Jubelio
Jubelio is an Indonesian B2B SaaS platform that unifies online marketplaces, webstores, social commerce, offline POS, and logistics into a single real-time inventory and order management system for 35,000+ Indonesian merchants, primarily SMBs and UMKMs.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Jubelio does
Jubelio, operated by PT Guardia Teknologi Indonesia, is an Indonesia-headquartered B2B SaaS platform that unifies online marketplaces (Tokopedia, Shopee, Lazada, Blibli, TikTok Shop, Zalora, Akulaku), webstores (WooCommerce, Shopify, Shopline, Plugo, native Jubelio Store), social commerce (Instagram, Facebook, TikTok, Evermos), offline POS, and logistics providers into a single real-time inventory and order management system. The core product, Jubelio Omnichannel, is augmented by modules for catalog management, inventory, order processing, warehouse management (WMS), business intelligence, and finance, plus standalone products (POS, Store, Chat, Shipment). Real-time stock synchronization, multi-warehouse routing, overselling prevention (Toko Prioritas, Stock Percentage, Reserved Stock, Low Stock Alerts), and integrated courier management form the operational backbone, battle-tested across 5+ years of high-volume campaign events.
The company generates revenue primarily through a subscription model with per-order pricing starting at Rp150/order and additional paid modules layered on a free-forever core ecosystem (Store, POS, Chat, Shipment). Go-to-market is a hybrid of self-serve product-led growth, inside sales with WhatsApp-driven demos, and event-led demand generation including roadshows ('Semua Bisa Bisnis') and webinars co-hosted with marketplace partners (Lazada, Bukalapak, Blibli) and government bodies (Kominfo). Customer concentration is highly distributed across 35,000+ Indonesian merchants spanning fashion (Kintakun, Jiniso, Elfs Active, Clouwny, Cuit Baby Wear), food and beverage (Macadamia House, Momogi), fulfillment/logistics (Fresh Factory, Paxel, Titipaja, JNE), and health (OneMed), with the SME/UMKM segment as the primary buyer persona. The company employs 51-100 people and operates from Sampoerna Strategic Square in South Jakarta. Jubelio has secured ISO 27001 certification, PSE registration with the Indonesian Ministry of Communication and Digital, and partnerships with Blibli (Best Enabler 2024) and Shopee (Service Partner Program 2025).
Jubelio firmographics
Firmographics- Name
- Jubelio
- Legal name
- PT Guardia Teknologi Indonesia
- Website
- https://jubelio.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jubelio is an Indonesian B2B SaaS platform that unifies online marketplaces, webstores, social commerce, offline POS, and logistics into a single real-time inventory and order management system for 35,000+ Indonesian merchants, primarily SMBs and UMKMs.
- Ownership category
- akta.pro rank
Jubelio industry classification
Industry- Product category
- Omnichannel Retail Management Software
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Jubelio is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Jubelio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Order-based Pricing: Jubelio charges on a per-order basis starting from Rp150 per order. The pricing is subscription-based with the core omnichannel platform offering some free bundled tools (Jubelio Store, POS, Chat, Shipment) and additional paid modules. Payment is made in advance per billing cycle with invoices sent via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Order-based pricing starting at Rp150 per order |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Jubelio product offering
Product offeringCore offering
Jubelio provides a cloud-based omnichannel retail management SaaS platform that integrates Indonesian online marketplaces (Tokopedia, Shopee, Lazada, Blibli, TikTok Shop, Zalora, Akulaku, BukaLapak), webstores (Shopify, WooCommerce, Shopline, Plugo, Jubelio Store), social commerce (Instagram, Facebook, Evermos), and offline POS into a single real-time system. The platform centralizes inventory, orders, catalog, warehouse (WMS), finance, business intelligence, chat, and shipping for Indonesian merchants on a per-order subscription pricing model starting at Rp150 per order.
