What Highline Manufacturing does

Highline Manufacturing is a Canadian agricultural equipment manufacturer headquartered in Vonda, Saskatchewan, operating as a wholly owned subsidiary of Bourgault Industries Ltd. since June 5, 2006. The company designs, manufactures, and distributes farm machinery focused on livestock feeding and farm maintenance operations, with a product portfolio organized into six categories: bale processors (Bale Pro BP660, BP661, BP663 TOP GUN, BP965), TMR feed mixers (AccuMix AMX520T through AMX1400T towed mixers and the AMX1000S self-propelled mixer with AccuFeed precision feeding technology), large square bale stackers (FaStack 1200 and 1800), round bale movers (BM607 and BM1400), rock removal equipment (RP800, NT60, NT78 rock pickers and RR4300 rock rake, plus EU-specific NT60E and RR4300E variants), and hydraulic mowers (RCH 415 Hydro). The company traces its origins to Rock-O-Matic Industries, founded in 1963, and has built proprietary mechanical technologies including the Guided Reel system for rock pickers and box frame construction.

The company manufactures at an 82,640 square foot facility on 160 acres in Vonda, equipped with capital investments including a Trumpf Laser cutting system (2013) and Hoffmann Balancer (2014). Highline generates revenue through hardware sales of agricultural equipment distributed exclusively via an authorized dealer network spanning North America (US and Canada), Europe (via Oria Agriculture in France), and Australia (with Short Line Sales covering southeastern US states). Pricing is quote-based through dealers rather than publicly disclosed. The company employs between 101-250 people and serves livestock farmers (beef and dairy operations) along with mixed farming operations requiring bale processing, feed mixing, rock removal, and farm maintenance equipment.

The business model is traditional industrial equipment manufacturing: one-time hardware sales through third-party dealers, supplemented by parts and service support. Marketing is conducted through agricultural trade shows (9+ events annually through 2027), downloadable product catalogues, a YouTube video library, and a nutrition resource center featuring the "Talking Nutrition with Farmers" series hosted by Corporate Ruminant Nutritionist John Maltman. The company holds registered trademarks for Bale Pro, AccuMix, AccuFeed, and FaStack product lines.

Name

Highline Manufacturing

Legal name

Highline Manufacturing - A Division of Bourgault Industries Ltd.

Website

https://highlinemfg.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Highline Manufacturing designs, manufactures, and distributes agricultural equipment for livestock operations—including bale processors, TMR feed mixers, rock pickers, bale movers, and mowers—sold through an authorized dealer network across North America, Europe, and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Vonda

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Highline Manufacturing generates revenue through the sale of agricultural equipment including bale processors, feed mixers, rock pickers, bale movers, and mowers. Products are sold through a dealer network and directly to end-use customers. The company also provides parts and service support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Highline Manufacturing designs, manufactures, and distributes agricultural equipment for livestock operations, with a product portfolio spanning bale processors (Bale Pro series), TMR feed mixers (AccuMix towed and self-propelled models), large square bale stackers (FaStack), round bale movers, rock removal equipment (rock pickers and rock rakes), and hydraulic mowers. Products are sold exclusively through an authorized dealer network across North America, with regional distributors in the EU and Australia, supported by parts, service, and warranty programs.

Product overview

Highline Manufacturing is a division of Bourgault Industries Ltd. that designs, manufactures, and distributes agricultural equipment for livestock operations. Their product portfolio consists primarily of physical farm machinery organized into six main categories: Bale Processors (BP660, BP661, BP663 TOP GUN®, BP965 Bale Pro® models for processing round and square bales for feeding and bedding), Feed Mixers (AccuMix™ AMX series including towed TMR mixers AMX520T through AMX1400T and the self-propelled AMX1000S, with AccuFeed™ precision feeding system), Large Square Bale Stackers (FaStack™ 1200 and 1800), Round Bale Movers (BM607 and BM1400), Rock Removal equipment (RP800, NT60, NT78 rock pickers and RR4300 rock rake, plus EU-spec NT60E and RR4300E variants), and Mowers (RCH™ 415 Hydro Mower). These products serve livestock farmers by enabling efficient feed preparation, material handling, and field maintenance operations.

