Indie Seguros
Indie Seguros is a Lisbon-based, ASF-licensed insurance intermediary that distributes Professional Liability and Accident insurance via an API-first embedded-insurance platform, serving digital marketplaces and platforms across Portugal and Spain.
- Company typePrivate
- Founded2020
- HeadquartersLisboa, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Indie Seguros does
Indie Seguros (legal entity: Indie - Mediação de Seguros, Lda) is a Lisbon-based insurance intermediary that operates an API-first embedded-insurance distribution platform. Founded in September 2020 and registered with Portugal's insurance supervisor ASF (registration 420563256) and trade body APROSE, the company is authorized to broker both Non-Life and Life insurance and currently operates in Portugal and Spain.
The company's core products are an Embedded Insurance Platform, Professional Liability Insurance, and Accident Insurance, distributed via APIs that integrate into third-party digital platforms and marketplaces. Underlying technology consists of a usage-based and pay-as-you-go pricing engine that connects digital platforms to a multi-carrier network including Allianz, Generali, MetLife, April, Berkley, Caravela, Innovarik, and Real. Indie's customers are platform businesses — disclosed integrations include OSCAR (marketplace), My Care Force (care services), and 360 Hyper (e-commerce/logistics) — meaning Indie monetizes through commission economics on premiums generated within these host platforms rather than direct consumer distribution.
Indie's business model is B2B2B/B2B2C intermediation: the company earns brokerage commission on insurance products underwritten by its carrier partners and sold through integrated digital flows. Pricing is usage-based or pay-as-you-go at the integration level, with custom enterprise pricing for larger platform partners. The company has received non-dilutive funding via Portugal's Plano de Recuperação e Resiliência (PRR) financed by the EU's NextGenerationEU program. No revenue, headcount, funding round size, or management team details are disclosed in the available data.
Indie Seguros firmographics
Firmographics- Name
- Indie Seguros
- Legal name
- Indie - Mediação de Seguros, Lda
- Website
- https://indie.pt
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Indie Seguros is a Lisbon-based, ASF-licensed insurance intermediary that distributes Professional Liability and Accident insurance via an API-first embedded-insurance platform, serving digital marketplaces and platforms across Portugal and Spain.
- Ownership category
- akta.pro rank
Indie Seguros industry classification
Industry- Product category
- Embedded Insurance Distribution
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Embedded Insurance Distribution & Premium Financing (FSAGALAF), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Indie Seguros is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Indie Seguros business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Embedded Insurance Distribution: Revenue generated through embedding insurance products into partner platforms and marketplaces. They collaborate with insurers to create tailored policies, integrate via API, and provide instant coverage. Earnings likely come from commissions or fees on insurance products distributed through their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Indie Seguros product offering
Product offeringCore offering
Indie Seguros is an insurance intermediary that builds an API platform enabling digital platforms and marketplaces to embed insurance coverage seamlessly. It collaborates with leading insurers (Allianz, Generali, MetLife, April, Berkley, Caravela, Innovarik, Real) to source and tailor policies, then distributes Professional Liability and Accident Insurance as real-time, per-transaction coverage to platform end users across Portugal and Spain.
Product overview
Indie Seguros operates as an embedded insurance platform with a modular architecture. The core offering is the Embedded Insurance Platform (API), which allows platforms and marketplaces to embed real-time, customizable insurance coverage directly into their user experience. The platform distributes two primary insurance products: Professional Liability Insurance and Accident Insurance, both of which are integrated through the API and delivered as instant, transaction-based coverage. The company collaborates with insurance providers (Allianz, April, Berkley, Caravela, Generali, Innovarik, MetLife, Real) to source and tailor policies to platform-specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Liability Insurance Insurance coverage distributed through Indie's API that protects service providers and customers' assets during every transaction on partner platforms and marketplaces, ensuring protection whenever users buy services through the platform.
- Accident Insurance Insurance solutions for individuals performing tasks or services through partner platforms, offering tailored protection for every interaction and covering users against accidents.
- Embedded Insurance Platform API-based insurance distribution platform that enables digital platforms and marketplaces to integrate customizable, real-time insurance coverage into their services. It collaborates with insurance providers to source policies tailored to platform needs and delivers instant coverage per transaction under a white-label model.
Quantifiable outcome
- Transformed risk management for OSCAR, freeing resources previously allocated to cover potential liabilities
- +1 more outcomes
Companies that use Indie Seguros
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Indie Seguros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Indie Seguros partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AllianzcoreLeading global insurance provider partnership. Allianz provides insurance products that are integrated through Indie Seguros' API platform, enabling coverage for platform transactions.
- AprilcoreInsurance provider partnership for embedded insurance solutions. April products integrated via Indie API for real-time coverage.
