Convoy Platform
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Convoy Platform does
Convoy Platform is a neutral, AI-driven digital freight marketplace that connects freight brokers and third-party logistics providers with owner-operators and small carriers for full truckload (FTL) matching across dry van, reefer, and flatbed equipment. The platform automates load posting, carrier matching, 24/7 bid negotiation, real-time risk and safety assessment, GPS-based shipment tracking with five-minute status updates, digital document management (BOLs, POD), and carrier payouts. Its core technology stack is built around machine learning pricing models trained on real-time market bid data, which enable automated negotiation while letting brokers retain broker-of-record status and set maximum pay thresholds. The platform is delivered through a free self-serve mobile app for carriers, a web portal, and native integrations with 35+ transportation management systems including AscendTMS, McLeod, Turvo, and MercuryGate.
Convoy Platform firmographics
Firmographics- Name
- Convoy Platform
- Legal name
- DAT Freight Tech, LLC
- Website
- https://convoy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Convoy Platform industry classification
Industry- Product category
- Digital Freight Marketplace
- NAICS
- Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Shipper-Carrier Direct Contracting Networks (TLAEAJAC)
- akta.pro secondary industries
- Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
Keywords
Where Convoy Platform is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Convoy Platform business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Broker Transaction Fees: Brokers pay a transaction fee only when loads are digitally booked and delivered through the platform. Loads are posted to the platform at no charge, and brokers only pay upon successful matching and shipment completion.
- QuickPay Processing Fees: The platform facilitates QuickPay payouts on behalf of brokers and earns fees from carriers choosing fast payment options: 1% for two-day payment (with discounts available), 1.75% for same-day payment (with discounts), and non-discounted rates of 2% (two-day) and 3.5% (same-day) for those not qualifying for discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free carrier platform with optional QuickPay acceleration |
| Transaction based/ take rate | Pay-as-you-go | Broker pay-per-delivery model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Convoy Platform product offering
Product offeringCore offering
Convoy Platform is a digital freight marketplace operated by DAT Freight Tech, LLC that connects freight brokers with owner-operators and small carriers for full truckload freight matching. The platform automates load posting, AI-powered carrier matching and bid negotiation, real-time GPS tracking, digital document management, and payment facilitation (including QuickPay). Carriers access the marketplace through a free mobile app, while brokers integrate via 35+ transportation management systems or direct enterprise onboarding.
Product overview
The Convoy Platform is a digital freight marketplace operated by DAT Freight Tech, LLC, consisting of two primary product components: the Convoy Platform (a web-based marketplace for brokers to post loads and access automated matching) and the Convoy App (a free mobile application for carriers to find, bid, and book loads). The platform integrates with over 30 transportation management systems (TMS) including AscendTMS, McLeod Software, and others, enabling automated load syncing, bid negotiation, carrier vetting, GPS tracking, document management, and payment facilitation through its QuickPay feature. Following DAT's acquisition of the platform in July 2025, it operates as a complementary product alongside DAT One, with both platforms designed to work together to give brokers and carriers more options for freight matching and execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Convoy Platform A web-based digital freight marketplace built exclusively for freight brokers and trusted carriers to match and execute full truckload freight. It automates load matching, bid negotiations, carrier vetting, GPS tracking, document management, and payments through TMS integrations, while brokers retain broker-of-record status.
- Convoy App A free iOS and Android mobile application for owner-operators and small carriers to view, bid on, and book full truckload loads 24/7. Provides instant access to freight from verified brokers, GPS fleet tracking, digital BOL submission, detention and lumper code requests, and QuickPay payment options.
- QuickPay A payment facilitation service that enables carriers to receive payouts faster than standard 30-day broker terms. Offers same-day payment (within 8 hours) at a 1.75% fee and two-day payment at a 1% fee, with discounted rates available when carriers meet app-use requirements such as location tracking and document uploads.
Quantifiable outcome
- 24/7 automated carrier matching and negotiation eliminating manual workflows
- +3 more outcomes
Companies that use Convoy Platform
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Convoy Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability5 records
Feature7 records
Convoy Platform partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and minor.
- AscendTMScoreDAT has integrated the Convoy technology stack into the AscendTMS transportation management platform, making advanced digital freight matching capabilities available to freight brokers and carriers. The integration functions as a digital bridge that automates load matching, negotiations, and payments between brokers and carriers.
- DAT Freight & AnalyticscoreDAT Freight & Analytics acquired the Convoy Platform from Flexport in July 2025. The acquisition accelerates DAT's vision of a smarter, automated freight marketplace by combining DAT's scale and network with Convoy Platform's technology. The platform is now fully operational within DAT's ecosystem, integrated into AscendTMS.
- FlexportminorFlexport initially acquired the Convoy Platform technology in 2023 when Convoy Inc. ceased operations. Flexport launched the Convoy Platform as a neutral freight marketplace before selling it to DAT in July 2025. Flexport continues as a customer of DAT after the sale.
- McLeod SoftwarecoreMcLeod Software TMS integration with Convoy Platform enables automated freight operations for brokers. Case study customer Grane Logistics Express uses this integration to reduce costs and improve efficiency.
