Magnetic 3D
Magnetic 3D is a privately held New York-based provider of autostereoscopic (glasses-free) 3D display hardware and Hypervue content-creation software, serving enterprise customers in experiential venues, aerospace and defense, healthcare, digital signage, retail, and education for nearly 20 years.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magnetic 3D does
Magnetic 3D (legal entity Magnetic Media Holdings, Inc.) is a privately held New York-based company that has specialized in autostereoscopic (glasses-free) 3D display technology for nearly two decades. The company develops proprietary display hardware organized into the Wildfire Series of multi-viewer displays and the Emersa Series of single-viewer displays, built around custom lenticular lenses optically bonded to LCD panels and supported by embedded FPGAs that perform real-time multiview rendering from 9-Tile or SBS source formats. Magnetic 3D also sells Hypervue, a content creation software platform with a commercially available plugin for Unity ($249/month subscription) and forthcoming plugins for Unreal Engine and Blender. Supporting service offerings include Anamorphic LED installations, projection mapping, and a glasses-based 3D option for environments where autostereoscopic hardware is not deployed.
The company operates a hybrid revenue model combining hardware display sales (quote-based enterprise pricing), software subscriptions (Hypervue), and professional services for content creation, integration, and partner enablement. Distribution occurs through direct enterprise sales, a channel partner program targeting systems integrators, AV consultants, and digital signage network operators, e-commerce for software, and an SEC-approved equity crowdfunding investment portal. The customer base spans multiple verticals including experiential and cultural venues, aerospace and defense, healthcare, digital signage and DOOH, retail, hospitality, and education, with named deployments at The Lab @ Rockwell Group, Preccelerator, Cross River Network, CMS Communications (Varian), and ProntoTV.
Magnetic 3D protects its technology with more than 100 patents and a worldwide license to the Philips 3D Portfolio held since August 2012. The company is venture-backed, having received a seed round from Tim Draper and Draper Associates in November 2023. Headcount is reported at 11–50, with a leadership team that combines broadcast industry backgrounds (former executives at ABC/Disney, CBS, NBC, IMAX, and SONY Pictures), digital signage operating experience, defense-sector expertise (former Chief of Advanced Tech at Lockheed Martin), and immersive-technology credibility (former first hire at Oculus VR/Meta).
Magnetic 3D firmographics
Firmographics- Name
- Magnetic 3D
- Legal name
- Magnetic Media Holdings, Inc.
- Website
- https://magnetic3d.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnetic 3D is a privately held New York-based provider of autostereoscopic (glasses-free) 3D display hardware and Hypervue content-creation software, serving enterprise customers in experiential venues, aerospace and defense, healthcare, digital signage, retail, and education for nearly 20 years.
- Ownership category
- akta.pro rank
Magnetic 3D industry classification
Industry- Product category
- Autostereoscopic 3D Display Technology
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industries
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
Keywords
Where Magnetic 3D is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magnetic 3D business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Display Sales: Sale of proprietary glasses-free 3D displays including Wildfire Series (multi-viewer) and Emersa Series (single-viewer) for professional AV, digital signage, retail, hospitality, healthcare, education, and immersive environments.
- Software Subscriptions (Hypervue): Subscription-based software licensing for Hypervue content creation tools. Monthly and annual subscription options starting at $249/month with 2-week free trial.
- Professional Services & Integration: Technical support, training, content creation support, deployment expertise, and integration services for channel partners and enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hypervue for Unity - Monthly Subscription |
| Subscription | Annual | Hypervue for Unity - Annual Subscription |
| Unit Pricing | Multi-year contract | Enterprise Hardware Displays |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Magnetic 3D product offering
Product offeringCore offering
Magnetic 3D designs and sells proprietary autostereoscopic (glasses-free) 3D display hardware — the Wildfire Series multi-viewer and Emersa Series single-viewer — that deliver holographic depth and stereoscopic 3D without glasses or VR headsets. The company pairs these displays with Hypervue content creation software (a Unity plugin is available; Unreal and Blender plugins are forthcoming), anamorphic LED and projection mapping services, and a channel partner program serving retail, hospitality, healthcare, education, aerospace, defense, and digital-out-of-home verticals.
