Juice It Up
Juice It Up! is a U.S. smoothie, açaí bowl, and juice franchise founded in 1995, operating 100+ independently owned franchise locations across eight states, serving health-conscious consumers with handcrafted beverages and bowls through a franchisor model and proprietary mobile loyalty app.
- Company typePrivate
- Founded1995
- HeadquartersIrvine, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Juice It Up does
Juice It Up! is a U.S. smoothie, açaí bowl, and juice franchise founded in 1995 and headquartered in Irvine, California, operating under the legal entity SJB Brands, LLC. The company sells handcrafted smoothies (Classic, Superfruit Infused, Protein Infused, and Plant-Based varieties), organic açaí bowls with customizable toppings, raw and cold-pressed juices, wellness shots, and a toasted-favorites line, distributed exclusively through 100+ independently owned and operated franchise locations across eight states (California, Texas, New Mexico, Arizona, Nevada, Oregon, Oklahoma, and Utah) plus non-traditional venues including Angel Stadium, a travel plaza in Ehrenberg AZ, and CSU campus locations. Juice It Up! pioneered the introduction of organic açaí to the U.S. smoothie/bowl segment in 2001 through its long-standing partnership with Sambazon and has since extended co-branded ingredient relationships to Chobani (Greek Yogurt), Vital Proteins (collagen), Ghirardelli (chocolate), and Dave's Killer Bread (toasts and bagels).
The business operates as a franchisor model: individual locations are owned and operated by franchisees who generate revenue through point-of-sale transactions, mobile/online ordering, gift card sales, and catering, while the corporate entity earns franchise fees, ongoing royalties, and brand-level marketing contributions. Pricing is set per-item at the franchise level, and the company supports a proprietary mobile ordering app (iOS and Android) integrated with the Juice It Up! Rewards® loyalty program (Member, VIP, and Elite tiers). Go-to-market blends event-driven franchise development (participation in the Restaurant Innovation and Franchising Summit and Fast Casual Executive Summit) with direct-to-consumer digital engagement through the app, social channels, and recurring sports/entertainment activations. No proprietary technology platform, API, SDK, or third-party integrations are disclosed, and the brand's core capability remains fresh, made-to-order food and beverage preparation at franchise locations rather than software-driven differentiation.
Juice It Up firmographics
Firmographics- Name
- Juice It Up
- Legal name
- SJB Brands, LLC
- Website
- https://juiceitup.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Juice It Up! is a U.S. smoothie, açaí bowl, and juice franchise founded in 1995, operating 100+ independently owned franchise locations across eight states, serving health-conscious consumers with handcrafted beverages and bowls through a franchisor model and proprietary mobile loyalty app.
- Ownership category
- akta.pro rank
Juice It Up industry classification
Industry- Product category
- Smoothie and Juice Bar Franchise
- akta.pro primary industry
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
Keywords
Where Juice It Up is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Juice It Up business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail sales at franchise locations: Revenue is generated through point-of-sale transactions at individually owned and operated Juice It Up! franchise locations. Customers purchase handcrafted smoothies, bowls, juices, shots, toasted favorites, and limited-time menu items in-store.
- Mobile and online ordering: The Juice It Up! app and website (orders.juiceitup.com) enable customers to order ahead for pickup, generating revenue through digital transactions. The app also supports mobile payment and the rewards program.
- Gift cards: Digital and physical gift cards are sold online, in-store, and through the app. Gift cards drive pre-paid revenue and encourage repeat visits.
- Franchise fees and royalties: Juice It Up! operates as a franchisor. Each location is independently owned and operated by a franchisee, generating franchise fees and ongoing royalty income for the brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No tiered pricing plans — per-item pricing varies by franchise location. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Juice It Up product offering
Product offeringCore offering
Juice It Up! is a smoothie, fresh juice, and açai bowl franchise operating 100+ U.S. retail locations, complemented by toasted favorites, cold-pressed juices, and wellness shots. The company operates a franchise business model that combines handcrafted beverages and food items with a proprietary digital ecosystem including a mobile ordering app, self-service kiosks, and a digital rewards program.
