FTL Finance
FTL Finance provides consumer and small-business financing for residential and commercial home improvement projects — primarily HVAC, plumbing, and remodeling — serving contractors and homeowners through a distributor-led channel model with AI-powered credit decisioning and embedded workflow tools.
- Company typePrivate
- Founded1996
- HeadquartersSt. Charles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FTL Finance does
FTL Finance (operating as FTL Capital Partners, LLC) is a consumer and small-business finance company founded in 1996 and headquartered in St. Charles, Missouri, specializing in point-of-sale financing for residential home improvement projects — primarily HVAC, plumbing, windows, and remodeling. The company originates loans to homeowners on behalf of contractors through a deep channel of manufacturer and distributor relationships (including Johnstone Supply, Nortek, Blue Hawk, and Mainline), serving what it describes as thousands of contractor customers across more than 40 licensed U.S. states (NMLS ID 2133635), with 5 additional states pending licensure.
The company's core technology stack combines proprietary contractor workflow tools (including AppTracker for application management and a Project Estimator) with third-party AI-driven credit decisioning provided by Scienaptic, which underwrites waterfall loan structures that absorb credit-challenged borrowers that prime lenders decline. The platform is increasingly integrated into contractor management software via partnerships such as Optimus, and the company has expanded its product surface to include commercial HVAC financing (through Navitas) and contractor business loans (through Loanspark). Disclosed operational outcomes include an 80% approval rate, a 12% increase in contractor closing ratios, and a 13% increase in average ticket sizes on the FTL platform.
Revenue is generated through interest income on originated installment loans, origination and servicing fees, and dealer/buydown economics shared with contractor partners. The business model is asset-sensitive (exposed to consumer credit performance and interest rate cycles) and channel-sensitive (dependent on contractor adoption and distributor relationships). The company is privately held with approximately 54 employees and has reported a 43% increase in service loan applications from 2023 to 2025, consistent with a strong-growth profile in the home improvement point-of-sale financing market.
FTL Finance firmographics
Firmographics- Name
- FTL Finance
- Legal name
- FTL Capital Partners, LLC
- Website
- https://ftlfinance.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FTL Finance provides consumer and small-business financing for residential and commercial home improvement projects — primarily HVAC, plumbing, and remodeling — serving contractors and homeowners through a distributor-led channel model with AI-powered credit decisioning and embedded workflow tools.
- Ownership category
- akta.pro rank
FTL Finance industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Sales Financing (52222), Nondepository Credit Intermediation (5222), Other Nondepository Credit Intermediation (52229)
- SIC
- Personal Credit Institutions (6141), Loan Brokers (6163)
- akta.pro primary industry
- Home Improvement & Contractor POS Financing (FSAKAFAJ)
Keywords
Where FTL Finance is headquartered
LocationHeadquarters
- HQ city
- St. Charles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FTL Finance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Financing Interest: FTL Finance generates revenue through interest charges on installment loans extended to homeowners for home improvement projects. The company offers various loan programs with different terms and interest rates.
- Dealer Fees: Contractors pay dealer fees (also called buydown fees) to FTL for offering promotional financing options like same-as-cash loans or lower interest rates to homeowners. These fees are typically a percentage of the loan total.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Loan Programs (No Contractor Fees) |
| Transaction based/ take rate | Monthly | Promotional/Lower Rate Programs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
FTL Finance product offering
Product offeringCore offering
FTL Finance provides fixed interest rate consumer installment loans to homeowners for residential home improvement projects, including HVAC, windows, doors, remodels, plumbing, electrical, appliances, flooring, and fencing. The company acquires borrowers primarily through a channel partner model, working with thousands of home improvement contractors who offer FTL financing to their customers, and supports both contractors and homeowners with digital tools, training, and dedicated service teams.
Product overview
FTL Finance operates as a financing-as-a-service platform for the home improvement industry, offering a unified ecosystem of consumer and commercial financing products. The core offering consists of consumer financing programs enabling homeowners to finance HVAC, windows, doors, remodels, plumbing, and other home improvement projects. This is supported by contractor-facing tools including AppTracker (application management platform), AppTracker Mobile App (iOS/Android), and Project Estimator (payment calculation tool). Business lending capabilities are extended through Loanspark partnership (term loans, lines of credit, equipment financing), while commercial HVAC financing is delivered via Navitas partnership. The company also integrates with the OPTIMUS platform for expanded HVAC financing reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Financing Programs Fixed interest rate installment loans extended to homeowners to finance residential home improvement projects, offered through a network of registered contractors. Programs include 60-, 84-, and 120-month terms, with options for homeowners across all credit types.
- Contractor Financing Registration Registration platform that allows home improvement contractors to enroll with FTL Finance and gain access to consumer financing programs, digital tools, training, and dedicated support teams.
- AppTracker Web-based resource hub for contractors to start and manage homeowner financing applications, create and submit project and pricing estimates for financing, view funding history, and access integrated support.
- AppTracker Mobile App Mobile application version of AppTracker for contractors to track and manage homeowner financing applications and projects on the go, available on iOS and Android.
- Business Loans (via Loanspark Partnership) Business lending marketplace offered through the Loanspark partnership, providing contractors with access to bank term loans, short-term business loans, commercial real estate loans, business lines of credit, and equipment financing.
- Commercial HVAC Equipment Financing (via Navitas) Commercial HVAC financing for businesses such as churches, non-profits, schools, municipalities, and restaurants, covering equipment, control systems, extended warranties, and installation from $5,000 to $500,000 with credit decisions typically within two hours.
- Scienaptic AI-Driven Credit Decisioning Platform AI-powered credit decisioning platform implemented in partnership with Scienaptic Systems to assess borrower creditworthiness, expected to deliver a 10% reduction in losses at the same approval rates and the ability to pre-approve lowest-risk customers for loans up to 2x their original request.
