SimpliDOTS
SimpliDOTS is an Indonesian cloud SaaS provider automating distribution operations for FMCG distributors and adjacent industries, offering Distribution Management and Sales Automation platforms with route optimization serving 600+ distribution companies across 18+ cities.
- Company typePrivate
- Founded2017
- HeadquartersMedan, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SimpliDOTS does
SimpliDOTS (legal entity PT Simpli Inovatif Mandiri) is an Indonesia-based SaaS provider that automates distribution operations for fast-moving consumer goods (FMCG) and related industries. Founded in 2017 in Medan as an IT consulting firm, the company pivoted to a SaaS model and operates a cloud-based distribution platform with headquarters in Medan and a regional office at the Indonesia Stock Exchange Tower in Jakarta. Its platform integrates field sales automation, warehouse and stock management, delivery and route optimization, canvassing operations, and business intelligence dashboards into a single connected system with real-time synchronization between mobile applications and a web backoffice.
The product portfolio centers on two core platforms — the Distribution Management System (DMS) launched in 2017 and the Sales Automation Platform (SAP) launched in 2019 — supplemented by the Delivery Route Optimization module (2021) and a dedicated Canvassing module. SimpliDOTS serves distributors, FMCG principals, and adjacent businesses across verticals including food and beverages, personal care and cosmetics, building materials, auto parts, packaged water (AMDK), office supplies, and tobacco. Named customers include Sinarmas Consumer Products, Kalbe Nutritionals, Khong Guan Group, Aice Bandung, and Hydro Coco, with the company reporting 600+ distribution customers, more than 1 million downstream retailers reached through the platform, 6,000+ platform users, and a presence across 18+ Indonesian cities.
SimpliDOTS monetizes through annual SaaS subscriptions for DMS and SAP, with quote-based pricing and a 14-day free trial serving as the primary acquisition mechanism. It employs a sales-led go-to-market motion targeting mid-market and enterprise distributors, supplemented by content marketing, webinars, and a SimpliAgent referral program that pays Rp. 500,000 (DMS) / Rp. 1,000,000 (SAP) per converted referral through 31 December 2026. The company also operates a co-sell and integration partnership with Accurate (an Indonesian accounting software vendor), jointly marketed as 'SimpliDOTS x Accurate.' Reported customer outcomes include 25% sales growth, 30%+ faster operations, a 90% renewal/extension rate, and an 86.27% CSAT score. No external institutional funding beyond a 2017 accelerator placement and no revenue figures are disclosed in the source data.
SimpliDOTS firmographics
Firmographics- Name
- SimpliDOTS
- Legal name
- PT Simpli Inovatif Mandiri
- Website
- https://simplidots.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpliDOTS is an Indonesian cloud SaaS provider automating distribution operations for FMCG distributors and adjacent industries, offering Distribution Management and Sales Automation platforms with route optimization serving 600+ distribution companies across 18+ cities.
- Ownership category
- akta.pro rank
SimpliDOTS industry classification
Industry- Product category
- Distribution Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where SimpliDOTS is headquartered
LocationHeadquarters
- HQ city
- Medan
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
SimpliDOTS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (DMS and SAP): SimpliDOTS operates as a SaaS provider offering the Distribution Management System (DMS) and Sales Automation Platform (SAP) on a subscription basis. Billing is annual, with a monthly subscription fee structure. The subscription model includes access to the web platform, mobile applications, online training, and customer support at no additional cost. A 14-day free trial with no credit card required serves as the primary acquisition mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DMS and SAP subscription plans with annual billing |
| Freemium | Pay-as-you-go | 14-day free trial for both DMS and SAP products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SimpliDOTS product offering
Product offeringCore offering
SimpliDOTS provides a cloud-based distribution management SaaS platform that automates and connects end-to-end distribution processes from field sales to financial reporting for Indonesian FMCG distributors and principals. Its core products are the Distribution Management System (DMS) and the Sales Automation Platform (SAP), complemented by Delivery Route Optimization and a Canvassing module, covering sales order, invoicing, warehouse, delivery, salesman monitoring, and business intelligence in real time.
Product overview
SimpliDOTS is a cloud-based SaaS distribution management platform consisting of two core products and modular add-ons. The core offerings are the Distribution Management System (DMS) for end-to-end distribution process management and the Sales Automation Platform (SAP) for sales force automation. These are supplemented by the Delivery Route Optimisation add-on for logistics efficiency and the Canvassing Module for field canvassing operations. The platform targets FMCG distributors and serves industries including food & beverages, personal care, building materials, auto parts, and tobacco.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution Management System (DMS) Cloud-based system connecting all distribution processes from field sales to financial reporting, covering sales orders, inventory, warehouse operations, delivery, salesman monitoring, accounting integration, and BI dashboards for FMCG distributors.
- Sales Automation Platform (SAP) Software platform enabling planned sales processes through distribution applications and mobile sales automation, covering order taking, canvassing, real-time stock management, and backoffice integration.
- Delivery Route Optimization (DRO) Route optimization solution that automates delivery planning, calculates optimal distribution routes considering store hours and vehicle capacity, enables real-time fleet monitoring, and supports digital proof of delivery.
- Canvassing Module Specialized canvassing application for managing canvass stock and visit scheduling, with a canvasser-specific backoffice and mobile app enabling sales order creation, invoicing, payment processing, and new outlet onboarding with geo-tagging.
