Armand Basi
Armand Basi is a Barcelona-based independent fashion brand selling sculptural apparel, fragrances, and authenticated archive resale pieces via its own Shopify e-commerce site to fashion-conscious consumers across Europe.
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Armand Basi does
Armand Basi is a Barcelona-based, privately-held fashion brand operating through its legal entity Armand Basi, S.L. The company sells contemporary, sculptural, and theatrical apparel, accessories, and fragrances through a direct-to-consumer Shopify storefront (armandbasi.com), without disclosed physical retail or third-party marketplace presence. It pursues a brand-as-platform approach anchored by designer collaborations and creative sub-brands — including Armand Basi by Per Gotesson, Project 01 with Joan Ros, Barcelona loves me, OK Mum..., and the Nacho the Pug NFT project — and a circular-fashion resale layer called REMASTER that monetizes authenticated archive pieces through a separate Shopify-hosted storefront integrated with a third-party circular platform (circular.drelife.com). The legal headquarters sits at C/ Consell de Cent 333, 5º in Barcelona (07/08007), and the company appears grouped with JATROBCN SL. under a 'Basi Group' for data/marketing purposes; parent, ownership, and leadership details are not disclosed.
The revenue model is direct e-commerce via one-time purchases: apparel priced from roughly €50 (shorts) to €2,600 (tailored suits), supplemented by fragrances at €65–€130 and a transaction-fee stream on the REMASTER resale platform. Distribution is fully outsourced, with Shopify handling storefront/SSL and SEUR handling fulfillment across Spain peninsula (24–48h), Balearics, Canary Islands, and ~27 European jurisdictions (plus the UK and Switzerland); perfumes are EU-restricted. Customer segmentation is explicitly horizontal and persona-driven across three primary groups: fashion-conscious consumers seeking artistic/theatrical design, designer-collaboration enthusiasts, and sustainable/circular-fashion buyers. Operating scale is small (1–10 employees, single office), there are no disclosed funding rounds, no subsidiaries, no M&A history, no professional management roster, and no AI/ML capabilities evident in the data. Economic differentiation rests on brand heritage, designer talent, and an archive of original garments rather than proprietary technology or scale economics.
Armand Basi firmographics
Firmographics- Name
- Armand Basi
- Legal name
- Armand Basi, S.L.
- Website
- https://armandbasi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Armand Basi is a Barcelona-based independent fashion brand selling sculptural apparel, fragrances, and authenticated archive resale pieces via its own Shopify e-commerce site to fashion-conscious consumers across Europe.
- Ownership category
- akta.pro rank
Armand Basi industry classification
Industry- Product category
- Designer Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
- akta.pro secondary industries
- Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Armand Basi is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Armand Basi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Fashion and apparel sales: Direct e-commerce sales of clothing items including t-shirts, jerseys, jackets, dresses, skirts, trousers, suits, and accessories. Products sold at various price points from €50 to €2,600. One-time purchase model with no subscription.
- Fragrances: Sale of fragrances including DON'T LOOK BACK (€65) and BUILD YOURSELF. Note: perfumes cannot be shipped outside the European Union.
- REMASTER - Circular fashion marketplace: Second-life platform for original Armand Basi archive pieces. Sellers list items, buyers purchase authenticated vintage pieces. Sellers earn store credit for purchases in the Armand Basi store. Commission-based model through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various clothing items at different price points |
| Unit Pricing | Pay-as-you-go | Fragrance products |
| Other | Pay-as-you-go | Shipping costs by region |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Armand Basi product offering
Product offeringCore offering
Armand Basi designs and sells premium contemporary fashion apparel, fragrances, and accessories through its direct-to-consumer e-commerce store. The brand operates the REMASTER circular fashion platform that resells authenticated vintage pieces from its archive collections dating back to 2002. Core product categories include dresses, suits, tailored jackets, outerwear, knits, jerseys, t-shirts, shirts, bottoms, accessories, jewelry, and perfumes, supported by ongoing collaborations with established and emerging designers.
Product overview
Armand Basi is a fashion brand offering a diverse portfolio centered on clothing and fashion accessories. The core offering consists of fashion items across categories (accessories, jewelry, dresses, shirts, suits, outerwear, knits, jerseys, t-shirts, bottoms). The brand operates through multiple sub-brands and collaborations including: REMASTER (a circular fashion platform for vintage/second-life garments), Armand Basi By Per Gotesson (designer collaboration), Barcelona loves me (creative city collaboration), OK Mum (statement t-shirts), Project 01 (Joan Ros tailoring collaboration), and Nacho the Pug (NFT art project). The brand also offers a fragrances line. The various sub-brands and collaborations represent distinct product lines with different designers and creative directions, while the REMASTER platform provides a unique circular economy offering for authenticated vintage pieces.
Differentiator
Problem solved
Functional benefit
Brands
- REMASTER by Armand Basi: A circular fashion initiative that gives second life to the brand's original garments through a remastering process.
- Armand Basi by Per Gotesson
- Barcelona loves me
- Nacho the Pug
- OK MUM...
