Rite Way Mfg. Co.
- Company typePrivate
- Founded1972
- HeadquartersRegina, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Rite Way Mfg. Co. firmographics
Firmographics- Name
- Rite Way Mfg. Co.
- Legal name
- Rite Way Mfg. Co. Ltd.
- Website
- https://ritewaymfg.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rite Way Mfg. Co. industry classification
Industry- Product category
- Agricultural Equipment / Farm Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB)
- akta.pro secondary industries
- Tillage, Seeding & Planting Equipment (IMAHACAB), Hay & Bale Handling Equipment (IMAHACAF), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
Keywords
Where Rite Way Mfg. Co. is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rite Way Mfg. Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Farm Equipment Manufacturing and Sales: Rite Way manufactures and sells agricultural implements including land rollers, harrows, rock removal equipment, hay equipment and seeding equipment. Products are sold to agricultural dealers and distributors throughout North America and Australia. Revenue is generated through one-time hardware sales of farm equipment.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Rite Way Mfg. Co. product offering
Product offeringCore offering
Rite Way Mfg. Co. designs and manufactures agricultural farm equipment for seedbed preparation, residue management, rock removal, and hay handling. Its core product lines include multi-section land rollers, heavy and 7-bar harrows, rotary harrows, crimper rollers, rock pickers and rock windrowers, and bale handling systems (Bale Cart and Grapple). Equipment is sold to agricultural dealers and distributors across North America and Australia, with manufacturing operations in Regina and Imperial, Saskatchewan.
Product overview
Rite Way Mfg. Co. manufactures a comprehensive portfolio of agricultural implements for soil preparation, rock removal, and hay handling operations. The product lineup centers on patented innovations including the FORWARD unfolding system featured across land rollers and crimper rollers, enabling farmers to deploy large equipment while moving forward. Core products include multi-section land rollers (F-1, F-3, F-5, F-7 series) for rock pressing and field leveling; heavy harrows (HH8200 series) and 7-bar harrows (MH7200 series) for residue management and weed control; rotary harrows (RH9200/RH9222) for seedbed preparation; rock pickers (RR250ST, RR900ST) and rock windrowers (RW1200) combining hydraulically-driven rotary and fork-type mechanisms; and bale handling systems comprising the Bale Cart by Haukaas and Grapple attachments. The company operates manufacturing facilities in Regina and Imperial, Saskatchewan, serving agricultural dealers across North America and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Bale Cart by Haukaas A bale gathering and transport system for farmers and ranchers who need to move large numbers of bales, designed to load a semi-trailer with 30 bales in less than 10 minutes and capable of handling up to 1,000 bales per day.
- Grapple A bale handling attachment that gently and efficiently loads, rotates, and stacks bales, available in single and double rotating configurations sized for bales 60-72 inches.
- Crush Rite Crimper Roller A low-input crimper-roller with 36-inch drum and welded blades for organic farmers and those reducing crop inputs, available in widths from 32 to 52 feet.
- 7-Bar Harrows Multi-section harrows with lighter 1/2-inch x 24-inch tines for efficient soil preparation, superior trash management, and weed control, with configurations up to 82 feet working width.
- Heavy Harrow (HH8200 / HH8200-NT) Heavy-duty harrows for conventional, minimum-till, and zero-till operations with hydraulically adjustable tine angles from 45 to 85 degrees, available in widths from 40 to 90 feet.
- Rotary Harrow (RH9200/RH9222) A vertical tillage implement with interlocking 3/4-inch, 18-inch rotary tines forming a flexible chain to remove buried residue and level ground, with hydraulically adjustable angle from 20 to 40 degrees.
- 3, 5 & 7 Section Land Rollers (F-3, F-5, F-7 series) Multi-section land rollers with the patented FORWARD™ unfolding system that press rocks into the ground and level fields; each roller section floats independently via a 4-way heavy-duty flexible knuckle for constant ground pressure over changing terrain. Available in widths up to 89 feet.
- F1-20 Land Roller A single-section land roller with 20-foot working width for smaller farms, offered with swing hitch or fixed hitch options and an 8-foot transport width.
- Rock Pickers (RR250ST, RR900ST) Hydraulically-driven rock removal equipment with two-bat and three-bat shock-protected reel systems, capable of removing rocks from 2 inches to 24-45 inches in diameter.
- Rock Windrower (RW1200) The industry's first combined rotary and fork-type rock picker with a three-row spiral design and hydraulic-driven reel, handling rocks from 1.5 to 12 inches in diameter and featuring side delivery for controlled windrow size.
