What Give Back Beauty does

Give Back Beauty (GBB) is a privately-owned Italian beauty group founded in 2019 by Corrado Brondi and headquartered in Milan. It engages with brands and talents through global partnerships, licensing agreements, joint ventures, hybrid distribution models, and worldwide distribution, operating a multi-brand portfolio across four divisions: Luxury (Chopard, Elie Saab, Zegna, Mercedes-Maybach), Prestige & Lifestyle (Tommy Hilfiger, Mercedes-Benz, Philipp Plein, Britney Spears, Iceberg, Tommy Bahama, Trussardi, Laura Biagiotti), Indie & Talents (Blake Brown with Blake Lively, Florence by Mills with Millie Bobby Brown), and Hybrid Models (Dolce & Gabbana, Billie Eilish, Olaplex). Following the January 2025 acquisition of AB Parfums (formerly Angelini Beauty) from Angelini Industries, the portfolio further expanded to include Angel Schlesser, Armand Basi, and Mandarina Duck, plus European distribution mandates for L'Oréal-owned brands (Ralph Lauren, Maison Margiela, Diesel, Azzaro, Cacharel, Viktor & Rolf).

GBB monetizes through licensing royalties, hybrid distribution arrangements, and equity-style incubation of celebrity brands, producing and distributing fragrances, skincare, makeup, haircare, body care, and personal care products for fashion houses, automotive marques, celebrities, and indie talent brands. Products reach consumers in 130+ countries through 15 offices, direct-to-retail affiliates in North America, UK, Germany, Italy, and Spain, regional distribution offices across Latin America, the Middle East, Asia, and Oceania, and a retail footprint of 25,000+ beauty stores and online platforms. Net revenue grew from €42 million to over €300 million in four years (a 7x expansion); combined 2024 sales including AB Parfums reached €400 million, with the company targeting over €400 million in 2025. Headcount stood at approximately 400–600+ employees across 15 offices as of 2025.

The company is led by founder Corrado Brondi as Executive Chairman and Group CEO Patrizio Stella, who joined from inside the organization (previously led GBB's Luxury division) and brings senior leadership experience from LVMH Beauty Italy, Bulgari Parfums (Global CEO), Parfums Christian Dior (Europe CEO), and senior roles at Procter & Gamble and Johnson & Johnson. An ESG commitment — under which 100% of non-profit advisory proceeds are donated to foundations including Fondazione IEO-Monzino ETS, Fondation Paralysie Cérébrale, World Friends, UNICEF, and Nous Les Ambitieuses — is embedded in the operating model and is a stated brand-building differentiator. GBB owns no disclosed external institutional capital; ownership remains with founder Brondi, with no parent company, VC, or PE investors referenced.

Name

Give Back Beauty

Legal name

Give Back Beauty

Website

https://givebackbeauty.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Give Back Beauty is a privately-owned Milan-based global beauty group that develops, licenses, manufactures, and distributes fragrances, skincare, makeup, haircare, and body care products for fashion houses, automotive brands, celebrities, and indie talent brands across 130+ countries through licensing, joint ventures, and hybrid distribution models.

Ownership category

akta.pro rank

Product category

Licensed Beauty & Fragrance Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Beauty brand licensing
• Fragrance distribution
• Celebrity beauty incubation
• Luxury cosmetics partnerships
• Global beauty distribution

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Licensing and brand management: Give Back Beauty generates revenue through licensing agreements with fashion and luxury brands, managing the creation, production, marketing, and distribution of beauty products under these brands. The company has grown from €42 million to over €300 million in four years, aiming to exceed €400 million in 2025. Combined with AB Parfums, the 2024 sales totaled 400 million euros.
2. Hybrid distribution and business models: Revenue generated from strategic partnerships with brands like Dolce & Gabbana, Billie Eilish, and Olaplex through hybrid distribution models including joint ventures and service agreements.
3. Celebrity brand incubation: Incubator division creates and co-owns celebrity beauty brands (e.g., Blake Brown with Blake Lively, Florence by Mills with Millie Bobby Brown) generating revenue through product sales and brand ownership stakes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Give Back Beauty is a privately owned beauty group that engages with fashion houses, luxury brands, automotive marques, and celebrities through global partnerships, licensing agreements, joint ventures, and direct distribution. The company creates, develops, manufactures, markets, and globally distributes beauty products under licensed and owned brand names across fragrances, skincare, makeup, hair care, body care, and personal care categories. Its portfolio spans four divisions (Luxury, Prestige & Lifestyle, Indie & Talents, Hybrid Models) and reaches consumers in more than 130 countries.