- Project 01
Products and services
- Fashion (Core Clothing Line) The brand's core ready-to-wear fashion line featuring contemporary designer clothing across multiple categories including accessories, jewelry, bottoms, dresses, jerseys and t-shirts, knits, outerwear, shirts, suits, and tailored jackets for individual fashion consumers.
- Fragrances The brand's fragrance line featuring perfumes including DON'T LOOK BACK and BUILD YOURSELF, sold to individual consumers in the EU market.
- REMASTER by Armand Basi A circular fashion platform that gives second life to the brand's original garments through a remastering process, where users can buy, sell, and discover authenticated vintage Armand Basi archive pieces.
- Armand Basi by Per Gotesson (PGAB) A designer collaboration collection with Per Gotesson featuring contemporary fashion pieces including knitwear and statement garments for fashion-conscious consumers.
- Project 01 A designer collaboration collection with Joan Ros featuring tailoring-inspired fashion with British youth counterculture influences, using surplus fabric stocks altered with DIY techniques.
- Barcelona loves me A creative collaboration collection celebrating Barcelona with artistic fashion pieces for fashion-conscious consumers.
- OK Mum A collection of statement t-shirts with bold graphic prints and social commentary themes for fashion-forward individuals.
Companies that use Armand Basi
Customer profileSegments3 records
Ideal customer profiles3 records
Armand Basi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Armand Basi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEURcoreLogistics partnership with SEUR for order fulfillment and delivery across Spain and Europe. SEUR handles all shipments including home delivery and collection point options. Delivery times range from 24-48 hours (Spain peninsula) to 7-10 days (Europe).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Armand Basi competitors and assessment
Company assessmentBroad incumbents
- Desigual: Larger Barcelona-headquartered fashion brand known for bold, artistic designs across apparel and accessories, overlapping in geography and creative positioning at greater scale.
- Ami Paris: European contemporary designer apparel brand selling tailored and casual collections DTC; overlaps in premium contemporary apparel category.
- Acne Studios: European contemporary designer fashion house with strong creative identity and DTC presence; comparable premium design-led positioning at larger scale.
- Loewe: Spanish luxury maison spanning apparel, accessories and fragrance; shares Spanish heritage and multi-category fashion-plus-fragrance model at far larger scale.
Emerging players
- Ecoalf: Spanish sustainable fashion brand built around circular/recycled materials; comparable on the sustainability and circular-fashion thesis behind Armand Basi's REMASTER.
- Sepiia: Spanish DTC apparel startup focused on sustainable, tech-enabled clothing; comparable lean DTC e-commerce model and Spanish base.
Direct peers
- Bimba y Lola: Spanish contemporary fashion and accessories brand with a distinctive design identity selling apparel, accessories and fragrance, directly comparable in market and category.
- Custo Barcelona: Barcelona-based artistic, design-led contemporary fashion brand selling apparel DTC and internationally; shares Armand Basi's avant-garde aesthetic, geography, and premium positioning.
Others
- Vestiaire Collective: Pan-European resale marketplace for authenticated pre-owned fashion; thematically comparable to the REMASTER circular/resale platform though it is a multi-brand marketplace, not a brand.
Regional players
- Mango: Barcelona-based fashion retailer with broad European reach; same home market and category but mass-contemporary scale rather than niche artistic positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Armand Basi social profiles
Digital presenceArmand Basi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armand Basi leadership team
Management profileNumber of profiles
Armand Basi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armand Basi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armand Basi
What does Armand Basi do?
Armand Basi designs and sells premium contemporary fashion apparel, fragrances, and accessories through its direct-to-consumer e-commerce store. The brand operates the REMASTER circular fashion platform that resells authenticated vintage pieces from its archive collections dating back to 2002. Core product categories include dresses, suits, tailored jackets, outerwear, knits, jerseys, t-shirts, shirts, bottoms, accessories, jewelry, and perfumes, supported by ongoing collaborations with established and emerging designers.
Is Armand Basi a public or private company?
Armand Basi is a private company. It is classified as unknown and is currently operating.
When was Armand Basi founded?
Armand Basi was founded in 2011. It employs 1 to 10 people.
Where is Armand Basi based?
Armand Basi is headquartered in Barcelona, Spain, in the Europe region.
How does Armand Basi make money?
Three revenue lines are on record. Fashion and apparel sales are the primary driver. The others are fragrances and REMASTER - Circular fashion marketplace.
Who are Armand Basi's main competitors?
Broad incumbents on record are Desigual, Ami Paris, Acne Studios and Loewe. Emerging players are Ecoalf and Sepiia. Direct peers are Bimba y Lola and Custo Barcelona. Vestiaire Collective is listed as an others. Mango is listed as a regional player.
Does Armand Basi have an API?
No public API is recorded for Armand Basi.
What industry is Armand Basi in?
Armand Basi's product category is Designer Fashion Apparel. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands, with a secondary code of CRAKAFAH, Luxury Fragrance & Beauty (Designer/Luxe). Its NAICS code is 458110 and its SIC code is 5600.