Quantifiable outcome
- Load a semi-trailer with 30 bales in less than 10 minutes using Bale Cart and Grapple system
- +3 more outcomes
Companies that use Rite Way Mfg. Co.
Customer profileSegments3 records
Ideal customer profiles3 records
Rite Way Mfg. Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rite Way Mfg. Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SuperiorRoads SolutionsminorRite Way works very closely with its sister company, SuperiorRoads Solutions. This relationship appears to be an affiliated company connection rather than a formal partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rite Way Mfg. Co. competitors and assessment
Company assessmentBroad incumbents
- John Deere: World's largest agricultural equipment OEM with extensive tillage, seeding and hay tools portfolio; sets competitive baseline in every category Rite Way serves.
- Case IH (CNH Industrial): Global full-line agricultural OEM offering tillage and seeding equipment alongside tractors and combines; competes with Rite Way across harrows and land rollers at the dealer level.
- AGCO Corporation: Multi-brand farm equipment OEM (Massey Ferguson, Fendt, Hesston by Massey Ferguson, Sunflower); competes with Rite Way in tillage and hay/bale handling categories.
- Kubota: Global agricultural and compact equipment OEM with growing implement presence (including Great Plains); competes in hay tools and tillage, with expanded North American reach.
Direct peers
- Bourgault Industries: Canadian prairie-based tillage, seeding and air drill manufacturer; directly comparable to Rite Way's harrow and post-Morris seeding equipment positioning and Saskatchewan dealer base.
- Degelman Industries: Saskatchewan-based manufacturer of tillage, land roller, rock removal and bale-processor equipment; near-direct overlap with Rite Way's land rollers, rock pickers and heavy harrows product set.
- Summers Manufacturing: North American tillage and land roller manufacturer; directly comparable in heavy harrow and land roller categories where Rite Way competes with its 7-bar/heavy/rotary harrows and rollers.
- Great Plains Manufacturing (Kubota): U.S.-based tillage, seeding and vertical-tillage implement maker; comparable product/market overlap with Rite Way's tillage and harrow lines, with broader global distribution via Kubota.
- Highline Manufacturing: Alberta-based manufacturer of bale processing and handling equipment (and rock pickers); directly comparable to Rite Way's Bale Cart, Grapple and rock-picker product lines.
Regional players
- Mandako: Manitoba-based manufacturer of land rollers, rock pickers and harrows; directly comparable to Rite Way's product set but with a Canadian-only dealer footprint and no Australian reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rite Way Mfg. Co. social profiles
Digital presenceRite Way Mfg. Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rite Way Mfg. Co. leadership team
Management profileNumber of profiles
Profiles2 records
Rite Way Mfg. Co. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rite Way Mfg. Co. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rite Way Mfg. Co.
What does Rite Way Mfg. Co. do?
Rite Way Mfg. Co. designs and manufactures agricultural farm equipment for seedbed preparation, residue management, rock removal, and hay handling. Its core product lines include multi-section land rollers, heavy and 7-bar harrows, rotary harrows, crimper rollers, rock pickers and rock windrowers, and bale handling systems (Bale Cart and Grapple). Equipment is sold to agricultural dealers and distributors across North America and Australia, with manufacturing operations in Regina and Imperial, Saskatchewan.
Is Rite Way Mfg. Co. a public or private company?
Rite Way Mfg. Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rite Way Mfg. Co. founded?
Rite Way Mfg. Co. was founded in 1972. It employs 101 to 250 people.
Where is Rite Way Mfg. Co. based?
Rite Way Mfg. Co. is headquartered in Regina, Canada, in the North America region.
How does Rite Way Mfg. Co. make money?
One revenue line is on record: farm Equipment Manufacturing and Sales.
Who are Rite Way Mfg. Co.'s main competitors?
Broad incumbents on record are John Deere, Case IH (CNH Industrial), AGCO Corporation and Kubota. Direct peers are Bourgault Industries, Degelman Industries, Summers Manufacturing, Great Plains Manufacturing (Kubota) and Highline Manufacturing. Mandako is listed as a regional player.
Does Rite Way Mfg. Co. have an API?
No public API is recorded for Rite Way Mfg. Co..
What industry is Rite Way Mfg. Co. in?
Rite Way Mfg. Co.'s product category is Agricultural Equipment / Farm Machinery. Its primary akta.pro industry code is AFAAAAAB, Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers), with a secondary code of IMAHACAB, Tillage, Seeding & Planting Equipment. Its NAICS code is 333111 and its SIC code is 3523.