Inside Self-Storage
Inside Self-Storage is a media and events business serving the North American self-storage industry, operating the annual ISS World Expo, ISS Magazine, Self-Storage Talk, and the ISS Store. It serves facility managers, owners, investors, developers, and a portfolio of industry suppliers and exhibitors.
- Company typePrivate
- Founded1991
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Inside Self-Storage does
Inside Self-Storage (ISS) is a media and events business serving the North American self-storage industry, owned by Informa Markets, a division of publicly traded Informa PLC (LSE: INF). The company was founded in 1991 as the Inside Self-Storage World Expo and was acquired by Informa Markets from Virgo Publishing in July 2014. ISS operates a vertically integrated ecosystem that includes the annual ISS World Expo held at the Caesars Forum Conference Center in Las Vegas, ISS Magazine, the Self-Storage Talk online community, and the ISS Store, together providing year-round education, networking, and sourcing channels for the self-storage sector.
The core product is the ISS World Expo, which draws 4,200+ attendees and 250+ exhibitors annually and delivers 42+ seminars across six tracks covering operations, investment, development, and technology. Supporting products include the Storage Redefined Masterclass (a specialized real estate asset class program developed in partnership with Toy Storage Nation) and on-demand education video packages priced at approximately $649. The technology stack is built on third-party event platforms including Map Your Show for registration and exhibitor management and Feathr for audience targeting, with no proprietary AI or ML systems disclosed.
The business model is a classic two-sided events and media marketplace. Revenue is generated through multiple streams: event registration fees ranging from $250 to $1,340, exhibitor booth rentals at $54 per square foot, a $2,500 Vendor Expo Package, $1,395 masterclass tickets, sponsorships, on-demand content sales, and advertising and merchandise through the magazine, community, and store. The customer base spans self-storage managers, owners, investors, and developers on the attendee side, and major industry suppliers and service providers (including Janus International, Storable, CubeSmart, NESSA, Trachte, 6Storage, SAFE 4R, and SAMS RDI) on the exhibitor side.
Inside Self-Storage firmographics
Firmographics- Name
- Inside Self-Storage
- Legal name
- Informa PLC
- Website
- https://issworldexpo.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inside Self-Storage is a media and events business serving the North American self-storage industry, operating the annual ISS World Expo, ISS Magazine, Self-Storage Talk, and the ISS Store. It serves facility managers, owners, investors, developers, and a portfolio of industry suppliers and exhibitors.
- Ownership category
- akta.pro rank
Inside Self-Storage industry classification
Industry- Product category
- Industry Trade Shows and Conferences
- NAICS
- Software Publishers (5132)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Inside Self-Storage is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Inside Self-Storage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Event Registration Fees: Revenue from attendee registration packages (Expo Package, Seminar Package, All-Access Package) ranging from $250-$1,340 depending on package tier and timing.
- Booth Space Rental: Revenue from exhibitors renting booth space at $54 per SF, with island premiums of $975 and corner booth fees of $400 per corner.
- Sponsorships and Marketing: Revenue from various sponsorship tiers and marketing opportunities including directory listings, email blasts, booth promotions, and event branding opportunities.
- On-Demand Education Content: Sale of recorded seminar videos through the ISS Store, with individual sessions and discount packages available. Education video packages normally sell for $649.
- Vendor Expo Package: $2,500 package for non-exhibiting vendors and suppliers to attend the event.
- Masterclass Tickets: Storage Redefined Masterclass at $1,395 per person, hosted by Toy Storage Nation, includes full-day education with breakfast, lunch, facility tour and vendor time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Expo Package - Basic expo hall access |
| One time/ perpetual license | One time/ perpetual license | Seminar Package - Education access |
| One time/ perpetual license | One time/ perpetual license | All-Access Package - Complete experience |
| One time/ perpetual license | One time/ perpetual license | Vendor Expo Package - Non-exhibiting suppliers |
| Unit Pricing | One time/ perpetual license | Storage Redefined Masterclass - Premium full-day intensive |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Inside Self-Storage product offering
Product offeringCore offering
Inside Self-Storage produces the annual ISS World Expo, the self-storage industry's largest conference and tradeshow, held at Caesars Forum Conference Center in Las Vegas. The event combines tiered educational programming (42+ seminars across six tracks, half-day workshops, and a masterclass), an exhibit hall with 250+ suppliers, structured networking events, and year-round supplementary content via ISS Magazine, Self-Storage Talk community, and the ISS Store on-demand video library. Revenue is generated primarily through booth space rental to vendors, attendee registration fees, sponsorships, and on-demand education content sales.