- BerkleycoreInsurance provider partner offering coverage products integrated through Indie Seguros' API distribution platform.
- CaravelacoreInsurance provider partnership enabling specialized coverage products for platform integrations.
- GeneralicoreMajor international insurance group partnership providing comprehensive insurance products for platform distribution.
- InnovarikcoreInsurance technology partner offering innovative coverage solutions integrated through Indie Seguros API.
- MetLifecoreGlobal insurance provider partnership for life and supplemental insurance products integrated into platform ecosystems.
- RealcoreInsurance provider partner providing coverage products through Indie Seguros' embedded insurance platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Indie Seguros competitors and assessment
Company assessmentDirect peers
- Qover: Belgian-headquartered embedded insurance platform offering API-based insurance distribution across Europe. Directly competes with Indie Seguros in the same product category (embedded insurance distribution via API), serving similar digital platform and marketplace customers with similar solutions.
- Cover Genius: Global embedded insurance platform (XCover) that distributes insurance products via APIs to digital platforms and marketplaces. Directly comparable to Indie Seguros in business model (API-first embedded distribution), target customers (platforms/marketplaces), and core product (transaction-level coverage).
Emerging players
- Zego: UK-based insurtech providing flexible, usage-based insurance for the gig economy and platform-based workers. Comparable to Indie Seguros in serving platform-based service providers with embedded coverage, though Zego operates its own underwriting capacity versus Indie's intermediary model.
- Bdeo: Madrid-based insurtech providing visual intelligence and claims automation for insurance. Comparable as a Spanish/Iberian insurtech serving insurance carriers and distributors, though focused on the claims and underwriting workflow rather than distribution.
- Trov: API-based on-demand insurance platform enabling embedded insurance distribution for digital partners. Comparable to Indie Seguros in offering white-label, transaction-level insurance products via APIs to platforms and digital businesses.
Others
Regional players
- Inclam: Portuguese digital insurance broker focused on embedded insurance for digital platforms. Directly comparable as a regional peer operating in the same geography (Portugal) with similar technology-enabled insurance distribution, though with a different vertical focus.
Broad incumbents
- WeFox: European digital insurance platform offering broker enablement and consumer-facing insurance distribution. Comparable as a broader insurtech incumbent operating in Europe with a technology-driven distribution model, though serving a wider customer base including end consumers.
- Lemonade: Public digital insurance carrier using AI-driven underwriting and mobile-first distribution. Comparable as a digital-first insurance player disrupting traditional insurance through technology, though operating as a direct carrier rather than an intermediary.
- Bought By Many: UK-based digital insurance broker (now Many Pets and other verticals) using data and technology to deliver specialized insurance products. Comparable as a tech-enabled insurance intermediary disrupting traditional insurance distribution, though focused on consumer-facing rather than platform-embedded distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Indie Seguros social profiles
Digital presenceIndie Seguros compliance and trust
Trust signalCompliance2 records
Indie Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indie Seguros leadership team
Management profileNumber of profiles
Indie Seguros funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indie Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indie Seguros
What does Indie Seguros do?
Indie Seguros is an insurance intermediary that builds an API platform enabling digital platforms and marketplaces to embed insurance coverage seamlessly. It collaborates with leading insurers (Allianz, Generali, MetLife, April, Berkley, Caravela, Innovarik, Real) to source and tailor policies, then distributes Professional Liability and Accident Insurance as real-time, per-transaction coverage to platform end users across Portugal and Spain.
Is Indie Seguros a public or private company?
Indie Seguros is a private company. It is classified as unknown and is currently operating.
When was Indie Seguros founded?
Indie Seguros was founded in 2020. It employs 1 to 10 people.
Where is Indie Seguros based?
Indie Seguros is headquartered in Lisboa, Portugal, in the Europe region.
How does Indie Seguros make money?
One revenue line is on record: embedded Insurance Distribution.
Who are Indie Seguros's main competitors?
Direct peers on record are Qover and Cover Genius. Emerging players are Zego, Bdeo and Trov. wakelet is listed as an others. Inclam is listed as a regional player. Broad incumbents are WeFox, Lemonade and Bought By Many.
Does Indie Seguros have an API?
Yes. Indie Seguros provides a real-time, customizable API that enables platforms and marketplaces to embed insurance coverage seamlessly. The API allows instant, real-time coverage for every transaction, supports tailored insurance policies, and integrates insurance into digital platforms with minimal effort. The company positions itself as an API-first insurance platform targeting platforms and marketplaces.
What industry is Indie Seguros in?
Indie Seguros's product category is Embedded Insurance Distribution. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 524210 and its SIC code is 6411.