Product overview
Magnetic 3D offers a unified glasses-free 3D platform comprising proprietary display hardware, professional software solutions, and AI-driven content creation workflows. The core hardware portfolio includes the Wildfire Series (multi-viewer displays for public/professional environments) and Emersa Series (single-viewer displays for individual applications). The software ecosystem centers on Hypervue, with plugins for Unity (available), Unreal Engine (forthcoming), and Blender (planned) that enable content creation for glasses-free 3D displays. Supporting service offerings include Anamorphic LED (forced-perspective LED installations) and Projection Mapping (architectural surface projection). The platform eliminates the need for 3D glasses or VR headsets, using lenticular lens technology and FPGA-based real-time rendering to deliver autostereoscopic 3D content. A partner program enables channel deployment through systems integrators, AV dealers, and experiential agencies across retail, hospitality, healthcare, education, and digital-out-of-home verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Wildfire Series: Flagship all-in-one multiview 3D display platform delivering holographic-like effect for multiple viewers simultaneously. Ideal for public and professional environments, advertising, marketing, experiential installations, hospitality, education, healthcare, and DOOH.
- Emersa Series
- Hypervue
Products and services
- Wildfire Series Multi-Viewer Glasses-Free 3D Display Flagship all-in-one multiview glasses-free 3D display platform delivering a holographic-like immersive 3D experience to multiple viewers simultaneously without 3D glasses or VR headsets. Sold primarily through enterprise field sales and channel partners for DOOH, retail, hospitality, healthcare, education, and experiential venue deployments.
- Emersa Series Single-Viewer Glasses-Free 3D Display Single-viewer glasses-free 3D display offering the most immersive 3D viewing experience on the platform as an alternative to VR headgear and 3D/AR glasses. Targeted at 3D visualization, entertainment, gaming, simulation, geospatial, healthcare, stereo production, and image analysis use cases for individual professional users.
- Hypervue for Unity (Glasses-Free 3D Content Creation Plugin) Content creation plugin for the Unity game engine that enables developers and 3D artists to author glasses-free 3D content using a multiview camera rig, exported directly for Magnetic 3D's autostereoscopic displays. Sold as a monthly subscription from $249 with a 2-week free trial, or via annual subscription, through magnetic3d.com.
- Anamorphic LED Immersive Digital Signage Immersive digital signage service that uses forced perspective and creative distortion on flat LED displays to create dramatic three-dimensional 'pop-out' moments in high-traffic retail, outdoor advertising, entertainment, and corporate environments.
- Projection Mapping Service Immersive display service using calibrated projectors to transform physical surfaces into dynamic visual canvases for architectural integration, scalable immersive environments, and narrative-driven experiences in museums, retail, events, and cultural spaces.
- Glasses-Based 3D Solution Stereoscopic 3D service offering that uses specialized eyewear (anaglyph, polarized, or active shutter glasses) to deliver separate images to each eye, providing depth perception from any position or angle for venues and use cases where glasses-free viewing is not required.
Quantifiable outcome
- 2000% more attention vs. traditional displays
- +4 more outcomes
Companies that use Magnetic 3D
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Magnetic 3D technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Magnetic 3D partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Philips 3D PortfoliocoreMagnetic 3D is a Phillips 3D Portfolio Licensee with worldwide rights since August 1, 2012. This licensing agreement provides continuing coverage for 3D technologies under the license grant, significantly strengthening the company's intellectual property position.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Magnetic 3D competitors and assessment
Company assessmentDirect peers
- Leia Inc: Leia builds light-field (glasses-free 3D) display technology and a content/subscription platform spanning mobile, automotive, and retail. It competes head-on with Magnetic 3D in glasses-free 3D hardware and creator tools.