Product overview
Inside Self-Storage (ISS) is a comprehensive self-storage industry media and events brand operated by Informa Markets. The core product is the annual ISS World Expo, the industry's leading conference and tradeshow held at Caesars Forum Conference Center in Las Vegas. The ISS brand portfolio includes ISS Magazine (monthly publication), Self-Storage Talk (online community), and the Inside Self-Storage Store (on-demand education). The expo itself offers tiered registration packages (Expo, Seminar, and All-Access), access to the exhibit hall with 250+ exhibitors, six educational seminar tracks covering Building, Investing, Management, Ownership, Technology, and Tomorrow topics, eight half-day workshops, networking events, and on-demand video recordings of seminars. The ISS World Expo serves self-storage owners, managers, investors, and developers seeking education, industry connections, and supplier solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- ISS World Expo
- ISS World Expo Education Video Package
- Storage Redefined Masterclass
- ISS Magazine
- Self-Storage Talk
Companies that use Inside Self-Storage
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Inside Self-Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Inside Self-Storage partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- Caesars Forum Conference CentercoreHost venue for the annual ISS World Expo. The $375 million, 550,000 square-foot facility is one of North America's premier conference destinations with 300,000+ square-feet of flexible meeting space. Located on the Las Vegas Strip near the LINQ Promenade.
- Harrah's Las VegascoreOfficial host hotel for ISS World Expo attendees. Connected via skybridge to Caesars Forum. Exclusive discounted rates negotiated for show participants.
- Caesars PalaceminorAlternative hotel partner with negotiated rates for ISS World Expo attendees. Located across from the event venue.
- Delta AirlinesminorOfficial airline partner offering promotional code NM4RY for attendee discounts on eligible fares.
- United AirlinesminorOfficial airline partner offering promotional code ZRC3408222 for attendee discounts on eligible fares.
- Southwest AirlinesminorOfficial airline partner with dedicated booking portal for ISS World Expo attendees.
- Air CanadaminorOfficial airline partner with promotional codes for international attendee discounts.
- AvisminorOfficial car rental partner with promotional code J157623 for attendee discounts.
- HertzminorOfficial car rental partner with promotional code 2188961 for attendee discounts.
- BudgetminorOfficial car rental partner with promotional code S274076 for attendee discounts.
- FreemancoreOfficial show contractor handling furnishings, flooring, labor, display design, rigging under 200 lbs., and transportation for exhibitors.
- EncorecoreOfficial AV partner providing equipment, internet, and rigging services for exhibitors.
- Toy Storage NationminorPartner hosting the Storage Redefined Masterclass - a full-day intensive on high-growth specialized real estate assets beyond traditional self-storage.
- Baja Construction Co.minorSponsor of the Boat/RV-Storage Facility Tour, hosting attendees at Love's Storage Solutions to showcase carports and solar-support panels.
- Charity StorageminorCharity partner for 'Hoops for a Cause' basketball event raising funds for worthy organizations.
- Trachte Building SystemsminorExclusive sponsor of Party on the Plaza networking event.
- Argus Self Storage AdvisorsminorSponsor of the Buyers & Sellers Meeting connecting property buyers, sellers, owners and brokers.
- VIP Guest InvitesminorThird-party marketing service providing exhibitors with pre-built email templates, social media graphics, banner ads, and one-click web invites.
- NESSAminorEvent sponsor and exhibiting company at ISS World Expo.
- Janus InternationalminorEvent sponsor and exhibiting company at ISS World Expo.
- StorableminorEvent sponsor and exhibiting company at ISS World Expo.
- CubeSmartminorEvent sponsor and exhibiting company at ISS World Expo.
- 6StorageminorEvent sponsor and exhibiting company at ISS World Expo.
- SAFE 4RminorEvent sponsor and exhibiting company at ISS World Expo.
- SAMS RDIminorEvent sponsor and exhibiting company at ISS World Expo.
- TrachteminorEvent sponsor and exhibiting company at ISS World Expo.
- Rapid Buildings SolutionsminorEvent sponsor and exhibiting company at ISS World Expo.
- Radio WilderminorEvent sponsor and exhibiting company at ISS World Expo.
- Arizona Self Storage Association (AZSA)minorIndustry association partner and event sponsor.
- California Self Storage Association (CSSA)minorIndustry association partner and event sponsor.
- Texas Self Storage AssociationminorIndustry association partner and event sponsor.
