Spartan Surfaces
Spartan Surfaces is a commercial flooring distributor and subsidiary of Floor & Decor Holdings, curating products from 70+ global manufacturers. It serves architects, designers, and developers across hospitality, healthcare, education, multifamily, and commercial sectors in the contiguous U.S.
- Company typePrivate
- Founded2015
- HeadquartersBel Air, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Spartan Surfaces does
Spartan Surfaces is a specialty commercial flooring distributor and wholly owned subsidiary of Floor & Decor Holdings, Inc. (NYSE: FND). Founded in 2007 and headquartered in Bel Air, Maryland, the company curates a portfolio of flooring and wall solutions sourced from over 70 global manufacturing partners. The product line spans luxury vinyl tile (LVT), rubber flooring, porcelain and ceramic tile, hardwood and engineered wood, quartz tile, homogeneous and heterogeneous sheet flooring, laminate, wall coverings (including antimicrobial PVC wall cladding), sustainable options (recycled rubber, cork, linoleum, carbon-neutral rubber), and installation accessories such as adhesives and moisture-mitigation systems. Spartan does not manufacture its own products; rather, it operates as an aggregator and value-added distributor, combining supply chain breadth with technical support, sample logistics, design advisory, and project management.
The company's go-to-market is built around a nationwide network of regional business development representatives who sell directly to architects, designers, developers, and end users across seven primary vertical segments: hospitality, multifamily, senior living, education, workplace, healthcare, and retail. Pricing is quote-based and project-driven, with no public price list; sales are supported by four physical showrooms (Washington DC, Chicago, New York City, and Minnesota), an online sample ordering system, a next-day delivery service for in-stock items ordered before 4pm, and an in-house technical services department that assists with specification, subfloor assessment, and installation troubleshooting. Customer engagement is reinforced through industry events such as the annual BDNY Soirée, content marketing (Flooring University, the Material Madness blog, YouTube video series), earned-media recognition (NAIOP DC|MD Award of Merit for Best Interiors), and post-sale project management. The company employs over 300 team members across the contiguous United States.
Spartan's parent, Floor & Decor Holdings, consolidates Spartan's financial results into its overall corporate performance, providing scale advantages in purchasing, logistics, and brand reach. Spartan reported Q4 2025 sales of $243 million, up 13% year-over-year. Recent strategic priorities have centered on geographic expansion (a renovated Minnesota showroom opened in October 2025 and the DC showroom relocated within Washington DC in September 2025), broadened business development coverage across the Midwest, Southeast, and West, national manufacturer partnerships (HMTX in March 2025 and Erica Puccio Wallcoverings in May 2025), and a scaled sample-delivery program with a gamified Scratch Off incentive. The wholly owned subsidiary Salesmaster Flooring Solutions, acquired in June 2023, provides additional New York City and New England distribution capability.
Spartan Surfaces firmographics
Firmographics- Name
- Spartan Surfaces
- Legal name
- Spartan Surfaces
- Website
- https://spartansurfaces.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Spartan Surfaces is a commercial flooring distributor and subsidiary of Floor & Decor Holdings, curating products from 70+ global manufacturers. It serves architects, designers, and developers across hospitality, healthcare, education, multifamily, and commercial sectors in the contiguous U.S.
- Ownership category
- akta.pro rank
Spartan Surfaces industry classification
Industry- Product category
- Commercial Flooring Distribution
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industries
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Spartan Surfaces is headquartered
LocationHeadquarters
- HQ city
- Bel Air
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Spartan Surfaces business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Commercial Flooring Distribution: Direct sale of commercial flooring materials (LVT, porcelain, rubber, wood, wall coverings) to architects, designers, developers, and end users through a network of business development representatives and showrooms.
- Technical Services: Technical support including performance testing, installation guidance, and on-site coordination to ensure flooring performs reliably in real-world conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom product specification and pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Spartan Surfaces product offering
Product offeringCore offering
Spartan Surfaces is a specialty commercial flooring distributor that curates and distributes flooring materials (LVT, porcelain, rubber, wood, quartz, wall coverings, laminate, homogeneous/heterogeneous flooring, adhesives and installation materials) sourced from over 70 global manufacturing partners. The company serves architects, designers, developers, contractors, and end users across hospitality, multifamily, senior living, education, workplace, healthcare, and retail segments through regional sales representatives, showrooms, and self-serve online sample ordering. Value-added services include next-day sample delivery, in-house technical support, value engineering for product substitution, and showroom experiences.
