Ruh
- Company typePrivate
- Founded2020
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ruh does
Ruh (legally Ruh Care Inc.) is an online therapy marketplace platform headquartered in Ottawa, Canada, with a US corporate entity in Delaware. Founded in 2020, the company connects Muslim individuals, couples, families, and children (ages 3-17) with licensed Muslim therapists via secure phone and video sessions. Its core product is a self-serve matching platform (ruhcare.com/match) that recommends three therapists based on client preferences, supported by PHIPA-compliant video conferencing, an EHR system for clinical notes, and two-way calendar sync (Google, iCal, Outlook). Therapists offer support in 17+ languages including English, Arabic, French, Urdu, Pashto, Punjabi, Somali, and ASL, with a network of 900+ therapists across 23 countries and fewer than 11% of applicants passing screening.
Ruh firmographics
Firmographics- Name
- Ruh
- Legal name
- Ruh Care Inc.
- Website
- https://ruhcare.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ruh industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industries
- Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Ruh is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Ruh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Per-Session Therapy Fees: Clients pay per therapy session at rates ranging from $120-$200 depending on therapist certification, expertise, and session type. Individual therapy ranges from CAD $130-180. Insurance receipts provided for reimbursement claims.
- Corporate/EAP Services: B2B mental health and employee assistance programs for corporate clients.
- Institutional Partnerships: Revenue from school counseling, masjid programs, university MSA partnerships, and government-funded programs like Interim Federal Health Program (IFHP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual/Child Therapy - 50 minutes |
| Unit Pricing | Pay-as-you-go | Couple/Family Therapy - 50 minutes |
| Hybrid | Pay-as-you-go | Financial Assistance Program |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Ruh product offering
Product offeringCore offering
Ruh Care operates an online therapy platform that connects clients to a network of licensed Muslim therapists via phone and live video sessions. The platform offers Islamically aligned and culturally responsive mental health care across individual, couples, child & teen, and family therapy modalities, supported by a personalized matching algorithm, free intro matching calls, and integrations for scheduling, billing, and EHR.
Product overview
Ruh Care is an online therapy platform that operates as a unified ecosystem connecting clients to licensed Muslim therapists. The core platform (Ruh Care) provides video and phone-based therapy sessions, while the service is structured around multiple therapy modalities (Individual, Couples, Child & Teen, Family) and specialized programs (Imam Care, Corporate EAP, University/MSA, Refugee Support). Additional support infrastructure includes Financial Assistance Programs, Clinical Supervision and Training for therapists, and community-based Masjid Programs. The platform also integrates scheduling, matching, billing, and EHR features to deliver a complete telehealth experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Ruh Care Platform Core online therapy platform that connects users to licensed Muslim therapists via phone and live video chats, offering Islamically aligned and culturally responsive mental health care.
- Individual Therapy One-on-one therapy sessions for individuals seeking personal mental health support, delivered by licensed Muslim therapists at CAD $130-180 per 50-minute session.
- Couples Therapy Therapy services for couples addressing relationship, marital, and communication issues within an Islamic and cultural framework. CAD $250 per 50-minute session, with 80-minute extended sessions at CAD $350.
- Child & Teen Therapy Therapy services for children ages 3-17 and teenagers addressing developmental, behavioral, and emotional challenges with Muslim therapists.
- Family Therapy Therapeutic services addressing family dynamics, conflicts, and relationships involving multiple family members within an Islamic framework.
- Corporate & EAP Program Employee Assistance Program providing mental health support services to organizations and their staff through subscription-based access to Ruh's Muslim therapist network.
- Imam Care Program Mental health support program specifically designed for imams and religious leaders in Canada and the U.S., including Imam Care Canada and Imam Care U.S.
- University Students & MSAs Program Mental health services tailored for university students and Muslim Student Associations seeking accessible therapy support.
- School Counselling Counseling services delivered through partnered school programs to provide culturally responsive mental health support for students.
- Motor Vehicle Accident (MVA) Counselling Specialized counselling for individuals recovering from motor vehicle accidents through Ruh's Muslim therapist network.
- Masjid Programs Personalized mental health programs delivered through mosque partnerships, bringing therapy services to community settings.
- Financial Assistance Program Sliding scale financial assistance program for individuals unable to afford full therapy costs, with financial aid via the Healing Hearts partnership with Penny Appeal Canada.
- Clinical Supervision Supervision services for mental health professionals seeking clinical guidance and professional development from Ruh's senior clinical leadership.
- Clinical Trainings Professional development and training programs for therapists, including training within an Islamic framework and ongoing religious training.
- Government Funded Programs (IFHP & CVAP) Mental health services covered under government-funded initiatives including the Interim Federal Health Program (IFHP) for refugees and newcomers and CVAP-Supported Counselling.
- Palestine Response Program Specialized mental health support program for individuals and communities affected by the Palestine crisis, offering accessible therapy services.
- Events & Workshops Community events, workshops, and webinars on various Muslim mental health topics, including monthly professional development seminars and peer group supervision sessions.
