Collectif

What Collectif does

Collectif is a Paris-based boutique digital marketing agency (SAS COLLECTIF) operating with a team of 1-10 employees and specializing in paid acquisition — Search Engine Advertising (SEA) and Social Media Advertising (SMA) — exclusively for Shopify e-commerce brands. The agency manages campaigns across Meta Ads, Google Ads, Pinterest Ads, TikTok Ads, X Ads, Snapchat Ads, and LinkedIn Ads, and has managed more than €11M in cumulative client ad spend in 2025 across a portfolio of 150+ Shopify merchants. Approximately 75% of new clients originate from word-of-mouth referrals, indicating strong organic demand within the French and European Shopify ecosystem.

The agency's core technical differentiator is server-side tracking implementation, addressing iOS attribution loss and the broader cookie-deprecation landscape for Shopify storefronts. Complementary services include Klaviyo marketing automation and consent management via Addingwell and Didomi partnerships, positioning Collectif across the full Shopify growth stack rather than as a single-channel media buyer. The firm uses a free audit as its primary lead-generation mechanism, converting Shopify merchants into paid engagements through diagnostic work on existing ad accounts.

Collectif's revenue model is built on percentage-of-media-spend management fees on paid advertising accounts, supplemented by setup fees, server-side tracking implementation projects, and Klaviyo automation retainers. The business operates without external funding and shows no documented M&A activity, leadership changes, or geographic expansion beyond France, consistent with a specialist consultancy positioning rather than a venture-scaled agency model.

Name

Collectif

Legal name

SAS COLLECTIF

Website

https://collectifads.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Collectif is a Paris-based boutique digital marketing agency that manages paid advertising campaigns across Meta, Google, TikTok, Pinterest, X, Snapchat, and LinkedIn for 150+ Shopify e-commerce brands, with a specialization in server-side tracking and Klaviyo automation.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Paid advertising management
• Shopify marketing agency
• Server-side tracking services
• Marketing automation consulting
• E-commerce SEA SMA

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Paid Advertising Management Services: Core revenue stream from managing paid advertising campaigns (SEA/SMA) for Shopify e-commerce brands across platforms including Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, X Ads, Snapchat Ads, and LinkedIn Ads. Clients invest budgets through the agency for ad spend, and the agency charges for its management and optimization expertise.
2. Digital Training (Formation): Sale of digital training/formation products as referenced in their Conditions Générales de Ventes. Products are offered until stock is exhausted (no physical inventory) with prices indicated in euros including all taxes. Payment processed via PayPal or credit card.
3. Tracking & Analytics Services: Implementation and optimization of server-side tracking, Google Tag Manager configurations, GA4 setup, Google Merchant Center, and Google Search Console integration for Shopify stores.
4. Marketing Automation Services: Setup and management of Klaviyo marketing automation including flow configuration, segmentation, and email campaign management for customer acquisition and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Collectif is a French digital marketing agency that manages paid advertising campaigns (SEA and SMA) exclusively for Shopify e-commerce merchants across Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, X Ads, Snapchat Ads, and LinkedIn Ads. The agency also implements server-side tracking solutions (Google Tag Manager, GA4, Meta Conversion API, Consent Mode v2) and sets up Klaviyo-based email marketing automation for client retention. They manage over €11 million in annual ad spend for 150+ Shopify brands.

Product overview

Collectif is a digital marketing agency specializing in SEA (Search Engine Advertising) and SMA (Social Media Advertising) services exclusively for Shopify e-commerce merchants. The company offers a unified portfolio of advertising management services across major platforms including Google Ads, Meta Ads (Facebook/Instagram), Pinterest Ads, TikTok Ads, X Ads, Snapchat Ads, and LinkedIn Ads, complemented by server-side tracking implementation and Klaviyo-based marketing automation. The core offering consists of paid advertising management on multiple social media and search platforms, supported by technical tracking services and email marketing automation to maximize ROAS (Return on Ad Spend) for Shopify brands. The agency delivers measurable results with documented average ROAS improvements of 30% through account audits and ongoing campaign optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Meta Ads Management Social media advertising management on Meta platforms (Facebook and Instagram) for Shopify merchants, running campaigns that transform engagement and brand awareness into conversions and coordinate with Google and Pinterest efforts.
• Google Ads Management Search engine advertising campaigns on Google Ads and YouTube for Shopify merchants that capture purchase intent and convert clicks into sales, complementing other acquisition channels.
• Pinterest Ads Management

