ADN training
• Sunrise Senior LivingminorOthersSenior living provider whose staff utilize ADN training and certification programs

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Institute for Professional Care Education: IPCed offers online caregiver and activity professional training courses, including activity director certification, directly mirroring ADN's NAPT100/CAAP training niche.
• Healthcare Academy: Healthcare Academy delivers online continuing education and certification courses for healthcare and senior care professionals, comparable in delivery model and customer to ADN's CE catalog.
• Activity Connection: Activity Connection produces activity programming resources, calendars, and training materials for activity professionals in senior living — a direct niche competitor to ADN's Calendar Club, Activity Store, and Activity Director's Bible.
• CareAcademy: CareAcademy provides online caregiver and senior-care workforce certification, with a similar self-serve LMS model and similar buyer (senior living operators) as ADN.
• Lorianna's Activity Resources: Lorianna's provides activity professional resources, calendars, and training materials in the same niche as ADN, serving activity directors in nursing homes and assisted living.
• Relias Learning: Relias is a leading online training and compliance platform serving senior care, behavioral health, and post-acute providers — directly comparable to ADN's online certification and CE courses for senior-living staff.
• Care and Compliance: Care and Compliance delivers online training and certification content targeted at assisted living and senior care staff, overlapping directly with ADN's NAPT100 and CE course catalog.

Broad incumbents

• HealthStream: HealthStream is a large incumbent healthcare workforce training and credentialing platform serving hospitals and senior care operators, with overlapping CME/CE and compliance training to ADN's offerings but a much broader portfolio.

Emerging players

• Long-Term Care Institute: LTCI provides regulatory compliance and training services for nursing homes and assisted living, overlapping with ADN's CMS F-Tag 680 compliance-driven training positioning.

Others

• AHCA/NCAL: The American Health Care Association/National Center for Assisted Living is the major U.S. senior care industry association that also delivers educational resources and certifications to its member facilities — adjacent to ADN rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/activitydirectorsnetwork
• LinkedInlinkedin.com/company/activity-directors-network-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activity Directors Network