- Looking Glass Factory: Looking Glass Factory makes light-field and holographic glasses-free 3D displays for both consumers and enterprises, overlapping directly with Magnetic 3D's Wildfire and Emersa product lines. It is the most direct competitor in the autostereoscopic/light-field display category.
- Stream TV Networks: Stream TV Networks offers Ultra-D glasses-free 3D displays and content conversion services for digital signage and consumer electronics. It is a direct competitor in autostereoscopic hardware and DOOH applications.
- Dimenco (Leia subsidiary): Dimenco develops autostereoscopic 3D display technology and prototype monitors, including the SR (Spatial Reality) line. It is a direct peer in the B2B glasses-free 3D display market, now operating under Leia.
- Lightspace Technologies: Lightspace Technologies manufactures multi-plane, multi-view autostereoscopic 3D display modules for medical, defense, and enterprise visualization, directly comparable to Magnetic 3D's aerospace and healthcare applications.
- Realfiction: Realfiction develops mixed-reality and glasses-free 3D displays (e.g., DeepFrame) for experiential marketing, retail, and events. It targets the same DOOH and experiential use cases as Magnetic 3D's Wildfire series.
Broad incumbents
- Meta (Reality Labs / Quest): Meta's Quest headsets and Reality Labs investments represent the dominant VR/AR alternative to glasses-free 3D displays, with significantly larger capital, distribution, and developer ecosystem. It shapes the competitive ceiling for Magnetic 3D's 3D visualization and gaming use cases.
- Sony (Spatial Reality Display): Sony's ELF-SR1/SR2 Spatial Reality Displays are high-end glasses-free 3D monitors for professional 3D visualization, competing with Magnetic 3D's Emersa single-viewer line. Sony brings substantially larger scale and brand recognition.
- Acer SpatialLabs: Acer's SpatialLabs line includes glasses-free 3D laptops and stereoscopic viewers, overlapping with Magnetic 3D's single-viewer visualization use cases. As a tier-one PC OEM, Acer competes on price and channel.
Emerging players
- Holoxica: Holoxica makes holographic and glasses-free 3D displays with a focus on medical imaging, scientific visualization, and engineering. It overlaps with Magnetic 3D's healthcare and visualization segments as a smaller, specialist peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnetic 3D social profiles
Digital presenceMagnetic 3D financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnetic 3D leadership team
Management profileNumber of profiles
Profiles17 records
Magnetic 3D funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnetic 3D M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnetic 3D
What does Magnetic 3D do?
Magnetic 3D designs and sells proprietary autostereoscopic (glasses-free) 3D display hardware — the Wildfire Series multi-viewer and Emersa Series single-viewer — that deliver holographic depth and stereoscopic 3D without glasses or VR headsets. The company pairs these displays with Hypervue content creation software (a Unity plugin is available; Unreal and Blender plugins are forthcoming), anamorphic LED and projection mapping services, and a channel partner program serving retail, hospitality, healthcare, education, aerospace, defense, and digital-out-of-home verticals.
Is Magnetic 3D a public or private company?
Magnetic 3D is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magnetic 3D founded?
Magnetic 3D was founded in 2005. It employs 11 to 50 people.
Where is Magnetic 3D based?
Magnetic 3D is headquartered in New York, United States, in the North America region.
How does Magnetic 3D make money?
Three revenue lines are on record. Hardware Display Sales are the primary driver. The others are software Subscriptions (Hypervue) and professional Services & Integration.
Who are Magnetic 3D's main competitors?
Direct peers on record are Leia Inc, Looking Glass Factory, Stream TV Networks, Dimenco (Leia subsidiary), Lightspace Technologies and Realfiction. Broad incumbents are Meta (Reality Labs / Quest), Sony (Spatial Reality Display) and Acer SpatialLabs. Holoxica is listed as an emerging player.
Does Magnetic 3D have an API?
No public API is recorded for Magnetic 3D.
What industry is Magnetic 3D in?
Magnetic 3D's product category is Autostereoscopic 3D Display Technology. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its SIC code is 3827.