What Sopogy does

Sopogy (legally registered as Sopogy Containers and operating sopogy.com) is a U.S.-based lead generation and quote comparison marketplace that connects consumers and businesses seeking shipping, cargo, and storage containers with vetted local container suppliers across all 50 U.S. states. The platform offers three transaction types — container sales (new and used), rentals, and leasing — in sizes ranging from 10 ft to 54 ft, with the customer submitting a quote request and receiving competing price quotes back from local partners via email or phone. Pricing on the platform varies significantly by container size, condition (one-trip, cargo worthy, wind and water tight, or as-is), and geographic market; for example, leasing rates span roughly $73/month for a 10 ft container to $312/month for a 53 ft container, and used 20 ft container purchase prices fall between $1,641 and $2,158. The service is free for end customers with no obligation to purchase.

The underlying platform is a web-based marketplace architecture driven by an extensive library of state- and city-specific SEO landing pages (over 50 U.S. metros visible on the homepage). No proprietary technology, API, SDK, or app is disclosed; the core technical function is quote-request intake and routing to local supplier partners. Sopogy does not own container inventory — every transaction is fulfilled by an independent partner, and Sopogy earns referral or lead-generation fees from those partners when customers are converted.

The primary customer segments are general consumers and small-to-mid commercial buyers seeking on-site storage, construction-site storage, equipment storage, or intermodal shipping containers. Sopogy's go-to-market motion relies on organic search traffic from location-keyword queries; no paid acquisition channels, enterprise sales motion, or AI-driven features are evidenced. The company is privately held and appears to be founder/team-owned, with no disclosed institutional investors tied to the current container-marketplace business and no named leadership team beyond limited public references. Note: the firmographics layer in the input references a prior "MicroCSP" solar-power entity of the same name that was acquired by Hitachi and received roughly $33.4M in venture funding between 2002 and 2012; the sourced website content and detailed extraction evidence indicate the present-day Sopogy.com business is the container marketplace described above.

Name

Sopogy

Legal name

Sopogy Containers

Website

https://sopogy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sopogy (Sopogy Containers) is a U.S. container marketplace that connects consumers and small businesses seeking shipping, cargo, and storage containers with vetted local suppliers across all 50 states, earning referral fees from supplier partners on sales, rentals, and leases.

Ownership category

akta.pro rank

Product category

Container Marketplace

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• Shipping containers
• Container rentals
• Container leasing
• Portable storage
• Quote comparison

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Lead Generation / Referral Fees: Sopogy generates revenue by connecting customers seeking containers with local container suppliers and intermodal shipping companies. The platform is free for customers to use, suggesting the company earns referral fees or lead generation revenue from supplier partners when customers complete purchases through their referrals.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Sopogy operates a free, web-based marketplace and quote comparison platform that connects customers seeking shipping, cargo, and storage containers with local container suppliers and intermodal shipping companies across the United States. The platform aggregates price quotes for container sales, rentals, and leasing in multiple sizes (10 ft to 54 ft) and conditions, allowing customers to compare offers from multiple vetted local suppliers without obligation to purchase.

Product overview

Sopogy is a container marketplace offering shipping, cargo, and storage container sales, rentals, and leasing services throughout the United States. The platform operates as a quote comparison service that connects customers with local container suppliers and intermodal shipping companies. Sopogy offers containers in six sizes (10 ft, 20 ft, 30 ft, 40 ft, 40 ft High Cube, 48 ft, and 54 ft) with standard 8.5' height and 8' width. All containers are sourced through partner companies, and the service enables customers to compare prices across multiple local suppliers without obligation to purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipping, Cargo & Storage Container Sales Sales of new and used shipping, cargo, and storage containers in various conditions (one-trip, cargo-worthy, wind & water tight, as-is) and sizes ranging from 10 ft to 54 ft, sourced through partner suppliers and offered to residential and commercial buyers nationwide.
• Container Rentals Short-term rental of portable storage containers for residential and commercial use, with delivery and pickup services coordinated through local supplier partners.
• Container Leasing Long-term leasing options for shipping and storage containers with monthly payment structures, available across multiple sizes through partner suppliers.
• Container Quote Comparison Service Free platform service connecting customers with local container suppliers to compare prices and inventory across multiple providers nationwide, including ISO certified conex containers suitable for international shipping.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Local Container CompaniescoreChannel Partner/ Reseller/ DistributorSopogy partners with local container companies across all 50 U.S. states who provide shipping, cargo, and storage containers. These partners respond to customer quote requests generated through the Sopogy platform.
• Intermodal Shipping CompaniescoreChannel Partner/ Reseller/ DistributorSopogy partners with intermodal shipping companies to provide customers access to ISO certified conex containers suitable for international shipping. These partners provide inventory for both sales and leasing options.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Conexwest: Conexwest sells, rents, and leases new and used shipping containers and portable storage units across multiple U.S. states. Directly comparable to Sopogy as a container marketplace/sales platform targeting the same SMB and consumer buyers with similar size and condition tiers.
• ContainerOne: ContainerOne distributes new and used intermodal shipping containers and portable storage units domestically. Closely comparable on product mix, purchase/rental/lease model, and target customer base to Sopogy.
• ConexBoxes (Conex Box): ConexBoxes is an online container marketplace offering new and used shipping containers for sale, rent, and lease across the United States. Operates an analogous digital quote-comparison model to Sopogy, targeting the same buyer segments with similar product breadth.

Regional players

• BigSteelBox: BigSteelBox is a Canada-headquartered portable storage and shipping container provider offering sales, rental, and modified container solutions across North America. Comparable to Sopogy on product set and customer segments, though primarily operating in the Canadian market.

Broad incumbents

• WillScot: WillScot is a major North American provider of modular space and portable storage solutions, serving construction, commercial, and industrial customers with a large direct fleet. Comparable to Sopogy in addressing container/mobile-storage buyer needs at scale, but operates via owned inventory and direct contracts.
• PODS Enterprises: PODS is a leading national portable storage and moving container brand offering rentals and moves across the U.S. Competes for the same consumer and SMB storage use cases as Sopogy, but with a branded direct-fleet model rather than a marketplace approach.
• Mobile Mini: Mobile Mini (an existing WillScot subsidiary pending separation) is one of North America's largest providers of portable storage containers, offering lease and rental of container and mobile office assets. Overlaps with Sopogy on buyer use cases (storage containers for commercial/construction), though it owns inventory and operates via direct fleet leases.

Emerging players

• ContainerExchanger: ContainerExchanger is an online marketplace for buying and selling new and used shipping containers, leveraging aggregated listings from multiple suppliers. Comparable to Sopogy as a digital lead-gen and quote-comparison platform in the same category.
• Boxhub: Boxhub is a digital-first shipping container marketplace connecting buyers with vetted suppliers, with a focus on transparent pricing and online ordering. Overlaps directly with Sopogy on digital lead-gen and supplier-aggregation model, but with stronger technology branding.

Others

• United Rentals: United Rentals is the largest U.S. equipment rental company with a broad portfolio that includes storage containers, trucks, and construction equipment. Indirectly comparable to Sopogy as an adjacent supplier of rental storage units to similar commercial and industrial customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sopogy
• LinkedInlinkedin.com/company/sopogy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sopogy