Spiro100
Spiro100 is a La Jolla-based video streaming platform that delivers 140+ expert-produced fitness, meditation, and fall-prevention classes to senior living operators, memory care facilities, and adult day centers across web and major TV/mobile apps via three subscription tiers.
- Company typePrivate
- Founded2016
- HeadquartersLa Jolla, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spiro100 does
Spiro100, legally operated as TV Free Media, LLC and headquartered in La Jolla, California, provides a web and app-based video streaming platform delivering fitness and wellness classes designed for older adults. The service offers 140+ full-length exercise and meditation sessions plus multi-week Educational Workshops, with content produced and led by credentialed senior-wellness experts including Dr. Debra Rose (creator of FallProof) and David Dworkin (creator of Conductorcise). The catalog is segmented by ability level (standing, sitting, supported, memory care), class type (mind, body, spirit), and pace (slow, medium, fast), and is delivered across web, iOS, Android, tvOS, Roku, FireTV, and AndroidTV — supporting both group-class use in community rooms and individual in-room access for residents.
The product is sold as three subscription tiers — SpiroGo ($39.99/month), SpiroPro ($89.99/month or $899.99/year, the stated most-popular plan), and SpiroPlus ($169.99/month) — with an optional per-resident in-room access add-on, a 30-day cancellation notice, and annual billing discounts. An add-on Fall Prevention Academy module is reported to reduce resident falls by 25–30% within the first 90 days across 100+ deployed communities.
Go-to-market combines direct B2B sales (15-minute demos to senior-living operators), a self-serve PLG signup at community.spiro100.com, and a deep embedded-distribution layer: Spiro100 content is integrated into roughly 15 senior-living technology platforms (K4 Connect, Sentrics, Touchtown, InTouchLink, Cubigo, Caremerge, Sirona TV, ResHub, Claris Companion, lifeloop, Independa, Activity Connection, Encore Rehabilitation, Select Rehabilitation) and is also distributed as part of the multi-vendor Engagement Bundle launched in July 2022. The company is privately held and founder-owned, with no disclosed external funding and headcount in the 11–50 range.
Spiro100 firmographics
Firmographics- Name
- Spiro100
- Legal name
- TV Free Media, LLC
- Website
- https://spiro100.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spiro100 is a La Jolla-based video streaming platform that delivers 140+ expert-produced fitness, meditation, and fall-prevention classes to senior living operators, memory care facilities, and adult day centers across web and major TV/mobile apps via three subscription tiers.
- Ownership category
- akta.pro rank
Spiro100 industry classification
Industry- Product category
- Senior Wellness Streaming Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Senior/Low-Impact Group Fitness (HSADABAI)
- akta.pro secondary industries
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM), Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)
Keywords
Where Spiro100 is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spiro100 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Monthly recurring subscription revenue from three tiers (SpiroGo, SpiroPro, SpiroPlus) with auto-renewal. Subscribers pay monthly fees and receive full access to content libraries. Annual billing options available at discounted rates.
- In-Room Access Add-on: Additional per-resident fee for individual in-room access to Spiro100 content, available with SpiroPro and SpiroPlus subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SpiroGo - Entry-level plan for limited budgets and smaller communities with 18 on-demand classes |
| Subscription | Annual | SpiroPro - Most popular plan with 100+ additional classes, simultaneous logins, and in-room access |
| Subscription | Monthly | SpiroPlus - Premium plan with Fall Prevention Academy and comprehensive fall risk reduction program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Spiro100 product offering
Product offeringCore offering
Spiro100 sells a subscription-based video streaming platform delivering 140+ on-demand exercise and meditation classes for older adults, available via web and native apps (iOS, Android, tvOS, Roku, FireTV, AndroidTV). Content is created by nationally recognized senior wellness experts and adapted for varying levels of care, with a Fall Prevention Academy, dementia/memory care content, educational workshops, and a Bingo100 engagement feature. Offerings are sold as tiered subscriptions (SpiroGo, SpiroPro, SpiroPlus) to senior living operators and partner platforms.
