What GetAway Group does

GetAway Group is a Berlin-headquartered (HQ Schwerin) online travel platform specializing in curated short-trip and micro-vacation bookings across the DACH region. The company operates seven consumer-facing booking portals — kurzurlaub.de, kurz-mal-weg.de, kurzurlaub.at, kurzreisen.de, beauty24.de, kurz-mal-weg.at, and kurz-mal-weg.ch — collectively serving more than 60 million annual visitors and over 3 million cumulative customers. Formed in January 2024 through the merger of Kurz-Mal-Weg and Kurzurlaub (Germany's two largest short-trip booking portals), the group has expanded via the February 2025 acquisition of Kurzreisen.de and the August 2025 acquisition of Beauty24.de, extending its footprint into the wellness short-trip vertical. The platform is differentiated from classical OTAs by an experience-first proposition, bundling hotel stays with wellness, dining, thermal baths, musicals, theme parks, and regional activities rather than selling rooms as commodity inventory.

The underlying technology is a multi-portal distribution architecture with a unified partner extranet and integrations with all major DACH channel managers (DIRS21, Seekda, Hotel Spider, SiteMinder), enabling hotel partners to synchronize availability and bookings across all seven portals under a single agreement. The platform supports both an intermediary/broker model and a tour-operator (Veranstalter) model in which GetAway assumes legal organizer liability, collects payments, and handles complaints. B2B partner acquisition relies on regional key account managers covering DACH and extended European markets (Netherlands, Poland, Czech Republic, Slovenia, Hungary, Italy), supplemented by ITB Berlin trade-fair presence. Consumer acquisition is primarily SEO-driven and reinforced by 3.5 million monthly newsletter sends and data-driven research reports (Kurzurlaub Report, Kurzreise-Analyse).

Revenue is generated entirely through commission on completed bookings, with no listing fees, monthly fixed costs, or ranking fees. Reported commercial metrics are materially favorable versus classical OTAs: approximately 12% cancellation rate in the intermediary model and approximately 8% in the tour-operator model (compared to approximately 35% on classical platforms), a 2.7-night average stay, and 7–8% year-on-year basket-value growth. The company is privately held as GetAway Group GmbH (HRB 15138, Amtsgericht Schwerin); no revenue, funding history, or external investors are disclosed in the source material. Leadership comprises CEO Jan Seifried alongside managing directors Stephan Kloss (CSO), Bastian Buch, and Elias Russezki.

Name

GetAway Group

Legal name

GetAway Group GmbH

Website

https://getaway.group

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

GetAway Group operates seven consumer-facing booking portals that aggregate curated short-trip and experience packages across the DACH region. It serves 3 million+ consumers and 3,000+ hotels via a commission-based multi-portal model focused on bundled wellness, city, and activity stays.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Short trip booking
• Hotel arrangement packages
• DACH travel portal
• Experience travel marketplace
• Packaged vacation booking

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Commission on bookings (intermediary model): GetAway Group charges hotels a transparent commission only on actual bookings generated — no listing fees, no monthly fixed costs, no ranking fees. The commission-based model applies to their intermediary/broker model with approximately 12% cancellation rate.
2. Commission on packaged travel (tour operator model): In the Veranstaltermodell (tour operator model), GetAway Group acts as the legal travel organizer, collecting payments from guests and handling complaints, while charging commission on completed trips. This model shows an even lower cancellation rate of approximately 8%.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

GetAway Group operates a multi-portal online travel platform for short trips and micro-vacations in the DACH region, marketing bundled packages that combine hotel stays with experiences such as wellness, musicals, thermal baths, and amusement parks. The company runs seven consumer-facing booking portals (kurzurlaub.de, kurz-mal-weg.de, kurzurlaub.at, kurzreisen.de, beauty24.de, kurz-mal-weg.at, kurz-mal-weg.ch) under both an intermediary/commission model and a Veranstaltermodell (tour operator model) in which it acts as the legal travel organizer, collects payments, and handles complaints.

