truDigital Signage
truDigital Signage is a US-based cloud digital signage platform founded in 2011, offering SaaS CMS, proprietary media player hardware, AI content generation, and managed services to multi-location businesses across 12+ verticals including retail, healthcare, restaurant, and franchise.
- Company typePrivate
- Founded2011
- HeadquartersSandy, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What truDigital Signage does
truDigital Signage is a privately held US-based digital signage company founded in 2011 and headquartered in Omaha, Nebraska. The company operates a cloud-based content management system (CMS) that allows organizations to publish, schedule, and manage content across single screens or hundreds of locations from a browser. Its platform targets multi-location and franchise-heavy businesses across verticals including corporate, retail, restaurant, healthcare, education, manufacturing, banking, fitness, hospitality, non-profit, and transportation/logistics. The company sells directly through a sales-led motion with demo-based engagement, supported by US-based human account management and an active referral program.
The product surface combines software, proprietary hardware, and services. The core platform offers tiered SaaS pricing (Basic at $29/player/month and Pro at $49/player/month, plus Custom enterprise contracts), a proprietary plug-and-play media player (truDigital Sign Player) sold starting at $249, AI-powered content generation via the AI Content Studio, multi-location management features (Campaigns and Slipstream), custom design services starting at $199 per project, and optional managed services. The platform integrates with 50+ third-party apps spanning social media (Facebook, Instagram, X), productivity suites (Google Workspace, Office 365), business intelligence (Domo, Power BI, Klipfolio), and vertical-specific data sources. Reported operational metrics include 12,000+ screens in production, 99.9% application uptime, average first response under one hour, and a 0.05% support ticket reopen rate.
The business model is a hybrid of recurring SaaS subscription revenue, one-time hardware sales, project-based design services, and managed services contracts. The company has been independently operated since 2011 with no disclosed external funding, has been recognized on the Inc. 5000 list, and has earned G2, Capterra, GetApp, and Software Advice recognitions in 2023-2024. Named customers include Coca-Cola, Costco, NAPA, Siemens, AAA, Yokohama, Vivint, YMCA, Goodwill, the Salvation Army, and Winnebago.
truDigital Signage firmographics
Firmographics- Name
- truDigital Signage
- Legal name
- TRUDIGITAL CORPORATION
- Website
- https://trudigital.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- truDigital Signage is a US-based cloud digital signage platform founded in 2011, offering SaaS CMS, proprietary media player hardware, AI content generation, and managed services to multi-location businesses across 12+ verticals including retail, healthcare, restaurant, and franchise.
- Ownership category
- akta.pro rank
truDigital Signage industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industries
- Digital Signage & Campus Communication Displays (EDAEAHAM), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
Keywords
Where truDigital Signage is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
truDigital Signage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Software Subscription (SaaS): Monthly recurring subscription model with tiered plans (Basic at $29/player/month, Pro at $49/player/month) offering cloud-based digital signage CMS access, unlimited users, storage, and support.
- Hardware Sales: Sale of proprietary truDigital Sign Player media devices starting at $249 per unit, with 1-year limited warranty and optional 3-year extended warranty available.
- Design Services: Custom content and template design services starting at $199 per project, with up to 3 free revisions included.
- Managed Services: Fully managed digital signage services where truDigital runs the signage operation for customers who prefer not to manage it themselves.
- Custom Implementation: Custom implementation planning and rollout services to ensure successful deployment of digital signage projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan at $29/month per player with core digital signage features |
| Subscription | Monthly | Pro plan at $49/month per player with premium features and dedicated support |
| Subscription | Multi-year contract | Custom enterprise pricing for multi-location and unique setups |
| Unit Pricing | One time/ perpetual license | truDigital Sign Player hardware starting at $249 |
| Unit Pricing | One time/ perpetual license | Design Services starting at $199 per project |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
truDigital Signage product offering
Product offeringCore offering
truDigital Signage provides a cloud-based digital signage content management platform paired with a proprietary plug-n-play media player (truDigital Sign Player), used by businesses to centrally create, schedule, and display dynamic content across single or multi-location screens. The platform includes an AI Content Studio for on-brand graphics generation, a library of 500+ templates and 50+ third-party app integrations, multi-location management via Campaigns, and is sold primarily through tiered per-player SaaS subscriptions supported by dedicated US-based human account management, custom Design Services, and fully Managed Services offerings.