Quantifiable outcome
- Sales growth of 25% on average for customers using the platform
- +10 more outcomes
Companies that use SimpliDOTS
Customer profileNamed customers20 records
Segments9 records
Ideal customer profiles2 records
SimpliDOTS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature14 records
SimpliDOTS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AccuratecoreSimpliDOTS has a strategic integration partnership with Accurate, a prominent accounting software provider in Indonesia. The partnership combines SimpliDOTS' distribution management system (DMS and SAP) with Accurate's financial management software. The integrated solution is jointly marketed as SimpliDOTS x Accurate, targeting distributors and companies that need unified distribution and financial management capabilities. The partnership provides integrated data between sales/distribution and accounting/financial reporting, with joint marketing efforts, demo scheduling, and customer testimonials promoting the combined solution.
Scale indicators21 records
Recent moves7 records
Expansion highlights5 records
SimpliDOTS competitors and assessment
Company assessmentDirect peers
- Moka (GoTo): Indonesia's leading cloud POS platform (part of GoTo group) for F&B and retail SMBs, increasingly expanding into inventory and multi-outlet management. Adjacent competitor to SimpliDOTS at the SME retail/distribution layer in Indonesia.
- Jubelio: Indonesian omnichannel retail and distribution management SaaS serving SMB retailers and distributors with inventory, order, and marketplace integration. Overlaps with SimpliDOTS's distribution and order management functionality for the same Indonesian SME customer base.
- DealPOS: Indonesia-based cloud POS and retail/distribution management platform for SMB retail and distribution businesses. Competes with SimpliDOTS's SAP and Canvassing modules at the smaller end of the distributor segment in Indonesia.
- iSeller: Indonesian cloud-based retail and distribution management solution (POS, inventory, sales, accounting) for SMB retailers and distributors. Targets the same Indonesian SME distribution vertical with overlapping sales-force and stock-management capabilities.
- HashMicro: Indonesia-headquartered SaaS provider of ERP, distribution, manufacturing, and POS modules targeted at Indonesian SMB and mid-market enterprises. Most directly comparable substitute for SimpliDOTS's DMS-plus-accounting stack, competing for the same Indonesian distributor buyer with overlapping distribution and inventory management capabilities.
Broad incumbents
- Salesforce Field Service: Global CRM and field service cloud with growing capabilities in route optimization, mobile workforce, and customer visit management that overlap with SimpliDOTS's SAP, Canvassing, and Delivery Route Optimization modules at the high end of the market.
- SAP Business One: Global mid-market ERP platform from SAP widely deployed among Indonesian distributors and FMCG companies, including many of SimpliDOTS's prospects. Larger, broader alternative whose distribution and warehouse management modules overlap with SimpliDOTS's DMS at the enterprise tier.
- Oracle NetSuite: Global cloud ERP with order-to-cash, inventory, and warehouse modules used by mid-market distributors in Southeast Asia. Overlaps with SimpliDOTS's DMS for enterprise-grade customers and serves as the credible upmarket alternative for SimpliDOTS's larger accounts.
- Accurate: Indonesia's largest accounting and finance SaaS platform for SMBs, now a strategic integration partner of SimpliDOTS. Wide overlap in the Indonesian SME buyer; competes for the same wallet while also serving as SimpliDOTS's distribution channel via the SimpliDOTS x Accurate bundle.
Emerging players
- Vin eRetail: India-based SaaS for retail execution, field sales automation, and distributor management serving FMCG and consumer goods companies. Highly comparable product (SFA, route, visit, order) to SimpliDOTS SAP and canvassing modules for a similar distributor customer, but focused on India market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpliDOTS social profiles
Digital presenceSimpliDOTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliDOTS leadership team
Management profileNumber of profiles
Profiles3 records
SimpliDOTS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliDOTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliDOTS
What does SimpliDOTS do?
SimpliDOTS provides a cloud-based distribution management SaaS platform that automates and connects end-to-end distribution processes from field sales to financial reporting for Indonesian FMCG distributors and principals. Its core products are the Distribution Management System (DMS) and the Sales Automation Platform (SAP), complemented by Delivery Route Optimization and a Canvassing module, covering sales order, invoicing, warehouse, delivery, salesman monitoring, and business intelligence in real time.
Is SimpliDOTS a public or private company?
SimpliDOTS is a private company. It is classified as venture growth investor backed and is currently operating.
When was SimpliDOTS founded?
SimpliDOTS was founded in 2017. It employs 11 to 50 people.
Where is SimpliDOTS based?
SimpliDOTS is headquartered in Medan, Indonesia, in the Asia region.
How does SimpliDOTS make money?
One revenue line is on record: saaS Subscription (DMS and SAP).
Who are SimpliDOTS's main competitors?
Direct peers on record are Moka (GoTo), Jubelio, DealPOS, iSeller and HashMicro. Broad incumbents are Salesforce Field Service, SAP Business One, Oracle NetSuite and Accurate. Vin eRetail is listed as an emerging player.
Does SimpliDOTS have an API?
No public API is recorded for SimpliDOTS.
What industry is SimpliDOTS in?
SimpliDOTS's product category is Distribution Management Software. Its primary akta.pro industry code is HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 518 and its SIC code is 7372.