Product overview

Give Back Beauty is a privately-owned global beauty company operating as a multi-brand portfolio across four divisions: Luxury (Chopard, Elie Saab, Zegna, Mercedes-Maybach), Prestige & Lifestyle (Tommy Hilfiger, Mercedes-Benz, Philipp Plein, Britney Spears, Iceberg, Tommy Bahama, Trussardi, Laura Biagiotti), Indie & Talents (Blake Brown, Florence by Mills), and Hybrid Models (Dolce & Gabbana, Billie Eilish, Olaplex). Following the January 2025 acquisition of AB Parfums (formerly Angelini Beauty), the portfolio expanded to include additional prestige brands including Angel Schlesser, Armand Basi, and Mandarina Duck. The company engages with brands through global partnerships, licensing agreements, joint ventures, and distribution across fragrances, skincare, makeup, haircare, and body care categories, serving consumers in over 130 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Chopard Parfums Exclusive worldwide licensed luxury fragrance collection developed under license from Swiss luxury watch and jewelry house Chopard; features responsibly sourced natural ingredients and recyclable packaging for prestige and luxury consumers.
• Elie Saab Parfums Exclusive worldwide licensed luxury fragrance portfolio for Lebanese couturier Elie Saab, including Le Parfum, Girl of Now, Elixir, and L'Homme lines, targeting couture fragrance consumers.
• Zegna Parfums (including Memorie collection) Long-term licensed fragrance and cosmetics collection for Italian luxury menswear brand Zegna, including the new Memorie permanent fragrance collection, marketed through luxury fragrance distribution.
• Mercedes-Maybach Haute Parfumerie Premium licensed fragrance collection for the Mercedes-Maybach automobile brand featuring six exclusive non-gendered scents crafted from rare ingredients produced in Grasse, with refillable bottles and eco-sourced ingredients.
• Tommy Hilfiger Fragrances Global licensed fragrance portfolio for American premium lifestyle brand Tommy Hilfiger, spanning Tommy, Tommy Girl, Tommy Forever, Tommy Now, and Impact lines distributed through prestige and lifestyle retail.
• Mercedes-Benz Parfums Global licensed fragrance collection for the Mercedes-Benz automobile brand, including Club Black, Land, Sea, Air, Man, The Move, and AMG variants, featuring sustainable ingredients and recyclable packaging.
• Mercedes-AMG Parfums Licensed fragrance line under the Mercedes-AMG sub-brand including AMG Black, AMG Red, and AMG Silver variants, marketed to performance and lifestyle fragrance consumers.
• Philipp Plein Parfums Licensed maximalist luxury fragrance collection for German fashion brand Philipp Plein, including No Limits, Plein Fatale, The Skull, Plein Sport Thunder, and Dynamite lines.
• Britney Spears Fragrances Licensed fragrance collection for pop icon Britney Spears including Fantasy, Midnight Fantasy, Curious, Believe, Hidden Fantasy, Circus Fantasy, and additional variants, marketed to mass and prestige fragrance consumers worldwide.
• Iceberg Fragrances Licensed fragrance collection for Italian fashion brand Iceberg including Twice Man, Twice Woman, Twice Nero, Twice Rosa, Twice Gold, Twice Platinum, Iceberg Homme, and Eau de Iceberg lines.
• Tommy Bahama Fragrances Licensed fragrance collection for resort lifestyle brand Tommy Bahama including St. Kitts, St. Barts, Seascape, Maritime Journey, Maritime Voyage, Maritime Triumph, and For Her lines.
• Trussardi Parfums Owned fragrance collection for Italian fashion house Trussardi, acquired via AB Parfums, including Primo, Trussardi, Ruby Red, Pure Jasmine, Uomo, Donna, and the iconic Le Vie di Milano collection.
• Laura Biagiotti Parfums Owned fragrance collection for Italian fashion house Laura Biagiotti, including the iconic Roma line launched in 1988 and Roma Uomo, Roma FIORI BIANCHI, and Aqve Romane collections, brought under GBB via AB Parfums.
• Blake Brown Beauty Co-developed celebrity hair care brand with Blake Lively, launched August 2024 exclusively with Target in the United States; features clean, vegan, cruelty-free formulations in sustainable PCR and aluminum packaging.
• Florence by Mills Co-developed clean beauty brand with Millie Bobby Brown, targeting Gen Z with skincare, makeup, and hair and body mists; PETA-certified cruelty-free and vegan, with the highest social media engagement in the world on TikTok and Instagram among beauty brands.
• Dolce & Gabbana Beauty (strategic partnership) Strategic hybrid-model partnership for development, marketing, and international distribution of Dolce & Gabbana fragrances and beauty products following the conclusion of the previous Dolce & Gabbana and Shiseido licensing arrangement.
• Billie Eilish Fragrances (distribution partnership) Global distribution partnership for the Billie Eilish fragrance collection including Eilish, Eilish No 2, and Your Turn scents under a hybrid and evolutionary business model.
• Olaplex (distribution partnership) Distribution partnership for Olaplex hair care products under a hybrid business model with Give Back Beauty as strategic distribution partner.
• Angel Schlesser Parfums Owned Spanish fashion brand fragrance portfolio acquired through the AB Parfums acquisition, including Femme, Femme Naturelle Rose, Femme Naturelle, and Les Eaux d'Un Instant collections.
• Armand Basi Parfums Owned Spanish fashion brand fragrance portfolio acquired through the AB Parfums acquisition, including Color Stories Rose, Color Stories Neroli, In Red, L'Eau Pour Homme, and Homme collections.
• Mandarina Duck Fragrances Owned Italian fragrance brand portfolio acquired through the AB Parfums acquisition, including Vida Loca for Him, Vida Loca for Her, For Him, For Her, Woman, and Black collections.

