Itech Series
iTech Series is a B2B media and marketing services company operating seven industry-specific publications (MarTech, AI, SalesTech, FinTech, HRTech, IT/CIO) and offering integrated brand-to-demand services including content syndication, performance marketing, and event marketing to 700+ technology brands and 50+ agencies globally.
- Company typePrivate
- Founded2016
- HeadquartersHawthorne, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Itech Series does
iTech Series, operating as iTechnology Series, Inc., is a privately held B2B media and marketing services company founded in 2016 and incorporated in Wyoming. The company operates a network of seven industry-specific digital publications — MarTech Series, AIThority, SalesTech Star, HRTech Series, Global FinTech Series, and CIO Influence — alongside a content hub (GTM Library) and podcast series, collectively reaching 1M+ annual website visitors across MarTech, SalesTech, AI/ML, FinTech, HRTech, and IT/CIO verticals.
The company monetizes this owned audience and editorial infrastructure through a dual brand-and-demand service catalog. Brand services include awareness campaigns, content generation, and thought leadership programs designed to build brand recall and authority. Demand services include content syndication (single-touch, double-touch, ABM, BANT, HQL lead campaigns), performance marketing (SEO, digital ads, social, telemarketing), and event marketing (webinars, live, hybrid events). Pricing is quote-based and not publicly disclosed. Distribution is sales-led via direct enterprise sales teams including Account Directors, AEs, and SDRs.
iTech Series serves 700+ brands and 50+ agencies globally, with operational offices in Casper, Wyoming (US headquarters) and Pune, India (APAC delivery). The company is led by CEO Shayne Barretto with a lean leadership team spanning Strategy, Sales, and Marketing. The firm is bootstrapped with no disclosed funding rounds, no parent company, and no public listing.
Itech Series firmographics
Firmographics- Name
- Itech Series
- Legal name
- iTechnology Series, Inc.
- Website
- https://itechseries.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iTech Series is a B2B media and marketing services company operating seven industry-specific publications (MarTech, AI, SalesTech, FinTech, HRTech, IT/CIO) and offering integrated brand-to-demand services including content syndication, performance marketing, and event marketing to 700+ technology brands and 50+ agencies globally.
- Ownership category
- akta.pro rank
Itech Series industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Periodical Publishers (513120), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where Itech Series is headquartered
LocationHeadquarters
- HQ city
- Hawthorne
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Itech Series business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Services: iTech Series generates revenue through providing B2B marketing services including content syndication programs, performance marketing programs, and event marketing programs. They also offer editorial services across their seven B2B media publications.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Itech Series product offering
Product offeringCore offering
iTech Series operates a network of seven owned B2B media publications (MarTech Series, AIThority, SalesTech Star, HRTech Series, Global FinTech Series, and CIO Influence) and uses this audience network to deliver integrated brand-to-demand marketing services to technology companies. Its sellable offerings include awareness campaigns, content generation, thought leadership programs, content syndication, performance marketing, and event marketing.
Product overview
iTech Series operates as a B2B media publication network combined with a full-service marketing agency. The company offers a network of seven B2B media publications (MarTech Series, AIThority.com, SalesTech Series, HRTech Series, Global FinTech Series, CIO Influence, and related content hubs) alongside marketing services including Awareness Campaigns, Content Generation, Thought Leadership, Content Syndication, Performance Marketing, and Event Marketing. The publications serve as content platforms while the service modules provide demand generation and brand-building capabilities for tech brands seeking to engage high-intent B2B buyers.
Differentiator
Problem solved
Functional benefit
Brands
- MarTech Series: Publication focused on marketing technology insights and trends
- AiThority
- SalesTech Star
- HRTech Series
- Global Fintech Series
- CIO Influence
Products and services
- Awareness Campaigns
Quantifiable outcome
- Delivered millions of website visitors annually
- +3 more outcomes
Companies that use Itech Series
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles1 record
Itech Series technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Itech Series partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Itech Series competitors and assessment
Company assessmentBroad incumbents
- Demandbase: Demandbase is an established ABM and B2B advertising platform serving enterprise technology marketers. It competes with iTech Series' ABM and demand-generation services from a much larger, venture-backed position.
- 6sense: 6sense is an AI-powered B2B revenue platform combining intent data, ABM, and demand generation — overlapping with iTech Series' ABM-focused content syndication and performance marketing offerings.
- ZoomInfo: ZoomInfo is a large B2B go-to-market intelligence and demand-generation platform. While much broader than iTech Series, it increasingly competes for the same tech-marketer demand-gen budget through its data, advertising, and intent offerings.
- Informa Tech: Informa Tech is a global B2B media and events group with deep vertical coverage across enterprise technology — a broad incumbent whose audience and content depth dwarfs iTech Series but overlaps in the same categories (AI, FinTech, MarTech).
- Foundry (IDG): Foundry operates CIO, CSO, and Computerworld brands and offers integrated B2B tech marketing services including demand generation and content syndication. Directly comparable services but with much larger scale and brand recognition than iTech Series.
Direct peers
- TechTarget: TechTarget operates a large portfolio of verticalized B2B technology media properties combined with lead-generation and demand-generation services, directly comparable to iTech Series' owned-media + content-syndication model.
- Madison Logic: Madison Logic is a B2B marketing platform focused on account-based marketing and multi-channel demand generation. Comparable to iTech Series' ABM, content syndication, and performance marketing offerings for tech clients.
- TrueInfluence: TrueInfluence is a B2B demand-generation and content-syndication vendor that runs intent-driven campaigns for tech marketers — closely comparable to iTech Series' content syndication and performance marketing services.
- NetLine Corporation: NetLine is a B2B content syndication platform serving tech marketers with lead-generation campaigns — a direct competitor in iTech Series' content syndication and performance marketing services.
- Integrate: Integrate provides a demand orchestration platform that connects lead-generation campaigns to CRM and marketing systems — overlapping with iTech Series' content syndication and performance marketing stack for B2B tech marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Itech Series social profiles
Digital presenceItech Series financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itech Series leadership team
Management profileNumber of profiles
Profiles4 records
Itech Series funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itech Series M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itech Series
What does Itech Series do?
iTech Series operates a network of seven owned B2B media publications (MarTech Series, AIThority, SalesTech Star, HRTech Series, Global FinTech Series, and CIO Influence) and uses this audience network to deliver integrated brand-to-demand marketing services to technology companies. Its sellable offerings include awareness campaigns, content generation, thought leadership programs, content syndication, performance marketing, and event marketing.
Is Itech Series a public or private company?
Itech Series is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Itech Series founded?
Itech Series was founded in 2016. It employs 11 to 50 people.
Where is Itech Series based?
Itech Series is headquartered in Hawthorne, United States, in the North America region.
How does Itech Series make money?
One revenue line is on record: marketing Services.
Who are Itech Series's main competitors?
Broad incumbents on record are Demandbase, 6sense, ZoomInfo, Informa Tech and Foundry (IDG). Direct peers are TechTarget, Madison Logic, TrueInfluence, NetLine Corporation and Integrate.
Does Itech Series have an API?
No public API is recorded for Itech Series.
What industry is Itech Series in?
Itech Series's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541810 and its SIC code is 7310.