Product overview
Spiro100 is a video streaming fitness and wellness platform for older adults, available as three subscription tiers (SpiroGo, SpiroPro, SpiroPlus) and distributed through the Engagement Bundle. SpiroGo provides 18 entry-level classes for smaller communities; SpiroPro offers over 140 classes with Bingo100, educational workshops, and 3 simultaneous logins; SpiroPlus adds the Fall Prevention Academy with structured fall prevention programming. All tiers include closed captioning, pace adjustment, and multi-level content (seated, supported, standing, dementia care). The platform delivers content via web streaming, native apps (iOS, Android, tvOS, Roku, FireTV, AndroidTV), and integrations with senior living platforms including K4Connect, Touchtown, Sentrics, Caremerge, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Spiro100 Streaming Platform Web and app video streaming fitness and wellness platform for older adults, offering 140+ full-length exercise and meditation sessions led by nationally recognized senior wellness experts, distributed to senior living communities and partner platforms.
- Fall Prevention Academy Prescriptive series of exercise classes for older adults designed to reduce falls by 25-30% in the first 90 days, including fall risk assessment and structured onboarding for residents and staff.
- Educational Workshops Multi-week courses targeting senior health topics such as arthritis, hip replacement recovery, stroke recovery, osteoporosis, Parkinson's, stress, and sleeplessness; each workshop combines a 10-minute expert lesson with a 30-minute outcome-based exercise class.
Quantifiable outcome
- Reduces falls by 25-30% in first 90 days
- +2 more outcomes
Companies that use Spiro100
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
Spiro100 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature7 records
Spiro100 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Select RehabilitationcoreSelect Rehabilitation partnered with Spiro100 to provide on-demand and live streaming access to senior-friendly state-of-the-art wellness programming for their rehabilitation clients.
- InTouchLinkcoreInTouchLink partnered with Spiro100 to bring state-of-the-art senior living focused exercise videos and wellness programs to North America.
- TouchtowncoreTouchtown partnered with Spiro100 to provide easier access to wellness classes for older adults through their platform integration.
- K4 ConnectcoreK4Connect launched a Content Suite for Older Adults partnering with Spiro100 along with Coro Health and CuriosityStream to provide integrated wellness content through K4's senior living technology platform.
- SentricscoreSentrics partnered with Spiro100 to provide TV-based access to senior-friendly exercises through their senior living technology platform.
- CaremergecoreCaremerge partnered with Spiro100 to help older adults stay active and well through integrated wellness content.
- CubigocoreCubigo partnered with Spiro100 to bring fitness and wellness classes to seniors through their senior living platform.
- Activity ConnectionminorActivity Connection provides Spiro100 content as part of their senior living activity programming platform.
- lifeloopminorlifeloop bundles Spiro100 content in their senior living engagement platform.
- Encore RehabilitationminorEncore Rehabilitation integrates Spiro100 wellness content for their rehabilitation clients.
- Engagement Bundle PartnerscoreThe Engagement Bundle offers Spiro100 alongside other best-in-class content providers including Coro Health, CuriosityStream, Discover Live, Memory Lane TV, Engaged Senior, Artfull Enrichment, Stage Access, Total Brain Health, Senior Tech Connect, and Zinnia for bundled senior wellness content.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Spiro100 competitors and assessment
Company assessmentBroad incumbents
- iFIT: iFIT operates a global streaming fitness platform with thousands of on-demand and live classes across multiple workout types. It is a broad incumbent in streaming fitness whose generalist library and corporate wellness offering overlap with Spiro100's positioning at the higher-volume, less-specialized end of the market.
- Peloton: Peloton operates a large connected fitness platform with on-demand library, app, and B2B corporate wellness offerings (Peloton for Business). It is a broad incumbent whose app tier competes for general wellness streaming mindshare, including among older adults, while its scale dwarfs Spiro100's.