Quantifiable outcome
- 87% of clients continue with the first therapist they connect with through the matching process
- +2 more outcomes
Companies that use Ruh
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Ruh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Ruh partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- Penny Appeal Canada - Healing Hearts ProgramcoreHealing Hearts is a financial assistance program in collaboration with Penny Appeal Canada, offering sliding scale fees and financial aid plans to ensure no one is left behind due to financial constraints. This partnership enables Ruh to serve uninsured or underinsured clients unable to afford full therapy costs.
- Google CalendarsupportingOAuth-based calendar integration allowing therapy session appointments to sync with client Google Calendars for seamless scheduling and reminders.
- Humaniti HealminorSpecialized mental health program partnership for trauma and healing services within the Muslim community.
- Imam Care CanadacoreMental health support program specifically designed for imams and religious leaders in Canada, providing therapy services and resources for community spiritual leaders.
- Imam Care U.S.coreMental health support program for imams and religious leaders in the United States, including mental health khutbah resources and spiritual guidance integration.
- Government Funded Programs (IFHP)supportingInterim Federal Health Program (IFHP) for refugees and newcomers, providing government-funded mental health counseling services through Ruh's network.
- Palestine ResponsesupportingSpecial mental health response program supporting individuals and communities affected by Palestinian crisis, offering accessible therapy services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ruh competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Online therapy marketplace offering video, audio, and text-based sessions with licensed therapists, plus B2B EAP partnerships. Comparable to Ruh in marketplace model and corporate channel, but serves a broad general market rather than a faith-aligned niche.
- BetterHelp: Largest online therapy marketplace globally, connecting consumers with licensed therapists via video, phone, and chat. Compared to Ruh, BetterHelp serves the broad general population without religious or cultural alignment, but competes for the same underlying online therapy demand and clinician supply.
- Cerebral: Telehealth platform focused on mental health including therapy and medication management. Overlaps with Ruh in online mental health delivery and subscription-style pricing, but targets anxiety, depression, and ADHD broadly rather than faith-aligned populations.
- Amwell: Large telehealth platform offering therapy and psychiatry services through B2B health plan and employer partnerships. Comparable to Ruh on the telehealth delivery mechanism and corporate channel strategy, though serves broad populations rather than faith-aligned niches.
- Headspace Health (Ginger): Combined Headspace and Ginger platform offering meditation, coaching, and on-demand therapy through employer and health plan partnerships. Comparable to Ruh on the digital mental health delivery model and B2B EAP channel, though without the cultural/religious alignment layer.
Direct peers
- Khalil Center: Nonprofit Muslim mental health organization offering counseling, education, and training rooted in Islamic tradition. Most directly comparable to Ruh in mission and target population, though operates as a nonprofit with in-person and virtual services rather than a for-profit marketplace.
- Maristan: Muslim mental health platform offering culturally responsive therapy and resources. Directly comparable to Ruh as a faith-aligned mental health service targeting Muslim communities globally.
- Naseeha Mental Health Helpline: Muslim mental health helpline and counseling organization serving North American Muslim communities with culturally and faith-aligned support. Closely comparable to Ruh in faith-aligned positioning and target audience, though primarily helpline-based rather than a structured therapy marketplace.
Emerging players
- 7 Cups: Online emotional support platform combining peer support with affordable therapy from licensed listeners and therapists. Comparable to Ruh in online delivery model and broad accessibility, though lacks Ruh's explicit faith alignment.
Regional players
- ICNA Relief Canada: Canadian Muslim social services organization providing counseling, refugee support, and community programs. Comparable to Ruh in faith-aligned community services and Canadian Muslim audience, though structured as a nonprofit with broader social services rather than a therapy marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ruh social profiles
Digital presenceRuh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruh leadership team
Management profileNumber of profiles
Profiles4 records
Ruh funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruh
What does Ruh do?
Ruh Care operates an online therapy platform that connects clients to a network of licensed Muslim therapists via phone and live video sessions. The platform offers Islamically aligned and culturally responsive mental health care across individual, couples, child & teen, and family therapy modalities, supported by a personalized matching algorithm, free intro matching calls, and integrations for scheduling, billing, and EHR.
Is Ruh a public or private company?
Ruh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ruh founded?
Ruh was founded in 2020. It employs 1 to 10 people.
Where is Ruh based?
Ruh is headquartered in Ottawa, Canada, in the North America region.
How does Ruh make money?
Three revenue lines are on record. Per-Session Therapy Fees are the primary driver. The others are corporate/EAP Services and institutional Partnerships.
Who are Ruh's main competitors?
Broad incumbents on record are Talkspace, BetterHelp, Cerebral, Amwell and Headspace Health (Ginger). Direct peers are Khalil Center, Maristan and Naseeha Mental Health Helpline. 7 Cups is listed as an emerging player. ICNA Relief Canada is listed as a regional player.
Does Ruh have an API?
No public API is recorded for Ruh.
What industry is Ruh in?
Ruh's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of HLALAAAI, Family & Pediatric Direct-to-Consumer Virtual Care. Its NAICS code is 624190 and its SIC code is 8090.