Quantifiable outcome

• Average +30% ROAS improvement after conducting an account audit
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• ShopifycoreTechnology or IntegrationCollectif specializes exclusively in serving Shopify e-commerce brands. Shopify is the primary platform focus for all their services including paid advertising, tracking implementation, and marketing automation. The agency demonstrates deep Shopify expertise and references Shopify extensively in all client-facing materials.
• KlaviyocoreTechnology or IntegrationPreferred marketing automation platform partner. Collectif implements Klaviyo flows including welcome series, abandoned cart recovery, post-purchase sequences, win-back campaigns, and engaged subscriber flows for Shopify clients. Multiple blog articles and client testimonials reference Klaviyo as their email marketing and automation platform of choice.
• Meta (Facebook/Meta Ads)coreTechnology or IntegrationPrimary social media advertising platform alongside Google Ads. Meta Ads (Facebook, Instagram) management is one of Collectif's core services. They implement Meta Conversion API, Facebook Pixel, and server-side tracking for Meta campaigns. Referenced extensively in client testimonials.
• Google (Google Ads, GA4, GTM)coreTechnology or IntegrationPrimary search advertising platform. Collectif manages Google Ads campaigns for Shopify clients, implements Google Tag Manager, GA4 analytics, Google Merchant Center, and Google Search Console integration.
• Pinterest AdssecondaryTechnology or IntegrationSocial media advertising platform managed by Collectif as part of their SMA services. Pinterest Ads campaigns described as generating qualified traffic and complementing other acquisition channels.
• TikTok AdssecondaryTechnology or IntegrationSocial media advertising platform included in Collectif's SMA service offerings alongside Meta, Pinterest, Snapchat, LinkedIn, and X Ads.
• Addingwell/DidomisecondaryTechnology or IntegrationConsent management platform (CMP) referenced in Collectif's tracking services. Used for GDPR compliance and Consent Mode v2 implementation for Shopify sites.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eastside Co: UK-based Shopify Plus design and marketing agency offering paid media, SEO, and CRO services to Shopify merchants. Closely aligned with Collectif on Shopify-specialist positioning and e-commerce growth focus, though at larger scale.
• Polar Star Studio: Performance marketing agency specializing in paid advertising for Shopify and DTC e-commerce brands. Comparable in platform specialization (Meta Ads, Google Ads) and SMB-to-mid-market merchant focus.
• We Make Websites: UK Shopify Plus partner agency offering paid media, design, and development services to scaling e-commerce brands. Comparable on Shopify ecosystem focus and full-funnel service model.
• Codal: Digital agency with strong Shopify and e-commerce practice covering paid media, design, and platform development. Overlaps with Collectif on paid acquisition for Shopify merchants.
• Blend Commerce: Shopify Plus agency providing paid media, email, and retention marketing for DTC brands. Highly comparable on Shopify-exclusive positioning and integration of paid ads with Klaviyo-style lifecycle marketing.

Broad incumbents

• Croud: Global digital media agency delivering paid search, paid social, and SEO. Overlaps with Collectif on multi-platform paid media execution for e-commerce clients.
• Tug Agency: International digital marketing agency with paid media, SEO, and analytics services. Comparable to Collectif on multi-platform ad management but with broader geographic and vertical reach.
• Dept: Large global digital agency providing marketing, technology, and creative services with significant e-commerce practice. Direct competitor for Shopify brand mandates at the mid-market level.
• Jellyfish: Global digital marketing agency with paid media, analytics, and creative capabilities. Competes for the same e-commerce brand budgets as Collectif but operates at much larger scale across multiple verticals.
• Brainlabs: Large global digital media agency offering paid search, paid social, and programmatic across all verticals. Overlaps with Collectif on SEA/SMA but lacks Collectif's Shopify-only specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@collectifads
• Facebookfacebook.com/collectifads
• LinkedInlinkedin.com/company/collectifads

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectif