What 3PL Systems does

3PL Systems, Inc. is a US-based, privately held software company founded in 2006 and headquartered in Tustin, California. It develops and sells BrokerWare, a cloud-based Transportation Management System (TMS) purpose-built for freight brokers operating across North America (USA, Canada, and Mexico). The platform supports multiple shipment modes — Truckload, LTL, Intermodal, Drayage, Air, Rail, and Parcel — within a single portal, with 100+ LTL carrier integrations and 50+ technology partner connections. Core proprietary modules include ShipMind (freight lifecycle automation), Source Capacity (ML/AI/NLP-driven truckload capacity sourcing), VelocityView (customizable dashboard), Freight Bazaar (digital freight matching), Freight Fusion (integration platform), Least Cost Routing for LTL, and a 24/7 branded self-service customer portal.

The platform is delivered as subscription-based SaaS with monthly recurring credit-card billing; pricing tiers are not publicly disclosed and are established per account. Revenue derives from subscription software and ancillary professional/technical support services. 3PL Systems sells primarily through a sales-led direct model (Request a Demo, Talk to Sales CTAs) supplemented by ecosystem-channel distribution through partnerships with DAT/Convoy, Highway, Chain, Shiplify, TriumphPay, and others. Customers range from small freight brokerages to publicly traded enterprises, with Maersk ECL among the named marquee users. The company has 11–50 employees, is led by CEO Cameron Robertson, and shows no public evidence of venture capital or institutional investment.

Name

3PL Systems

Legal name

3PL Systems, Inc.

Website

https://3plsystems.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

3PL Systems develops BrokerWare, a cloud-based transportation management system (TMS) purpose-built for freight brokers. The SaaS platform automates rating, dispatching, tracking, and invoicing across truckload, LTL, intermodal, air, rail, and parcel modes, serving SMBs through publicly traded enterprises across North America.

Ownership category

akta.pro rank

Product category

Transportation Management Software (TMS) for Freight Brokers

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

akta.pro secondary industries

Transportation Management Services (TMS-as-a-Service / Managed Transportation) (TLAIANAB), Freight Brokerage (Truckload/LTL/Intermodal) (TLAIAEAC)

Keywords

• Transportation management software
• Freight broker software
• LTL carrier integration
• Freight automation platform
• Logistics management system

Headquarters

HQ city

Signal Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software (TMS): The primary revenue stream is subscription-based software access to BrokerWare TMS. Payment is processed via credit card on a monthly recurring basis. Subscription fee rates are established upon account opening. All charges are payable in US Dollars.
2. Professional Services: Technical support and implementation services. U.S.-based technical support is available with phone and email Monday-Friday 6am-5pm Pacific, and 24/7 emergency line outside those hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

3PL Systems develops and sells BrokerWare, a cloud-based Transportation Management System (TMS) purpose-built for freight brokers. The platform supports multiple shipment modes (Truckload, LTL, Intermodal, Drayage, Air, Rail, Parcel), integrates with 100+ LTL carriers and 50+ partners, and includes AI/ML-driven automation modules (ShipMind, Source Capacity) for rating, dispatching, tracking, invoicing, and capacity sourcing. Revenue is generated primarily through recurring monthly subscriptions paid by credit card, with U.S.-based technical support included.

Product overview

3PL Systems offers BrokerWare, a unified transportation management system (TMS) platform for freight brokers with purpose-built features. The core BrokerWare platform integrates with 100+ LTL carriers and multiple digital freight marketplaces. Key modules include: VelocityView (customizable dashboard workspace), Freight Bazaar (digital freight matching marketplace), Freight Fusion (partner integration platform), ShipMind (AI-powered freight automation for load lifecycle), Source Capacity (ML/AI-powered truckload capacity sourcing), and Least Cost Routing (LTL optimization). The platform supports Truckload, LTL, Intermodal, Drayage, Air, Rail, and Parcel modes. Supporting services include 3PL University (24/7 video training), 3PL Support (US-based technical support), and a 24/7 Self-Service Customer Portal for branded shipment tracking.

Differentiator

Problem solved

Functional benefit

Brands

• BrokerWare: Automated transportation management software (TMS) designed for freight brokers, supporting truckload, LTL, intermodal, drayage, air, rail, and parcel shipments. Includes features for quoting, booking, dispatching, tracking, invoicing, and reporting.
• BrokerWare TMS
• ShipMind
• VelocityView
• Freight Bazaar
• Freight Fusion
• 3PL University
• 3PL Support
• 3PL Live Sessions

Products and services

• BrokerWare TMS Cloud-based Transportation Management System for freight brokers supporting Truckload, LTL, Intermodal, Drayage, Air, Rail, and Parcel modes with rating, booking, dispatching, tracking, invoicing, reporting, and 100+ LTL carrier integrations.
• ShipMind AI/automation engine inside BrokerWare that handles the full load lifecycle — rating, dispatching, tracking, and invoicing — for freight brokers.
• Freight Bazaar Digital freight matching capability within BrokerWare that allows brokers to source capacity and connect with carriers for load opportunities.
• Freight Fusion Integration and capacity sourcing module within BrokerWare for connecting with external partners, carriers, and digital freight marketplaces.
• VelocityView Fully customizable workspace/dashboard inside BrokerWare TMS that lets brokers configure their own workflow layout and eliminate navigation overhead.

