StoragePRO Management
StoragePRO Management is a privately held third-party self-storage property management firm that delivers operational, marketing, revenue management, accounting, and technology services to 150+ independent self-storage facility owners across 13 U.S. states.
- Company typePrivate
- Founded1986
- HeadquartersWalnut Creek, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What StoragePRO Management does
StoragePRO Management, Inc. is a privately held third-party self-storage property management firm headquartered at 1615 Bonanza Street, Suite 208, Walnut Creek, California. Founded by Steve Mirabito, who has been active in the self-storage industry since 1986, the company delivers comprehensive operational, marketing, revenue management, accounting, and technology services to independent self-storage facility owners. StoragePRO manages 150+ properties across 13 U.S. states (Arizona, California, Colorado, Connecticut, Georgia, Maine, Massachusetts, Nevada, New York, Oregon, Pennsylvania, Utah, and Washington) and has publicly signaled expansion into Maryland, New Jersey, and Virginia. The firm positions itself between small regional managers and large REITs, offering institutional-grade technology and systems while preserving personalized service and explicitly declining to acquire managed properties.
The company's core product is third-party self-storage management, delivered through an integrated stack of service modules: Marketing & Lead Generation (featuring a conversational AI-enabled agent for 24/7 customer engagement), Customer Service & Call Center (365-day coverage, bilingual English/Spanish, two-way inbound/outbound), Pricing & Revenue Growth (dynamic pricing built on daily competitor rate scraping and mapping), Occupancy & Delinquency Strategies, Facility Maintenance & CapEx (work-order tracking with Remaining Useful Life management and site audits), Accounting & Staffing (cloud-based HRIS, payroll, benefits, compliance), Operations Management (including a 150-step onboarding process), Performance Analytics (portfolio-wide benchmarking), Professional Services, Strategic Marketing, and StoragePRO University manager training. Underlying technology includes an integrated property management platform, cloud-based HR and accounting systems, a Secure Owner Portal with real-time financial reporting, and a Business Intelligence platform that benchmarks each property against the broader portfolio. Supporting tools include the complimentary PRO Forma performance analysis and two revenue calculators (existing facility and development site).
StoragePRO's business model is fee-based managed services: the company charges owners under multi-year Property Management Agreements with terms negotiated per facility, supplemented by ancillary marketing, revenue management, and consulting engagements. Go-to-market is sales-led, executed by Regional Sales Managers (Stefan Touhey, Scott Holland, Karen George) and an inside sales team using direct outreach, industry association events (SSA, Inside Self Storage, and 10+ state associations), and the PRO Forma analysis as a top-of-funnel conversion tool. The firm employs 251–500 people, and reported client outcomes include an 18%+ bottom-line increase in the first year of management with double-digit growth in subsequent years for multi-facility owners. In January 2025, StoragePRO acquired Storage Investment Management Inc for an undisclosed amount, indicating an M&A component to growth alongside organic portfolio expansion.
StoragePRO Management firmographics
Firmographics- Name
- StoragePRO Management
- Legal name
- StoragePRO Management, Inc.
- Website
- https://storagepromanagement.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- StoragePRO Management is a privately held third-party self-storage property management firm that delivers operational, marketing, revenue management, accounting, and technology services to 150+ independent self-storage facility owners across 13 U.S. states.
- Ownership category
- akta.pro rank
StoragePRO Management industry classification
Industry- Product category
- Self-Storage Property Management Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industry
- Self-Storage Property Management (BPAJAGAM)
Keywords
Where StoragePRO Management is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StoragePRO Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Third-Party Property Management Fees: StoragePRO Management charges storage property owners for comprehensive management services including operations, marketing, leasing, pricing, and accounting. The company takes a Property Management Agreement outlining services and associated costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Third-party management services for self-storage facilities |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
StoragePRO Management product offering
Product offeringCore offering
StoragePRO Management provides third-party property management services for self-storage facility owners across the United States. Under multi-year Property Management Agreements, the company assumes responsibility for operations, marketing and lead generation, call center and customer service, dynamic pricing, occupancy and delinquency management, facility maintenance and capital expenditures, and accounting and staffing. Service is delivered through the proprietary BETTER Business model and Total Property Performance methodology, supported by an integrated technology stack including an AI-enabled conversational agent, dynamic pricing software, business intelligence benchmarking, and a 24/7 owner portal.
Product overview
StoragePRO Management offers a comprehensive third-party self-storage management platform primarily serving storage owners across 13+ states. The core offering is Third-Party Self-Storage Management, which encompasses multiple integrated service modules: Marketing & Lead Generation (featuring an AI Agent), Customer Service & Call Center, Pricing & Revenue Growth, Occupancy & Delinquency Strategies, Facility Maintenance & CapEx, Accounting & Staffing, Operations Management, Performance Analytics, Professional Services, Strategic Marketing, and StoragePRO University training. Supporting tools include the PRO Forma Analysis (complimentary performance evaluation), Storage Revenue Calculator, and Development Revenue Calculator. The Owner Portal provides owners with real-time performance monitoring. The company operates under the BETTER Business methodology and Total Property Performance brand framework, positioning itself as a retail-oriented management approach that differentiates from REITs through personalized service and owner-focused alignment.
Differentiator
Problem solved
Functional benefit
Products and services
- Third-Party Self-Storage Management Comprehensive property management service for self-storage facility owners, bundling operations, marketing and lead generation, customer service and call center, dynamic pricing, occupancy and delinquency management, facility maintenance and capital expenditures, and accounting and staffing to increase net operating income.