Quantifiable outcome

• Grew net revenue from €42 million to over €300 million in 4 years (7x expansion)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core, major and minor.

• ZegnacoreOEM/ Whitelabel/ Licensing PartnerGive Back Beauty acquired the beauty license from Estée Lauder in 2023 and collaborated with Zegna to develop the Memorie fragrance collection - Zegna's first permanent fragrance collection launched in 2026. The collection features six scents inspired by founder Ermenegildo Zegna's history and Piedmont region, priced at $349 for 100ml with refillable glass bottles and ash wood caps.
• AB Parfums (formerly Angelini Beauty)coreStrategic or Co-development PartnerGive Back Beauty acquired AB Parfums SpA from Angelini Industries in January 2025. AB Parfums creates, develops, markets, and globally distributes fragrances for fashion brands including Trussardi, Laura Biagiotti, Angel Schlesser, and Armand Basi. It also distributes L'Oréal Group brands such as Ralph Lauren, Maison Margiela, Cacharel, Diesel, Azzaro, and Viktor & Rolf. Combined 2024 sales totaled €400 million.
• Britney SpearscoreOEM/ Whitelabel/ Licensing PartnerGive Back Beauty signed strategic fragrance licensing partnership with Britney Spears effective January 1, 2025. GBB is responsible for creation, development, marketing, and global sales of Britney Spears fragrances. Transition agreement signed with Revlon, who previously held the license. Britney Spears fragrances have been sold in over 85 countries with over 30 fragrances launched.
• Angelini IndustriesmajorStrategic or Co-development PartnerAngelini Industries sold AB Parfums (formerly Angelini Beauty) to Give Back Beauty. Angelini Industries is a multinational Italian group operating in health, industrial technology, and consumer goods sectors with 5,800 employees across 21 countries and €2.1 billion in revenue in 2023.
• RevlonminorStrategic or Co-development PartnerTransition agreement between Give Back Beauty and Revlon for Britney Spears fragrance license. Revlon released certain intellectual property rights to Give Back Beauty. Both companies agreed to discontinue existing lawsuit between them.
• Mercedes-BenzcoreOEM/ Whitelabel/ Licensing PartnerGive Back Beauty took over Mercedes-Benz fragrance license in April 2024, including Mercedes-AMG and Mercedes-Maybach brands. Mercedes-Benz ranks 8th among world's most powerful brands. Partnership focuses on redefining fragrance through luxurious and sustainable practices including refillable bottles, ocean plastic caps, and eco-sourced ingredients.
• Tommy HilfigercoreOEM/ Whitelabel/ Licensing PartnerGlobal license agreement with Tommy Hilfiger for fragrance and beauty products. GBB has reinforced the brand's position in fragrance market, reviving classic favorites like Tommy and Tommy Girl while building the innovative Impact line.
• Blake Lively (Blake Brown)coreStrategic or Co-development PartnerJoint venture partnership with Blake Lively to create Blake Brown hair care brand launched August 2024 exclusively with Target. It was Target's biggest hair care launch on record and won WWD Award for Newcomer of the Year December 2024.
• Millie Bobby Brown (Florence by Mills)coreStrategic or Co-development PartnerPartnership with Millie Bobby Brown to create Florence by Mills clean beauty brand. The brand has become the fastest growing beauty brand targeting Gen Z with the highest social media engagement in the world on TikTok and Instagram. Brand is certified PETA cruelty-free and vegan.
• Dolce & GabbanamajorChannel Partner/ Reseller/ DistributorFollowing the conclusion of licensing agreement between Dolce & Gabbana and Shiseido, GBB emerged as strategic partner for brand through hybrid model. GBB plays pivotal role in development, marketing, and international distribution of Dolce & Gabbana fragrances and beauty products.
• Billie EilishmajorChannel Partner/ Reseller/ DistributorGive Back Beauty serves as global distributor for Billie Eilish fragrances through hybrid and evolutionary business models.
• OlaplexmajorChannel Partner/ Reseller/ DistributorGive Back Beauty serves as strategic distribution partner for Olaplex through hybrid business models.
• ChopardcoreOEM/ Whitelabel/ Licensing PartnerExclusive worldwide licensee for Chopard perfumes. Created the first natural Haute Parfumerie Collection featuring 90 responsibly sourced natural ingredients, world's purest natural oud oil from Bangladesh, and 100% recyclable packaging.
• Elie SaabcoreOEM/ Whitelabel/ Licensing PartnerExclusive worldwide licensee for Elie Saab fragrances and beauty products. Created multiple fragrance lines including Le Parfum, Girl of Now, and L'Homme collections.
• Philipp PleinmajorOEM/ Whitelabel/ Licensing PartnerLicensed to develop and distribute Philipp Plein fragrances including No Limits and Plein Fatale lines.
• Tommy BahamamajorOEM/ Whitelabel/ Licensing PartnerLicensed to develop and distribute Tommy Bahama fragrances including St. Kitts, St. Barts, Maritime, and For Her collections.