- 3GtmscoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- 3PL SystemscoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- AljexcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- AlvyscoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Banyan TechnologycoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- BrokerProcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- EZ LoadercoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Freight Management SystemscoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- G2coreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- MintcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- ITS DispatchcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- KeypointcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- LoadStop TMScoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- LogisticallycoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- MasterycoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- MercuryGatecoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- MVMcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- NTCS SoftwarecoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Port TMScoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- PrimuscoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Quantum EdgecoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- RevenovacoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Rose RocketcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- ShipwellcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Strategy SystemscoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- SunnybrookcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Tai SoftwarecoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- TMWcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- Transport ProcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- TurvocoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
- UltraShipcoreTMS integration partner supported by Convoy Platform for automated load posting and matching workflow.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Convoy Platform competitors and assessment
Company assessmentOthers
- Rose Rocket: Modern TMS for mid-market brokers and 3PLs that natively integrates with Convoy Platform. Listed as a TMS integration partner, the relationship is symbiotic; however, Rose Rocket is also adjacent competitor because TMS platforms increasingly embed their own marketplace features.
- Turvo: Cloud TMS for brokers and 3PLs, integrated with Convoy Platform for automated load matching. As with Rose Rocket, functions primarily as a partner ecosystem but represents a long-term risk as TMS platforms add native carrier-sourcing capabilities.
Direct peers
- Loadsmart: AI-driven digital freight marketplace and broker serving shippers and carriers across truckload and intermodal. Direct competitor with similar machine-learning pricing/matching capabilities and a focus on automating broker workflows.
- Truckstop.com: Long-standing digital load board and freight marketplace connecting carriers with brokers and shippers for spot and contract freight. Competes head-to-head with Convoy Platform for carrier and broker adoption, with overlapping FTL/reefer/flatbed coverage and similar transaction-based monetization.
- 123Loadboard: Subscription load board for carriers and brokers offering spot and contract freight matching, mileage tools, and carrier compliance features. Direct competitor on the basic digital marketplace layer, with similar carrier/broker personas and transaction revenue model.
Broad incumbents
- RXO (RXO Connect): Large third-party logistics provider whose RXO Connect platform connects brokers and carriers digitally for spot truckload. Comparable shipper/broker/carrier audience and digital-matching strategy, backed by larger balance sheet and brokerage scale.
- CH Robinson (Navisphere Carrier Match): Largest US third-party logistics broker with a digital carrier-matching platform inside Navisphere TMS. Competes with Convoy for automated spot load coverage, but at vastly larger scale and with proprietary brokerage authority Convoy deliberately avoids.
- Uber Freight: Digital freight brokerage and marketplace spun out of Uber, operating a managed transportation platform plus carrier marketplace. Overlaps with Convoy on broker-side automation and shipper-direct matching at enterprise scale.
- DAT One (DAT Freight & Analytics): Sister product within DAT Freight & Analytics and the largest spot freight load board in North America. Serves the same shipper/broker/carrier ecosystem with broader (manual + automated) matching, and is explicitly positioned alongside Convoy Platform rather than as a competitor—making it the most relevant peer for overlap in capacity, data, and audience.
Emerging players
- NEXT Trucking: Digital freight marketplace focused on drayage, intermodal, and oversize/flatbed freight with an app-based carrier experience. Comparable in mobile-first carrier onboarding and broker matching, though specialized in port and intermodal rather than full truckload.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Convoy Platform social profiles
Digital presenceConvoy Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convoy Platform leadership team
Management profileNumber of profiles
Convoy Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convoy Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convoy Platform
What does Convoy Platform do?
Convoy Platform is a digital freight marketplace operated by DAT Freight Tech, LLC that connects freight brokers with owner-operators and small carriers for full truckload freight matching. The platform automates load posting, AI-powered carrier matching and bid negotiation, real-time GPS tracking, digital document management, and payment facilitation (including QuickPay). Carriers access the marketplace through a free mobile app, while brokers integrate via 35+ transportation management systems or direct enterprise onboarding.
Is Convoy Platform a public or private company?
Convoy Platform is a private company. It is classified as corporate owned and is currently operating.
When was Convoy Platform founded?
Convoy Platform was founded in 2015. It employs 501 to 1,000 people.
Where is Convoy Platform based?
Convoy Platform is headquartered in Seattle, United States, in the North America region.
How does Convoy Platform make money?
Two revenue lines are on record. Broker Transaction Fees are the primary driver. The others are quickPay Processing Fees.
Who are Convoy Platform's main competitors?
Others on record are Rose Rocket and Turvo. Direct peers are Loadsmart, Truckstop.com and 123Loadboard. Broad incumbents are RXO (RXO Connect), CH Robinson (Navisphere Carrier Match), Uber Freight and DAT One (DAT Freight & Analytics). NEXT Trucking is listed as an emerging player.
Does Convoy Platform have an API?
No public API is recorded for Convoy Platform.
What industry is Convoy Platform in?
Convoy Platform's product category is Digital Freight Marketplace. Its primary akta.pro industry code is TLAEAJAC, Shipper-Carrier Direct Contracting Networks, with a secondary code of TLAEAJAD, Carrier Sales & Capacity Sourcing Platforms. Its NAICS code is 48851 and its SIC code is 4731.