Product overview
Jubelio is a platform-plus-modules omnichannel retail ecosystem offered by PT Guardia Teknologi Indonesia. The core platform is Jubelio Omnichannel, which serves as a centralized system connecting online marketplaces (Tokopedia, Shopee, Lazada, Blibli, Zalora, Akulaku), webstores (Jubelio Store, WooCommerce, Shopify, Shopline, Plugo), social commerce (Instagram, TikTok, Facebook, Evermos), and offline POS into one unified dashboard. The platform includes integrated modules for Catalog management, Inventory/Persediaan management, Order/Pesanan processing, Warehouse management/Gudang (WMS), Business Intelligence/Inteligensi Bisnis, and Finance/Keuangan. Additional standalone products include Jubelio POS for offline retail, Jubelio Store for webstore building, Jubelio Chat for multi-channel customer messaging, and Jubelio Shipment for logistics integration. All components share a unified database enabling real-time stock synchronization, integrated reporting, and automated workflows across all sales channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Jubelio Omnichannel Unified omnichannel platform connecting online marketplaces (Tokopedia, Shopee, Lazada, Blibli, Zalora, Akulaku, TikTok Shop, BukaLapak), webstores (Jubelio Store, WooCommerce, Shopify, Shopline, Plugo), social commerce (Instagram, Facebook, TikTok, Evermos), and offline POS into a single integrated system with real-time stock synchronization. Sold on a per-order subscription starting at Rp150/order to Indonesian retailers and UMKM businesses.
- Jubelio POS Point of Sale system for offline retail stores that integrates with the Jubelio omnichannel platform, enabling unified inventory and order management across physical and digital channels. Bundled free with the Jubelio Omnichannel subscription.
- Jubelio Store Built-in webstore builder allowing Indonesian merchants to create professional online stores with premium designs, integrated directly into the Jubelio ecosystem. Supports reseller and dropshipper management. Bundled free with the Jubelio Omnichannel subscription.
- Jubelio Chat Unified customer chat management across multiple marketplace and social commerce channels from a single dashboard, with AI-powered auto-reply capabilities and quick reply templates. Bundled free with the Jubelio Omnichannel subscription.
- Jubelio Shipment Centralized shipping management integrated with multiple courier services (JNE, Paxel, and others), enabling automated waybill generation, shipment tracking, and logistics coordination from a single platform. Bundled free with the Jubelio Omnichannel subscription.
Quantifiable outcome
- Revenue increase up to 60% within 3 months of adoption for businesses using the platform
- +7 more outcomes
Companies that use Jubelio
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Jubelio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability8 records
Feature11 records
Jubelio partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- TokopediacoreNative integration allowing Jubelio users to sync products, inventory, and orders with their Tokopedia stores. Tokopedia is one of the primary marketplace channels supported by the platform.
- ShopeecoreNative integration with Shopee for product listing, stock synchronization, and order management. Jubelio is a recognized Shopee Service Partner Program (SPP) member, providing authorized integration services to Shopee sellers.
- LazadacoreNative integration with Lazada for inventory and order management. Jubelio has co-hosted webinars with Lazada (e.g., 'Jubelio x Lazada Webinar' in October 2020) for seller education.
- BliblicoreNative integration with Blibli for product and order synchronization. Jubelio was recognized as 'Blibli Best Enabler' in 2024. Companies co-organized the E-Commerce Virtual Conference 2020.
- TikTok (TikTok Shop)coreNative integration with TikTok/TikTok Shop for product listing, stock sync, and order management across TikTok's social commerce platform.
- WooCommercecoreNative integration with WooCommerce webstore platform, enabling Jubelio users to sync their WooCommerce stores with all connected marketplace channels.
- ShopifycoreNative integration with Shopify, allowing Jubelio users to connect their Shopify stores for unified product and inventory management.
- JNE (Express Indonesia)coreJNE is a listed fulfillment center and enabler partner, and its courier services are integrated into Jubelio Shipment for automated waybill generation and shipment tracking.
- Fresh FactorycoreA major fulfillment center partner where 80% of their clients are Jubelio users. Fresh Factory leverages Jubelio's WMS for inventory accuracy of 99%. Jubelio provides WMS Enablement Service consulting to Fresh Factory clients.
- PaxelcoreFulfillment and logistics partner integrating with Jubelio. Paxel reports 99% order fill rate and pick & pack under 5 minutes using the Jubelio system, with many clients experiencing 60% sales increase.
- Kementerian Komunikasi dan Digital Republik Indonesia (Kominfo)flagshipJubelio partnered with Kominfo to train UMKM (small business) players for digital transformation. This government partnership provides credibility, regulatory alignment, and access to national digital economy programs.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Jubelio competitors and assessment
Company assessmentBroad incumbents
- Linnworks: Linnworks is a multichannel inventory and order management platform with marketplace integrations used by sellers worldwide. It competes with Jubelio's core order/inventory sync functionality for multi-channel merchants, though it lacks the Indonesian-specific marketplace and logistics depth.
