Citron Hygiene

What Citron Hygiene does

Citron Hygiene is a Canadian-headquartered commercial washroom hygiene services company founded in 1974 (with one source citing 1980 as the founding date) and headquartered in Markham, Ontario. The company delivers end-to-end hygiene services to thousands of locations across Canada and the United States, with 501-1,000 employees and a service branch network spanning Toronto, Mississauga, Calgary, Montreal, Vancouver, Edmonton, Ottawa, Baltimore, Boston, and Chicago. As of April 7, 2026, Citron Hygiene operates as a subsidiary of The Bidvest Group following acquisition by the South African diversified conglomerate.

The company's core product portfolio spans nine solution categories: menstrual hygiene and period dignity, air care, hand drying, hand hygiene, urinal and toilet care, infant care, incontinence care, sharps disposal, and supplementary hygiene solutions. Underlying technology includes touch-free soap and sanitizer dispensers, hands-free disposal units for menstrual products and sharps, advanced odor control targeting malodours at the molecular level, and air purification systems. The company holds exclusive Canadian distribution rights and US preferred service provider status for Aunt Flow's organic cotton menstrual products. The technical architecture is hardware-centric (installed dispensers and purification units) supplemented by recurring service contracts.

Citron Hygiene operates a sales-led go-to-market model combining field-based Business Development Managers and Hygiene Sales Experts with an Inside Account Management team, supported by a quote-based pricing model with annual billing. Customers include property managers, commercial builders, manufacturing companies, higher education facilities, healthcare facilities, and hospitality venues. Named enterprise customers include Amazon, Nestlé Canada, Hilton, Chick-fil-A, Glen Corporation, and University Canada West. The company manufactures revenue through three streams: recurring commercial hygiene service subscriptions, hardware/consumable sales (including Aunt Flow products), and managed services for specialized waste disposal. Strategic partnerships with Aunt Flow, Tree Canada, Call2Recycle, and the Native Women's Association of Canada support both commercial distribution and ESG initiatives.

Name

Citron Hygiene

Legal name

Citron Hygiene Canada Inc.

Website

https://citronhygiene.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Citron Hygiene is a North American commercial washroom hygiene services company providing touch-free dispensers, air purification, and recurring maintenance to thousands of property management, healthcare, hospitality, and higher education facilities across Canada and the United States.

Ownership category

akta.pro rank

Product category

Commercial Washroom Hygiene Services

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Sanitary Services (4950), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

Keywords

• Commercial washroom hygiene
• Menstrual hygiene services
• Hand hygiene solutions
• Sharps disposal services
• Air care services

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Hygiene Services: Ongoing washroom hygiene services including installation, maintenance, and regular servicing of hygiene equipment. Services are delivered by certified technicians on reliable scheduling.
2. Hygiene Products and Dispensers: Sale and supply of hygiene products including menstrual products, soap, sanitizer, and related consumables. Aunt Flow dispensers and organic pads/tampons sold through exclusive distribution.
3. Specialized Waste Disposal Services: Sharps disposal service and specialized waste management for healthcare and commercial facilities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Citron Hygiene provides commercial washroom hygiene services and products to businesses across North America, encompassing installation, ongoing maintenance, and regular servicing of hygiene equipment by certified technicians. The offering spans menstrual hygiene and period dignity programs (including Aunt Flow dispensers and organic cotton products distributed exclusively in Canada), air care and odor control, hand hygiene and hand drying, urinal and toilet care, infant care, incontinence care, sharps disposal, and supplementary hygiene solutions such as floor mats and surface sanitizing wipes.