Quantifiable outcome
- 12% increase in closing ratios when homeowners use financing vs cash/credit card transactions
- +5 more outcomes
Companies that use FTL Finance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
FTL Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
FTL Finance partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Scienaptic SystemscoreFTL Finance partnered with Scienaptic Systems to implement AI-powered credit decisioning technology. The platform enables faster, smarter application review with expected 10% reduction in losses at same approval rates. Scienaptic's platform also allows FTL to pre-approve lowest risk customers for loans up to 2x their original request.
- LoansparkcoreFTL partnered with Loanspark to offer business loans to contractors for equipment, expansion, and other business needs. Loanspark is a lending marketplace using loan-matching technology to connect business owners with appropriate loan products including bank term loans, short-term business loans, commercial real estate loans, and equipment financing.
- NavitascoreFTL partnered with Navitas to provide commercial HVAC financing for businesses including churches, non-profits, schools, municipalities, and restaurants. Financing covers equipment, control systems, extended warranties, and installation from $5,000 to $500,000 with quick credit decisions typically within two hours.
- OptimuscoreFTL joined the Optimus platform to streamline the financing process and help more customers get approved. Optimus provides a financing portal that connects FTL with additional lender options for increased approval rates through waterfall lending.
- EGIA (Educational Group Industry Association)minorEGIA partnered with FTL for HVAC financing portal integration through the Optimus platform.
- Johnstone SupplyminorDistributor partner offering FTL financing programs to their contractor customers.
- Nortek Global HVACminorManufacturer partner that works with FTL to provide financing options to contractors and help grow their businesses through education, training and support.
- Blue HawkminorDistributor partner offering FTL financing programs to contractor customers.
- MainlineminorDistributor partner offering FTL financing programs to contractor customers.
- Sure ComfortminorDistributor partner offering FTL financing programs to contractor customers.
- HajocaminorDistributor partner offering FTL financing programs to contractor customers.
- HARDI (Heating, Air-Conditioning, & Refrigeration Distributors International)minorIndustry trade association partner providing insights and industry data to FTL.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FTL Finance competitors and assessment
Company assessmentDirect peers
- Service Finance Company: Service Finance is a consumer financing provider focused exclusively on home improvement through contractor partnerships, offering unsecured installment loans for HVAC, roofing, windows, and other home upgrades — a near-direct comparison to FTL.
- Dividend Finance: Dividend Finance offers home improvement and residential solar financing through a contractor channel. Directly comparable to FTL in serving contractor-referred borrowers with installment credit products.
- EnerBank USA: EnerBank USA is a home improvement contractor point-of-sale lender offering installment loans through contractors, almost identical go-to-market to FTL Finance with a similar channel-partner and waterfall model.
- LightStream (Truist): LightStream offers unsecured personal loans including for home improvement, competing with FTL's homeowner installment products but distributed online rather than via contractor channel.
- GreenSky (Goldman Sachs): GreenSky pioneered the home improvement POS lending category with a digital platform and contractor channel. Acquired by Goldman Sachs, it serves a similar contractor/homeowner use case at meaningfully greater scale.
Emerging players
- Mosaic: Mosaic provides point-of-sale financing primarily for residential solar and home improvement projects via contractor networks. Directly comparable in target use case and borrower profile, though earlier-stage and more solar-weighted.
- Ygrene Energy Fund: Ygrene provides property-assessed clean energy (PACE) financing for home improvements including HVAC, windows, and roofing. Adjacent model — also a contractor-channel home improvement lender — though structured as PACE rather than unsecured installment.
- Hearth (formerly Heather): Hearth offers home improvement financing via a contractor channel and POS software integration, with a software-plus-financing model that overlaps with FTL's contractor tooling and lending approach.
Broad incumbents
- Bread Financial: Bread Financial is a large point-of-sale financing and credit card company, with broad retail partnerships. While its core business is retail credit, it overlaps with FTL in the broader POS financing category.
- Synchrony Financial: Synchrony is one of the largest private-label credit and home improvement financing issuers in the US, including the Synchrony Home Improvement loan product. Far larger and broader than FTL but overlapping in the contractor financing space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FTL Finance social profiles
Digital presenceFTL Finance compliance and trust
Trust signalCompliance1 record
FTL Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
FTL Finance leadership team
Management profileNumber of profiles
Profiles4 records
FTL Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FTL Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FTL Finance
What does FTL Finance do?
FTL Finance provides fixed interest rate consumer installment loans to homeowners for residential home improvement projects, including HVAC, windows, doors, remodels, plumbing, electrical, appliances, flooring, and fencing. The company acquires borrowers primarily through a channel partner model, working with thousands of home improvement contractors who offer FTL financing to their customers, and supports both contractors and homeowners with digital tools, training, and dedicated service teams.
Is FTL Finance a public or private company?
FTL Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FTL Finance founded?
FTL Finance was founded in 1996. It employs 11 to 50 people.
Where is FTL Finance based?
FTL Finance is headquartered in St. Charles, United States, in the North America region.
How does FTL Finance make money?
Two revenue lines are on record. Consumer Financing Interest is the primary driver. The others are dealer Fees.
Who are FTL Finance's main competitors?
Direct peers on record are Service Finance Company, Dividend Finance, EnerBank USA, LightStream (Truist) and GreenSky (Goldman Sachs). Emerging players are Mosaic, Ygrene Energy Fund and Hearth (formerly Heather). Broad incumbents are Bread Financial and Synchrony Financial.
Does FTL Finance have an API?
No public API is recorded for FTL Finance.
What industry is FTL Finance in?
FTL Finance's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAFAJ, Home Improvement & Contractor POS Financing. Its NAICS code is 52222 and its SIC code is 6141.