Emerging players
- Daily Burn: Daily Burn is a direct-to-consumer streaming fitness platform offering thousands of on-demand workouts. While not senior-specialized, it increasingly competes for the older-adult streaming fitness wallet and represents the kind of well-funded consumer streaming competitor that could move down-market into the senior niche.
- Virtual Senior Center: Virtual Senior Center provides live, interactive online programming for older adults including fitness, discussion groups, and educational sessions. It overlaps with Spiro100's goal of bringing structured group wellness experiences to seniors via streaming.
Others
- CuriosityStream: CuriosityStream is a streaming documentary and educational content provider co-distributed with Spiro100 in the Engagement Bundle. It is not a direct competitor in fitness but competes for senior living content dollars and partnership slots on the same resident-facing platforms.
- Select Rehabilitation: Select Rehabilitation is a therapy and rehab services provider that partnered with Spiro100 to deliver on-demand and live streaming wellness to its clients. It is a channel partner/reseller rather than a competitor, but its rehab focus overlaps with Spiro100's fall-prevention and recovery workshop content.
Direct peers
- Coro Health: Coro Health provides music, wellness, and spiritual content for senior living communities and is a co-distribution partner in Spiro100's Engagement Bundle. It competes for the same senior living technology budget and resident engagement mindshare as Spiro100.
- Wellbeats: Wellbeats delivers on-demand video fitness and wellness content to corporate, senior living, and community clients via a streaming platform. It overlaps directly with Spiro100 in serving senior living operators with subscription video wellness programming.
- OnePass (Tivity Health): OnePass is Tivity Health's fitness and wellness platform for older adults offering in-person and on-demand workouts. It is the closest subscription-streaming competitor to Spiro100 within the senior health/wellness category and benefits from Tivity Health's payer relationships.
- SilverSneakers (by Tivity Health): SilverSneakers is the dominant senior fitness program in the U.S., offering memberships and on-demand video workouts to older adults largely through Medicare Advantage and group health plans. It is the most directly comparable consumer-facing senior fitness brand to Spiro100 and the standard against which senior living operators evaluate wellness content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spiro100 social profiles
Digital presenceSpiro100 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiro100 leadership team
Management profileNumber of profiles
Profiles7 records
Spiro100 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiro100 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiro100
What does Spiro100 do?
Spiro100 sells a subscription-based video streaming platform delivering 140+ on-demand exercise and meditation classes for older adults, available via web and native apps (iOS, Android, tvOS, Roku, FireTV, AndroidTV). Content is created by nationally recognized senior wellness experts and adapted for varying levels of care, with a Fall Prevention Academy, dementia/memory care content, educational workshops, and a Bingo100 engagement feature. Offerings are sold as tiered subscriptions (SpiroGo, SpiroPro, SpiroPlus) to senior living operators and partner platforms.
Is Spiro100 a public or private company?
Spiro100 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spiro100 founded?
Spiro100 was founded in 2016. It employs 11 to 50 people.
Where is Spiro100 based?
Spiro100 is headquartered in La Jolla, United States, in the North America region.
How does Spiro100 make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are in-Room Access Add-on.
Who are Spiro100's main competitors?
Broad incumbents on record are iFIT and Peloton. Emerging players are Daily Burn and Virtual Senior Center. Others are CuriosityStream and Select Rehabilitation. Direct peers are Coro Health, Wellbeats, OnePass (Tivity Health) and SilverSneakers (by Tivity Health).
Does Spiro100 have an API?
No public API is recorded for Spiro100.
What industry is Spiro100 in?
Spiro100's product category is Senior Wellness Streaming Software. Its primary akta.pro industry code is HSADABAI, Senior/Low-Impact Group Fitness, with a secondary code of HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching. Its NAICS code is 516210 and its SIC code is 7997.