What Guapa BV does

Guapa BV is a Netherlands-based digital solutions partner founded in 2010, headquartered in Drachten (with origins in Leek), operating with 11-50 employees. The firm delivers e-commerce platform development, custom web applications, system integrations, and digital strategy services to ambitious brands, retailers, and B2B organizations across the Netherlands and selected DACH markets. Its technical stack centers on composable commerce architecture, headless CMS implementations (notably Prismic.io), and modern web frameworks including Next.js, with certified delivery capability on Mirakl and Magento/Adobe Commerce. Select customers include United Retail (Electroworld/De Witgoed Specialist, 150+ stores, 6+ year engagement), Tuinland, JobsRepublic, Meneer Kooi, Valyuu, and Difuzed.

The company's commercial model is built on a hybrid of project-based professional services and a recurring 'Team as a Service' (Jouw Digitale Team) offering, packaged into Core, Product, and Platform tiers with fixed monthly capacity, response commitments, and progress reporting. Go-to-market is consultative and sales-led, anchored by an initial discovery meeting, a 10-day targeted analysis, and a 90-day plan, with explicit emphasis on long-term partnerships over one-off projects. Distribution is direct enterprise and mid-market field sales with no reseller or marketplace channel; supporting marketing is content-led via the company blog, LinkedIn and Instagram presence.

Operationally, Guapa completed two acquisitions in January 2016 (360 E-commerce and Guapa Media) and has since productized its delivery model around composable commerce and integration work. There is no disclosed external funding, parent company, or institutional ownership; the firm operates as an independent private BV. No AI/ML capabilities, patents, awards, or regulatory actions are documented in the available material.

Name

Guapa BV

Legal name

Guapa BV

Website

https://guapa.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Guapa BV is a Netherlands-based digital consultancy (11-50 employees, founded 2010) that designs, builds and operates e-commerce platforms, custom web applications and integrations for enterprise and mid-market brands, delivered through project work and a recurring Team-as-a-Service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Leek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Consultancy and Development Services: Core revenue stream from providing sharp consultancy, solid development, and smart data expertise. Services include e-commerce platform development, custom web applications, system integrations, and ongoing optimization. Revenue is generated through project-based fees and ongoing retainer arrangements.
2. Team as a Service (TaaS): Dedicated development team provided as an extension of client organizations. Multidisciplinary teams with developers, architects, and project managers fully integrated into client processes, tools, and sprints. Offered in Core, Product, and Platform packages with clear monthly capacity, response times, and reporting.
3. Ongoing Optimization and Lifecycle Support: Long-term partnerships focused on continuous improvement. Includes monitoring, bug fixes, performance optimization, security patches, updates, and strategic roadmap development. Revenue generated through recurring monthly engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Guapa BV is a Dutch digital solutions partner that designs, builds, and optimizes e-commerce platforms, custom web applications, and digital products for ambitious brands, retailers, and B2B organizations. Their core offering centers on a dedicated Team as a Service model ('Jouw Digitale Team') that embeds senior multidisciplinary teams into client organizations for ongoing digital progress, complemented by specialized services in e-commerce development, composable commerce architecture, system integrations, and digital strategy. Revenue is generated primarily through professional services, managed services retainers, and recurring optimization engagements.

