Sidi.io
Sidi.io is a privately held Ottawa-based digital marketing agency offering SMB and mid-market clients a 'plug-and-play' marketing team that plans and manages paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn on a transparent monthly retainer.
- Company typePrivate
- Founded2016
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sidi.io does
Sidi.io is a privately held digital marketing agency founded in 2016 and headquartered in Ottawa, Canada. The company operates as a demand-generation agency under a 'Plug-and-Play' team model, providing SMB and mid-market clients with a full outsourced marketing department covering strategy, creative production, paid media management, and daily campaign optimization across Google Ads and Meta Ads platforms. Its stated value proposition is built on transparency: clients pay advertising platforms directly with no markup, retain full ownership of account data and ad spend, and operate under a 60-day cancellation policy rather than long-term contracts.
The agency's technology stack is built on third-party platform integrations rather than proprietary IP, including Google Analytics, Meta Pixels, Google Tags, and LinkedIn Insight Tags for tracking, alongside third-party CRM providers for lead management. Service delivery is human-led, with daily manual campaign management described as the operating norm; the company's stated capability types emphasize process automation and predictive analytics within the limits of standard ad-platform tooling, not proprietary AI models. Documented case-study outcomes include 7,281 annual net new leads and a 363% conversion-rate uplift for fence services client Fence-All, and 100% occupancy at a 68% lower cost-per-lead than the North American real estate average for Lanark luxury senior apartments.
Sidi.io's business model combines a flat monthly management fee (covering team, strategy, creative, and daily technical management) with an ad-spend pass-through that the agency does not markup. Distribution is direct via scheduled consultation calls, with a low-pressure 'zero sales pitch' framing. The company operates with no disclosed external funding, no named management team beyond founder and President Riaz Sidi, no public pricing, and no disclosed headcount, suggesting a small founder-led services firm. Geographic focus is North America, with no disclosed global footprint or international expansion.
Sidi.io firmographics
Firmographics- Name
- Sidi.io
- Legal name
- SIDI.IO
- Website
- https://sidi.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sidi.io is a privately held Ottawa-based digital marketing agency offering SMB and mid-market clients a 'plug-and-play' marketing team that plans and manages paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn on a transparent monthly retainer.
- Ownership category
- akta.pro rank
Sidi.io industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Sidi.io is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sidi.io business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Management Fee: Flat monthly management fee for the agency's team expertise, strategy, creative, and daily technical management of advertising campaigns. This is separate from ad spend which clients pay directly to platforms.
- Ad Spend Pass-through: Clients pay advertising platforms (Google, Meta) directly for ad spend, providing full ownership of accounts, data, and spend. The agency does not markup ad spend.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sidi.io product offering
Product offeringCore offering
Sidi.io is a demand generation digital marketing agency that plans, builds, and daily manages paid advertising campaigns on Google Ads and Meta Ads for SMB and mid-market clients. The service bundles strategy, creative production, ad buying, and ongoing optimization into a "plug-and-play" marketing team offered on a flat monthly management fee, while clients pay ad spend directly to the platforms and retain full ownership of accounts and data.
Product overview
Sidi.io is a demand generation agency that provides a single, integrated service offering centered around their 'Plug-and-Play' marketing team solution. Rather than offering modular products, they deliver a comprehensive marketing department (including writers, graphic designers, ad experts, and strategists) at 70% less cost than hiring internally. The service encompasses strategy development, creative production, and daily ad campaign management across Google and Meta platforms, with a focus on data-driven campaigns aimed at high-intent buyers. The company operates on a transparent model where clients pay platforms directly and own their data.
Differentiator
Problem solved
Functional benefit
Products and services
- Demand Generation Services Full-service demand generation offering where Sidi.io provides a plug-and-play marketing team that plans, builds, and daily manages paid advertising campaigns on Google Ads and Meta Ads. It is designed for SMB and mid-market businesses that want to scale customer acquisition without hiring internal marketing staff and includes strategy, creative production, ad buying, and ongoing optimization under a flat monthly management fee.