Product overview

GetAway Group operates a multi-portal platform for short trips and micro-vacations in the DACH region (Germany, Austria, Switzerland). The company functions as a platform-plus-portals architecture, combining five distinct booking portals under unified corporate management. Core brands include Kurzurlaub.de and Kurz-Mal-Weg.de (the founding portals merged in January 2024), supplemented by Kurzurlaub.at for the Austrian market, Kurzreisen.de (acquired February 2025), and Beauty24.de (acquired August 2025). The platform specializes in bundled travel arrangements combining hotel stays with experiences such as wellness, musicals, thermal baths, and amusement parks, targeting higher basket values and lower cancellation rates compared to pure accommodation bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Kurzurlaub.de: Leading short trip booking portal in Germany
• Kurz-Mal-Weg.de
• Kurzurlaub.at
• Kurzreisen.de
• Beauty24.de

Products and services

• Kurzurlaub.de Leading German short trip booking portal offering individually curated travel packages combining hotel stays with experiences such as wellness, city breaks, musicals, and activity vacations. Serves end consumers in the German market.
• Kurz-Mal-Weg.de German short trip booking portal offering individually assembled short trip packages including musicals, thermal baths, amusement parks, wellness, and themed experiences. One of the founding portals merged into GetAway Group in January 2024.
• Kurzurlaub.at Austrian short trip booking portal serving Austrian short trip travelers with curated travel packages combining hotel stays with local experiences and wellness offerings.
• Kurzreisen.de German short trip booking portal acquired in February 2025, offering approximately 30,000 products in over 3,000 hotels. Recorded over 1 million users and 25,000 travelers in 2024.
• Beauty24.de Wellness and health-focused short trip booking portal acquired in August 2025, featuring modernized aesthetics and content around wellness, mindfulness, yoga, and health travel.
• Kurz-mal-weg.at Austrian extension of the Kurz-mal-weg brand offering curated short trip packages to Austrian consumers.
• Kurz-mal-weg.ch Swiss extension of the Kurz-mal-weg brand offering curated short trip packages to Swiss consumers.

