elloha

What elloha does

elloha is a French SaaS company that provides a unified platform for tourism and leisure professionals to manage online distribution and commission-free direct bookings. Founded in 2019 and headquartered in Perpignan, France, the company targets independent hotels, B&Bs, vacation rentals, campings, and activity/attraction operators in French-speaking markets (France and Quebec, Canada). The stated customer base exceeds 10,000 tourism and leisure professionals, served by an organization of 11–50 employees structured as an SAS (Société par Actions Simplifiée) registered in France under RCS Perpignan 837 856 806.

The platform is built around two core products: a commission-free Booking Engine for direct online reservations, and a Channel Manager that synchronizes availability and pricing in real-time across 60+ OTAs—including Booking, Airbnb, Expedia, Vrbo-Abritel, Trivago, TripAdvisor, Google Things To Do, Viator, GetYourGuide, and local concierge networks—using a mix of certified XML (real-time) and iCal (asynchronous) protocols. The product suite also includes a multilingual website builder (the "Magic Plan" module, supporting 8 languages), SmartConnect rate-parity logic compliant with French Macron law, centralized review management across Google/Booking/Airbnb/Vrbo, mobile-based beach and pool access control with QR validation, email marketing, abandoned-cart recovery, gift cards, and Upsell/Flexdate booking options. Certified partnerships with Google, Trivago, and TripAdvisor enable display of an "Official Site"/"Site Officiel" badge that drives search-driven traffic directly to the property.

The business model is a fixed monthly/annual subscription with three pricing tiers—Startup (€23/month annual), Connect (€46/month), and Magic (€52/month)—plus a parallel Quebec pricing schedule of $39–$89 CAD/month; elloha explicitly charges no per-booking commission. Payment processing is routed via Stripe, PayBox, PayZen, PayZone, or Klarna, with processor fees passed through. The company is privately held, bootstrapped (no external venture funding disclosed), and led by founder Bruno Delmas (CEO & President). It was recognized by the UNWTO in 2021 as the world's most innovative startup in the "Tourism Propulsion and DeepTech" category and is a member of the French Tech community.

Name

elloha

Legal name

elloha SAS

Website

https://elloha.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

elloha is a French SaaS platform, founded in 2019 and headquartered in Perpignan, that provides independent tourism and leisure professionals with a no-commission booking engine, a channel manager connecting 60+ OTAs, and a marketing automation suite, serving 10,000+ SMB customers across France and Quebec.

Ownership category

akta.pro rank

Product category

Tourism Distribution SaaS

NAICS

All Other Travel Arrangement and Reservation Services (561599), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Tour/Activities/Attractions Reservation Systems (THALADAG), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Tourism SaaS platform
• Channel manager software
• Commission-free booking engine
• Vacation rental distribution
• Direct booking optimization

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Revenue: Fixed monthly/annual subscription model with three pricing tiers. No variable fees per booking or number of properties. Revenue is predictable subscription-based with annual discounts. Quebec market priced in CAD with different price points.
2. Payment Processing Facilitation: Facilitates payment collection via integrated payment providers (Stripe, PayBox, PayZen) where fees may apply on transactions. elloha does not take commission on bookings but payment processors charge standard fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

elloha is a cloud-based SaaS platform that provides independent tourism and leisure professionals (hotels, B&Bs, gîtes, campings, activity operators) with a commission-free booking engine for direct reservations and a channel manager that synchronizes availability and pricing across 60+ online travel agencies (Google, Booking, Airbnb, Expedia, Vrbo, Trivago, TripAdvisor, Viator, GetYourGuide). The platform is offered on a fixed monthly subscription (€23–€52/month, three tiers) with no per-booking commission and includes a multilingual website builder, rate-parity tooling, review management, email marketing, gift cards, abandoned cart recovery and a mobile-based beach/pool access control module.

Product overview

elloha is a unified SaaS platform for tourism and leisure professionals offering a modular portfolio of interconnected products. The core platform consists of a Moteur de réservation (Booking Engine) for direct bookings and a Channel Manager for multi-OTA distribution to 60+ channels (Google, Booking, Airbnb, Expedia, Vrbo-Abritel, Trivago, TripAdvisor, Viator, GetYourGuide). These are available through three pricing tiers: Startup (€23/month) for booking engine basics, Connect (€46/month) adding full channel manager with 60+ OTAs, and Magic (€52/month) adding website building, customer database, email marketing, review management, gift cards, and marketing automation. Additional add-on modules include SmartConnect (rate parity), Gestion des avis (review aggregation), Ventes Privées (private sales), Click & Collect, and a dedicated Beach & Pool access control application. All plans operate on a fixed subscription model without variable commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Booking Engine (Moteur de réservation) Secure, multilingual, responsive booking engine that enables direct reservations on the user's own website without commission, with installation on unlimited websites and partner sites. Targeted at independent tourism professionals (hotels, B&Bs, gîtes, campings, activity operators) seeking to capture direct bookings and reduce OTA commission.
• Channel Manager Multi-channel distribution platform connecting to 60+ OTAs with real-time synchronization from a single planning interface. Allows independent accommodation and activity providers to update availability and pricing once and propagate across Booking, Airbnb, Expedia, Vrbo-Abritel, Trivago, TripAdvisor, Viator, GetYourGuide, Facebook and Google.
• Website Builder (Générateur de site internet / Magic Plan website generator) No-code website creation tool that generates a responsive, multilingual website in approximately two minutes with integrated booking engine, supporting 8 languages. Designed for tourism professionals without technical expertise who need a professional booking-enabled site.
• Beach & Pool Access Control Solution (Solution Plages & Piscines) Dedicated application for beach and pool access management featuring online reservation, access control via mobile QR code scanning, real-time capacity monitoring and SMS alerts. Targeted at public and private beaches and pools needing regulated capacity and crowd control.
• elloha Mobile Application Mobile application available on iOS and Android for access control at beaches, pools and leisure venues via QR code scanning, enabling operators to manage entry, capacity and real-time venue status from a phone.

