Allytics
Allytics is a Redmond-based B2B marketing agency serving enterprise technology firms, particularly Microsoft partners, through AI-powered predictive targeting (APT), campaign modules (ABM, webinars, events), and full-service strategy, content, creative, and web development.
- Company typePrivate
- Founded2005
- HeadquartersRedmond, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Allytics does
Allytics is a privately held B2B marketing agency founded in 2005 and headquartered in Redmond, Washington, employing 51-100 people. The firm serves enterprise technology companies, with a pronounced concentration in the Microsoft partner ecosystem, providing strategy, content, creative, web development, and program management services alongside AI-enabled demand generation campaigns.
The company's core proprietary technology is the Allytics Predictive Targeting (APT) engine, an AI-powered hypertargeting system composed of three sub-modules: TwinTarget (look-alike firmographic analysis), IntentMap (real-time intent and keyword signals), and SignalSense (organizational trigger analysis such as leadership changes, M&A, and awards). APT powers productized campaign modules including ABM Accelerator, APT Webinar (with tiered packages guaranteeing 200-300 Intelligence Qualified Leads, or IQLs), and EventBooster, plus a dedicated Partner of the Year Award submission service that has produced over 100 entries for more than 20 partners. The Tech Perspectives platform extends the firm's footprint into vendor-neutral thought leadership, targeting over 50,000 tech leaders across AI & ML, Data & Analytics, and Business Applications.
Allytics monetizes primarily through professional services engagements supplemented by outcome-priced campaign packages on multi-year contracts. GTM is direct enterprise sales supplemented by an AI Marketing Success Workshop used as a top-of-funnel engagement. The customer base features enterprise logos such as Microsoft, Dell Technologies, Commvault, Veeam, Barracuda, DocuSign, and Avanade, with Microsoft co-sell activity representing a disproportionate share of visible case studies. Leadership is founder-led: Neil Sturgeon (Founder & CEO, former Microsoft), Dunya Riechelson (President), Robert Doi (Vice President), and Jeff Wells (Vice President, promoted May 2026).
Allytics firmographics
Firmographics- Name
- Allytics
- Legal name
- Allytics
- Website
- https://allytics.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Allytics is a Redmond-based B2B marketing agency serving enterprise technology firms, particularly Microsoft partners, through AI-powered predictive targeting (APT), campaign modules (ABM, webinars, events), and full-service strategy, content, creative, and web development.
- Ownership category
- akta.pro rank
Allytics industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)
- akta.pro secondary industry
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where Allytics is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Allytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Managed Marketing Campaigns: Allytics provides fully managed AI-powered marketing campaigns including APT Webinars (200-300 guaranteed IQLs), EventBooster, and ABM Accelerator programs. These are white-glove, end-to-end campaign services combining narrative best practices with audience hypertargeting and intent data.
- Marketing Services: Full-service marketing firm offering business strategy, marketing and content, creative and design, web and app development, program management, and AI marketing workshops. Revenue generated from project-based and retainer-style professional service engagements.
- Partner of the Year Award Services: Specialized service helping technology companies craft compelling Partner of the Year award submissions. Includes infographics, snackable videos, and mini case studies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Essential leads package - 200 guaranteed IQLs |
| Outcome Based/ Performance | Multi-year contract | Select leads package - 300 guaranteed IQLs |
| Outcome Based/ Performance | Multi-year contract | Premium leads package - 300 premium IQLs |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Allytics product offering
Product offeringCore offering
Allytics is a full-service B2B marketing agency that delivers AI-powered predictive targeting campaigns and end-to-end marketing services for enterprise technology companies. Its core commercial offerings are the Allytics Predictive Targeting (APT) engine and its associated campaign modules (ABM Accelerator, APT Webinar, EventBooster), which produce guaranteed Intelligence Qualified Leads (IQLs) on outcome-based contracts. Underpinning these are professional service lines covering business strategy, marketing and content, creative and design, web and app development, program management, and the Partner of the Year Award submission service.
Product overview
Allytics is a B2B marketing agency offering a unified platform (Allytics Predictive Targeting) with specialized campaign modules including ABM Accelerator, APT Webinar, and EventBooster. These products use AI-powered hypertargeting to deliver Intelligence Qualified Leads. The company also provides comprehensive marketing services spanning business strategy, marketing and content, creative and design, web and app development, and program management, along with specialized offerings like the AI Marketing Workshop and Differentiation Services.