Differentiator

Problem solved

Functional benefit

Brands

• Bale Pro: Bale processor product line for livestock feeding, including BP660, BP661, BP663 TOP GUN, BP965 models.
• AccuMix
• FaStack
• AccuFeed
• Bale-Master

Products and services

• BP660 Bale Pro® Bale processor for processing round and square bales for livestock feeding and bedding applications.
• BP661 Bale Pro® Bale processor for processing round and square bales for livestock feeding and bedding applications.
• BP663 TOP GUN® Bale Pro® High-capacity bale processor with enhanced aggression control for processing round and square bales.
• BP965 Bale Pro® Large capacity bale processor designed for processing large round and square bales.
• AMX520T AccuMix™ Towed TMR Mixer Towed total mixed ration (TMR) mixer for blending and distributing livestock feed rations.
• AMX690T AccuMix™ Towed TMR Mixer Towed total mixed ration (TMR) mixer with higher capacity for blending and distributing livestock feed rations.
• AMX850T AccuMix™ Towed TMR Mixer Towed total mixed ration (TMR) mixer with enhanced capacity for blending and distributing livestock feed rations.
• AMX1200T AccuMix™ Towed TMR Mixer High-capacity towed total mixed ration (TMR) mixer for large-scale livestock feeding operations.
• AMX1400T AccuMix™ Towed TMR Mixer Highest capacity towed total mixed ration (TMR) mixer for large-scale livestock operations.
• AMX1000S AccuMix™ Self-Propelled TMR Mixer Self-propelled total mixed ration (TMR) mixer with integrated driving capability for feed mixing and distribution, equipped with AccuFeed precision feeding technology.
• FaStack™ 1200 Large Square Stacker Equipment for stacking and handling large square bales.
• FaStack™ 1800 Large Square Stacker High-capacity large square bale stacker for efficient bale handling and stacking operations.
• BM607 Round Bale Mover Equipment for transporting round bales from field to storage or feeding areas.
• BM1400 Round Bale Mover High-capacity round bale mover designed for transporting multiple round bales.
• RP800 Rock Picker Rock picker for removing rocks from fields to protect equipment and improve crop yields.
• NT60 Rock Picker Rock picker with guided reel technology for efficient rock removal from fields.
• NT78 Rock Picker Wide-capacity rock picker with guided reel technology for removing rocks from fields.
• RR4300 Rock Rake Rock rake for gathering rocks into rows for efficient collection by rock pickers.
• NT60E Rock Picker (EU) European-spec rock picker with guided reel technology for rock removal from fields; sold in EU countries only.
• RR4300E Rock Rake (EU) European-spec rock rake for gathering rocks into rows for collection; sold in EU countries only.
• RCH™ 415 Hydro Mower Hydraulic drive mower for cutting vegetation, ditches, and roadside maintenance.

Quantifiable outcome

• Reduces forage length into theoretically ideal cut length for maximum intake
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AGCO Corporation: Global ag equipment manufacturer whose Massey Ferguson and Hesston brands offer hay/forage and livestock-feeding equipment. Competes across multiple Highline categories as a broad-line incumbent.
• CNH Industrial (Case IH / New Holland): Major ag equipment conglomerate whose New Holland and Case IH brands offer balers, TMR mixers, and hay tools. Represents broader competitive pressure on Highline's product categories.
• John Deere: Largest agricultural equipment manufacturer globally with broad hay, forage, and livestock-feeding offerings. Competes with Highline across categories but as part of a much wider portfolio and global dealer network.

Direct peers

• Meyer Manufacturing: Specializes in TMR mixers, vertical mixers, and manure spreaders for livestock operations. Direct competitor in feed-mixing equipment with similar technology positioning and dealer-based distribution.
• Trioliet: Dutch manufacturer of TMR mixers, self-propelled feed mixers, and automated feeding systems. Direct competitor to Highline's AccuMix lineup, particularly relevant given Highline's EU expansion via Oria Agriculture.
• Patz Corporation: Manufactures TMR mixers, vertical mixers, and material handling equipment for livestock operations. Overlaps with Highline's mixer and feed-handling categories and serves a comparable producer base.
• Vermeer Corporation: Manufactures hay/forage equipment including bale processors and material handling machinery aimed at livestock and forage operations. Overlaps Highline's bale processing and rock-handling categories and serves a similar dealer network.
• H&S Manufacturing: Family-owned manufacturer of bale processors, TMR mixers, and bale handling equipment. Direct competitor in livestock-feeding equipment with a comparable product portfolio and North American dealer footprint.
• Kuhn Group: Major manufacturer of hay, forage, and livestock-feeding equipment including bale processors, TMR mixers, and mowers. Directly competes with Highline across nearly every product category with comparable dealer-distributed go-to-market.

Regional players

• Degelman Industries: Canadian manufacturer of agricultural equipment including rock pickers and tillage implements. Directly comparable to Highline's rock removal line (NT60, NT78, RR4300) and shares the Western Canadian ag equipment market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HighlineMfg
• Xx.com/highlinemfg
• Facebookfacebook.com/highlinemfg
• LinkedInlinkedin.com/company/highline-manufacturing

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highline Manufacturing