Product overview
Spartan Surfaces is a specialty commercial flooring distributor that does not manufacture its own products but rather curates and distributes flooring solutions from over 70 global manufacturing partners. Their portfolio includes Luxury Vinyl Tile (LVT) products (Cobalt Surfaces Hushcore and Tangent, AVA, Kahrs), rubber flooring (ECOsurfaces, American Biltrite AB Pure), quartz tile (Kahrs Commercial), porcelain and ceramic tiles (Aphelion Collection, Eliane, Umore), hardwood and engineered wood (Kahrs, Bjelin), wall coverings (ASI, Palclad), and sustainable flooring options. They serve market segments including hospitality, multifamily, senior living, education, workplace, healthcare, and retail across the contiguous United States. The company offers additional services including sample delivery (with next-day option and Scratch Offs prize program), technical support, value engineering, and showroom experiences. Spartan's differentiation lies in their relationship-driven sales approach, technical expertise, and network of manufacturing partners providing flexibility in sourcing, pricing, and design options.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Vinyl Tile (LVT) Luxury Vinyl Tile flooring sourced from multiple manufacturers including Cobalt Surfaces (Hushcore, Tangent), AVA, and Kahrs Luxury Tiles. Features include High Performance Core, cork backing, dual stabilization layers, and fade and abrasion resistance. Used in commercial applications across hospitality, multifamily, and other segments.
- Rubber Flooring Rubber flooring solutions from ECOsurfaces and American Biltrite, including ECOfit, Forest RX, Infinity RX, AB Pure, and ECOnights product lines. Used in athletic, healthcare, education, and commercial fitness environments with acoustic performance, slip resistance, and eco-friendly materials.
- Quartz Tile Quartz tile flooring from Kahrs Commercial made from 70% natural minerals. Features a flexible yet durable structure and non-porous, dirt-resistant surface. Available in over 70 color options for high-traffic public spaces.
- Porcelain and Ceramic Tile Porcelain and ceramic tiles from Aphelion Collection (75 collections), Eliane, Umore, and Trinity Tile. Used for floors and walls in commercial applications with contemporary designs and sustainable options.
- Hardwood and Engineered Wood Flooring Engineered hardwood flooring from Kahrs Hardwood (Sweden, oldest wood floor manufacturer still operating), Bjelin, Aspire Woods, and URBBA. Includes FSC-certified products, sustainable sourcing, and eco-friendly low-VOC finishes.
- Wall Coverings and Wall Systems Wall covering products from ASI (Architectural Systems Inc), including wood panels, Palclad Pro HYG PVC Wall Cladding System with antimicrobial technology, and custom design options.
- Homogeneous and Heterogeneous Flooring Single-layer homogeneous flooring with exceptional durability for high-traffic areas, and multi-layer heterogeneous flooring with enhanced design flexibility from manufacturers like Polyflor, Teknoflor, and others.
- Laminate Flooring Laminate flooring from Kaindl offering hardwood aesthetics at lower cost with durability, fade resistance, stain resistance, and low maintenance requirements.
- Sustainable and Eco-Friendly Flooring Environmentally sustainable flooring options including recycled rubber, linoleum, cork, ABPURE Infinity carbon-neutral rubber flooring, and products contributing to LEED certification from various manufacturers.
- Adhesives and Installation Materials Installation products including Bostik adhesives, Schönox primers, moisture mitigation systems, repair mortars, floor leveling compounds, and Spray-Lock concrete protection solutions.
- Sample Delivery Program Sample delivery service including next-day delivery for in-stock items ordered before 4pm, plus the Scratch Offs program with prizes including Samsung Frame TVs, Apple AirPods, and Starbucks gift cards ($65,000 prize pool in 2026).
- Technical Support Service Technical support service for troubleshooting installation issues, including subfloor assessment, moisture testing guidance, adhesive recommendations, and installation procedures.
- Value Engineering Value engineering services to help protect project vision when products go out of stock, specs evolve, or budgets shift. Includes flexible country-of-origin alternatives and agile logistics.
- Showroom Experience Showrooms in key markets (Washington DC, New York City, Chicago, Minnesota) offering interactive product exploration, curated sample libraries, and design collaboration spaces. The DC showroom won the NAIOP DC|MD Award of Merit for Best Interiors.
Companies that use Spartan Surfaces
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles1 record
Spartan Surfaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spartan Surfaces partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Erica Puccio WallcoveringscoreNational partnership for wallcoverings in hospitality sector
- HMTXcoreNational partnership announced in March 2025 for commercial flooring distribution
- BjelincoreSustainability-focused flooring manufacturer; sponsor of Spartan Hospitality's Second Annual BDNY Soirée event
- BrintonscoreCarpet manufacturer for hospitality sector; sponsor of BDNY Soirée hospitality event
- UMOREcorePorcelain and ceramic tile manufacturer; sponsor of BDNY Soirée event; featured in DC and Minnesota showroom installations
- ASI (Architectural Systems Inc)coreWall coverings and architectural surfaces; featured in multiple Spartan showroom installations and projects
- Ava (AVAFlor)coreLuxury vinyl tile manufacturer; featured in Minnesota showroom and various commercial projects
- Community DesigncoreRubber tile and base manufacturer; sponsor of BDNY Soirée; featured in showroom installations
- Franz ViegenerminorHospitality fixtures manufacturer; sponsor of BDNY Soirée event
- Richloom ContractminorContract textiles manufacturer; sponsor of BDNY Soirée hospitality event
- ArteriorsminorHome furnishings brand; sponsor of BDNY Soirée event
- Urban Art CompanyminorArt and design brand; sponsor of BDNY Soirée event
- LacquerCraft HospitalityminorHospitality millwork manufacturer; sponsor of BDNY Soirée event
- Janus Et CieminorOutdoor furniture and accessories; sponsor of BDNY Soirée event
- PTY LightingminorLighting manufacturer; sponsor of BDNY Soirée hospitality event
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Spartan Surfaces competitors and assessment
Company assessmentDirect peers
- Mannington Commercial: Mannington Commercial is the commercial flooring division of Mannington Mills, distributing LVT, resilient, carpet, and wall base to architects, designers, and contractors across the U.S. — directly comparable to Spartan in product mix, customer base, and go-to-market model.
