MarTech Series

What MarTech Series does

MarTech Series is a B2B publishing platform that produces daily editorial content covering the marketing technology industry. Founded in 2016 and headquartered in Hawthorne, United States, the publication serves marketing technology professionals — including CMOs, product heads, and MarTech leaders — alongside B2B technology brands seeking visibility with that audience. Content is organized across roughly 80 topical categories spanning AI/ML, analytics, content marketing, customer data platforms, marketing automation, mobile marketing, predictive marketing, sales intelligence, social media, and video marketing, and is delivered through a website, free daily and weekly email newsletters, the SalesStar Podcast on Spotify, a MarTech Videos section, and active social media channels on Facebook, LinkedIn, and X.

The platform's core products are content properties rather than software: a news platform, a curated MarTech RADAR section, an interview series featuring CMOs/CTOs/product leaders, a Guest Authors program with internal editorial vetting, a MarTech Expert Series, and multimedia content via podcast and video. The technology stack is conventional web publishing infrastructure — no proprietary AI models, APIs, or SDKs are disclosed — and the company states compliance with GDPR and CCPA for data processing.

MarTech Series generates revenue through three streams: digital display advertising served via Google AdSense with DART cookie-based targeting, content syndication of sponsored content and press releases, and quote-based customized editorial packages sold to B2B technology brands seeking thought leadership placement. The reader-facing product is freemium with free newsletter subscriptions; the advertiser product is sales-led with undisclosed pricing. The company operates as part of the iTech Series network alongside sister sites AIThority, TechR Series, Global FinTech Series, SalesTechStar, and CIO Influence, and shares an editorial contact ([email protected]) for commercial inquiries. No funding rounds, revenue figures, M&A activity, or leadership team information are publicly disclosed.

Name

MarTech Series

Legal name

MarTech Series

Website

https://martechseries.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MarTech Series is a B2B publishing platform, founded in 2016 and part of the iTech Series network, that delivers daily editorial content, interviews, a podcast, and video coverage of marketing technology topics to MarTech professionals and B2B technology advertisers globally.

Ownership category

akta.pro rank

Product category

B2B Media Publishing

NAICS

Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• B2B media publishing
• Marketing technology news
• Content marketing services
• Digital advertising media
• Industry editorial coverage

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Advertising: MarTech Series generates revenue through display advertising on their website, serving ads from third-party networks including Google AdSense, using DART cookies for interest-based targeting.
2. Customized Editorial Services: The platform offers customized editorial packages and programs for brands seeking marketing visibility and thought leadership placement.
3. Content Syndication: MarTech Series distributes sponsored/paid content from advertisers and press releases through their platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MarTech Series is a B2B publishing platform that delivers daily marketing technology news, in-depth interviews with industry leaders (CMOs, CTOs, product heads), and expert-led insights on AI/ML, analytics, and marketing automation. The platform monetizes through digital display advertising (including Google AdSense with DART-based interest-based targeting), customized editorial packages for B2B brands, and sponsored/paid content syndication. It operates as part of the iTech Series network and functions as a 'Brand to Demand' partner connecting B2B brands with marketing professionals.

Product overview

MarTech Series is a B2B publishing platform operating as part of the iTech Series network. The platform provides a comprehensive content ecosystem organized around marketing technology topics, combining daily news coverage, in-depth interviews with industry leaders (CMOs, CTOs, product heads), guest author contributions, and multimedia content including podcasts and videos. The core platform organizes content across specialized categories including AI/ML, Analytics, Content Marketing, Customer Data Platforms, Marketing Automation, Mobile, Predictive Marketing, Sales Intelligence, Social Media, and Video. The SalesStar Podcast extends the content into audio format via Spotify. The platform positions itself as a 'Brand to Demand' partner, serving marketing technology professionals seeking industry intelligence and insights.

Differentiator

Problem solved

Functional benefit

Products and services

• MarTech Series News Platform Core B2B publishing platform providing daily news, in-depth interviews, and expert insights on marketing technology topics including AI/ML, analytics, marketing automation, customer data platforms, and programmatic advertising. Free to readers, monetized via advertising and sponsored content.
• Customized Editorial Services Customized editorial packages and programs offered to B2B brands and MarTech vendors seeking thought leadership placement, brand visibility, and targeted reach to marketing professionals. Pricing is quote-based and not publicly disclosed.
• SalesStar Podcast Audio podcast series featuring interviews with sales and MarTech industry leaders on sales intelligence, SaaS sales/marketing trends, and B2B marketing ROI. Distributed via Spotify as part of the platform's multimedia content offerings.
• Sponsored Content / Content Syndication

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Partnerships

One partnership is on record.

• iTech Series NetworkcoreOthersMarTech Series operates as part of the iTech Series network of B2B technology publications, which also includes AIThority, TechR Series, Global FinTech Series, SalesTechStar, and CIO Influence.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• AdExchanger: Specialized B2B publication focused on advertising technology, data, programmatic, and media buying — directly comparable as an adtech/martech trade publication serving the same marketing-tech professional audience.
• AIThority: Another sibling publication in the iTech Series network focused on AI — runs the same publishing, newsletter, and sponsored-content model as MarTech Series, sharing operational infrastructure and audience overlap.
• SalesTechStar: Sister publication within the iTech Series network covering sales technology — operates under the same 'Brand to Demand' model, distribution infrastructure, and editorial sponsorship playbook as MarTech Series.
• MarTech.org (ChiefMartec): Long-running MarTech-focused publication founded by Scott Brinker, covering marketing technology landscape, stacks, and vendor news — directly comparable as a B2B media destination for MarTech professionals and vendors.
• Digiday: B2B media brand covering digital media, marketing technology, and programmatic advertising — comparable category focus and editorial format, with established events and newsletters.
• CMSWire: B2B publication covering customer experience, digital marketing, content management, and marketing technology — overlaps directly with MarTech Series' MarTech/CXM content categories and professional audience.
• MediaPost: B2B media publisher focused on marketing, advertising, media, and technology — comparable editorial model, multiple newsletters, and similar vendor-sponsor revenue structure to MarTech Series.

Broad incumbents

• Adweek: Major advertising, marketing, and media industry publication covering advertising technology, agencies, and brand marketing — overlaps with MarTech Series on ad-tech and martech editorial coverage.
• The Drum: Global B2B publication covering marketing, advertising, and media industry trends — directly comparable in audience overlap with MarTech Series' B2B tech and CMO readership.
• VentureBeat: Established B2B tech publisher with deep MarTech, AI, and CX coverage serving enterprise technology decision-makers — overlaps directly with MarTech Series' CMO/product-head audience, only at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/martechseries
• Facebookfacebook.com/martechseries
• LinkedInlinkedin.com/company/martech-series

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarTech Series