Product overview
Juice It Up! is a smoothie, bowl, and juice bar franchise founded in 1995, operating on a franchise model where each location is individually owned and operated. The core product portfolio centers on hand-crafted smoothies (Classic, Superfruit Infused, Protein Infused, and Plant-Based varieties), fresh raw and cold-pressed juices (including Detoxifier, Energizer, Immunizer, and Mighty-C Immunity blends), and organic açaí bowls with customizable toppings. The offering is complemented by Toasted Favorites (toasts, bagels, pretzels, waffles), wellness shots, and limited-time seasonal offerings. Supporting services include a proprietary mobile ordering app with integrated Juice It Up! Rewards loyalty program (offering Member, VIP, and Elite tiers), gift cards, and catering services. The company positions itself as a wellness-focused brand, having pioneered açaí in the U.S. market since 2001 through its partnership with Sambazon. Recent additions include Mike's Hot Honey partnership toppings and protein-enhanced menu items.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Smoothies Customizable handcrafted smoothies made to order with multiple size and flavor options, available at all 100+ Juice It Up! franchise locations for walk-in, drive-thru, mobile app, and kiosk orders.
- Acai Bowls Organic açai bowls prepared with Sambazon-sourced açai and customizable toppings, positioned as a flagship menu item following the brand's pioneering U.S. açai launch.
- Fresh Juices Fresh-squeezed fruit and vegetable juices prepared to order at franchise locations as part of the brand's foundational beverage lineup.
- Cold-Pressed Juices Premium cold-pressed juice offerings prepared via high-pressure extraction, positioned as a higher-nutrient-retention alternative within the brand's juice category.
- Wellness Shots Small-format concentrated functional beverage shots offered as standalone purchases or add-ons to other menu items.
- Toasted Favorites Hot, toasted food items offered as a savory complement to the brand's cold beverage and bowl lineup at franchise locations.
- Limited Time Offerings (LTOs) Seasonal and promotional limited-time menu items introduced periodically across franchise locations to drive traffic and consumer engagement.
- Juice It Up! Mobile Ordering App Brand-owned mobile application that enables consumers to place orders, complete payment, access loyalty rewards, and engage with personalized promotions from franchise locations.
- Juice It Up! Gift Cards Branded stored-value gift cards sold and redeemed at participating franchise locations across the Juice It Up! system.
- Juice It Up! Catering Catering service offered by participating franchise locations to provide bulk smoothie, bowl, and beverage orders for groups and events.
- Juice It Up! Franchise Opportunity Franchise license opportunity under which prospective operators acquire the right to open and operate a Juice It Up! location, including access to the brand, operating system, and supplier relationships.
Companies that use Juice It Up
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Juice It Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juice It Up partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Mike's Hot HoneyminorJuice It Up! partnered with Mike's Hot Honey in May 2025 to offer a hot honey topping across its menu for a limited time. The partnership positioned Juice It Up! as the largest chain to collaborate with the brand, adding a spicy, sweet flavor option to popular menu items such as bowls and toasts, enhancing customer customization.
- Los Angeles Angels BaseballcoreJuice It Up! is a proud partner of Angels Baseball with a dedicated in-stadium location at Angel Stadium (Classic Hits stand, Field Level near Section 126). The partnership includes a rewards integration where fans receive promotional codes at home games. The collaboration has been active for multiple baseball seasons.
- SambazoncoreSambazon is Juice It Up!'s primary supplier of organic açaí. Juice It Up! was one of the first, if not the first, smoothie and bowl franchise to introduce Sambazon organic açaí to its menu in 2001. The Ultimate Açaí Bowl and Smoothie were innovated with Sambazon and remain menu staples today.
- ChobaniminorChobani Greek Yogurt is featured in Juice It Up!'s Protein Infused Smoothies (Berry Protein, Strawberry Banana Protein, Pineapple Mango Protein) and the Berry Protein Parfait. Chobani is used as a premium protein ingredient across multiple menu items.
- Vital ProteinsminorVital Proteins collagen and blue spirulina-based products are featured in Juice It Up!'s Vital Proteins Blue Smoothie and Vital Proteins Blue Bowl, providing a wellness-positioned product line extension.