- Marketing & Lead Generation
Quantifiable outcome
- 18%+ bottom line increase in first year with double-digit growth in subsequent years for multi-facility owners
- +2 more outcomes
Companies that use StoragePRO Management
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
StoragePRO Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
StoragePRO Management partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Self Storage Association (SSA)coreStoragePRO Management is a proud sponsor and supporter of the Self Storage Association at the national level. The company actively participates in SSA events and conferences, with team members serving as panelists and presenters. Steve Mirabito has served as Chairman Emeritus of the California Self Storage Association.
- Inside Self StoragecoreActive supporter and sponsor of Inside Self Storage, an information source for storage owners. StoragePRO team members attend ISS conferences and Hawaii conferences for networking with existing and future clients.
- Arizona Self Storage Association (AZSA)coreState-level industry association membership supporting Arizona storage owners. Regional Sales Manager Stefan Touhey represents StoragePRO at AZSSA events.
- California Self Storage Association (CSSA)coreState-level industry association with StoragePRO COO Christina Rita elected as board member and speaker at the Owner's Conference in Napa, CA. Company actively participates in CSSA events and tradeshows.
- Colorado Self Storage Association (CaSSA)coreState-level industry association membership with StoragePRO sales team participating in CaSSA tradeshows. Stefan Touhey and Scott Holland represent the sales team at Colorado events.
- Florida Self Storage Association (FLSSA)minorState-level industry association membership supporting Florida storage owners.
- Northeast Self Storage Association (NeSSA)minorState-level industry association membership supporting Northeast region storage owners.
- Nevada Self Storage Association (NVSSA)minorState-level industry association membership supporting Nevada storage owners.
- New Jersey Self Storage Association (NJSSA)minorState-level industry association membership supporting New Jersey storage owners.
- New York Self Storage Association (NYSSA)minorState-level industry association membership supporting New York storage owners.
- Oregon Self Storage Association (ORSSA)minorState-level industry association membership supporting Oregon storage owners.
- Washington Self Storage Association (WASSA)minorState-level industry association membership with Regional Sales Manager Stefan Touhey attending the WASSA Annual Conference.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
StoragePRO Management competitors and assessment
Company assessmentDirect peers
- National Storage Affiliates Trust: NSA operates a Participating Regional Operator (PRO) model that is functionally third-party management of self-storage facilities owned by independent operators. It is the closest publicly comparable analog to StoragePRO's core model of providing management services, technology, and revenue optimization to independent owners.
- StorQuest Self Storage: Operator of self-storage facilities combining owned assets and third-party management. Highly comparable to StoragePRO in offering revenue management, dynamic pricing, and professional management services to independent owners.
- Absolute Storage Management: Third-party self-storage management company that provides operational, marketing, and revenue management services to independent owners. Directly comparable in business model, customer type, and service offering to StoragePRO.
- William Warren Group (Storbox): Privately held self-storage operator that manages both owned and third-party facilities. Competes directly with StoragePRO for independent-owner management agreements and is a known employer of StoragePRO alumni.
- Sentinel Self Storage: Third-party self-storage management company serving independent owners with operational and revenue management services. A near-direct competitor to StoragePRO in business model and target customer.
Broad incumbents
- Extra Space Storage: A large self-storage REIT that offers third-party management services in addition to owning facilities. While Extra Space's primary business is ownership, its third-party platform competes for the same independent-owner customers as StoragePRO with substantially greater scale and capital.
- Public Storage: The largest self-storage REIT, providing both owned operations and third-party management services. Competes with StoragePRO for independent-owner management agreements while leveraging vastly greater brand recognition and capital resources.
- CubeSmart: Self-storage REIT with a third-party management platform targeting independent owners. Targets the same customer segment as StoragePRO with a broader geographic footprint and public-company balance sheet.
Others
- Janus International Group: Provider of self-storage facility infrastructure (doors, hallways, technology/rentals software). While not a direct third-party manager, Janus is a key technology and solutions vendor serving StoragePRO and its peer set, and a useful comparable for technology-enabled self-storage services.
- RealPage: Provider of property management software and AI-driven revenue management across multiple real estate verticals including self-storage. Comparable as the underlying software/analytics layer that StoragePRO's technology stack competes with or builds upon.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
StoragePRO Management social profiles
Digital presenceStoragePRO Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoragePRO Management leadership team
Management profileNumber of profiles
Profiles1 record
StoragePRO Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoragePRO Management M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoragePRO Management
What does StoragePRO Management do?
StoragePRO Management provides third-party property management services for self-storage facility owners across the United States. Under multi-year Property Management Agreements, the company assumes responsibility for operations, marketing and lead generation, call center and customer service, dynamic pricing, occupancy and delinquency management, facility maintenance and capital expenditures, and accounting and staffing. Service is delivered through the proprietary BETTER Business model and Total Property Performance methodology, supported by an integrated technology stack including an AI-enabled conversational agent, dynamic pricing software, business intelligence benchmarking, and a 24/7 owner portal.
Is StoragePRO Management a public or private company?
StoragePRO Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoragePRO Management founded?
StoragePRO Management was founded in 1986. It employs 251 to 500 people.
Where is StoragePRO Management based?
StoragePRO Management is headquartered in Walnut Creek, United States, in the North America region.
How does StoragePRO Management make money?
One revenue line is on record: third-Party Property Management Fees.
Who are StoragePRO Management's main competitors?
Direct peers on record are National Storage Affiliates Trust, StorQuest Self Storage, Absolute Storage Management, William Warren Group (Storbox) and Sentinel Self Storage. Broad incumbents are Extra Space Storage, Public Storage and CubeSmart. Others are Janus International Group and RealPage.
Does StoragePRO Management have an API?
No public API is recorded for StoragePRO Management.
What industry is StoragePRO Management in?
StoragePRO Management's product category is Self-Storage Property Management Services. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of BPAJAGAM, Self-Storage Property Management. Its NAICS code is 53113 and its SIC code is 6531.