- NESSA (National Self Storage Association)minorNational industry association partner and event sponsor.
Scale indicators6 records
Recent moves6 records
Expansion highlights10 records
Inside Self-Storage competitors and assessment
Company assessmentEmerging players
- CubeSmart: Major public self-storage REIT that both exhibits at and sponsors ISS World Expo, and also runs its own operator/owner educational programming targeting the same attendee segments.
- Storable: Self-storage software SaaS vendor that runs its own customer events, webinars, and educational content, competing for the same operator education budget as ISS seminars and the ISS Store.
- Yahoo Finance / Yardi Breeze events: Yardi Breeze (a major ISS exhibitor) hosts its own regional self-storage user conferences and webinars, partially overlapping with ISS's education and vendor-engagement offering for the same property-management buyer.
Broad incumbents
- Emerald (Emerald Holding): U.S. B2B trade show operator across multiple verticals (gifts, design, infrastructure), operating similar attendee-paid and exhibitor-funded event models with adjacent media and content monetization.
- Reed Exhibitions: One of the world's largest trade show operators running hundreds of B2B events across industries; comparable in business model (event registration, booth sales, sponsorship monetization) even though it does not own a direct self-storage event.
- National Apartment Association (NAA) Apartmentalize: Runs a large annual multifamily housing conference and trade show with similar attendee/exhibitor economics, serving a real estate vertical adjacent to self-storage (storage is a common ancillary for apartment owners).
Direct peers
- Self Storage Association (SSA): National industry association that runs its own annual Self-Storage Trade Show and conferences, targeting the same owner/manager/investor/developer audience as ISS World Expo with overlapping exhibitor pools and educational content.
- Inside Self-Storage (ISS) - itself, given it's a sub-brand of Informa's portfolio: The brand itself is the primary asset; benchmark is the event's positioning versus competing self-storage shows operated by both associations and other media companies.
Others
- Mini-Storage Messenger: Independent self-storage industry publication and content provider serving the same vertical audience, comparable to ISS Magazine as a year-round educational and editorial channel for self-storage professionals.
Regional players
- California Self Storage Association (CSSA): State-level self-storage association that concurrently partners with and competes against ISS by hosting its own annual conference and trade show in California, targeting the same local owner/operator audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inside Self-Storage social profiles
Digital presenceInside Self-Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Self-Storage leadership team
Management profileNumber of profiles
Profiles5 records
Inside Self-Storage subsidiaries and ownership
Company hierarchySubsidiaries4 records
Inside Self-Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Self-Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Self-Storage
What does Inside Self-Storage do?
Inside Self-Storage produces the annual ISS World Expo, the self-storage industry's largest conference and tradeshow, held at Caesars Forum Conference Center in Las Vegas. The event combines tiered educational programming (42+ seminars across six tracks, half-day workshops, and a masterclass), an exhibit hall with 250+ suppliers, structured networking events, and year-round supplementary content via ISS Magazine, Self-Storage Talk community, and the ISS Store on-demand video library. Revenue is generated primarily through booth space rental to vendors, attendee registration fees, sponsorships, and on-demand education content sales.
Is Inside Self-Storage a public or private company?
Inside Self-Storage is a private company. It is classified as corporate owned and is currently operating.
When was Inside Self-Storage founded?
Inside Self-Storage was founded in 1991. It employs 11 to 50 people.
Where is Inside Self-Storage based?
Inside Self-Storage is headquartered in London, United Kingdom, in the Europe region.
How does Inside Self-Storage make money?
Six revenue lines are on record. Event Registration Fees are the primary driver. The others are booth Space Rental, sponsorships and Marketing, on-Demand Education Content, vendor Expo Package and masterclass Tickets.
Who are Inside Self-Storage's main competitors?
Emerging players on record are CubeSmart, Storable and Yahoo Finance / Yardi Breeze events. Broad incumbents are Emerald (Emerald Holding), Reed Exhibitions and National Apartment Association (NAA) Apartmentalize. Direct peers are Self Storage Association (SSA) and Inside Self-Storage (ISS) - itself, given it's a sub-brand of Informa's portfolio. Mini-Storage Messenger is listed as an others. California Self Storage Association (CSSA) is listed as a regional player.
Does Inside Self-Storage have an API?
No public API is recorded for Inside Self-Storage.
What industry is Inside Self-Storage in?
Inside Self-Storage's product category is Industry Trade Shows and Conferences. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 5132 and its SIC code is 2741.