- GhirardelliminorGhirardelli chocolate is used as a topping drizzle on the Superfruit Sundae and other menu items, adding a premium ingredient positioning to specialty offerings.
- Dave's Killer BreadminorDave's Killer Bread Organic Plain Awesome and Epic Everything bagels are featured in the Toasted Favorites menu section, providing a premium bread option for the breakfast/all-day toast category.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Juice It Up competitors and assessment
Company assessmentDirect peers
- Tropical Smoothie Café: Largest U.S. smoothie franchise with food menu (toasted wraps, flatbreads) and loyalty program. Most directly comparable to Juice It Up! in franchise model, smoothie-led menu with food extensions, and multi-state footprint.
- Smoothie King: Established smoothie franchise with a wellness/performance positioning and ~1,000 locations. Closely comparable to Juice It Up! in product category (smoothie-led) and franchise model.
- Vitality Bowls: Açai bowl and smoothie franchise specializing in superfruit-based menu items. Directly comparable to Juice It Up!'s açai-led, functional-ingredient menu focus.
- Pressed Juicery: Premium cold-pressed juice and juice bar chain. Directly comparable to Juice It Up!'s cold-pressed juice line and wellness positioning; differs in primarily company-operated rather than franchise model.
- Playa Bowls: Fast-growing açai bowl, smoothie and juice franchise founded in New Jersey. Highly comparable as a newer-generation, franchise-led competitor in the bowl/smoothie category Juice It Up! helped define.
- Frutta Bowls: Açaí bowl and smoothie franchise growing across U.S. markets. Comparable franchise model and bowl/smoothie product mix to Juice It Up!, though at smaller scale.
- Jamba: Legacy U.S. smoothie and bowl brand (formerly Jamba Juice) now operating as a franchisor and also licensing globally. Directly comparable in smoothie/bowl category, California origins, and franchised retail model.
- Robeks: Smoothie and juice franchise with a long operating history dating to the 1990s. Comparable to Juice It Up! in founding era, smoothie/juice category, and franchise distribution.
- Nekter Juice Bar: Cold-pressed juice, smoothie and bowl franchise with a California base and loyalty program. Directly comparable to Juice It Up! in product mix (juice + smoothie + bowl) and multi-state franchise rollout.
Emerging players
- Clean Juice: Certified-organic juice, smoothie and bowl franchise positioned as the "only USDA-certified organic" chain. Comparable to Juice It Up! in smoothie/bowl category and franchise model, with an organic-only differentiator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Juice It Up social profiles
Digital presenceJuice It Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juice It Up leadership team
Management profileNumber of profiles
Profiles1 record
Juice It Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juice It Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juice It Up
What does Juice It Up do?
Juice It Up! is a smoothie, fresh juice, and açai bowl franchise operating 100+ U.S. retail locations, complemented by toasted favorites, cold-pressed juices, and wellness shots. The company operates a franchise business model that combines handcrafted beverages and food items with a proprietary digital ecosystem including a mobile ordering app, self-service kiosks, and a digital rewards program.
Is Juice It Up a public or private company?
Juice It Up is a private company. It is classified as unknown and is currently operating.
When was Juice It Up founded?
Juice It Up was founded in 1995. It employs 101 to 250 people.
Where is Juice It Up based?
Juice It Up is headquartered in Irvine, United States, in the North America region.
How does Juice It Up make money?
Four revenue lines are on record. Retail sales at franchise locations are the primary driver. The others are mobile and online ordering, gift cards and franchise fees and royalties.
Who are Juice It Up's main competitors?
Direct peers on record are Tropical Smoothie Café, Smoothie King, Vitality Bowls, Pressed Juicery, Playa Bowls, Frutta Bowls, Jamba, Robeks and Nekter Juice Bar. Clean Juice is listed as an emerging player.
Does Juice It Up have an API?
No public API is recorded for Juice It Up.
What industry is Juice It Up in?
Juice It Up's product category is Smoothie and Juice Bar Franchise. Its primary akta.pro industry code is THAFAKAA, Juice Bars & Cold-Pressed Juice Shops.