• IcebergmajorOEM/ Whitelabel/ Licensing PartnerLicensed to develop and distribute Iceberg fragrances including Twice, Iceberg Homme, and Eau de Iceberg collections.
• TrussardicoreOEM/ Whitelabel/ Licensing PartnerFollowing acquisition of AB Parfums, GBB now owns Trussardi fragrance brand and distributes it globally. Trussardi launched first fragrances in 1980s with iconic collection 'Le Vie di Milano'.
• Laura BiagiottimajorOEM/ Whitelabel/ Licensing PartnerFollowing acquisition of AB Parfums, GBB now owns Laura Biagiotti Parfums including iconic Roma fragrance launched in 1988. Brand is led by Lavinia Biagiotti Cigna.
• Angel SchlessermajorOEM/ Whitelabel/ Licensing PartnerFollowing acquisition of AB Parfums, GBB now distributes Angel Schlesser fragrances including Femme, Femme Naturelle, and Les Eaux d'un Instant collections.
• Armand BasimajorOEM/ Whitelabel/ Licensing PartnerFollowing acquisition of AB Parfums, GBB now distributes Armand Basi fragrances including In Red, Color Stories, and Homme collections.
• Mandarina DuckminorOEM/ Whitelabel/ Licensing PartnerFollowing acquisition of AB Parfums, GBB now distributes Mandarina Duck fragrances including Vida Loca and For Him/For Her collections.
• Ralph Lauren (via L'Oréal)majorChannel Partner/ Reseller/ DistributorThrough AB Parfums acquisition, GBB distributes Ralph Lauren fragrances in key markets including Italy, Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, Spain, and Portugal.
• Maison Margiela (via L'Oréal)majorChannel Partner/ Reseller/ DistributorThrough AB Parfums acquisition, GBB distributes Maison Margiela fragrances in European markets.
• Diesel (via L'Oréal)majorChannel Partner/ Reseller/ DistributorThrough AB Parfums acquisition, GBB distributes Diesel fragrances in key European markets.
• Azzaro (via L'Oréal)minorChannel Partner/ Reseller/ DistributorThrough AB Parfums acquisition, GBB distributes Azzaro fragrances in European markets.
• Viktor & Rolf (via L'Oréal)minorChannel Partner/ Reseller/ DistributorThrough AB Parfums acquisition, GBB distributes Viktor & Rolf fragrances in European markets.
• Cacharel (via L'Oréal)minorChannel Partner/ Reseller/ DistributorThrough AB Parfums acquisition, GBB distributes Cacharel fragrances in European markets.
• Fondazione IEO-Monzino ETSminorOthersGive Back Beauty supported charity evening 'All That Glam!' in September 2025 organized in collaboration with Camera Nazionale della Moda Italiana. Event raised funds for Fondazione IEO-Monzino ETS which has been committed to oncological and cardiovascular research for over 30 years.
• Fondation Paralysie CérébraleminorOthersGive Back Beauty supports this foundation through 100% donation of non-profit advisory proceeds.
• World FriendsminorOthersGive Back Beauty supports this foundation through 100% donation of non-profit advisory proceeds.
• UNICEFminorOthersGive Back Beauty supports UNICEF through 100% donation of non-profit advisory proceeds.
• Nous Les AmbitieusesminorOthersGive Back Beauty supports this foundation through 100% donation of non-profit advisory proceeds.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coty Inc. Global beauty company and one of the largest fragrance and cosmetics licensees in the world, with licenses including Gucci, Hugo Boss, Burberry, Calvin Klein, CoverGirl and Max Factor. Direct competitor to GBB for designer and lifestyle fragrance licenses and the most analogous large-scale peer business model.
• Inter Parfums: US-listed fragrance pure-play that creates, produces and distributes perfumes under licensed brands including Montblanc, Jimmy Choo, Coach, Kate Spade, Ferragamo and Van Cleef & Arpels. Closest publicly-traded comp to GBB's luxury and prestige fragrance licensing model.
• Puig: Spanish family-controlled beauty house operating own brands (Carolina Herrera, Jean Paul Gaultier, Paco Rabanne, Charlotte Tilbury, Byredo) and selective licensing. Highly comparable business model — independent, brand-build focused, multi-category — and a frequent competitor for new license wins.
• Designer Parfums: UK-based fragrance company that develops and distributes perfumes under licensed designer brands, historically including Burberry, Jimmy Choo, and others. Closest UK-headquartered direct peer in the fragrance licensing business.
• Euroitalia: Italian privately-held beauty company that develops, manufactures and distributes fragrances and personal care products under licensed and proprietary brands. Comparable in scale, geography (Italian HQ), and operating model — a relevant Italy-based licensing competitor.
• Revlon: US-based beauty company that previously held the Britney Spears fragrance license, which transitioned to GBB in 2025 (with both parties settling litigation). Operates competing celebrity fragrance licenses (Elisabeth Arden, Christina Aguilera) and is a directly comparable peer in the prestige/celebrity fragrance space.