Product overview

Citron Hygiene is a commercial washroom hygiene services company offering a comprehensive suite of hygiene solutions for commercial and industrial facilities. The portfolio centers on washroom hygiene services including menstrual hygiene and period dignity programs, air care, hand hygiene, hand drying, urinal and toilet care, infant care, incontinence care, sharps disposal, and supplementary hygiene solutions. The company also distributes Aunt Flow branded menstrual products (pads and tampons) and dispensers, acting as exclusive distributor in Canada and preferred service provider in the US. Services are delivered through certified technicians providing end-to-end service from installation to maintenance, with a focus on commercial facilities including property management, manufacturing, higher education, hospitality, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Aunt Flow: A menstrual hygiene product brand (organic cotton pads and tampons with free-vend dispensers) that Citron Hygiene distributes exclusively in Canada and services in the US. Includes a donation program supporting Indigenous communities.

Products and services

• Menstrual Hygiene & Period Dignity

Quantifiable outcome

• 2,000 trees planted annually in Canada through Green Impact Program
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Native Women's Association of Canada (NWAC)coreStrategic or Co-development Partner · 1 August 2023Partnership through Aunt Flow donation program to improve access to menstrual hygiene products in Indigenous communities across Canada. First donation occurred August 2023 at Aboriginal Women's Association of PEI on Lennox Island. Over 9,000 pads and tampons donated through AFAC.
• Aunt FlowcoreTechnology or Integration · 1 January 2022Exclusive distribution partnership in Canada and preferred service provider relationship in US. Citron Hygiene distributes Aunt Flow's organic menstrual products and dispensers, with a built-in donation program where percentage of sales support menstrual equity initiatives for communities in need.
• Tree CanadacoreStrategic or Co-development PartnerPartnership for the Green Impact Program where $5 is donated for every new disposal unit placed to support planting trees in Canada. Minimum $5,000 contribution plants 2,000 trees annually.
• Call2RecycleminorStrategic or Co-development PartnerPartnership to expand battery recycling across Canada and the US, helping businesses reduce waste through proper battery disposal programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UniFirst: Uniform rental and facility services provider offering restroom supply programs and hygiene servicing comparable to Citron's recurring technician-based hygiene subscription model.
• Cintas: Large North American facility services company whose uniform, restroom hygiene, and supplies services compete with Citron's subscription hygiene servicing model across enterprise and mid-market customers.
• Rentokil Initial: Global hygiene and pest control services group; its Initial washroom hygiene division offers serviced dispensers and consumables under recurring contracts directly comparable to Citron's service bundle.
• SCA / Essity (parent-level): Global hygiene and health company whose Tork, Libresse, and incontinence brands overlap with Citron's menstrual, incontinence, and washroom hygiene service offerings across North American enterprise accounts.
• Georgia-Pacific Professional (Koch): Commercial division of Georgia-Pacific producing enMotion and Pacific Blue dispensers and consumables; directly comparable in washroom paper, soap, and dispensing systems that compete for Citron's installed base.

Emerging players

• Aunt Flow: Organic menstrual product manufacturer whose free-vend dispensers and pads/tampons Citron distributes; comparable because it competes for the same menstrual equity end-customer relationship, though Citron is the operational services layer.

Direct peers

• Tork (Essity): Essity's professional hygiene brand offering paper towels, toilet paper, soap, and sanitizer dispensers plus data-driven washroom solutions; competes head-to-head with Citron in commercial washroom hygiene across North America.
• GOJO Industries: Maker of PURELL hand sanitizer and a broad portfolio of touch-free dispensers and skin hygiene systems; overlaps directly with Citron's hand hygiene and dispenser service offering for healthcare, food service, and commercial facilities.
• Kimberly-Clark Professional: Commercial division of Kimberly-Clark and owner of the Scott and Kleenex brands, providing washroom hygiene products, dispensers, and skin care systems to offices, healthcare, and education—directly competing with Citron across hand hygiene, air care, and dispensing.
• Bradley Corporation: Manufacturer of commercial washroom fixtures, hand washing stations, and restroom accessories; comparable as a commercial restroom equipment/hardware supplier intersecting with Citron's dispenser and fixture service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/citron-hygiene
• Xx.com/citron_hygiene

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citron Hygiene