Product overview

Guapa BV is a digital solutions partner offering a portfolio of interconnected services organized around digital commerce and transformation. The core offering includes 'Jouw Digitale Team' (Team as a Service) providing dedicated senior digital teams for ongoing digital progress, paired with specialized development services for E-commerce Platforms (new webshops, conversions, integrations), Custom Web Applications, Composable Commerce Architecture, Digital Strategy & Execution, Websites, System Integrations, and Optimization/Lifecycle Support. Services are delivered as consultative partnerships rather than a single unified software product, with clients engaging specific service modules (e.g., e-commerce development alone, or full Team as a Service) based on their digital maturity and goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Jouw Digitale Team (Team as a Service) A dedicated senior digital team provided as an ongoing engagement for enterprise and mid-market clients. Offers fixed team composition, direct client contact with senior specialists, clear monthly capacity, and measurable progress through 90-day focused plans. Teams include developers, architects, and project managers fully integrated into client processes, tools, and sprints.
• E-commerce Platforms & Development Design, build, and optimize e-commerce environments that convert better and scale. Delivers new or rebuilt webshops, conversion optimization, ERP/PIM/payment/logistics integrations, performance and stability improvements, and ongoing post-launch optimization.
• Custom Web Applications & Platforms Custom web applications, internal tools, customer platforms, MVPs for new propositions, and API integrations built when standard software does not fit client processes and ambitions.
• Digital Strategy & Execution Discovery and problem analysis, digital roadmaps, UX/UI design, continuous development and improvement, monthly progress and result reporting, helping clients determine direction and execute on digital ambitions.
• Websites Development Custom website development using modern frameworks like Next.js with headless CMS, focused on speed, scalability, flexibility, and optimal performance and usability.
• Optimization Services Ongoing optimization partnership including monitoring, bug fixes, performance optimizations, security patches, updates, and strategic roadmaps based on KPIs and market insights.

Quantifiable outcome

• 20% increase in online traffic for Tuinland
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MiraklcoreTechnology or IntegrationGuapa is a certified partner of Mirakl, a leading e-commerce platform provider. This partnership enables Guapa to implement Mirakl's marketplace and e-commerce solutions for clients.
• Magento (Adobe Commerce)coreTechnology or IntegrationGuapa is a certified partner of Magento, enabling them to develop and maintain Magento-based e-commerce platforms. Guapa developed the Tuinland webshop on Magento 2.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vaimo: Global digital commerce agency and Adobe Commerce (Magento) partner headquartered in Stockholm with strong Benelux presence. Same target market of mid-market and enterprise retailers, same Magento/headless stack, same composable commerce positioning as Guapa — but at materially larger scale (now part of Deloitte Digital).
• Dept Agency: Large Dutch digital agency offering e-commerce platform builds, composable commerce, and digital transformation services. Overlapping customer base of ambitious brands and retailers, similar technology stack approach (headless/composable), but operates at a much larger headcount than Guapa.
• Valtech: Global digital commerce and experience agency with deep Adobe Commerce / Magento and composable commerce practices. Same target customers (retail/e-commerce), same architectural language (composable, headless, API-first), and same kind of enterprise transformation engagements — at global scale.
• Inviqa (Kin+Carta): European digital commerce consultancy and Adobe Solution partner specializing in Magento/Adobe Commerce builds, headless re-platforms, and integration work. Closely comparable offering and customer profile to Guapa, with similar Benelux/UK retailer focus.
• Elgentos: Netherlands-based e-commerce agency and Adobe Commerce specialist serving mid-market and enterprise Dutch retailers. Most direct Dutch-headquartered competitor to Guapa in terms of size, Adobe partnership status, and target customers.
• Experius: Netherlands-based digital commerce agency specializing in Magento/Adobe Commerce, Shopify, and Pimcore implementations for mid-market retailers. Same Dutch retail client base as Guapa, similar project-based and retained engagement model.

Broad incumbents

• Deloitte Digital: Big-four consulting arm with deep commerce transformation practices (including the Vaimo acquisition). Competes with Guapa for large enterprise e-commerce transformation mandates as part of a much broader digital, cloud, and consulting portfolio.
• Accenture Song: Global interactive and commerce arm of Accenture. Bids for the largest composable commerce and digital transformation programs and overlaps with Guapa on enterprise retail and consumer goods customers, with vastly greater delivery capacity and brand recognition.
• Isobar (Dentsu Creative): Global digital agency network with Dutch heritage and a commerce transformation practice. Overlaps with Guapa at enterprise retailers but operates within a much broader creative/experience portfolio rather than a focused commerce offering.
• Wunderman Thompson Commerce / VML: Global digital commerce agency network serving enterprise retailers with platform builds, loyalty, and CRM. Competes with Guapa for enterprise e-commerce RFPs but at a much larger scale and as part of a broader marketing/tech portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guapa_nl
• Instagraminstagram.com/guapa_nl
• Xx.com/Guapa_NL
• Facebookfacebook.com/guapa.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guapa BV