Emerging players

• Maesa: US-based beauty brand incubator and contract manufacturer that creates and scales celebrity and masstige beauty brands (e.g., Kristin Ess, Kristin Cavallari's Uncommon James, Flower Beauty with Drew Barrymore). Directly analogous to GBB's Indie & Talents celebrity-incubation division.

Broad incumbents

• L'Oréal: World's largest beauty company with €40B+ revenue, multi-category portfolio across luxury, consumer, professional and dermatological beauty. Currently a GBB distribution partner (Ralph Lauren, Maison Margiela, Diesel, Azzaro, Viktor & Rolf, Cacharel via AB Parfums) and a competitor for new license wins and acquisitions.
• Estée Lauder Companies: Global prestige beauty conglomerate holding licenses including Tom Ford, Le Labo, Tom Ford Beauty, Clinique and Estée Lauder. Previously held the Zegna beauty license that GBB acquired in 2023, making it a former partner and a comparable incumbent bidding for marquee licenses.
• Shiseido: Japanese global beauty group whose prestige fragrance portfolio previously included Dolce & Gabbana Beauty — the license transitioned to GBB in 2024 following Shiseido's exit. Direct incumbent competitor for luxury designer fragrance licenses globally.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/givebackbeautyofficial
• LinkedInlinkedin.com/company/give-back-beauty
• Instagraminstagram.com/givebackbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Give Back Beauty