Quantifiable outcome

• Processed 1700 shipments on a Saturday by a single user using ShipMind Automation

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability17 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• ChaincoreTechnology or Integration · 13 April 2026New integration with Chain to power AI-driven logistics operations. At the core of the integration is Chain's Autopilot, an AI-powered operations agent that automates repetitive workflows such as tracking and booking to ensure systems stay in sync while reducing the burden on operations teams.
• Convoy Platform (DAT Freight & Analytics)coreTechnology or Integration · 28 October 2025Integration gives BrokerWare TMS users the ability to automate the booking process using the Convoy Platform, including automated carrier negotiation, vetting, GPS load tracking, status updates, document management, and payment. The Convoy Platform empowers brokers and carriers with intelligent freight matching and trusted, verified capacity at scale.
• ShiplifycoreTechnology or Integration · 15 October 2025Strategic integration with 3PL Systems' BrokerWare platform to enhance transparency in less-than-truckload (LTL) shipments. The integration enables real-time identification of costly accessorials at the quote stage, reducing billing disputes and protecting margins.
• HighwaycoreTechnology or Integration · 17 April 2023Strategic partnership to enhance transparency and remove friction from carrier onboarding and monitoring processes. Highway's Carrier Identity Engine helps address risk and friction between brokers and carriers, tackling fraud and double brokering while supplying brokers with comprehensive data on carrier equipment. Provides visibility into 280,000+ carriers across North America.
• DAT LoadboardcoreTechnology or IntegrationDAT Loadboard integration allows users to post loads, source capacity, and sync shipment data. Integration includes pickup/drop time posting, automated removal when loads are covered, and update capabilities.
• Triumph Rate Intelligence (formerly Greenscreens.AI)coreTechnology or IntegrationRate intelligence integration providing Lane Rate Predictions, Verified Buy Rate, and Market Rate data to help brokers optimize carrier selection and pricing decisions.
• Carrier Integrations (100+ carriers)coreTechnology or IntegrationOver 100+ LTL carriers integrated into BrokerWare. Includes 90+ LTL carriers through API and Electronic Dispatch. Carriers include major providers like FedEx Freight, Old Dominion, SAIA, Estes, and many regional carriers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turvo: Cloud-native TMS purpose-built for brokers, 3PLs, and shippers. Direct competitor to BrokerWare in the freight broker TMS segment with collaborative workflow and modern UX emphasis.
• Aljex Software: Long-standing TMS and freight broker software vendor serving small and mid-sized brokers. Closely comparable to 3PL Systems in niche focus, customer profile, and feature set.
• Axon Software: Brokerage and 3PL TMS offering load management, accounting, and carrier integrations. Overlaps with BrokerWare on core freight broker operational workflows.

Broad incumbents

• McLeod Software: Established enterprise TMS vendor serving large truckload brokers, LTL carriers, and 3PLs. A broader incumbent offering but with significant overlap in the broker TMS segment that 3PL Systems targets.
• MercuryGate International: Mid-market and enterprise TMS suite for shippers, brokers, and 3PLs with strong multi-modal capabilities. Competes with BrokerWare for broker and 3PL accounts, especially at the upper end of the market.
• Descartes Systems Group: Global logistics technology provider with TMS, customs, and visibility offerings including the Visual Logistics brokerage suite. Broad incumbent competing for broker and 3PL software spend.
• Oracle Transportation Management: Enterprise TMS module within Oracle's supply chain suite. Represents the larger-suite incumbent that brokers and shippers may choose over point solutions like BrokerWare.
• Uber Freight: Large-scale digital freight brokerage and managed transportation provider with proprietary TMS-style technology. Represents scaled competition for enterprise broker accounts.

Emerging players

• Tailwind TMS: Cloud TMS for freight brokers emphasizing ease of use and integrations. Comparable in size and target customer to 3PL Systems, with overlapping broker-automation feature set.
• Loadsmart: Digital freight marketplace and brokerage with embedded TMS-style technology. Overlaps with BrokerWare on broker workflow automation and capacity sourcing, with additional asset-backed capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3PL Systems