Quantifiable outcome

• Cancellation rate of approximately 12% in intermediary model (vs. ~35% on classical platforms), and ~8% in tour operator model — demonstrating structural lower risk from experience-based vs. room-only bookings
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Kurz-Mal-Weg (legacy brand merger)coreStrategic or Co-development Partner · 1 January 2024In January 2024, GetAway Group was formed through the merger of the two largest German short-trip booking portals: Kurz-Mal-Weg and Kurzurlaub. The combined entity consolidated operations under a single leadership team with four managing directors, unifying the brands, technology infrastructure, and hotel partner networks.
• DIRS21coreTechnology or IntegrationDIRS21 is a channel manager integration partner enabling hotels to synchronize availability and bookings across GetAway Group's seven portals. The integration is part of GetAway's standard technical onboarding for hotel partners.
• SeekdacoreTechnology or IntegrationSeekda is a channel manager integration partner enabling seamless technical connectivity between hotel property management systems and GetAway Group's portal network.
• Hotel SpidercoreTechnology or IntegrationHotel Spider is a channel manager integration partner that facilitates hotel content and availability distribution across GetAway Group's booking portals.
• SiteMindercoreTechnology or IntegrationSiteMinder is a channel manager integration partner enabling hotel distribution and booking connectivity with GetAway Group's seven portals.
• Kurzreisen.de (acquisition)coreStrategic or Co-development PartnerGetAway Group acquired Kurzreisen.de in February 2025, adding approximately 30,000 offers in over 3,000 hotels, over 1 million annual users, and 25,000 annual travelers. The Super Urlaub GmbH had held the license rights since 2013; the acquisition completed the brand consolidation under GetAway Group.
• Beauty24.de (acquisition)coreStrategic or Co-development PartnerGetAway Group acquired Beauty24.de (wellness and relaxation travel portal) in August 2025, expanding its presence in the growing wellness and health short-trip segment. The portal was relaunched with a modernized design and aesthetic focused on wellness, mindfulness, yoga, and health — complementing the broader GetAway brand portfolio.
• Bernstein Hotels & ResortsflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. The group operates multiple locations in Germany, positioning itself in the leisure and short-trip segment with a broad offering ranging from wellness and active holidays to city trips. Recognized for flexible package structures for different target groups.
• Dorint HospitalityflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. Approximately 60 hotels in Germany, Austria, and Switzerland, with the majority in Germany. Dorint combines business and leisure hospitality with a strong conference segment, representing established quality standards and broad regional DACH presence.
• IFA by Lopesan HotelsflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. Part of the international Lopesan Group with multiple resorts in Germany and Austria. Focus on holiday and wellness hospitality in tourist regions such as Baltic Sea, Vogtland, and Alpine region, positioned in the upper-midscale leisure segment with clear resort orientation.
• Leonardo Hotels Central EuropeflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. Operating over 110 hotels in Germany, Austria, Switzerland, and other European markets, with a broad portfolio ranging from business and city hotels to lifestyle and resort concepts. Strong urban presence with dynamic expansion in the central European market.
• Meliá Hotels InternationalflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. International hotel chain with multiple locations in the DACH region including Berlin, Frankfurt, Munich, and Vienna. Pursues a multi-brand strategy with a clear focus on business and city travelers and design-oriented concepts such as INNSiDE by Meliá. Combines global brand standards with local market anchoring.
• Santé Royale Hotel- & GesundheitsresortsflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. Operating four resorts in Germany with a clear focus on wellness, prevention, and health holidays. Combines 4-star hotel standards with direct access to thermal and spa facilities. Clearly positioned in the growing segment of health-oriented short trips.
• SEETELHOTELSflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. Family-run hotel chain with approximately 16 properties, predominantly on Usedom island. Portfolio includes 3- to 5-star hotels, residences, and villas. Focuses on beach, wellness, and spa culture with strong regional roots.
• Travdo Hotels & ResortsflagshipChannel Partner/ Reseller/ DistributorAwarded as GetAway Group's Hotel Chain Partner 2026. Operating approximately 25 hotels in Germany, primarily in tourist regions of eastern and central Germany. Positioned in the 3- to 4-star segment with a broad package offering for families, couples, and active holidaymakers. Clearly oriented toward price-attractive short-trip products.
• Project-C (consulting firm)minorImplementation/ SI/ Consulting PartnerAwarded a GetAway Group recognition award in 2026 as a consulting firm, acknowledged for its contribution to the GetAway Group's partner ecosystem and industry activities.
• Idea Spa Travel (Polish partner)minorChannel Partner/ Reseller/ DistributorAwarded a GetAway Group recognition award in 2026 as a Polish partner, acknowledged for its contribution to the GetAway Group's cross-border hotel partner network in Poland.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weg.de: German OTA owned by Booking Holdings, focused on package holidays including hotels, flights, and bundled short breaks in German-speaking markets — overlaps with GetAway's curated short-trip offering.
• Travelcircus: German online platform selling bundled short-trip and package deals combining hotels with experiences, dining, and tickets — directly comparable business model and target audience to GetAway's kurzurlaub.de and kurz-mal-weg.de portals.
• HolidayCheck Group: German-language travel platform combining hotel reviews, package bookings, and own tour-operator operations targeting DACH leisure travelers — same geography and short-trip customer overlap as GetAway.

Broad incumbents

• Tripadvisor: Global travel metasearch and booking platform with significant DACH traffic and experience-booking capabilities — competes for the same short-trip research and booking demand as GetAway's portals.
• Booking.com: World's largest OTA with massive hotel inventory and broad DACH presence; competes for every booking GetAway generates, though it does not specialize in bundled experience packages.
• Expedia Group: Global online travel conglomerate offering hotel, package, and experience bookings across European markets — a broad incumbent that could replicate GetAway's bundled short-trip category at scale.
• HRS Group: German-headquartered hotel booking platform with strong DACH presence, historically focused on corporate travel but expanding into leisure and short stays — comparable market and channel-manager relationships.

Emerging players

• Check24 Reisen: German price-comparison portal's travel vertical that includes hotel and short-trip booking functionality — overlaps in DACH consumer audience and price-driven comparison shopping for leisure travel.
• Voyage Privé: European members-only private-sales travel club focused on discounted hotel stays and curated short breaks — similar curated-stays philosophy and DACH customer overlap with GetAway's portals.
• Secret Escapes: Members-only travel club offering curated luxury hotel and short-stay deals across Europe — overlaps in the experience-bundled, hand-picked short-trip positioning that differentiates GetAway from classical OTAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getaway-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetAway Group