Differentiator
Problem solved
Functional benefit
Brands
- Allytics Predictive Targeting (APT): AI-powered lead hypertargeting engine that powers successful digital campaigns by helping reach the right audience with the right message at the right time.
- ABM Accelerator
- APT Webinar Campaigns
- EventBooster
- Partner of the Year Award
- Allytics Differentiation Services (ADS)
- AI Marketing Success Workshop
- Tech Perspectives
Products and services
- Allytics Predictive Targeting (APT)
Quantifiable outcome
- Higher conversion rates through high-propensity lead targeting
- +3 more outcomes
Companies that use Allytics
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Allytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Allytics partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Allytics competitors and assessment
Company assessmentBroad incumbents
- 6sense: Large-scale B2B revenue intelligence and ABM platform using intent data and predictive analytics. Comparable to Allytics' APT/IntentMap capabilities but at significantly greater scale, capital base, and product breadth.
- Demandbase: Enterprise ABM platform combining account intelligence, advertising, and sales orchestration. Comparable in delivering AI-driven targeting and pipeline outcomes, but operating at materially greater scale than Allytics.
- ZoomInfo: Public B2B intelligence platform providing intent data, contact data, and workflow tools. Comparable to Allytics' use of intent and firmographic data, though ZoomInfo operates a data-vendor model rather than managed services.
Direct peers
- Madison Logic: ABM platform and services provider for enterprise B2B marketers, combining intent data, audience targeting, and campaign activation. Closely comparable to Allytics' APT/AEO/EventBooster offerings for tech CMOs.
- Ironpaper: B2B marketing agency and HubSpot partner delivering demand generation, ABM, and content services for technology and SaaS companies. Comparable in client mix, AI-driven demand programs, and managed-campaign delivery.
- Gravity Global: B2B and complex sale marketing agency combining strategy, creative, and content with intent data and ABM. Directly comparable to Allytics in serving enterprise tech clients with AI-informed targeting.
- Heinz Marketing: B2B marketing agency focused on technology and SaaS companies, offering demand generation, ABM, and sales enablement services. Directly comparable to Allytics in client mix, service model, and technology-vertical specialization.
- MRP (MRP Prelytics): B2B marketing technology and services firm specializing in ABM, intent, and demand generation for enterprise technology clients. Closely comparable to Allytics in ABM-led, outcome-priced delivery for tech CMOs.
- DemandGen International: B2B demand generation agency serving enterprise technology clients with content, ABM, and integrated campaign services. Comparable to Allytics in client base, campaign-led service offering, and outcome-oriented delivery.
- DWA (Dixon Walter Associates): B2B tech marketing agency offering digital, ABM, content, and event services for enterprise technology vendors. Comparable to Allytics in serving Microsoft-ecosystem and enterprise tech buyers with managed marketing campaigns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Allytics social profiles
Digital presenceAllytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allytics leadership team
Management profileNumber of profiles
Profiles4 records
Allytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allytics
What does Allytics do?
Allytics is a full-service B2B marketing agency that delivers AI-powered predictive targeting campaigns and end-to-end marketing services for enterprise technology companies. Its core commercial offerings are the Allytics Predictive Targeting (APT) engine and its associated campaign modules (ABM Accelerator, APT Webinar, EventBooster), which produce guaranteed Intelligence Qualified Leads (IQLs) on outcome-based contracts. Underpinning these are professional service lines covering business strategy, marketing and content, creative and design, web and app development, program management, and the Partner of the Year Award submission service.
Is Allytics a public or private company?
Allytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allytics founded?
Allytics was founded in 2005. It employs 51 to 100 people.
Where is Allytics based?
Allytics is headquartered in Redmond, United States, in the North America region.
How does Allytics make money?
Three revenue lines are on record. Managed Marketing Campaigns are the primary driver. The others are marketing Services and partner of the Year Award Services.
Who are Allytics's main competitors?
Broad incumbents on record are 6sense, Demandbase and ZoomInfo. Direct peers are Madison Logic, Ironpaper, Gravity Global, Heinz Marketing, MRP (MRP Prelytics), DemandGen International and DWA (Dixon Walter Associates).
Does Allytics have an API?
No public API is recorded for Allytics.
What industry is Allytics in?
Allytics's product category is B2B Marketing Services. Its primary akta.pro industry code is FSAEAMAN, B2B Channel Partners & Referral Agencies (Cross-Industry Referral), with a secondary code of BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7311.