- Tarkett: Tarkett is a global flooring manufacturer with a strong commercial segment (LVT, rubber, homogeneous/heterogeneous, carpet) selling into healthcare, education, hospitality, and retail — overlapping with Spartan's core verticals and distribution-heavy go-to-market.
- Interface: Interface is a commercial modular carpet and resilient flooring specialist serving the same healthcare, education, and workplace customers as Spartan, with a specification-driven sales motion targeting architects and designers.
- Karndean Designflooring: Karndean is a global LVT specialist with a strong commercial specification presence in hospitality, multifamily, healthcare, and retail — overlapping with one of Spartan's core product categories and its architect/designer-focused sales motion.
- Patcraft: Patcraft is a commercial carpet and resilient flooring brand of Shaw Industries serving healthcare, education, workplace, and hospitality — comparable to Spartan in commercial specification sales and vertical focus.
- EF Contract (Engineered Floors): EF Contract is the commercial division of Engineered Floors, distributing broadloom and modular carpet plus hard surface to commercial end users through a regional rep network — directly comparable to Spartan's field-sales distribution model.
- Crossville Inc. Crossville is a U.S. porcelain and ceramic tile manufacturer focused on commercial architecture and design, selling into hospitality, healthcare, education, and corporate — overlapping with Spartan's porcelain/tile category and commercial specification channel.
- Bentley Mills: Bentley Mills is a U.S. commercial carpet and LVT manufacturer serving hospitality, healthcare, education, and corporate interiors — directly comparable in target segments and specification-driven commercial go-to-market.
Broad incumbents
- Shaw Industries (Shaw Contract): Shaw Industries is one of the largest global flooring manufacturers; its Shaw Contract division serves commercial projects in hospitality, healthcare, education, and multifamily with a vertically integrated manufacturer-plus-distribution model that overlaps with Spartan's portfolio and customer base.
- Mohawk Industries (Mohawk Group): Mohawk Industries is the largest U.S. flooring manufacturer, with a dedicated commercial division (Mohawk Group) offering carpet tile, LVT, and resilient flooring for healthcare, education, hospitality, and workplace — directly comparable verticals to Spartan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spartan Surfaces social profiles
Digital presenceSpartan Surfaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spartan Surfaces leadership team
Management profileNumber of profiles
Profiles10 records
Spartan Surfaces subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spartan Surfaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spartan Surfaces M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spartan Surfaces
What does Spartan Surfaces do?
Spartan Surfaces is a specialty commercial flooring distributor that curates and distributes flooring materials (LVT, porcelain, rubber, wood, quartz, wall coverings, laminate, homogeneous/heterogeneous flooring, adhesives and installation materials) sourced from over 70 global manufacturing partners. The company serves architects, designers, developers, contractors, and end users across hospitality, multifamily, senior living, education, workplace, healthcare, and retail segments through regional sales representatives, showrooms, and self-serve online sample ordering. Value-added services include next-day sample delivery, in-house technical support, value engineering for product substitution, and showroom experiences.
Is Spartan Surfaces a public or private company?
Spartan Surfaces is a private company. It is classified as corporate owned and is currently operating.
When was Spartan Surfaces founded?
Spartan Surfaces was founded in 2015. It employs 101 to 250 people.
Where is Spartan Surfaces based?
Spartan Surfaces is headquartered in Bel Air, United States, in the North America region.
How does Spartan Surfaces make money?
Two revenue lines are on record. Commercial Flooring Distribution is the primary driver. The others are technical Services.
Who are Spartan Surfaces's main competitors?
Direct peers on record are Mannington Commercial, Tarkett, Interface, Karndean Designflooring, Patcraft, EF Contract (Engineered Floors), Crossville Inc. and Bentley Mills. Broad incumbents are Shaw Industries (Shaw Contract) and Mohawk Industries (Mohawk Group).
Does Spartan Surfaces have an API?
No public API is recorded for Spartan Surfaces.
What industry is Spartan Surfaces in?
Spartan Surfaces's product category is Commercial Flooring Distribution. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 449121 and its SIC code is 5712.