- Shopify: Shopify is a global commerce platform that integrates with Indonesian marketplaces and serves merchants worldwide. While broader in scope and more capital-rich, Shopify competes for the same multi-channel merchant customer and is expanding aggressively across Southeast Asia.
- Brightpearl: Brightpearl is a retail-first ERP and order management platform serving omnichannel merchants globally with inventory, order, shipping, and accounting modules. It competes with Jubelio's combined ERP/WMS/order-management capabilities for larger retail brands, though focused primarily on Western markets.
Direct peers
- Sirclo: Sirclo is an Indonesian-founded omnichannel commerce solutions provider offering store management, marketplace integration, and order fulfillment software for brands selling across Southeast Asia. It is the most directly comparable competitor to Jubelio, targeting the same Indonesian SMB and mid-market seller segment with similar omnichannel functionality.
- Moka POS: Moka is an Indonesian cloud-based POS platform serving SMBs in retail and F&B, with expanding omnichannel capabilities including marketplace integrations. It overlaps directly with Jubelio's POS module and omnichannel seller offerings in the same Indonesian market.
- iSeller: iSeller is an Indonesia-based omnichannel commerce platform offering POS, marketplace integration, and inventory sync for retail merchants. It targets the same Indonesian seller use case as Jubelio with similar core functionality, making it a head-to-head competitor in the SMB omnichannel segment.
- Pawoon: Pawoon is an Indonesian cloud POS and retail management platform serving SMB retailers across the country. It competes with Jubelio on POS functionality and basic omnichannel features for Indonesian merchants, though its marketplace integration depth is generally narrower.
- DealPOS: DealPOS provides omnichannel retail management with marketplace integrations across Southeast Asia, including Indonesia, Malaysia, Singapore, and the Philippines. It overlaps directly with Jubelio's core offering for multi-channel sellers operating in similar regional markets.
Emerging players
- GoBiz: GoBiz is GoTo's merchant-facing platform for Indonesian SMBs, offering POS, payments, and online storefront capabilities within the Gojek/Tokopedia ecosystem. It overlaps with Jubelio on POS and seller tooling, but its distribution advantages through Gojek's super-app create competitive pressure.
Others
- Oracle NetSuite: Oracle NetSuite is a global cloud ERP platform used by mid-market and enterprise retailers for financial, inventory, and order management. It competes in adjacent territory for larger Jubelio customers that outgrow the platform's enterprise-tier capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Jubelio social profiles
Digital presenceJubelio compliance and trust
Trust signalCompliance3 records
Jubelio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jubelio leadership team
Management profileNumber of profiles
Profiles2 records
Jubelio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jubelio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jubelio
What does Jubelio do?
Jubelio provides a cloud-based omnichannel retail management SaaS platform that integrates Indonesian online marketplaces (Tokopedia, Shopee, Lazada, Blibli, TikTok Shop, Zalora, Akulaku, BukaLapak), webstores (Shopify, WooCommerce, Shopline, Plugo, Jubelio Store), social commerce (Instagram, Facebook, Evermos), and offline POS into a single real-time system. The platform centralizes inventory, orders, catalog, warehouse (WMS), finance, business intelligence, chat, and shipping for Indonesian merchants on a per-order subscription pricing model starting at Rp150 per order.
Is Jubelio a public or private company?
Jubelio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jubelio founded?
Jubelio was founded in 2016. It employs 51 to 100 people.
Where is Jubelio based?
Jubelio is headquartered in Jakarta, Indonesia, in the Asia region.
How does Jubelio make money?
One revenue line is on record: subscription - Order-based Pricing.
Who are Jubelio's main competitors?
Broad incumbents on record are Linnworks, Shopify and Brightpearl. Direct peers are Sirclo, Moka POS, iSeller, Pawoon and DealPOS. GoBiz is listed as an emerging player. Oracle NetSuite is listed as an others.
Does Jubelio have an API?
Yes. Jubelio exposes a public API. Developer documentation is at jubelio.com/integrasi-api-2.
What industry is Jubelio in?
Jubelio's product category is Omnichannel Retail Management Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its SIC code is 5734.