Product overview
truDigital Signage offers a cloud-based digital signage platform centered around its core software combined with proprietary hardware. The platform comprises the main truDigital Digital Signage Platform (cloud-based CMS), the truDigital Sign Player (hardware media player at $249), AI Content Studio for AI-generated graphics, Campaigns feature for multi-location management, Slipstream for multi-screen control, and Design Services for custom content creation. Software pricing includes Basic ($29/player/month), Pro ($49/player/month), and Custom enterprise plans, with Managed Services as an add-on. The platform integrates with 50+ third-party apps including social media (Facebook, Instagram, X), productivity tools (Google Suite, Office 365), business intelligence (DOMO, Power BI, Klipfolio), and specialized integrations (Weather, FlyteSystems, TapHunter).
Differentiator
Problem solved
Functional benefit
Products and services
- truDigital Digital Signage Platform Cloud-based digital signage content management platform that enables businesses to centrally create, schedule, publish, and manage dynamic content across one or hundreds of screens and locations from any web browser. Includes multi-location management via Campaigns, 500+ templates, 50+ app integrations, AI Content Studio, remote device management, offline caching, and per-player monthly subscription pricing (Basic $29/month/player, Pro $49/month/player, Custom enterprise).
- truDigital Sign Player Proprietary plug-n-play media player device sold to business customers to power truDigital signage screens. Connects to TVs via HDMI and ships with Remote Control, HDMI Cable, 2 AAA Batteries, and Quick Start Guide; 1-year Limited Warranty included and optional 3-year Extended Warranty available separately to U.S. customers.
- Design Services Custom content and template design service where truDigital's graphic designers collaborate with customers to create branded templates and digital signage layouts. Process: share vision, receive mockup, make revisions, pay 50% to start, receive final design, pay remaining 50%; includes up to three free revisions.
- Managed Services Fully managed digital signage service in which truDigital operates the customer's signage network end-to-end so the customer does not have to manage it themselves. Sold as a recurring service engagement on top of the truDigital software and hardware stack.
- Custom Implementation Custom implementation planning and rollout service sold alongside enterprise deployments to ensure successful deployment of multi-location digital signage projects, including hardware configuration, mapping screens to real workflows, and project consultation.
Quantifiable outcome
- 4x increase in engagement with digital signage
- +4 more outcomes
Companies that use truDigital Signage
Customer profileNamed customers18 records
Segments12 records
Ideal customer profiles3 records
truDigital Signage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability2 records
Feature6 records
truDigital Signage partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- FacebookcoreFacebook integration allows social media content to be displayed on truDigital signage screens, enabling real-time social feeds and brand content on digital displays.
- Google ReviewscoreGoogle Reviews integration displays customer reviews and ratings on digital signage screens for social proof and reputation management.
- InstagramcoreInstagram integration displays Instagram content and feeds on truDigital digital signage screens, enabling social media content on in-store displays.
- SlackcoreSlack integration allows internal communications and team updates from Slack to be displayed on digital signage screens.
- Google CalendarcoreGoogle Calendar integration displays meeting room schedules and calendar events on digital signage for office and lobby use cases.
- AP NewscoreAP News integration provides live news feeds and breaking news content for display on truDigital digital signage screens.
- DomocoreDomo business intelligence integration allows data visualizations and dashboards to be displayed on digital signage screens for real-time KPI visibility.
- Google SlidescoreGoogle Slides integration allows presentation content to be displayed on truDigital digital signage screens directly from Google Slides.
- Microsoft PowerPointcoreMicrosoft PowerPoint integration allows presentation files to be displayed on truDigital digital signage screens.