Quantifiable outcome

• 63% of clients prefer to book direct - properties can capture this demand with best-price guarantees
• +5 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TrivagocoreTechnology or IntegrationCertified partnership with Trivago enabling real-time price and availability synchronization. Properties display 'Official Site' badge and receive direct bookings without Trivago commission (only Trivago's standard pay-per-stay model applies).
• TripAdvisorcoreTechnology or IntegrationCertified partnership with TripAdvisor for real-time synchronization of prices and availability. Properties receive direct bookings via TripAdvisor's direct booking feature without additional commission to elloha.
• Google (Things To Do, My Business, Reserve)coreTechnology or IntegrationCertified integration with Google Things To Do, Google My Business (now Business Profile), and Google Reserve. Enables 'Official Site' badge display, direct booking redirects, and unified review management.
• Booking.comcoreChannel Partner/ Reseller/ DistributorChannel partner enabling distribution of property listings, availability, and pricing. Direct integration with Booking.com's platform.
• AirbnbcoreChannel Partner/ Reseller/ DistributorChannel partner for vacation rental distribution. Real-time synchronization of listings and availability with Airbnb platform.
• ExpediacoreChannel Partner/ Reseller/ DistributorChannel partner for hotel and accommodation distribution across Expedia's network of travel sites.
• Vrbo (Abritel)coreChannel Partner/ Reseller/ DistributorChannel partner for vacation rental distribution via Vrbo and Abritel platforms.
• ViatorcoreChannel Partner/ Reseller/ DistributorChannel partner for leisure activity distribution. Enables activity operators to list experiences on Viator's platform.
• GetYourGuidecoreChannel Partner/ Reseller/ DistributorChannel partner for leisure and experience distribution. Connects tour and activity operators to GetYourGuide's marketplace.
• StripecoreTechnology or IntegrationPayment processing integration enabling secure payment collection. Standard Stripe transaction fees apply. Supports payment center access and direct customer payment management.
• Local Concierge NetworksminorChannel Partner/ Reseller/ DistributorPartnership with local concierge services and tourism networks enabling regional distribution within the Connect plan.
• FacebookminorChannel Partner/ Reseller/ DistributorEnables booking via Facebook platform as part of multi-channel distribution strategy.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMinder: Global leader in hotel channel managers and direct booking technology, connecting 60+ OTAs to independent hotels. Closely comparable to elloha in core channel manager + booking engine functionality; differentiates on enterprise scale, PMS breadth, and ASX-listed capital base.
• Cloudbeds: All-in-one hotel management platform combining PMS, channel manager, and booking engine for independent hotels, hostels, and B&Bs. Competes head-to-head with elloha in the independent-property segment with a deeper feature stack and significant venture backing.
• Lodgify: Vacation rental website builder and channel manager with multi-OTA distribution and direct booking tools. Directly comparable to elloha's gîte/vacation rental segment with overlapping features (website builder, channel manager, direct booking).
• Guesty: Property management platform for short-term rentals and vacation rental professionals, with multi-channel distribution and direct booking tools. Overlaps with elloha's vacation rental and channel manager offering for SMB and mid-market hosts.
• Little Hotelier: Channel manager, booking engine, and website builder purpose-built for small independent hotels, B&Bs, and guesthouses. Closely aligned with elloha's SMB focus and feature set (channel manager + booking engine + simple website).
• Rentals United: Channel manager and API connectivity platform focused on vacation rentals and serviced apartments with connections to major OTAs. Comparable to elloha's channel manager functionality for short-term rental hosts and property managers.
• Bokun: Booking and distribution platform for tours, activities, and attractions with channel manager connections to OTAs like Viator and GetYourGuide. Closely overlaps with elloha's leisure/activities vertical for tour and experience operators.
• Hostaway: Vacation rental property management platform with channel manager, booking engine, and direct website tools. Comparable to elloha in the vacation rental segment, with deeper automation and CRM features targeting professional property managers.

Emerging players

• eZee Absolute: Cloud-based hotel PMS, channel manager, and booking engine targeting independent hotels and small chains. Overlaps with elloha's core offering, particularly in price-sensitive SMB segments across Europe, Asia, and emerging markets.

Regional players

• TravelLine: Channel manager and direct booking platform with strong presence in CIS/Eastern European accommodation market. Comparable technology stack to elloha (channel manager + booking engine) but operating in a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqMBpaRDNZfgRU9MHyD8whg
• Xx.com/contactelloha
• Facebookfacebook.com/ellohaonline
• LinkedInlinkedin.com/company/elloha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elloha