Quantifiable outcome
- 7,281 annual net new leads generated for fence services company
- +5 more outcomes
Companies that use Sidi.io
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sidi.io technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Sidi.io partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Sidi.io competitors and assessment
Company assessmentDirect peers
- KlientBoost: KlientBoost is a digital marketing agency specializing in PPC management (Google Ads, Meta Ads) and landing-page CRO for SMB and mid-market clients. It is the closest direct competitor to Sidi.io given the shared focus on paid acquisition as a managed service for SMBs.
- SmartSites: SmartSites is a full-service digital agency offering PPC, SEO, and web design primarily to SMB clients. Its Google Ads-led acquisition focus and SMB segment overlap with Sidi.io's core operating profile.
- Power Digital Marketing: Power Digital Marketing is a performance marketing agency operating paid media, SEO, and analytics programs for mid-market brands. Its data-led, paid-media-centric model is comparable to Sidi.io's analytical positioning.
- Single Grain: Single Grain is a digital marketing agency that runs paid media campaigns (Google, Meta, LinkedIn) for SMB and growth-stage companies. It has a comparable operating model to Sidi.io in paid acquisition for smaller advertisers.
- Thrive Internet Marketing Agency: Thrive Agency provides PPC management, social media advertising, and SEO services to SMB and mid-market clients. Its paid-search/SEM focus makes it a direct competitor for Sidi.io's Google Ads core offering.
- Disruptive Advertising: Disruptive Advertising is a paid media and SEO agency that builds and manages Google Ads and social campaigns for SMB and mid-market businesses. Its offering overlaps directly with Sidi.io's managed Google/Meta Ads service.
- LYFE Marketing: LYFE Marketing is a digital marketing agency focused on social media advertising and PPC for small businesses. Its SMB-only focus and Meta/Google paid management overlap tightly with Sidi.io's positioning.
- Directive Consulting: Directive is a B2B performance marketing agency managing paid media campaigns (Google, LinkedIn, Meta) for mid-market clients. It is comparable to Sidi.io in its paid-media-led service model, though tilted more toward B2B SaaS.
Emerging players
- NinjaPromo: NinjaPromo is a digital marketing agency covering paid social, PPC, and SEO for growth-stage and SMB clients. While broader in scope (including influencer and crypto marketing), its paid-ads service line directly overlaps with Sidi.io.
Broad incumbents
- WebFX: WebFX is a large, full-service digital marketing agency delivering PPC, SEO, and web services primarily to SMBs in North America. It competes with Sidi.io in the same SMB paid-acquisition segment but at much larger scale and broader service breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sidi.io social profiles
Digital presenceSidi.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sidi.io leadership team
Management profileNumber of profiles
Profiles1 record
Sidi.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sidi.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sidi.io
What does Sidi.io do?
Sidi.io is a demand generation digital marketing agency that plans, builds, and daily manages paid advertising campaigns on Google Ads and Meta Ads for SMB and mid-market clients. The service bundles strategy, creative production, ad buying, and ongoing optimization into a "plug-and-play" marketing team offered on a flat monthly management fee, while clients pay ad spend directly to the platforms and retain full ownership of accounts and data.
Is Sidi.io a public or private company?
Sidi.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sidi.io founded?
Sidi.io was founded in 2016. It employs 11 to 50 people.
Where is Sidi.io based?
Sidi.io is headquartered in Ottawa, Canada, in the North America region.
How does Sidi.io make money?
Two revenue lines are on record. Management Fee is the primary driver. The others are ad Spend Pass-through.
Who are Sidi.io's main competitors?
Direct peers on record are KlientBoost, SmartSites, Power Digital Marketing, Single Grain, Thrive Internet Marketing Agency, Disruptive Advertising, LYFE Marketing and Directive Consulting. NinjaPromo is listed as an emerging player. WebFX is listed as a broad incumbent.
Does Sidi.io have an API?
No public API is recorded for Sidi.io.
What industry is Sidi.io in?
Sidi.io's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 541810 and its SIC code is 7311.