- Office 365 / Exchange OnlinecoreOffice 365 and Exchange Online integration connects calendar and meeting room schedules to truDigital digital signage for real-time room booking displays.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
truDigital Signage competitors and assessment
Company assessmentDirect peers
- ScreenCloud: ScreenCloud is a cloud-based digital signage CMS serving multi-location enterprise and SMB customers with subscription pricing, app integrations, and media player hardware — directly comparable to truDigital's platform-plus-hardware model.
- OptiSigns: OptiSigns offers a cloud digital signage platform with subscription tiers per screen, app integrations, and support for both proprietary and BYOD players — a direct competitor in the SMB/mid-market digital signage CMS segment.
- Yodeck: Yodeck provides cloud-based digital signage with a bundled Raspberry Pi player, subscription per-screen pricing, and a strong SMB/small-chain go-to-market — directly competing with truDigital's hardware-plus-CMS bundle.
- Rise Vision: Rise Vision is a cloud digital signage platform focused on schools, non-profits, and SMB with subscription pricing and a template-driven content editor — a comparable vertical-led, template-rich CMS play.
- BrightSign: BrightSign manufactures commercial-grade media players and offers the BrightSign Network CMS — overlapping with truDigital both on proprietary signage hardware and on cloud CMS/management, making it a dual-axis direct competitor.
- NoviSign: NoviSign delivers a cloud digital signage SaaS with subscription tiers, content templates, and integrations across multiple verticals — comparable in product shape and SMB/mid-market positioning to truDigital.
Emerging players
- Kitcast: Kitcast is a digital signage CMS purpose-built for Apple TV, competing in the BYOD/consumer-stick segment that truDigital's per-player hardware pricing partially insulates against.
- Enplug: Enplug offers cloud-based digital signage with app integrations and a marketplace model targeting enterprise and retail — an emerging player with overlapping content-library and integration-led differentiation.
Broad incumbents
- Broadsign (formerly Scala): Broadsign operates a broad digital signage and DOOH platform serving enterprise retail, QSR, and out-of-home networks at significantly larger scale than truDigital — a broad incumbent competing in overlapping CMS and network-management layers.
- Samsung VXT (MagicINFO): Samsung's VXT and legacy MagicINFO platforms bundle cloud CMS with Samsung commercial display hardware, providing a vertically integrated incumbent offering that competes head-on with truDigital's hardware-plus-software bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
truDigital Signage social profiles
Digital presencetruDigital Signage financial estimates
Financial estimateRevenue estimate
Valuation estimate
truDigital Signage leadership team
Management profileNumber of profiles
Profiles1 record
truDigital Signage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
truDigital Signage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about truDigital Signage
What does truDigital Signage do?
truDigital Signage provides a cloud-based digital signage content management platform paired with a proprietary plug-n-play media player (truDigital Sign Player), used by businesses to centrally create, schedule, and display dynamic content across single or multi-location screens. The platform includes an AI Content Studio for on-brand graphics generation, a library of 500+ templates and 50+ third-party app integrations, multi-location management via Campaigns, and is sold primarily through tiered per-player SaaS subscriptions supported by dedicated US-based human account management, custom Design Services, and fully Managed Services offerings.
Is truDigital Signage a public or private company?
truDigital Signage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was truDigital Signage founded?
truDigital Signage was founded in 2011. It employs 11 to 50 people.
Where is truDigital Signage based?
truDigital Signage is headquartered in Sandy, United States, in the North America region.
How does truDigital Signage make money?
Five revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are hardware Sales, design Services, managed Services and custom Implementation.
Who are truDigital Signage's main competitors?
Direct peers on record are ScreenCloud, OptiSigns, Yodeck, Rise Vision, BrightSign and NoviSign. Emerging players are Kitcast and Enplug. Broad incumbents are Broadsign (formerly Scala) and Samsung VXT (MagicINFO).
Does truDigital Signage have an API?
No public API is recorded for truDigital Signage.
What industry is truDigital Signage in?
truDigital Signage's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of EDAEAHAM, Digital Signage & Campus Communication Displays. Its NAICS code is 54185 and its SIC code is 7372.